The Best Tips for Writing Alt Text | Website ADA Experts at EcomBack

What is Alt Text?

Alt text (aka alt attributes or alt descriptions or alternative text) are descriptions for images on a website page. It is used within an HTML code to describe the appearance and function of an image.

Why is Alt Text Important?

Alt text is essential for anyone creating online content. It is helpful for users because it allows text to be read aloud using assistive technology like screen readers, speech input software, and speech-enabled websites. Also, alt text will replace an image if the file isn’t loading.

Another great reason to use alt text is that it is important for search engine optimization (SEO) and can dramatically improve a website’s rankings.

What does alt text look like in HTML?

Image Example:

A brown hare crossing the dirt road

The alt text comes before the tag: “alt=”

What the alt text looks like in an HTML code snippet:



alt=”A brown hare crossing the dirt road.”>

How to add alt text to images on WordPress, Shopify, Magento, and Wix

You’ll be happy to know you don’t need to touch HTML code when using these e-commerce platforms because it is already included in the software. This makes it easier to write alt text!

Simply hover over the image thumbnail and click “Edit.” There should be an option to write alt text. For instance, Wix calls it “Title (Alt Text).”



Writing Alt Text for Different Types of Images

  1. Basic images

Images that have little meaning to them get a basic description. Keep it short and to the point. However, don’t just write one word. Alt text is usually 125 characters or less.

Photo of a beach in cancun


  1. Text in images

For a picture that has text in it, you can write that word-for-word in the alt text.

Welcome Please come in


  1. Decorative images

Decorative images don’t add information to a page’s content and only make it more visually attractive. Use null (empty) alt text, which tells assistive technologies to ignore the photo. It should look like this: alt=””


Source: Accessible360

  1. Functional images

Examples of functional images are interactive buttons and links. The alt text for the image should describe the action (“search,” “home,” etc.).

Registered Button Here


  1. Complex images

Complex images are graphs, charts, maps, diagrams, and illustrations. These images are difficult to describe in one or two sentences. For the alt text, write what is the most important for users to read so they can understand the gist of the content.

The chart shows the november pie sales in percentage: cherry 43%, peach 31%, apricot 18% and plum 8%

Source: Microsoft

How to Write Alt Text

There are three ways to write alt text: short description, no description, and long description.

If there’s nothing important in your image, don’t write alt text. Decorative images, visual stylings like borders, or images already described in the content body don’t need alt text. But take caution – a lot of websites get sued for lack of Alt text by ADA plaintiff lawyers. So, where possible, add Alt text.

Graphs, maps, and diagrams need longer descriptions. These can be hard to comprehend by many people, such as blind people and those with learning disabilities or low vision.

How do I write alt text for e-commerce sites?

Avoid writing alt text like this: “big clearance trucker hat buy today.” This might trigger a spam alert.

Example of a well-written alt tag for e-commerce websites:

<img =”trucker_hat.png” alt=” foam trucker hataHat for men green”>

The Best Tips for Writing Alt Text

  • Alt text is 125 characters or less
  • Clear and simple language
  • The most important information comes first
  • Don’t include ‘photo,’ ‘picture,’ or ‘icon’ as this is redundant
  • Include a keyword but don’t go overboard and write too many (known as keyword stuffing)
  • Be specific about the type of image, if it’s a painting, writing on a chalkboard, illustration, etc.

Common Mistakes

  • Not writing alt text (especially if the image is important)
  • Creating alt text for every single image on the page (above, we explain when to include alt text)
  • Descriptions that aren’t helpful
  • Failing to explain complex images

Get an Expert ADA WCAG Compliance Consultation with EcomBack

When you work with us, you can avoid ADA-related lawsuits. EcomBack designs a compliant website for your business. We have experts on our team that are well-informed in ADA compliance standards and can help your business get on the right track toward accessibility.

Get a free ADA audit and consultation today!

Website Owners Need to be Vigilant about Accessibility | EcomBack

ADA-driven Lawsuits Continue to Rise

Since we last wrote about common ADA compliance errors, lawsuits continue to increase. Businesses and their websites are being targeted for their digital accessibility errors every day. EcomBack helps business owners address common accessibility barriers and problems on their websites.

We’ve mentioned the most common ADA errors in a previous blog. This includes link errors, alt text, form labels, and more.

Today we’d like to point out more ADA errors on websites that lead to lawsuits.

What Websites Need to Look Out for

Here are more ADA errors on websites that were reported by plaintiffs in recent ADA lawsuits.

  1. Search bar isn’t accessible

If the screen reader can’t find the magnifying glass icon and search button, then the user can’t find the search bar and look up something.

  1. Missing audio descriptions

An audio description gives additional information on videos for blind people to hear what is happening since they are unable to see it.

  1. Confusing product price

If there is a strikethrough on a price to tell the user it is on sale; screen readers ignore the strikethrough text. Screen readers need to be able to know the regular price and sale price. If your website has a strikethrough price on the home page, collection page, or product page, make sure users know how much they are saving.

Example: $15.99 now $10.99. You save $5.

  1. Unable to see color options for products

If a product’s color variants are not accessible, screen readers can’t read the color swatches for products. The user needs to know what colors the product is available in.

  1. No verbal notifications

Visually impaired users need to know when an item is added to the cart. A screen reader needs confirmation that the item was added. If the shopping cart pops up as a separate window, this needs to be verbally announced to the user as well.

  1. Can’t access the keyboard

Keyboard accessibility is super important because many blind users and users with motor disabilities use a keyboard to browse websites. A keyboard is an alternative to a computer mouse.

Also, if only the mouse is required to complete a transaction on the website and keyboard accessibility isn’t available, this is an ADA error that can result in a lawsuit.

The shopping cart page on a website needs to be navigated with a keyboard.

  1. Screen readers can’t interpret visual cues on the website

There should be a way for users to use a keyboard instead of a mouse to clearly see the different page elements. There should be visual cues like highlighting the element, so a user knows where they are on the page.

  1. No navigation links or empty links that contain no text

Navigational links direct website visitors to another page. These links are necessary on a website and must have informative text describing where the link goes. For example: “Click here to register.”

Vague link text is an ADA error as well. Text like “Read more” is considered ambiguous and gives the screen reader user a bad online experience. Also, don’t use redundant links where adjacent links go to the same URL address.

  1. Missing or inaccurate alt-text

Alt text, an alternative description for an image, must accurately describe the content of graphics.

Social media icons need alt-text descriptions.

  1. Inaccessible dropdown menus

Dropdown menus have to be usable with a mouse, keyboard, and screen reader.

  1. Image maps aren’t accessible

An image map (ex: Google Maps) on a website needs to be interactable for disabled users and must have alt text. An accessible image map lets people using keyboards navigate between various map markers.

  1. Online forms can’t be filled out, and there are no form labels

Online forms need correct labels and clear instructions. If a form was filled incorrectly, the specific error needs to be explained to the user.

Other EcomBack blogs to read: 10 Most Common ADA Compliance Errors and How to Avoid Them and Why You Shouldn’t Use Accessibility Overlay Solutions.

Even after these issues are resolved, some websites have been known to be “repeat offenders” and keep being sued for inaccessibility. Even though a website accommodates those with disabilities, this does not prevent another plaintiff from filing a lawsuit claiming the same thing the plaintiff claimed before.

Get an Expert ADA WCAG Compliance Consultation with EcomBack

When you work with us, you can avoid ADA-related lawsuits. EcomBack designs a compliant website for your business. We have experts on our team that are well-informed in ADA compliance standards and can help your business get on the right track towards accessibility.

Get a free ADA audit and consultation today!

Read our other ADA Compliance blogs:

Artificial Intelligence Does Not Solve Website Accessibility Issues

Why A.I. Will Not Solve Website Accessibility Issues Any Time Soon

Don’t be fooled by artificial intelligence technology solutions when it comes to web accessibility. As businesses are hit with lawsuits regarding inaccessible websites, many are pressured to find easy ways to combat the issue. However, A.I. tools and accessibility overlays are not the answer, as many disabled customers have run into site errors because of these types of quick-fix tools.

Over the past couple of years, there has been a boom in A.I. technology that claims to solve website barriers and accessibility issues. However, these supposed “solutions” fail to address accessibility issues in the source code, which means many blind or low-vision visitors are unable to navigate and access the information they need using screen reading software such as JAWS, NVDA, or Apple’s IOS VoiceOver. As a result, your business loses valuable customers and becomes vulnerable to potential lawsuits, copycat cases, or other costly repercussions.

There has been a landslide of litigation under the ADA (Americans with Disabilities Act). Last year, more than 400 companies with an accessibility overlay on their website were sued over accessibility, according to data gathered by UsableNet.

Read our related blog: Why You Shouldn’t Use Accessibility Overlay Solutions

AI-powered tools use an algorithm to crawl the site and identify accessibility errors and then overwrite them using an overlay. However, people with disabilities and experts such as EcomBack that test for web accessibility problems claim automated systems and A.I. can only go so far.

When Patrick Perdue, a radio enthusiast who is blind, went on a website to buy equipment, the page was reformatted thanks to a not-so-helpful overlay (provided by accessiBe), hiding the checkout and shopping cart buttons from his screen reader, per a New York Times article.

AccessiBe has been under fire for its overlay product and has since been banned from The National Federation of the Blind’s convention. The Board accused the company of “scornfully” dismissing “the concerns blind people have about its products and its approach to accessibility,” the NFB wrote in an official statement.

National Federation of the Blind tweet image

Picture Credits: @NFB_voice on Twitter

Disability rights advocates claim that companies that provide accessibility widgets like accessiBe, AudioEye, and UserWay have all been proven as faulty and promise way more than they deliver.

Over 700 accessibility advocates and web developers have signed an Overlay Fact-Sheet letter calling on organizations to stop using these tools as the tools themselves have accessibility problems, and the features are “largely overstated.”

Accessibility experts prefer that companies not use automated accessibility overlays but instead hire trained professionals to oversee these efforts.

EcomBack has ADA consultants that can provide top-notch WCAG ADA Website Compliance services.

The Humans at EcomBack are Your Answer

At EcomBack, our expert team of ADA consultants can provide you with a 7-point plan to address the issues on your website.

We implement the best ADA compliance strategy with a comprehensive full accessibility audit, remediation, and lawyer-drafted accessibility statement, as well as training for your employees and a team of disabled and blind website testers specially trained in accessibility, equitable use, and universal design.

Contact us for a website audit consultation today!

Hundreds of Small Businesses Get Hit with ADA Lawsuits

A Cautionary Tale for Small Businesses without ADA-Compliant websites

Fraud is just one example of what a small business could face if it has an inaccessible website. Floridian Andres Gomez has been involved in over 600 ADA-related lawsuits, accusing small businesses of being inaccessible to people with disabilities.

Under the Americans with Disabilities Act (ADA), websites must make accommodations for people with disabilities. An accessible website should include contrasting colors, alternative text, video captions, verbal notifications for pop-up windows, and form labels that are intelligible to a screen-reading device.

The hundreds of lawsuits Gomez has filed point to discrimination under the ADA.

One small business Gomez sued for inaccessibility was Fast Toys Inc., a race car company. Gomez claimed he couldn’t use screen reading software to use the website, therefore, he was denied full and equal access.

However, when Fast Toys Inc. hired Karlin Law Firm to investigate further, the firm alleged Gomez might not have the disability he claims to have.

On Wednesday, September 28, 2022, the Karlin Law Firm spoke to members of the press and released court filings and a video that was filed in Gomez v. Fast Toys Inc, which showed Gomez’s actions contradicted how he described his disability, according to Karlin attorneys.

This includes only using stairs with assistance and having difficulty reading. Surveillance footage provided by the firm showed Gomez walking upstairs without aid and “seemingly without difficulty” as well as “appearing to read the screen of his cell phone at arm’s length,” Karlin Law attorneys said.

The purpose of showing the video was for the business owner of Fast Toys Inc., Chris Carel, to recover his court fees and warn other business owners that Gomez may sue down the road.

Carel told the San Francisco Chronicle, “I’m happy if we can help bring this scammer down and make other companies not go through what I lived.”

The Karlin Law Firm has been able to have 17 different lawsuits brought by Gomez dismissed or withdrawn, the firm wrote in its press release.

According to the San Francisco Chronicle, Gomez’s attorney, Dennis Price of the law firm Potter Handy said the video was a “smear job.”

“It’s another form of discrimination when they’re told that their lived experiences don’t meet the standards of what people consider a disability,” Price added. Gomez has been diagnosed as legally blind by “multiple doctors,” the attorney told the publication.

Read our blog:How to Fight an ADA Website E-Commerce Lawsuit

Serial Lawsuits are Frequent in Disability Law

Boilerplate plaintiffs are common in disability law. Several law firms make their money as serial lawsuit filers, suing hundreds of companies monthly.

Potter Handy is well-known for filing serial plaintiffs and was sued in April 2022 by the district attorneys of San Francisco and Los Angeles for “unlawful business practice under California’s Unfair Competition Law,” according to the filing. The attorneys claimed Potter Handy filed fraudulent and deceitful cases under the ADA.

In 2021, Potter Handy filed 2,076 ADA lawsuits in the U.S. District Court for the Northern District of California, per a Bay City News analysis. The lawsuits represent 85% of all ADA filings in the district that year.

One of Fast Toys’ attorneys, Scott Karlin, believes 90% of ADA claims are filed by serial plaintiffs, wrote the San Francisco Chronicle.

According to UsableNet, over 4,000 ADA lawsuits were filed against inaccessible websites in 2021.

Don’t let your business become another target for law firms. Use EcomBack’s ADA compliance services and take the first step needed to prevent a digital accessibility lawsuit.

Also, please share this information with other business owners to increase awareness of the dangers of ADA non-compliance.

EcomBack Helps Business Owners Prevent Lawsuits

“Surf-by” lawsuits are increasing daily, and any website that doesn’t comply with ADA may be subject to legal penalties or class action lawsuits.

Many business owners don’t even know they are violating ADA and are shocked when they are fined or sued for having an inaccessible website. As a business owner, you have a responsibility to understand the Americans with Disabilities Act and ensure your website is accessible to everyone. This not only can prevent lawsuits but also provides a better user experience.

EcomBack can make websites ADA-compliant and WCAG-compliant with our Web Accessibility services. Our trained experts are well-versed in ADA and WCAG (Web Content Accessibility Guidelines). The team has interacted with lawyers and clients to fully understand and know how to fix issues identified in ADA-related lawsuits.

We can design and develop an accessible website for your business, train your team to understand ADA, and provide testerswith disabilities and an accessibility statementtemplate.

Read our other ADA blogs:

Top 7 Risks of Not Having an Accessible Website

Most business owners do not take the necessary steps to make their websites accessible. 90% of websites are inaccessible to people with disabilities who rely on assistive technology, and 98.1% of home pages had detectable WCAG 2 failures.

There are several risks attached to not having an accessible website. The main risks involved are loss of revenue, legal action, and damaged reputation. Mentioned below are seven major risks of not having an accessible website.

  1. Loss of Revenue

One of the main risks of having an inaccessible website is loss of revenue. This happens when people cannot access your website or are unable to purchase your products or services. In some cases, businesses have had to file for bankruptcy because they failed to recover from lost revenue.

  1. Legal Action

Americans with Disabilities Act (ADA) protects people with disabilities from discrimination. If your website is not accessible to people with disabilities, you could get sued. In 2021, more than 4,000 ADA Lawsuits were filed against inaccessible websites.

  1. Damaged Reputation

When people cannot access your website, they may think that you don’t care about them and their disability. Customers will then take their business elsewhere, and eventually, this can sacrifice your business’s hard-earned reputation. The damaged reputation will also make it hard to attract new customers.

  1. Loss of Website Visitors & Customers

Nearly 57 million Americans are disabled. People with disabilities are more likely to do business with companies that have an accessible website. If the website is not accessible, one can lose a ton of customers.

  1. Reduced Search Engine Ranking

Search engines like Google favor websites that are accessible to all users. If the website is not accessible, it will have a reduced search engine ranking.

  1. Increased Costs

Businesses will have to spend more money to make the website accessible and compliant with the ADA. This includes the cost of hiring an ADA consultant and the cost of making changes to your website.

  1. Legal Fees & Fines

Apart from fixing the website for accessibility, if a lawsuit is filed against the website, there will be costs like attorney fees, legal fees, and settlement costs which can ring between $5,000 to $150,000.

Making your website accessible is important to avoid these risks. There are a number of ways to make your website ADA-compliant, such as using alt text, providing transcripts, and using simple language.

If you want to learn more about how to make your website accessible, contact us today. Our highly skilled experts can help you avoid these risks by making your website ADA-compliant. Click this link for EcomBack’s top-notch ADA WCAG Compliance services. Get a free audit and consultation today!

10 Most Common ADA Compliance Errors and How to Avoid Them

These Common ADA Errors Are Hurting Your Website

According to the U.S. Department of Commerce, companies without accessible sites are losing $6.9 billion a year to competitors whose sites are accessible. In addition, 71% of customers with disabilities will leave your website if it is difficult to use. These customers represent about 10% of total online spending.

ADA and WCAG Compliance is a must for online businesses, and if errors are detected on your site, it could lead to serious repercussions such as lawsuits. In 2021, there were 4,055 ADA-related cases, a 15% increase from 2020 (3,503 cases).

When accessibility tests were performed on one million of the “top” home pages by Web AIM in 2022, 50,829,406 errors were detected, with an average of 50.8 detectable errors per page.

96% of all errors detected fall into these six categories:

Percentage of the pages most common errors image

Addressing these types of issues would significantly improve accessibility across the web. EcomBack provides ADA WCAG Compliance services to ensure your website complies with the ADA, Web Content Accessibility Guidelines (WCAG), Section 508, and EN 301549 standards.

Keep reading to learn the ten most common ADA errors that websites need to avoid.

What are the ADA Standards for Accessible Website Design?

Website accessibility standards can be broken down into four basic principles: Perceivable, Operable, Understandable, and Robust (POUR). This refers to the information provided on the site as well as all user interface components.

ADA Standards for Accessible Website Design image

What are the 10 Most Common ADA Errors That My Website Should Avoid?

  1. Lack of Text Alternatives

Because people who are blind will be unable to comprehend the content and meaning of images, such as photos, pictures, charts, and graphs, without accompanying text, they must be described with alt text. The screen reader informs the user that the area they are looking at is an image and alternative texts provide a picture of the image’s purpose.

Alt text should be unique and concise. For instance, if there is another image nearby, the adjacent image should not have the same alternative text. Also, it’s important to avoid redundancy for screen readers by using different text for an image than what already appears in nearby text. Additionally, if there is empty alternative text, this tells screen reading technology to ignore it since there is descriptive text around the image.

Similarly, buttons must also have descriptive text. Many times, websites will use buttons for navigational purposes or as an alternative to displaying a link through hyperlinks.

  1. Low Color Contrast

Text in low color contrast is another frequent ADA error. This might have a detrimental impact on the site’s original design since insufficient color contrast makes reading the text difficult for persons with limited vision or color blindness who can’t read text unless there’s enough contrast between the words and background (for example, light gray text on a light-colored background).

In order to be accessible, web designers must achieve a color contrast of 4.5:1 by having a solid color background.

  1. No Video Captions

People with hearing disabilities may not be able to understand information communicated in a video if the video does not have captions. Video captions are text transcripts of the audio track in a video that provide essential information that can be missed by someone who is deaf or hard of hearing.

Because adding captions requires extra effort, many web designers overlook this important step in making their site accessible.

Not only do captions make videos accessible to people with disabilities, but they also benefit individuals who are not native English speakers, are trying to watch a video in a loud environment, or are simply unable to turn up the volume on their devices.

  1. Absence of Keyboard Navigation

A keyboard will be required for users who can’t operate a mouse or trackpad but want to access online material. By default, browsers display a visible outline, such as a blue or dotted line, around a content element that has keyboard focus. This is evident when you use the tab key on a web page.

  1. Third-Party Apps

Most websites rely on plugins and third-party components to provide functionality that goes beyond the native content management system’s capabilities. WordPress, Drupal, Expression Engine, Shopify, Magento, and a variety of other CMSs all rely on external third parties to develop plugins that provide specific features such as events calendars, email capture, appointment scheduling, e-commerce, and an endless number of features.

Even if a function on your site was coded by someone else, you could be held responsible if they encounter a stumbling block. For example, screen readers have been known to get stuck in the live chat box, and only a sighted person would know how to focus the screen reader away from the live chat section.

When it comes to third-party apps and legal compliance, consider whether your product relies on this integration.

Click here to read our blog: Why You Shouldn’t Use Accessibility Overlay Solutions

  1. Pop-Up Windows Without Verbal Notification

The goal is to provide a heads-up before opening a new window or tab automatically. It might be distracting for people who have trouble viewing visual material and for individuals with cognitive difficulties if they are not alerted in advance to the opening of new windows.

If they select to leave the current window, providing a warning will assist them in returning to it. It will help them understand that the “back” button will not work and that they have to return to the last window they had opened in order to find their previous location.

When there isn’t a warning for a pop-up, disabled users can also miss opportunities like discount offers or be unaware they have a product in their checkout cart (since there was no indication that a new window is open).

There should be A) a warning spoken in assistive technology that this link opens to a new window and B) a visual warning in the text that this link opens to a new window.

  1. Form Labels

Form labels have a similar function to alternate text in which they provide a visible description of the purpose of the form. Many sites, including most law firm sites, have contact forms where clients can get in touch with the firm.

These forms must be labeled accordingly to provide context to screen readers. (such as text that reads “credit card number” where that number should be entered); Clear instructions; and Error indicators (such as alerts telling the user a form field is missing or incorrect).

  1. Link Errors

The link text must accurately describe the link and be presented in an easily readable format. Avoid using vague phrases such as “click here,” “more,” or “go on.”

When you hover and focus these links, it’s also advised that you use CSS to provide an outline. The outline is a visual sign for visitors that helps them identify which items are being accessed if they employ the tab function to browse the site.

Finally, avoid redundant inks where adjacent links lead to the same URL address on a busy website causing additional navigation and repetition for keyboard and screen-reader users.

  1. Only Using Colors to Convey Information

Color-blind individuals may not receive information if it is only conveyed through color cues because they are unable to tell one hue from another. A screen reader also does not disclose the color of text on a screen, so a blind person would be unaware that red is used to indicate which fields are required on a form.

  1. Missing Document Language

If you don’t add a language to your site, it will be inaccessible to screen readers. The document language may be specified simply by adding an attribute to the <html> tag.

For instance: “En” identifies English as the primary language of the page. Different languages have different codes.

Why It Matters

Not only is having an accessible website the right thing to do, but it’s also the law.

People rely on websites like never before for all aspects of daily living. An increasing amount of people go online to access voting information, find up-to-date health and safety resources, and look up mass transit schedules and fare information. Thus, your site should promote usability, as 1.3 billion people in the world have a disability, and 59.6% of people with a disability in the U.S. have Internet access at home.

How Do I Test My Website for ADA and WCAG Compliance?

Website owners may do a preliminary examination using free online tools that check for “flaws” in the design and code. You can install Google Chrome Extension tools such as WAVE from Web Aim and Google Lighthouse. However, these checks do not detect all possible issues. Online businesses should engage an expert website accessibility consultant or web developer to assess their site.

EcomBack is Your Expert ADA WCAG Compliance Consultant

We highly suggest making web compliance a priority because not only does it allow your website to stand out, but you can stay ahead of the accessibility game and avoid lawsuits. Plus, all websites should make accommodations for people with disabilities.

EcomBack can design a compliant website from UX and content creation all the way to development. Our experts are well-versed in ADA compliance requirements and can help your team every step of the way to ensure they are all informed.

Get a free ADA audit and consultation today!

Read our other ADA Compliance blogs:

How to Make Your Shopify Website ADA-Compliant | EcomBack

How Do You Make Your Shopify Website ADA-Compliant?

Web accessibility is a term you should be acquainted with if you operate a Shopify business. It refers to modifications, tools, and technology that aid disabled people in accessing and engaging with websites and other online content. In a nutshell, these changes make it far simpler for someone to understand, comprehend, and interact with anything on the internet.

Let’s dive in.

What Do WCAG and ADA Mean?

Unfortunately, the truth is that a majority of Shopify websites are not fully accessible or compliant.

EcomBack can guide you through everything you need to know about being ADA compliance and digital web accessibility.

What Are the Risks Associated with Non-Compliance? What Could Happen if Your Shopify Store is Not ADA Compliant?

It’s your obligation as a Shopify website owner to make sure that all visitors, including those with disabilities, can access your site, goods, and any digital content you produce.

Now that the importance of web accessibility is growing, a few law firms have entered the market and are raking in cash by suing website owners. This is known as a “surf-by” lawsuit akin to the “drive-by” ADA lawsuits that have exploited the law in a nefarious way against businesses and organizations for three decades.

ADA compliance is critical for any Shopify website, as failure to do so might result in costly demand letters, which start from about $5,000. Most of these lawsuits are boilerplate copy-paste filings seeking class-action status. Your non-compliant Shopify website could face settlement fees (that go to the plaintiff’s lawyers) that can range from $20,000 to $50,000 to settle and hundreds of thousands of dollars to defend at trial!

Why is it Important to Have an Accessible Shopify Store?

  1. Shopify is one of the largest e-commerce platforms.

Shopify’s digital presence has had a significant impact on the e-commerce industry. Shopify websites must comply with ADA standards for both legal and commercial reasons, as well as to preserve their good reputation.

  1. Lawyers are specifically targeting e-commerce websites.

Image of man holding pencil with Shopify

Law firms are trolling for a win, which is why physical and online-based businesses with a presence in the United States are so appealing. Here is a must read-article for any Shopify website owner or manager detailing how these law firms are finding success in the Southern District of New York (SDNY) (their preferred venue) –

Forum Shopping for a Website Lawsuit Over the Holidays

So even if you only have an online presence in the United States and do not actually sell to US clients (meaning they can only see your website, not buy from it), you can still be at risk. Overall, ADA compliance is a requirement no matter where your site is or where you are based.

  1. ADA compliance is a social responsibility.

There is no debate from a moral standpoint. It is the correct thing to do to prioritize a website’s accessibility. Accessibility entails providing an eCommerce or information website that is accessible to everyone, regardless of their disability. It’s something most businesses overlook, but it has a significant impact on individuals’ daily lives.

You’ll have a bigger influence by becoming ADA compliant now that many individuals rely on a company’s online platform more than they ever have before.

What Are the Benefits of Having a WCAG ADA-Compliant Shopify Site?

The good news is that taking the time to make your website accessible is beneficial to both you and your customers. You’re ensuring that everyone has the best possible online purchasing and viewing experience by making your Shopify site accessible.

One of the primary aims of accessibility is to create platforms, services, and online environments that are more accessible, useable, and comprehendible for disabled users. If a website isn’t ADA compliant, disabled customers may not be able to access it in the same way as anybody else can, which is an unpleasant experience. We all have the right to access the internet and all it has to offer, including persons with impairments.

The number of ADA lawsuits is on the rise, making you a likely target if your Shopify website isn’t up to snuff. Taking a few easy actions to enhance your website may make the distinction between more sales and expensive legal expenses, as well as a damaged brand reputation.

In today’s market, a brand’s reputation is everything! Customers want to do business with companies that are inclusive and provide them the sense that they are part of something.

You are automatically growing your target audience and increasing your bottom line by placing a strong emphasis on web accessibility and ADA compliance. Why give up potential sales to something that’s so important to fix?


Graphic of laptop and website ADA compliance


Google is Blind!

We all know how crucial SEO is. The cleaner your website code is (i.e., accessible), the easier it is for Google to read the content you have. This results in higher rankings and more sales you’ll be able to get. Many people, however, are unaware that accessibility and SEO are intimately linked.

By making your Shopify site accessible, you are providing shoppers and browsers with a better user experience, and search engines love an easy-to-use and accessible website. It signals to the search engine that your site is valuable and worth ranking higher. This means that people who are looking for the products and services you offer will be more likely to find you in the search engine results pages (SERPs).

This, in turn, will result in an increase in traffic to your website, and as we know, more traffic usually means more sales. So not only are you doing the right thing by becoming ADA compliant, but you’re also increasing your chances of making more money.

There’s no reason not to make your Shopify site accessible! It’s beneficial for everyone involved- customers, employees, and businesses alike. By enhancing your website according to WCAG 2.1 regulations, you are helping to break down barriers and make the internet a friendlier place for all.

The Main Benefits:

  • Enhanced User Experience
  • Reduced Legal Risks
  • Improved Market Reach
  • Improved SEO

How Do You Make Your Shopify Store Accessible?

The Department of Justice recently released their guidance for accessibility, which is twenty years overdue and very basic. But it is worth reading. Click here to read

Color and Text Accessibility

Customers who have visual impairments may appreciate your store more if you use the proper text formatting. WCAG has some guidelines, including using the appropriate color contrast, headers, text size, and alignment. Text links should also be distinguished by an underline or a visible differentiator.

Alternative Text

It’s critical to ensure that images are available to everyone, regardless of their skill or handicap. You must use ALT text with your website’s photos to make them more accessible and readable by screen-reading software, and Google’s crawlers. ALT text works with screen readers to guarantee that visitors know and understand what they’re seeing on your site.

Video Accessibility

It’s also critical to understand your customers’ needs when it comes to accessibility, as this will ensure that your videos are accessible to everyone. Text-to-speech is important for some people, while others are deaf or have hearing difficulties and need closed captioning.


Forms on your website must be labeled correctly for screen readers to convey to their users the information they need to enter such as “credit card number”, along with clear instructions on what to fill out, and errors that are caused when some form field is not filled in.


A critical and time-consuming aspect of website remediation for accessibility is to ensure that the website can be navigated using only a keyboard, specifically the TAB key. People with impaired vision navigate the website without the use of a mouse.

How to Test Your Shopify Website for Accessibility Errors

The most common and free way to run an automated test, which only captures about thirty to forty percent of the errors is a free Google Chrome Extension called WAVE by WebAim. Click here to read more about WAVE.

Shopify Store ADA Accessibility Consulting, Auditing, Remediation, & Training Services

EcomBack has a devoted team of trained experts and ADA consultants who can fix your Shopify store according to the ADA and WCAG 2.1 guidelines. You can avoid expensive ADA federal lawsuits with our expert Shopify ADA Compliance services.

We can assist you in lowering your legal liability and making your website accessible to persons with disabilities by employing our team of experienced web accessibility specialists.

Shopify Store ADA Accessibility Consulting, Auditing, Remediation, & Training Services

ADA consultants at EcomBack can audit your Shopify site, set up policies and procedures, create training manuals, and test your website for WCAG 2.1 compliance. We can also help you to understand how to make your website more accessible for all users.

We do things the right way at EcomBack. To ensure Shopify website accessibility compliance, we use the highest standards and tools. Our experience in web development and digital marketing, as well as our practicality, make us the ideal ADA consultancy for your company.

The good news is that making your Shopify website ADA-compliant doesn’t need to be complicated. With the help of EcomBack, it can be easy and straightforward- so you can focus on what you do best: running your business!

Contact us today! Speak to an ADA consultant today and get an accessible Shopify store.

How to Fight an ADA Website e-Commerce Lawsuit | EcomBack

What You Need to Know About Fighting ADA Website Lawsuits as an eCommerce Business Owner

Disclaimer: This blog post is not legal advice. Please contact an experienced ADA attorney for any legal advice you may need. We can refer you to some reputed lawyers if you would like.

In recent years, there has been a significant increase in Americans with Disabilities Act (ADA) lawsuits claiming that company websites, as well as mobile phone apps, are not fully accessible. These claims make the following two assertions: Private company websites qualify as places of public accommodation under the ADA, and websites with access barriers (such as a lack of compatible screen-reading software) deprive individuals of their right to equal access.

In 2016, 262 of these cases were filed nationwide. By 2021, that number had risen to over 4500 just in Federal Courts, not including State Courts, and demand letters prior to filing of lawsuits.

For an insightful article on how these law firms operate, click here to read this article in Business Insider titled: A single law firm is behind hundreds of website accessibility cases. One client says they ‘beefed up’ her blindness in more than a dozen lawsuits.

Number ADA lawsuits Picture by year

The ADA is a federal civil rights law that prohibits discrimination against individuals with disabilities. The ADA requires businesses to make reasonable accommodations for individuals with disabilities.

If you are an eCommerce business owner, then you need to be aware of the Americans with Disabilities Act (ADA) and the potential for ADA lawsuits. This article will provide an overview of what you need to do to comply with the ADA, and how to defend an ADA lawsuit.

EcomBack has the services you need to help you get compliant to defend or settle a digital website accessibility lawsuit. Keep reading to learn more.

What do Online Businesses and Websites need to do to comply with the ADA?

Businesses need to take steps to ensure that their websites and other online content are accessible to individuals with disabilities. This generally means making sure that all content is accessible through screen readers and that all forms are accessible through keyboard navigation. In addition, businesses should provide alternative means of communication for customers who cannot access website content or use a computer. For example, businesses could provide a phone number or mailing address for customers who need to communicate with customer service, however that may not be sufficient as some legal cases have been fought on similar grounds.

computer image with guy and ADA Accessibility icons

How to Fight an ADA Lawsuit

If you are sued for violating the ADA, you can argue that your business complied with the ADA and took reasonable steps to accommodate the plaintiff’s disability. It’s important to document what work you have done to make your website accessible. You can leverage a solution to show that you are doing the work.

When you’re impacted with an ADA lawsuit, you need to consider the following:

  • Which experienced ADA lawyer to hire?
  • What issues on your website caused the lawsuit?
  • What will it cost to settle and fix your website?
  • What is the cost of fighting and losing?
  • How do the options weigh against each other?
  • Will business insurance cover this claim? Most do not.

It would help if you also considered the expenses:

  • Costs of defense
  • Potential remediation costs
  • Business disruption
  • Risk of adverse outcome
  • Cost of settlements

One of the most significant issues is the lack of absurd clarity in defining what constitutes compliance by courts and the Department of Justice. The plaintiff has already done some legwork in these matters most of the time. It’s typical for plaintiffs to have a set of boilerplate complaints briefly mentioning accessibility errors on your website or app.

Does Having Insurance Help with ADA Lawsuits?

If you are an eCommerce business owner with insurance, see if the policy covers ADA website claims. Some will exclude all ADA claims, while others will evaluate claims differently depending on whether the claim involves damage. Keep in mind that regardless of what insurance policy you carry, remediation is frequently not covered.

The IRS offers tax breaks for remediating websites to be compliant with ADA.

Up to $5000 ADA Tax Credit

The government gives small to mid-size businesses up to $5000 back via the ADA tax credit and deduction in a taxable year. Take advantage of this tax benefit if you want access for everyone.

Which is Better: Settling vs. Fighting

There is a point where the expense of a rightful defense may equal or even exceed that of settlement. This all depends on whether you have valid arguments.

Settlements are private, whereas judgments are public and may affect a business’s reputation. If your website is accessible and strong regarding WCAG ADA compliance, you’ll have a better chance of winning. It’s the finest defense if you comply with the law.

If you are aware that the plaintiff cannot offer a condition of the website that constituted a barrier due to their disability, you may have a defense. In some jurisdictions, plaintiffs are obligated to provide an actual intention to be a customer of the business.

What to Consider When Settling

  • What amount do you have to pay to make the plaintiff and their attorney go away?
  • What is your tolerance for the uncertainties of litigation?
  • Will settling encourage copycat lawsuits? According to some lawyers who specialize in this area of law, certain law firms sit and watch for settlements, and then pounce for their share by making claims of inaccessibility.
  • Does your settlement agreement have a court-mandated compliance clause?

Settlement or Litigation

If you reach a settlement, it’s important that you ensure full compliance and undergo an audit for verification of that compliance. Should you decide to fight, thorough preparation is essential. You’ll need expert witnesses, detailed documentation of all compliance efforts, and a rock-solid legal team. However, since courts have been split on whether websites need to be compliant with the ADA, judges are often creating the law by precedent.

There’s always the risk that if you fight an ADA lawsuit, the court can decide that the website or mobile app just isn’t “good enough.”

It’s also important to note that settling will not make the need to comply with accessibility requirements vanish, and settlement-related compliance fines may be extremely high because Plaintiff’s law firms want their experts to be hired to monitor your compliance. Sounds like how the (legal) mafia operates, doesn’t it?

Digital Accessibility is the Most-Effective Defense Against Lawsuits

Whether you decide to settle or fight, you always want to make sure your website and apps are accessible and compliant. Accessibility is the best defense against lawsuits, and more importantly, it ensures that your customers keep coming back.

EcomBack can help you with this via our top-of-the-line ADA WCAG Compliance Services. Our team of remediation experts, auditors, ADA consultants, visually impaired testers, and expert developers can follow the correct steps to ensure your website is accessible.

Our ADA Website Consultants and team will share some tips and processes that will improve your website’s accessibility and decrease the chances of litigation.

Full Accessibility 3 Factor Audit

  • Identify and explain WCAG issues failures
  • Identify accessibility barriers and eliminate auto-scan false results
  • In-depth audit report
  • Remediation and repair checklist

Accessibility Repair

  • Full remediation process of code checking, manual fixes, and 3rd party apps errors.
  • Check and fix color contrast errors.
  • Set up Alt-Text auto-scheduler app installed for product, collection, home page images.
  • Review of video content for captions or set up disclaimers.
  • Manual testing by experts and team members with visual impairments

Launch Revised Website Theme/Code

We’ll start with a backup theme to repair your website’s code. We will then evaluate and launch it once the cleaned-up website code/theme is approved.

Website Training

  • Help your employees understand what ADA and accessibility is
  • ARIA & Style training and explanation
  • How to audit your website monthly or quarterly and show you the tools you need
  • Long term monitoring and fixes can be provided for more extensive sites

Accessibility Overlays

We do not recommend using overlays that promise to fix your website with one line of code. While some overlays offer good features, there are those in the disabled rights community that reject overlays for reasons they have put in this fact sheet. Click here to read it.

Accessibility Statement

We will provide you with a lawyer-drafted Accessibility Statement template to place prominently on your website. Placing an accessibility statement shows your visitors that you’re committed to being inclusive.

Monitor and Maintain

Website accessibility is not a won and done. Every time you update your website, you must ensure it is accessible.

How to Respond to a Demand Letter on Website ADA Compliance

While some demand letters will have more validity to them than others, no matter what, it’s crucial that you address a demand letter on website accessibility.

Legal Counsel

If you receive an ADA demand letter, an experienced defense attorney with comprehensive knowledge of ADA cases can guide you through your options. If you need an ADA attorney, we can offer some recommendations. Please contact us.

Put succinctly, it is better to be proactive than reactive. Legal notification comes in the form of a demand letter, and it serves as notice that you have been sued. However, it also gives you time to prepare your response and stake out your position for any legal action. The lawyer will look to slow down and extend the procedure by requesting more information and detailed proof of the claim. This will allow your team additional time to improve its negotiating position and prepare for future defending.

Plan Your Defense

Take notice of where you are now, what you’ve done so far, and the plans in place. This will assist you in developing and keeping an internal strategy. Your “Accessibility Policy” will be defined by this.

Remember, always be transparent and communicative.


The best way to defend against an ADA lawsuit is to have a website that is accessible from the start. The business model for so-called plaintiff’s law firms is to go after low-hanging fruit because they are in it for the sue-settle cash-grab of your hard-earned money.

ADA compliance will require a change in mindset and some proactive policies. You will need to educate your team, create an internal policy, design, and test with accessibility in mind, and be prepared to monitor and maintain compliance on an ongoing basis.

Using EcomBack’s ADA compliance services are the first steps in fighting a digital accessibility lawsuit.

Contact us for a free quote!

Why You Shouldn’t Use Accessibility Overlay Solutions

WCAG Auditing and Remediation Short-Cuts to Avoid

There are a growing number of “overlay” solution providers who claim to be able to make any website WCAG compliant simply by adding a plugin or JavaScript snippet.

Over 600 Accessibility professionals and disability rights groups have co-signed the Overlay Fact-Sheet outlining why accessibility overlays such as the following are unnecessary and may impede the intended goals. AccessiBe, Accessiblelink, Accessiway, Adally, Adapte Mon Web (Adapt my Web), Allyable, AudioEye, EqualWeb, FACIL’iti, Lisio, MaxAccess, MK-Sense, ReciteME, Sogo, TruAbilities, True Accessibility, UsableNet Assistive, User1st, UserWay, Purple Lens amongst others.

According to Attorney Richard Hunt of Hunt Huey PLLC, in 2020, there were five lawsuits filed in only two weeks regarding businesses with an inaccessible website that used an accessibility overlay or widget.

To make matters even scarier, throughout the entire year of 2020, there were a total of 250 lawsuits filed for companies that used overlay accessibility solutions.

Number of Lawsuits image

Only about 30% of problems are detected using automated solutions. The phrase “overlay” implies that these methods do not repair the underlying code. They also need to be activated by the user manually.

Overlays create a negative user experience that alienates this part of your audience and puts your company at risk of brand damage and revenue loss. By utilizing overlays, you are essentially providing people with disabilities with a different online experience that has less functionality, which is in direct opposition to the goals of digital inclusion.

Creating an inclusive web environment necessitates fixing any accessibility concerns on your primary site so that you can provide one unified brand experience for all users.

There is no alternative when it comes to making your website accessible to actual people with disabilities. WCAG 2.1 A and AA audits, which are conducted by an expert accessibility consultant who understands both WCAG and programming code, are required for true ADA compliance.

EcomBack has ADA consultants that can provide the best WCAG ADA Website Compliance services.

What Are Overlay Accessibility Solutions?

Overlay solutions are automated software solutions that essentially add a layer over the site that addresses a small fraction of accessibility complications. They basically “fix” the easy stuff but leave out a lot of necessary components, which means it is virtually impossible to claim actual WCAG compliance for ADA requirements this way.

These quick solutions are typically depicted as an “accessibility button” that a disabled visitor needs to be able to find and open (which may not even be possible for some users).

  • The button opens a toolbar with options such as text adjustments (size, spacing, alignment), color (contrast, saturation, monochrome), adjusts curser, adds focus states, magnifies, and a screen reader (sometimes provided).A couple of accessibility buttons incorporate Artificial Intelligence to interpret images and automatically add alternative tags that describe images. However, accuracy and usefulness for the actual person using a screen reader are low.

What issues are ignored by accessibility overlay tools?

    • Absence of headings or headings that aren’t properly coded
    • Missing alt text on images
    • Link text marked clearly
    • No labels on form fields
    • Required form fields not indicated
    • Lack of submit button

Web Accessibility widget image

Most of these issues are huge barriers to web users with disabilities.

Why Overlay Solutions Fail to Deliver True ADA Accessibility

Those that refer to overlays as “band-aids” are correct. In fact, they’re band-aids that fail to cover the middle of the wound. They just cover the edges.

Overlays miss 70% of WCAG issues and can only be assessed using manual testing. By default, the inaccessible underlying code is fully exposed to legal trolls. While some providers claim to provide manual testing and remediation, it is only applied to the overlay layer, not the underlying code.

Additionally, overlay tools have a negative impact on the performance of your website. Because overlays are often hosted on a third-party vendor’s server, you have no control over if the overlay script is too slow to load.

When you combine all these issues together, it’s easy to see why we don’t recommend any overlay solutions. Even custom overlay solutions lack flexibility and can break during basic site maintenance. One minor change on your site has the potential to disrupt the entire overlay.

Image of Laptop with Overlay

Any person with a disability already has their favorite set of tools and browser settings. The most significant and unfortunate truth about overlay solutions is that they force a disabled user to study, learn, and customize this new set of toolbar options for each website they visit.

So, in reality, they don’t work for the actual people with disabilities behind the screen. They only work in the interests of website owners who want to avoid the expenses associated with proper web accessibility.

Lastly, people with disabilities will have a hard time using websites on their mobile devices to browse websites unless heavy customization is applied since any out-of-the-box solution will very likely fail for mobile users.

  • The Website Code & Violations Are Legally Exposed with Overlays
  • Overlay Solutions Lack Manual Testing and Remediation
  • Accessibility Overlays Hinder Website Performance
  • Overlays Override the Users’ Existing Assistive Tools
  • Accessibility Overlays Don’t Work for Mobile
  • Overlays Open Security Holes

EcomBack Has Premium ADA Compliant Website Services

EcomBack has a 7-point plan to address the issues on your website with the aim to defend the current claim and avoid future lawsuits.

After meeting with your business and discussing the right ADA compliance strategy, our expert team of ADA consultants then begins with a comprehensive audit to review the urgent errors, alerts, color contrast, media, video captions, ARIA, page flow, and other requirements to make your website accessible for people with disabilities.

We also provide an Accessibility Statement and ADA training for your business.

Contact us for a website audit consultation today!

ADA Compliance is Important for E-Commerce Websites | EcomBack

Avoid Digital ADA Lawsuits with the Help of EcomBack

EcomBack has a dedicated team of trained experts who can fix your website according to the ADA and WCAG 2.1 guidelines.

Fixing the accessibility errors of your website is time-consuming but can make a big difference. It’s important for your customers with disabilities to have an equal experience when they are browsing or shopping on your site.

You can avoid expensive ADA federal lawsuits with these necessary steps listed below. We can help your website be ADA-compliant with our expert ADA Accessibility & WCAG Compliance Services.

The Answer You Need to Know: What is ADA?

The Americans with Disabilities Act, or ADA, is federal legislation that guarantees equality for people with disabilities. This landmark law bans discrimination against disabled persons and mandates that all public places of accommodation be accessible. Electronic media, websites, apps, and ATM machines are examples of today’s technology that fall under this definition.

How does the Americans with Disabilities Act (ADA) apply to websites?

According to the Census Bureau, 56.7 million Americans have a disability. 59.6% of the U.S. population with disabilities were living in a household with internet access (Statista). Because technology is as essential to them as it is to able-bodied individuals, a website must be usable by everyone regardless of impairment.

It is critical that your website be accessible by keyboard and mouse, include captions on videos, and have alternative text for images. The material must be readable, broad, and free of seizure-causing elements. Last but not least, the website must be responsive and function in a structured manner across various devices.

A website’s navigation should be simple enough that no more than a few steps are required to comprehend, process, or finish an online transaction.

What are the ways in which people with disabilities use a website?

People with Disabilities using websites with AI-assistive technologies and screen reader software

People with various disabilities use AI-assistive technologies and screen reader software to access digital information and content. There are also several types of assistive tools, such as blind or mobility devices, that help an individual access a website with little to no difficulty.

Who is qualified for ADA protection?

Your website needs to be accessible for users with:

  • Deafness
  • Blindness
  • Photosensitivity
  • Hearing loss
  • Low vision
  • Learning disabilities
  • Cognitive limitations
  • Limited movement
  • Speech disabilities
  • Dexterity

Types of Disability : Deafness, Blindness, Photosensitivity, Hearing loss, Low Vision, Learning Disabilities, Cognitive Limitations, Limited Environment, Speech Disabilities, and Dexterity.

There are three reasons why a person is qualified for ADA protection. If a person has a long-term condition that affects their basic life activity, they are eligible for disability benefits. This also included people who are regarded as having a disability. Lastly, if they associate themselves with a person with a disability, they too can qualify.

The ADA refers to physical or mental impairments that substantially restrict one or more major life activities for six months or longer.

What happens if your website disobeys guidelines for accessibility?

Number of ADA lawsuits that were filed. 4,055 cases in 2021

You may face personal plaintiffs’ claims and hefty penalties from various government agencies.

In the United States alone, there were only three ADA non-compliance website lawsuit cases in 2015. In 2021, 4,055 lawsuits were filed. Because users were not able to read, process, or understand the site’s content, or they were unable to complete an online transaction in one way or another, 74% of these litigations have been directed towards e-commerce websites.

Because a lawsuit can be easily filed against an e-commerce firm, there is a lot of focus on them from a legal standpoint. This is due to the fact that e-commerce platforms are complex; they evolve rapidly, and many third-party features are added to the website, making it critical for online store owners to keep an eye on accessibility and functionality for all elements introduced to their site.

ADA standards apply to businesses and organizations in every country. The U.S., the United Kingdom, Australia, Canada, and many other nations, must follow ADA rules. Places of public accommodation are covered by ADA requirements in the United States. This includes e-commerce websites, service-based firms with brick-and-mortar operations, government websites, and non-profit organizations.

Americans with disabilities, their friends, family, and caregivers, as well as private employers with 15 or more workers, organizations working for public benefit, as well as state and local governments, are all affected by the law.

Keep reading to learn how EcomBack can help you avoid ADA violations.

Digital ADA Lawsuit Statistics:

  • The top states where lawsuits have been filed are mainly New York, California, and Florida. The number of lawsuits in New York more than doubled compared to California digital ADA lawsuits.
  • Settlements that target smaller and midsized businesses the majority of the time are in the $5K- $20K
  • The study finds that plaintiffs continued filing lawsuits at a rate of 10 per day in 2021.
  • 90% of websites are inaccessible to people with disabilities who rely on assistive technology (AbilityNet).
  • 98.1% of home pages had detectable WCAG 2 failures. (WebAIM)
  • In 2021, Desktop websites had 3,235 legal claims for accessibility; Mobile apps had 296 claims; Video Accessibility had 150 claims; Combined Web & App had 16 claims, and Mobile Websites had three claims. (UsableNet)
  • Based on a study of one million websites, low contrast is the most common reason (86.3%) for WCAG2 failures. (WebAIM)

Most Common WCAG failures, Low contrast, Missing Alternative text, Empty Links, Missing form labels, Empty Buttons, Missing document language

(Source: Monsido)

What makes California stand out from other states when it comes to accessibility laws?

There are two California laws that allow plaintiffs to seek compensation in ADA cases. The California Disabled Persons Act and the Unruh Act allow empowering plaintiffs to demand anything from $1,000 to $4,000 per infraction.

The Unruh Civil Rights Act, which you may not have heard of before, prohibits businesses from discriminating against individuals based on their sex, race, age, religion, ancestry, national origin, citizenship, immigration status, disability, medical condition, genetic information, sexual orientation, marital status, and primary language.

California’s Unruh Act has resulted in a large number of ADA lawsuits, accounting for 42% of all cases filed throughout the country.

Websites may be visited from nearly any place, regardless of whether you are based in California or not. You could be selling products and services in California, transporting them there, or having a client who is a resident of the state. Whatever your business depends on, you’ve availed yourself of California’s regulations by conducting business there.

The fact is that you may be sued from anyplace. Don’t put yourself in a position where you might be sued by people from all 50 states because your website isn’t accessible to everyone.

EcomBack are specialists who can assist you in reducing this risk.

Schedule your complementary. Consultation 30 minutes of expert advice no strings attached.

What happens when a business owner is sued for a non-ADA-compliant website?

When someone is sued for having an inaccessible website, they have two choices.

  1. Defend the case, usually in federal court.
  2. A private settlement, which is what most plaintiffs and their attorneys want.

In both cases, the website would have to be updated in order to avoid future copy-cat lawsuits.

The chance of winning is quite low, and even if you do, it’s extremely unlikely that you’ll be able to recoup your legal expenses. If you lose, the plaintiff’s law firm will undoubtedly charge you a large sum of money in legal costs.

This is one of the many reasons why there are so many lawsuits. Plaintiff’s firms find it profitable to “surf” websites, seeking for any non-compliance, and filing a lawsuit on behalf of numerous clients.

How do you know if your site is ADA compliant? What do you need to do to fix these errors?

Website testing in Google Chrome’s Lighthouse tool

It’s fairly simple to check for website errors. Try Chrome extensions like WAVE by Web Aim or Google Chrome’s Lighthouse tool. However, the errors that are shown are only the automated ones, which are only 30-40% of the problem. Things that require manual review are tab navigation, pop-ups, and captioning.

These mistakes must be fixed as soon as possible since they have the potential to seriously harm your business. There’s a potential that it could be used in a lawsuit as proof of wrongdoing.

Rather than trying to fix the numerous issues that your website may have, you should seek expert help with substantial knowledge of ADA compliance, such as EcomBack.

Is your website ADA compliant? We make websites ADA Accessible. Lets Talk

There are tons of software that claim to provide AI-Assisted widgets or overlays, but they just provide the appearance of a compliant website. They do not address the serious and structural problems, which is, in essence, like covering up a hole in the wall with scotch tape.

In order to stay up-to-date and adjust to any new developments, our team of developers and designers keeps in touch with ADA expert attorneys to keep aware and adapt as needed.

Another service we provide is training you and your team on how to maintain your website’s compliance without paying any future compliance check or inspection fee. This will help you keep an eye on your website’s non-compliance areas, allowing you to identify the errors firsthand and fix them before it’s too late.

The Benefits of Having an ADA-Compliant Website:

About 20% of the population is disabled (Nearly 57 million Americans)

  • Small and medium-sized enterprises may receive a tax credit of up to $5,000 from the Government.
  • You can reach a larger audience because about 20% of people in the United States have a disability.
  • An ADA-compliant website provides a better user experience, resulting in improved conversion rates and higher rankings in Google search results.
  • As a good business practice, having an ADA-compliant website is simply the right thing to do. As we would remove physical barriers at our brick-and-mortar businesses, we should also remove digital barriers for our online ones.
  • It reduces the risk of litigation because having an accessible website is the best defense against legal actions.
  • If you don’t have an ADA-compliant website, it may be a target for serial lawsuit plaintiffs, and you may be the next victim of a rapid settlement-driven lawsuit. This needs to be addressed ASAP.

We encourage you to take action right now.

Choose EcomBack for Your ADA Compliant Website Services

EcomBack starts with a free comprehensive audit to review the critical errors, alerts, color contrast, media, captioning, ARIA, page flow, and other requirements to ensure your website is fully accessible for people with disabilities.

We then have a 7-point plan to address the issues on your website.

We also provide an Accessibility Statement, free assistive widget, and general know-how – all with the aim to defend the current claim and avoid future lawsuits.

Contact us for a free website audit consultation and discuss the right ADA compliance strategy for your website and business.

  • Fill out our free audit and consultation form
  • Full accessibility audit of your website
  • Accessibility repair
  • Launch revised theme/code website training
  • Accessibility overlays and statements

Mobile-First Sites at EcomBack – The Importance of M-Commerce

The Importance of Mobile Apps & Websites for eCommerce Businesses

Do you need a bespoke m-commerce app or website? EcomBack has extensive experience in producing mobile commerce apps & websites that produce results and boost income for our clients. Mobile accounts for more than 67.2% of all online shopping. We can help you maximize your reach and ROI on mobile devices by providing the best m-commerce app & website development services.

In the near future, the app economy is anticipated to reach $6.3 trillion in revenue. The rise of mobile e-commerce is largely responsible for this growth. Users are expected to spend $946 on mobile commerce each year. That’s more than double what they spend now.

There’s a lot of room for a profit with mobile e-commerce, and there’s also a lot of potential to set yourself apart from the competition by providing your customers with a superior app experience.

For those who aren’t familiar with it, m-commerce (also called mobile commerce) is the purchasing and selling of products and services via smartphones. It allows customers to access the internet while on the move.

What is the difference between m-commerce and e-commerce? Shopping in e-commerce means the majority of online transactions are done via desktop computers and laptops. Mobile commerce (m-commerce), on the other hand, refers to purchasing goods over the internet using a mobile phone. People can shop from anywhere with their smartphone, so it is ten times more convenient.

Get a Mobile-First Website with EcomBack – Quality M-Commerce Design & Development Services

The popularity of mobile commerce continues to rise, and it’s critical to stay ahead. The evidence is in the numbers: online store owners can’t afford to overlook mobile commerce in 2022.

M-commerce may help you increase your brand’s exposure and reach new consumers. The ability to conduct transactions in-app will have a significant influence on the user experience. Customers will be able to buy items more quickly. Thus, they will trust you more and rely on your products and services more frequently.

EcomBack is a digital marketing agency that specializes in building m-commerce sites for online retailers. EcomBack offers state-of-the-art m-commerce design and development services for e-commerce businesses like yours. Take advantage of the power of mobile commerce!

We can improve the omnichannel experience for your potential consumers by optimizing your online store for mobile. You will be able to provide an outstanding mobile shopping experience that will positively impact conversion rates.

We think the increasing popularity of mobile e-commerce is bringing about a historic transformation in market behavior. A well-designed app will create devoted consumers. All you have to do now is enlist a suitable team. EcomBack employs a variety of revenue strategies, ranging from in-app purchases to upgrades to monetize your concept.

The Future is M-Commerce – 25 Impressive M-Commerce Statistics for 2022

To give you a better sense of how rapid this shift to mobile devices is, we’ve compiled m-commerce data covering a variety of current trends and future projections.

Take a look at how mobile e-commerce has evolved in recent years, as well as where it’s going in the near future.

  1. By the end of 2021, m-commerce sales will total $3.56 trillion.

According to Statista, this accounts for a growth of over 22.3% of the whole revenue recorded in 2020 – $2.91 trillion. Since 2016, m-commerce has increased on average by 33.8% each year! There is no slowing down ahead.

  1. 79% of mobile users have made a purchase online using their smartphones. (Source: OuterBox)

That’s almost a billion individuals all around the world! In terms of m-commerce, people are utilizing their smartphones to their full potential. Close to four out of five smartphone owners have made at least one purchase in the past six months.

  1. Data from Statista has shown that 72.9% of all e-commerce will be m-commerce by the end of 2021.

M-commerce sales have increased dramatically in e-commerce, with revenue accounting for 52.4% of the market in 2016. M-Commerce vs. E-Commerce reports reveal that this percentage has risen to 72.9% — almost three-quarters of all e-commerce transactions.

  1. The mobile share of total online traffic is continually on the rise.

(Source: Merchant Savvy)

Over the years, the online share of traffic continues to drift away from the desktop. As of January 2020, mobile accounts for 52% of online traffic, with desktop making up for 45.3%. Back in February 2019, they both accounted for about 48% each.

The recent change is due to the high level of mobility provided by modern phones. Consumers can shop anywhere in the world as long as they are with their smartphones and have access to the internet. Moreover, 40% of people search only on their smartphones.

  1. The proportion of overall internet traffic that comes from mobile devices is continuously increasing.

Over time, the proportion of online traffic generated by computers has decreased. Mobile accounts for 52% of online traffic in January 2020, with desktop accounting for 45.3% (Source: Merchant Savvy).

The change is attributed to the smartphone’s high mobility.vConsumers may purchase anything they want while traveling anywhere in the world as long as they have their smartphones and access to the internet. Furthermore, 40% of people only search on their cell phones.

  1. Oberlo reports that 75% of customers carry out purchases on their mobile phones.

Customers claim that buying on their phones saves time. With the increase in mobile payment options, mobile shopping is getting more convenient. Mobile shoppers, on the other hand, still believe that the mobile e-commerce experience could be improved by 90%.

  1. According to a survey by Pixel Union, 67% of people window-shop online just for fun.

Based on shopping app statistics, 77% of online window-shoppers who do it for fun make impulse purchases. A store with good SEO may capitalize on these spontaneous consumers.

  1. Google suggests that, in terms of the number of transactions, over 40% of e-commerce is mobile.

Mobile devices are not only used for essential tasks, as the popularization of mobile technology is not limited to that. With feature-rich mobile phones available at low costs and consumers’ comfort with making purchases online, mobile transactions are becoming increasingly frequent. Consumers are buying more on the go instead of waiting until they get to their computer to make a purchase.

  1. Statista’s data shows that 53.9% of all US retail e-commerce is expected to be generated via m-commerce by the end of 2021.10. By 2021, 53.9% of all US retail e-commerce is expected to be generated via m-commerce.

This share was just 34.5% in 2017, reflecting the significant growth in m-commerce. This mobile commerce revenue forecast is based on trends such as faster internet connection speeds, enhanced device features, improved website functionality, and consumers’ comfort with purchasing online.

  1. Mobile generated growth of seven percentage points, going from 8% to 15%, while desktop’s share decreased from 78% to 63%. (Source: Invesp)

Mobile commerce revenue is expected to see faster than average growth between 2017 and 2022.

  1. Statista says that 51% of American mobile shoppers purchase products via apps.

In terms of consumer purchases, mobile apps appear to be slightly more effective than mobile websites. Given the easier experience and customization they provide consumers, trends suggest that the percentage of app commerce compared to mobile websites will rise.

  1. Shopping, the most popular mobile app genre, is growing at a rate of 54% year over year. (Source: Statista)

In contrast to entertainment, news, finance, gaming, and lifestyle, shopping is the most favorited category.

  1. Dynamic Yield data suggests that 76% of consumers shop on mobile devices because it saves time.

The most common reason for customers to shop on their phones is that it allows them to do it while on the move, saving time compared to shopping on desktops or laptops. Thus, online store owners must build a shopping experience that actually saves time for their consumers.

  1. According to Forbes, 70% of mobile searches result in action within an hour.

The majority of online consumers expect a quick shopping experience in order to get their goods faster. It takes the equal amount of time for desktop users to make a purchase decision as it does for internet shoppers. The bottom line is that if you impress your online store visitors, you’ll be successful.

  1. 85.65% of online shoppers abandon their mobile shopping carts, according to one study by Barilliance.

According to the research, e-commerce abandonment rates are higher among mobile users than those using a desktop or laptop computer. The average abandonment rate for tablets is 80.74 percent, whereas it is around 73% for desktops. Online sellers frequently aren’t optimized for mobile devices, with slow load speeds being all too common problems.

To add insult to injury, many stores force consumers to zoom in and out on a page in order to browse it. Other little irritations like required registrations and slow checkout processes also play their part in driving cart abandonment on desktops. These are especially important when it comes to mobile e-commerce.

A whopping 28% of lost sales are attributed to bad checkout experiences. A consumer is eager and ready to pay – don’t make him or her leave because the checkout procedure in your mobile app is too lengthy and complicated.

  1. The average value of global smartphone shopping orders is $79.33, according to Statista.

Smartphones are also disadvantaged in terms of average order values. Traditional devices have a typical shopping order value of $179.88. Smartphones account for just 42% of e-commerce income despite making 62% of online visits.

  1. Shopping on the mobile web is inconvenient for 12% of customers. (Source: Dynamic Yield)

On the other hand, online shopping on a smartphone is inconvenient. Consumers face difficulties with sites that aren’t mobile-friendly, pop-ups and other intrusive advertisements, lack of adequate information, and so on.

  1. Sources like Google and LinkedIn show that when consumers have a negative mobile brand experience, they are 60% less likely to buy from them in the future.

Shoppers on smartphones tend to be more finicky than other digital shoppers. You only have one opportunity to make a good first impression on your customer when you operate an online business. If you succeed, not just will you improve conversion from that particular user, but also future purchases. A negative experience, on the other hand, has been linked to nearly 50% of customers never returning to your store.

  1. According to Google, the probability of bounce increases by 32% if mobile page load time goes from 1 second to 3 seconds or longer.

One of the most common complaints regarding web surfing on a smartphone is slow loading, especially since consumers are increasingly using their phones to save time while shopping.

  1. Consumers have a lot of security concerns when purchasing products on their phones, with approximately 42% of customers being concerned about this. (Source: Dynamic Yield)

When it comes to customer security, the top concern is card details disclosure. Even if your mobile app is extremely secure, but your user interface makes consumers feel uncomfortable and insecure, customers will still be uneasy. Having trusted badges like PayPal, Visa, Mastercard, and Google can alleviate some of these worries.

  1. Harvard Business Review reports that customers increasingly rely on a variety of marketing channels to buy, with 73% of customers using more than one channel to purchase.

The majority of online customers do not restrict their purchases to one device. Businesses must provide a comprehensive experience across channels in order to be successful in e-commerce.

  1. 61% of mobile customers are more inclined to buy from websites that adapt content to their location and preferences, according to Google.

Local businesses may use mobile sites and applications to provide a more personalized experience to their customers through digital channels. Making clients feel special with local information or suggesting extra goods based on purchases is one approach to make them feel valued.

  1. Data from Adobe proves that personalization efforts are delivering 3x ROI for businesses.

Customization is more than just a feel-good factor. Incorporating these features increases your conversion rate by three times compared to traditional marketing methods.

  1. The majority of mobile consumers desire straightforward answers to their queries, with 69% looking for simple solutions. (Source: Google)

Another important metric in which online business owners can outperform the competition (or fail miserably) is whether consumers get clear and actionable information on their site or app. One of the simplest methods to take advantage of this is to make sure your items’ descriptions fully define the issue they are designed to solve.

  1. According to Etail Insights, there are over seven million etailers throughout the globe.

An e-tailer is an online B2C business that sells exclusively online. There are 2.1 million etailers in the US, and there are 7.9 million worldwide.

EcomBack Can Provide Top Mobile Commerce Website Design & Development Services

Our skilled m-commerce experts are experienced in developing custom solutions that will help you overcome difficulties and fulfill all your specific requirements.

EcomBack is a leading provider of mobile e-commerce software, with a focus on assisting businesses in entering the mobile market with the most effective tools to increase user engagement and income. Every app we create is tailored to our clients from start to finish.

We are enthusiastic about developing an m-commerce platform that will attract visitors to your mobile site. EcomBack may provide you with the best customer experience possible.

Let’s chat business now and see how your aspirations can become a reality! Get a free quote and consultation when you speak with an EcomBack representative today.

Website Design & Development Services for Mobile Devices:

  • M-Commerce Development Consultation
  • M-Commerce Design & Development
  • Personalized M-Commerce Development
  • Functional, SEO Friendly Website & App Development
  • Mobile Responsive Design
  • Custom M-Commerce Designs
  • Regular Maintenance & Updates

EcomBack Helps to Bring More Traffic to Your Shopify Website

Marketing & Promoting Your Shopify Store

We get that you want to market your Shopify store. You’re a business owner, after all, and you want what’s best for your brand. However, if you are doing any of these things below, we’re here to tell you that this is probably ruining your traffic, thus not bringing as many customers as you could be to your online Shopify store.

The majority of people don’t even know that they are making these mistakes, and that’s okay! That’s why we’re here.

At EcomBack, we help Shopify store owners improve their website performance, traffic, sales, and SEO by optimizing their online stores for best results. Our team can give you solutions to fix your Shopify site and bring the right customers to your store to produce more revenue.

These are just 10 reasons as to why you may not be getting enough traffic on both your online store and e-commerce website. However, there are many other ways to optimize your Shopify store for SEO. The tips down below should just help get your website off to the right start, even if you don’t know anything about marketing, error codes, redirect links, or SEO.

10 Reasons Why You Aren’t Getting Enough Traffic to Your Shopify Website

  1. Forgotten Noindex Tag

Many Shopify store owners don’t realize that by not having a noindex set up on their product pages, Google is indexing them, and thus you are losing ranking opportunities. This can be quite bad for your SEO, so always double-check your top sites to be sure.

A lot of the e-commerce platforms allow you to noindex pages simply by pressing a button. There is even a Shopify app that helps you with this called Sitemap & NoIndex Manager.

  1. Not Enough Content

We understand that most business owners aren’t writers by trade, but you would be amazed at the number of websites we see with blog posts that are under 300 words. Thin content isn’t going to rank well.

Your content is your shop’s value, so always ensure to write detailed and helpful content that your customers will actually read and won’t waste their time on a bunch of nonsense. Just make sure you’re covering every single aspect of your article’s topic and write at least 500-2,000 words.

  1. Excessive Anchor Text-Rich Internal Links

Don’t put the same anchor link for a single term in every blog post. Plus, the words need to sound natural. “Click here,” “Learn more,” or “Shop our collection” are great examples. The same thing applies to the number of links as it does for the quality. You should link within your posts, but you should also know that Google tracks how many times a word appears on an entire page.

For example, if the word ‘bracelet’ is linked four times, this is way too much and can kill SEO for this site. Show other collections on the website, so visitors know there are many options. Also, including other relevant keywords makes sense – e.g., silver bracelets.

  1. High Resolution, Non-Compressed Images

In some cases, Shopify merchants are using large high-resolution images without compressing them. High resolution is excellent, but non-compressed images won’t do well from Google Image search. For instance, these images result in bandwidth overload and the slower page load times that Google hates to see!

Also, having too many products with different sizes of an image on one product page slows down the loading time so keep this under control as well. Try not to have more than three or four images for a single product page if possible.

  1. Irrelevant and Intrusive Pop-Up Ads

If you have pop-ups throughout the whole page that ruins the user experience, your Shopify store is not going to do as well as it could be. The pop-ups should provide value to the site visitor and not just be there to generate ad revenue.

For instance, adding pop-ups that announce holiday sales for your Shopify store is a great way to promote your products without being intrusive or annoying. Also, keep the pop-ups where they won’t be in the way as much.

  1. Pages with Error Codes

A 400 bad request response status code means that the server cannot or will not process the request due to something that a client has done wrong.

The opposite would be a 500 internal server error response code, which indicates that it is the server’s fault as it encountered an unforeseen condition that prevented it from fulfilling the request.

You need to fix both these errors.

  1. Redirect Loops

Check your redirects, especially for any category or landing pages that could have been moved. This is a common problem that we see after migrations and right before launch when we’re testing everything out.

Many times, you’ll remove old pages or combine content and employ 301 redirects. However, when you do these 301 redirects, something odd happens: if you move one page to another and then that page is subsequently deleted, the resulting URL should be redirected back to the original page.

You don’t want a 301 redirect loop, and you don’t want your visitors to go directly from one URL to another via 301 redirects; make sure they go straight to the final URL of your redirection scheme before updating them.

The easiest way to check this is to find a random product and enter its URL into a service tool, go through any redirects that might come up, and then try searching for it in Google. If it comes up with no results, then there may be something wrong with either your shop or that product.

  1. Orphaned Pages

Don’t get linked to anything internally. You may have the most magnificent piece of content in the world, but if no one knows about it, it’s worth nothing; you won’t obtain any rankings from it. As a result, make sure your relevant links connect to your great material.

Make sure that you don’t spend all this time creating content just for nobody to read it. It’s a good rule of thumb to interlink three distinct pieces of content in order to avoid wasting money on something that will be useless.

  1. Links to Redirected Pages

You should repair any broken internal connections and redirect if you have them. Change or delete the old internal links and replace them with the appropriate ending location. So, whenever you add 301 or 302 redirects, alter your internal links.

  1. Internal Broken Links

As your business becomes more established, you’re going to have broken links; it’s only natural for people with older sites. So make sure they’re cleared out once a quarter. This will not only clean up any mistakes you might have from the past, but it will also help to boost your rankings.

EcomBack Can Improve Your Shopify Store!

As a digital marketing and web development company, we provide many different services that will help you as an e-commerce business owner. Contact us today and discover how we can transform your website into a money-making machine.

To check out more articles from us, please visit our site here!

Optimize Your Shopify Speed – How to Improve Performance | EcomBack

Improve Website Performance

Page speed is crucial for e-commerce stores. There’s a possibility that your business is losing sales due to a poor user experience caused by lengthy load times. Shopify stores with slow loading times can cause an increase in bounce rate, dissatisfied customers, damaged reputation, lower SERP ranking, lost conversions, and shopping cart abandonment. The faster the website gets for the user, the greater the user experience. It’s that simple.

Dozens of factors can impact your site’s speed – from sluggish servers, errors, page weight, image sizes to obsolete code. Most of these are easy to fix, especially with the EcomBack team on your side.

Learn more about shopify store speed optimization and the services we provide below.

What Are the Advantages of a Fast-Responding Shopify Store?

  • Customers will be loyal to your e-commerce business if the site is easy to buy products from.
  • Conversion rates will improve significantly, mainly since slower load times result in higher abandonment rates.
  • Mobile traffic performance is ten times better, and visitors get the rapid results they want.
  • Google PageSpeed Index rewards faster online stores by ranking them higher in search results.
  • This is self-explanatory, but a fast-responding Shopify store will bring a better user experience overall. The site needs to be fast to get customers to stay.

Issues That May Be Slowing Your Website:

  • Large image sizes can slow your loading time due to the heavy “page weight,” which refers to not only the size of the picture but also how many images are on a page. In addition, the formatting, resolution, dimension, and quality can all be factors that are hindering your website’s performance.
  • Page weight refers to page size as well as the style sheets, documents, and images used. If there is an excessive amount of content on the web page, customers will have a terrible user experience waiting for it to finish loading. A heavy page weight can also mean that there are unnecessary plugins or a high number of requests from your browser.
  • There should be as few HTTP requests as possible from the server to the browser in order for your page to load at an optimal speed. This means you may need to reduce image sizes, optimize JavaScript and CSS files, merge JS files, and use a CDN (Content Distribution Network).
  • Too many redirects can rank your site lower as well. This can be solved by simply implementing a 301 permanent redirect, adding canonical tags to manage duplicate content, checking for broken links, or even removing old redirects.
  • Other issues include render-blocking, unclean code, excessive Flash content, and more

How We Can Help Speed Up Your Shopify Site

If you didn’t know already, an average of 70% of users would leave an e-commerce website if it takes longer than 3 seconds to load. Impatience is typical nowadays, especially with consumers who are used to buying things in seconds just by using their fingertips on a keyboard or touch screen.

At EcomBack, we guarantee that we can get your page ranking among the top Search Engine Result Page. This is done by solving your slow site problems, like getting a higher score in Google PageSpeed Insights, fixing Core Web Vitals issues, optimizing Shopify theme speed, fixing troubleshoot issues, and more. Better yet, we’ll help you maintain your site speed even after we are done.

Contact us today and see how fast your Shopify store can be!

The Shopify Store Speed Optimization Process


EcomBack’s team of Shopify experts will evaluate your website and find ways to improve the speed as well as fix any other issues.


We devise speed optimization plans and share with you our report and recommendations.


The team will then begin the optimization process according to the report.


Once Shopify site speed optimization is complete, we’ll share the website reports following Google Page speed guidelines and GT Metrix.

The Benefits of Shopify Store Development Services | EcomBack

The Look of Your Shopify Store Matters

Even the most minute details of your online store’s design matter. A unique, SEO-friendly theme can ensure shoppers that your business is worth buying from. Maximize your conversions with sophisticated wireframing, prototyping, as well as browser and device compatibility optimization, and others. These improvements will increase your ROI and business revenue.

There are many steps that will lead you to provide a positive shopping experience for customers. However, design is the top priority in making sure that visitors are satisfied enough to stay on the Shopify store and purchase products from your e-commerce business.

In this blog, EcomBack can help you design a custom Shopify theme that is one-of-a-kind and captivates an entire crowd of customers.

Highlight Your Brand Personality

The most important asset as an e-commerce business is your brand. An essential aspect, branding your store’s personality can play a critical role.

For instance, a brand that is:

  • Sophisticated
  • Fun
  • Calm
  • Honest
  • Friendly
  • Trustworthy
  • Authentic
  • Knowledgeable
  • Attractive

Whatever it may be, your Shopify store’s brand will attract customers that share a similar personality or one that they love.

What is the Point of a Shopify Theme?

A theme is a framework that controls an online store’s appearance, feel, and operation. This is critical for businesses to communicate their brand’s personality to consumers in a creative and visually appealing manner. For a company’s success, good theme creation that meets high standards and entices people to visit the site may be crucial.

The Shopify platform is one of the most popular e-commerce solutions on the market. It has a variety of visual templates and developer designs for designers, as well as a slew of other features that allow you to sell physical and digital products.

Shopify Store Theme Development Services:


EcomBack will manually examine a Shopify custom theme design against technical criteria.


The designers pick out custom blocks, sections, and settings that showcase your company’s distinctiveness. Then, we bring the idea to reality by creating a Shopify theme that represents your brand.


You may modify your site by customizing it with apps that are tailored to your unique requirements and offer useful functions for a better user experience.


This is the Shopify theme in action. It will give you a sense of how the Shopify theme will look.


We’ll conduct a number of tests to ensure that your unique Shopify theme is free of errors and meets all technical requirements for your company’s website, such as site speed and device compatibility with iOS, Android, and browser versions.

Final Product

Your Shopify online store is now complete, and it’s ready to go live. EcomBack’s Shopify theme specialists convert your site and publish it for you. You may now check out your lovely new website.

Work with Us

EcomBack, as a Shopify Partner, is one of the most experienced Shopify store design and development agencies, having created custom themes for a wide range of e-commerce businesses.

Our Shopify theme designers may assist you in improving customer retention, conversions, and revenue. We can enhance every aspect of your Shopify store and create an excellent theme that corresponds to your digital brand identity using the greatest standards.

Also, check out our Web Design and Development Services today. Also, don’t hesitate to contact us if you have any questions regarding your Shopify store and other ways we can help your e-commerce business.

Website ADA Accessibility – EcomBack’s Methods For Compliance

2022 Website Accessibility Lawsuits: Businesses Continue to Be Under Fire

In today’s day in age, websites are considered “places of public accommodation,” thus they are covered by the American Disabilities Act (ADA). Don’t let legal firms exploit you and take your money. As a business owner, you should strive for an inclusive user experience that includes assistive technology for those in need of it.

This blog post will highlight the dangers businesses may face when trying to achieve ADA accessibility, how many other companies have been hurt because of it, and how EcomBack and our methods can achieve ADA accessibility compliance for your e-commerce website.

Don’t Let Your E-Commerce Website Be Just Another Ugly Statistic

Back in 2018, 814 lawsuits were filed in the U.S., which sued close to a thousand businesses for ADA compliance issues. An article written by Minh N. Vu and Susan Ryan stated that “New York and Florida led the way with more than 335 and 325 cases, respectively. Surprisingly, California only had nine new website accessibility lawsuits in 2017…”

The article also wrote that federal courts in Virginia (24), Texas (7), Puerto Rico (1), Pennsylvania (58), Ohio (8), New Jersey (4), New Hampshire (2), Michigan (1), Massachusetts (15), Illinois (10), Georgia (9), and Arizona (6), had website accessibility lawsuits as well.

In 2020, the number grew dramatically, with over 3,500 ADA lawsuits filed against inaccessible websites. Then, a 2021 report revealed that a shocking 98.1% of the top million websites had homepages with detectable WCAG 2 failures.

A lawsuit can not only damage a business’ reputation, but it can also hurt customer rapport as well. Losing a patron because of a disability access issue looks pretty bad but being sued by them is even worse. It also doesn’t feel great either.

The fact of the matter is, unless a website is specifically designed by experts that build them to enable accessibility, online store owners will always face legal actions and/or public scrutiny.

What is the Standard for Digital Accessibility?

The WCAG (Web Content Accessibility Guidelines) is internationally recognized as a set of principles for achieving digital accessibility and was established by the W3C, an international web standards group. Currently, in version 2.1, the WCAG comes in 3 levels: A, AA, AA. To avoid litigation, businesses should meet the standards for WCAG 2.1 A, AA (for U.S. and Canada).

What are the WCAG Website Compliance Standards?

Following the Web Content Accessibility Guidelines ensures your content is accessible to a broader range of people with disabilities. This includes providing accommodations for blindness, low vision, speech disabilities, deafness, hearing loss, photosensitivity, limited movement, among other learning disabilities, and cognitive limitations. The WCAG standards also address the accessibility of web content on computers, mobile devices, and tablets.

According to the official WCAG 2.1, website accessibility standards are broken down into four basic principles: Perceivable, Operable, Understandable, and Robust.


  • User interface components and information must be presentable and perceivable
  • There must be text alternatives
  • Captions and other options for multimedia
  • Content that can be presented in various forms and includes assistive technology
  • Content should be straightforward and easy for users to see and hear


  • Users should be able to operate user interface components and navigation
  • All functionality is available from a keyboard
  • Users have a good amount of time to read and use content
  • None of the content should cause seizures
  • Assist users to navigate and find content


  • Patrons must be able to understand the information as well as how to operate the user interface
  • Text is readable and comprehensible
  • Content appears and operates in simple, predictable ways
  • Help users avoid and correct mistakes


  • Content can be interpreted correctly by a wide variety of user agents, such as assistive technology
  • Maximize compatibility with user tools

Benefits of an Accessible Online Store

By making your online store more accessible, you can boost sales and grow your company exponentially. The possibilities are endless when combined with web accessibility.

Accessible e-commerce stores make it ten times easier for consumers to locate what they’re looking for. It will also reach a wider audience as well. As a result, they are frequently drawn back and recommend your store to their friends and family members.

By using accessible, clean, semantic code, search engines will quickly crawl, index, and rank your web content. Plus, increased internet accessibility improves the general usability of your online store, providing a superior user experience for both disabled and able-bodied individuals. Most importantly, it reduces the risk of expensive ADA compliance lawsuits.

With the help of EcomBack, you can rest easy knowing your online store is accessible to all users because you worked with us.

Is Your Website Accessible to Disabled Individuals?

Automated audit technology can only detect approximately 30% of WCAG issues. EcomBack has screen readers who capture the other 70%.

EcomBack guarantees an integrative, in-depth approach to digital usability. In addition, we provide everything you need to ensure your e-commerce business is compliant with WCAG 2.1 and ADA standards.

Our team can evaluate the information on your web pages and find ways to make it more accessible. It’s always wise to include as much as possible in your site to help those who require it, but it’s also a good idea to keep your website visually appealing so that all users can browse and find products quickly and easily.

The Process:

  • Accessibility Audit: in-depth audit report with explanations and suggestions for repair.
  • Accessibility Repair: categorize the audit findings, mark the level of each item, and then assign a priority level to help project management.
  • Accessible Website Development: our accessibility experts can make a website that is more accessible and has limitless possibilities by enhancing or rebuilding your e-commerce website.

Contact us, and our team of ADA specialists will run a compliance check on your site. Then, you’ll be on the right track to having a completely accessible online business.