Why You Absolutely Need a Mobile AMP for Your Shopify Website


In real estate they say location, location, location. On the web, it’s speed, speed, speed. That’s especially true for browsing the internet on a mobile device.

What is Mobile AMP and why is it gaining so much popularity these days? If you have a look at the count of internet users these days, there is a rapid rise with more people using online services like e-shopping, bill payments, and execution of business procedures. And with the pandemic, use of the web for almost purpose has exponentially increased.

However, some websites do not have the user experience in mind. Coupled with bad UI/UX ( What You Need to Know About Website UI / UX Affecting Conversion Rates ), they are quite heavy and mobile users can wait an eternity (anything over 3 seconds in web time) to view the home page or the most crucial page of all – the product page of an e-commerce site. This is where your (slow) website starts losing traffic and eventually ends up with reduced business.

Mobile AMP was introduced by Google and as a “code-lite” platform to increase results in improving page loading performance for mobile users. It requires using restricted forms of HTML and CSS, and no JAVA. This means that you cannot use certain tags which helps in improving the mobile user experience.

Some of the best news-publishers use AMP sites for mobile delivery of their content. You can see that in the AMP lightning bolt symbol in search results.

You do not need to be a giant business to afford or implement AMP. For less than $500 in set-up costs, you can get your Shopify website to be “AMPed” with ShopSheriff’s app coupled with our custom integration service, and watch your organic SEO traffic, shopping results, sales and conversions grow. For more on that, click here.


First, let us tell you about the numerous advantages of using Mobile AMP including the following.

1. Load time is reduced

It is important to understand that user experience is critical for generating good business results. An online brand cannot operate successfully if its website has performance problems. Users do not have patience when they browse websites, especially if they are in the mode to make an impulse purchase. They want pages to load quickly (in less than3  seconds) and do not have glitches.

  • Since AMP was developed by Google, the Google Algorithm gives preference to AMP pages of a website in both search and shopping ads because Google knows that the visitor will not have a delayed experience. AMP pages are pre-cached in Google once they are indexed so that is one of the reasons AMP sites load so quickly.
  • Why do web pages load at a slow pace? One of the key reasons is the programming practices used. The web page structure majorly comprises HTML and CSS. The structure of the page is created using HTML while CSS is used to make it dynamic. In the case of AMP, some tags are not used, and this has a positive impact on the loading speed. As a result, web pages load faster, and users do not have to wait. In a nutshell, the website performance improves by leaps and bounds.
  • Is the load time a major factor impacting user count? The answer to this question is yes. These days, users have multiple options for everything. For instance, if someone is browsing an online clothing brand and the website is slow on the mobile, he or she will immediately seek better options and the brand will start losing users.

2. AMP sites increase conversion

The proof is in the pudding as they say. Here is just one of our recent AMP site projects. Within just the first two months, AMP conversions are almost at 20%.
AMP blog image3. The bounce rate does not increase

There is a big difference between bounce rate and user traffic. The bounce rate defines the number of users who visited the website but did not spend enough time (less than a second – “they bounced off”. This usually happens when the website has technical issues or takes too much time to load. The use of AMP is a great method to reduce bounce rates and improve online business results.

  • Bounce rate affects the site’s overall performance in advertising spend, SEO, and loss of valuable traffic. For even the best brands, survival becomes quite hard if the bounce rate is high. Brands generate revenue when the user count is consistent. If a user returns, he potentially makes an online purchase, and this is when the brand earns. On the other hand, high bounce rates show users exiting the website in quick time which shows that the probability of returning is not high.
  • The bounce rate decreases when websites use mobile AMP. Because most internet users prefer smartphones these days, a high bounce rate seriously impacts sales figures. The use of AMP improves loading speed and has a positive impact on overall website performance. This leads to more users as well.

4. SEO Ranks are improved

Why do some websites generate high business profits while others struggle to make an impact? A lot depends on the SEO rank a website has. If it is rated on the first page, there would be many clicks and the chances of getting more leads would be high – for FREE. It’s the best kind of traffic – Organic. How do you get better SERP placement? AMP is one way. Find out more.

However, the flip side is that if the SEO rank is low, the website would be ranked beyond the first page and a lot of users would never even see the site. It’s like having your business in the forest. No visitors, except the occasional crawler.

  • The SEO rank of a website depends on the page loading speed amongst many other factors. Slow websites have less traffic coming their way which eventually results in reduced SEO rank. When a website is not listed among the top results, the count of users clicking the link decreases as well. This leads to reduced profits and in the long run, online brands that have low SEO ranks are forced to close. Need SEO help? Talk to our experts.
  • The use of mobile AMP is a key factor for getting websites to the top page. User experience is very important, and a slow website fails to provide it. In a nutshell, the use of mobile AMP improves user experience which eventually leads to better SEO ranking.

5. AMP Sites are Native for Mobile-friendly Experience

A lot of people have queries about whether the use of mobile AMP generates any compatibility problem or not. It does not create any such issue.

  • AMPs work perfectly with all smartphone platforms so users can rest assured about the overall experience getting hampered. In addition to that, no additional software, apps, plugins, or gimmick tools must be installed to improve the experience.

Summing it Up

There is absolutely no doubt that Mobile AMP is a must have for a website’s performance on mobile devices. For website owners, this is a blessing since they do not have to worry about losing traffic. This does happen when the website has a slow loading speed. It is important to understand that most users are not patient enough to wait. More importantly, if they end up with slow loading pages, they prefer not to visit the website again.

Mobile AMP will improve overall website performance, increase  SEO ranking, reduce bounce rate, and increase conversion. We have the facts and figures to show how our clients have gone from 2% conversion to over 20% using AMP.

Get in touch with us so we can help you build a fully customized Mobile AMP theme to match your desktop and mobile site.

What You Need to Know About Website UI / UX Affecting Conversion Rates



Clicks and taps have slowly started to take over the world. Some of those clicks and taps determine your business’ ability to survive and are labeled as conversion rate. Here’s our take on conversion rates and their effect on its UI and UX.


It may sound complicated and a little too much like one of the weird math formulas you had to study back in school, but it is not. Conversion rate refers to a method that calculates the rate of your website’s marketing campaign’s success. In simple words, it defines the percentage of visitors that landed on your website and were “converted” by your advertisements and marketing strategies into doing what you wanted them to do, pretty valuable, right?

Such Conversion activities refer to purchasing an item, clicking on a third-party advert, answering a quiz, contacting the business, signing up for newsletters, OR on-page engagement, etc.

A healthy conversion rate of above 10% on average is significant for any business. The greater a business’s conversion rate, the lower its average customer acquisition costs will be. Increasing marginal revenue and decreasing marginal costs automatically mean your revenue will start rising, allowing your business to grow and accomplish more. That is precisely why increasing conversion rates is vital for any business. The question is, how? Let us guide you through two elements of a website that play a significant role in any website’s conversion rates; the UI and UX.


UX and UI are the two pillars of web design, short for User Experience and User Interface.

User Interface generally refers to connecting a user and software or device, whereby the user can control the software or hardware involved. However, in Web design, a UI refers to developing a design that connects the user to the website, allowing them to navigate around. Website UI points to the visual appearance, i.e., any tabs, pages, screens, icons, and buttons you may find that allow you to move around and engage with the website.

A website with a well-designed UI is pleasing to look at and uses easily readable fonts. The color scheme is pleasant; there is enough blank space on the website and not too much clutter.

But that alone cannot be all. That’s where UX comes in. User Experience refers to the collective visitor experience on a website while interacting with the listed products and services. UX web design means focusing on enhancing the visitor experience, designing the interfaces keeping the website’s traffic in mind, making it as easy to use as possible. For businesses that generate a significant part of their revenue through their websites, the UX design needs to be given top priority to increase revenue and conversion rates.

Read on to know exactly how to achieve conversion rate optimization through UI and UX.


Conversion rates and UI and UX web design share a powerful link, whereby both parties strongly affect each other. An attractive user interface paired with an easy-to-use UX design results in increasing conversion rates. In contrast, a bland, inconvenient website makes the visitor lose interest on the very first page. Here are some strategies to achieve Conversion Rate Optimization with the help of UI and UX:


We live in a busy world where time is money, and no one is rich enough. That’s why it is essential to use as few words as possible so your customers get the point in the first few seconds of reading and move towards a conversion action. One way to achieve that is by using visual cues like videos, photos, and animations explaining your website’s content and listed products and services.


According to research carried out by Google, 97% of traffic leaves a website within the first three seconds if the website tends to crash, freeze or load too slow. That is why you need to make sure your website doesn’t lag, so the user is motivated to stay and explore. One way to achieve a low bounce rate is by using images only when necessary and not too frequently. It is because photos tend to take up extra space and end up slowing down the website. Another solution would be to reduce HTML & CSS scripts and empty caches. For that, EcomBack offers AMP Website themes for Shopify e-commerce sites and soon for WordPress WooCommerce which load near instantly and offer a fast and efficient UI/UX to website visitors. AMP sites can increase conversion rates by 200-400 percent in our experience. To read more about our AMP Services, click here.


You may get to revive your reputation after a bad first experience with someone, but it doesn’t work the same way with websites. If you lose a visitor due to lousy UI once, you will probably never get them back. That is why it is essential to work on your UI’s visual appearance and make sure to have an attractive color scheme, appropriate spacing, readable font, videos, and animations on the landing page. Make sure to grab the visitors’ attention in the first seconds, so they are a step closer to “converting.”


It is perhaps the most effective way to increase your conversion rate by explicitly asking your client to act. Place a call-to-action button stating your business-specific conversion goal like sign up today, call us now, add to cart, etc. make sure it is noticeable and prominent, possibly by using a separately colored dialog box.


Make sure to choose a balanced color palette that is a mix of lit and bold colors, so you can put the spotlight on essential parts of the website using bold colors and balance it using light yet contrasting colors for the rest of the website.

UI and UX play an extremely vital role in attracting and maintaining traffic on your website. Use both wisely to increase conversion rates and grow your business.

EcomBack offers expert services to help improve the Ul and UX for your website.Contact us today.

How AMP can increase your Conversion

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Google launched AMP in 2016 and grabbed lots of attention from publishers and news sites. AMP is a technology introduced to make website speed mobile friendly and incredibly fast. AMP optimizes the load speed on mobile to help eCommerce sellers get better conversion and ROI. Studies and our client sales metrics show AMP drives more revenue, better SEO, and positive ROI.

More than 60% of global website traffic is generated through Mobile devices, so using AMP can make a difference to your business. AMP is an open-source HTML framework that is being used by popular platforms like Google, Bing, and Twitter. By using the AMP framework for a mobile site, you are “ensuring users from all these surfaces get an unparalleled, often instantaneous and native-feeling experience by defaulting to AMP pages when available.”

There are hundreds of examples and case studies available for how websites are succeeding with AMP. According to Google and SOSATA average loading time for mobile pages is 22 seconds. 53% of people leave the page if the loading time is more than 3 seconds. As the loading time increase, so does the number of people abandoned cart/page.

You will need to hire a professional agency that helps you build an AMP website to grow your conversion and ROI. Ecomback offers e-commerce sellers on Shopify and Woo-commerce a fast and easy service to convert their existing stores and pages into AMP enabled mobile websites.

For Shopify, we use ShopSheirff AMP technology to convert your website into a better mobile user experience. Lots of Shopify users learning that the best way to optimize speed for mobile and in some cases for desktop is to use AMP based mobile theme, for more organic traffic and better conversion.

For WordPress/Woo-Commerce, we use AMP for the WordPress plugin. On WordPress it is more complex to work on AMP theme but the results will speak for themselves.


  • With AMP, CSS implementation has to be streamlined.
  • You need to follow the JavaScript library that AMP provides – As you’re not in control on that, so you may experience lazy loading, which defers loading of non-critical resources on the page until the point at which they are needed.
  • For AMP sites to work every time, they must be properly validated in Google Search Console and Google Merchant Center.
  • To avoid quirky-looking images, height and width must be declared.
  • You need to use AMP-approved extensions if you want to have videos on your page.

We recommend using AMP for every blog, portfolio, e-commerce, or any kind of web. Contact us for your free demo and to get started.

AMP Mobile Speed Optimization Developers for Shopify eCommerce Stores

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We know that everyone wants to be successful in their respective business. But finding the best way to accomplish your dreams is the hardest part. That’s why we are here for you. EcomBack provides you the ultimate option of being a success in e-commerce by offering AMP integration. But wait, what you need to know about AMP?

AMP is all about optimizing Mobile Web Browsing!

Accelerated mobile pages, commonly known as AMP, are a framework that provides optimized mobile web browsing. In simple words, you can make your website speed run faster by using AMP! The development of the AMP framework is originally by Google. The primary purpose of an AMP is to boost the speed of loading web pages.

What enables AMP pages to accelerate web page loading is their ability to be cached by Content Distribution Network, such as Google search engine.

In addition to mobile devices, AMP can also be used for desktop browsing for a superfast experience.

In short, when using AMP, there are high chances of the publisher’s content appearing in the top carousel of the mobile/desktop search. Thus, experts believe that AMP is crucial for websites, and there is no better alternative to it!

Do we need AMP for Ecommerce?

People surfing on the internet are impatient and bounce and close the tab rather than waiting for a web page to load, especially on mobile.

You are likely to lose potential customers even before they land on your web page because of the website taking longer than usual to load. The statistics indicate that 70% of mobile users experience slow web browsing, which consequently causes 40% of the customers to abandon the website. Think of all that wasted ad-spend on Facebook and other social media and the effort to get potential customers to your website, only to have them leave before they even enter your website.

And, if you are in a challenging quest to reduce load time for your mobile web page, AMP is the best tool for this job, and guess what? We, at EcomBack, are integration partners for ShopSheriff’s AMP APP for Shopify Stores.

AMP for e-commerce Stores:

The run-through of recent surveys and studies, specifically the one conducted by Google, shows that AMP can boost E-commerce sites by 20-30%.

In addition to this, research also indicates that there is a chance of a 10% increase in your website’s traffic, and page session duration could be doubled when equipped with AMP!

Our clients have noticed increased add-to-cart sessions and anywhere from 7% to 25% conversion rates for more significant ROAS due to reduced abandoned carts.

Our Expertise is AMP

Our AMP experts will strive to match the look and feel of your regular website’s UI and navigation with the AMP site for a seamless customer experience.

Plus, you also have options for other built-in integrations provided by ShopSheriff and enterprise-level customizations while implementing the AMP framework on your web page.

We have hands-on experience in implementing AMP protocols for functionality, organization, and structuring of the content. Furthermore, our AMP implementation technique is adaptable to W3C coding protocols and other AMP standards.

Last but not least, our AMP team will help you set up your Google Merchant Center rules for AMPing your product pages, thus creating free Google Shopping links for your AMP pages and better SEO results. Once Google caches your pages, they will display the AMP lightning bolt symbol in mobile search.

Our Shopify AMP experience:

Check out our FAQs for common and frequently asked questions for AMP integration.


We analyze your website and do a full site audit for integration and functionality.

Then, our designers and developers work in tandem to reproduce it with an AMP version.

We are currently offering AMP services for the homepage, blogs, collections, portfolios, or any other page linked to the website.

Contact us with any questions or implementation requests.


  • Superfast mobile website
  • Customizable AMP design
  • Traffic is likely to increase
  • Google rewards AMP with better SEO and Shopping results – lightning bolt badge
  • Reduction in bounce rate
  • Attract and engage customers
  • Higher conversion rate
  • Higher ROAS


Once you are satisfied with our free consultation and demo and decide to proceed further, choosing a setup plan that fits your requirements is the next step. Currently, we are offering three sets of the project as mentioned below.

The Basic Plan:

  • Available for $199only
  • Inclusive of necessary AMP installation and default debut theme.
  • The plan also provides 30 days of customer support after installation.

The Professional Plan:

  • The all-inclusive cost for this setup is just $399!
  • The Pro setup plan comes with a fully functional AMP site, navigation bar, headers, and Google Merchant Center.
  • In addition to this, the plan also adds matching creative assets for the website.
  • Last but not least, the plan also promises to provide 30 days of customer support.

The Enterprise Plan:

  • The enterprise includes all features mentioned in Basic and Pro plans with additional video set up, banner, and customer CSS requirements.
  • This plan also comes with 30 days of support.
  • The price for this plan is just $499!

The primary purpose of providing multiple setup plans is to make it easy for the customer to the fullest. So, with EcomBack, you can choose any program of your choice as per your requirements and budget.

In case you have any confusion or questions, feel free to contact us. EcomBack is always ready to serve you with its highly professional customer support team. And you are just one step away from putting your AMP development plan into reality.

So what are you waiting for? If you want your Shopify store to offer a speed-optimized mobile experience, get AMPed up now and let us help you harness the power of this fantastic technology.

Importance of e-Commerce Website

With the help of e-commerce web design, you get an opportunity to have your products and services available to customers 24 hours. It gives good exposure to your business and helps you to reach out to potential customers. Since most people prefer to shop online due to paucity of time, you can easily make more revenue. With the help of an e-commerce website, people can select and buy desired products anytime. They can pay easily through credit cards or other payment options available on the website.

When it comes to buying gifts for your family and friends, an e-commerce shopping cart is what people prefer these days. Almost everything is available over the internet. You just need to visit the website, select a product, add it to your shopping cart and pay. The gift will be delivered to the mentioned destination on time. Is not that simple and hassle-free?

Another feature of an e-commerce website is that you can save an item in your ‘wishlist’ and buy it later. Thus, you do not have to go through the procedure of searching for the product again as it is already saved in your list. This is why e-commerce websites are so user-friendly. For those wondering about the delivery of products and issues related to it, here is how it works.

Since the whole process of purchasing things takes place online, people sometimes doubt the timely delivery of the products. In case your requested product does not reach you or reaches you late, you can make a complaint at the ‘goods return’ section. The required measures will be taken then to ensure you get what you ordered.

An e-commerce website also allows customers to post their comments regarding products and services. Thus, the owner of the website gets feedback. He can use this feedback to improve the services and make them better. Keeping in touch with the customers also helps a business owner in the long run. Thus, e-commerce development is highly important in today’s competitive environment.

What are AMP (Accelerated Mobile Page) Websites and Pages?

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What are AMP (Accelerated Mobile Page) websites and pages?

AMP is rocket fuel that takes slow to moderately fast websites and supercharges them for near-instant load speed on mobile devices (and even on desktop if you use its structure). Your customers will get a website that functions much faster than the desktop version, and that is food for Google. Google engineers helped to create AMP so it is rewarded with better results in the top carousel of mobile search.

Studies show, “For publishers, AMP is not optional; without AMP, a publisher’s articles will be extremely unlikely to appear in the Top Stories carousel on mobile search in Google.”

Customers are impatient. They don’t have time to wait and wait for a website or page to load. If you can’t imagine your life without using your mobile-phone, then you can imagine how slow website loading can affect your customer experience and drop sales? 70% of mobile user encounter a slow loading website issue and 40% abandon a website if it takes 3 sec to load.

In order to avoid decrease in sales and engage potential clients to browse your website, AMP is best and most affordable available option for you.

In recent Google study AMP helps an E-Commerce to increase 20-30% of sales, the research also found that AMP leads to a 10% increase in website traffic with a 2x increase in time spent on page.

What is Responsive Design and why it is Important?

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To be simple responsive designs are websites that change and adapt according to the user’s viewing experience. From user point of view basically what will happen is the appearance of the website will change depending upon which device you are using to see the website.

The most common devices to visit a website are a smartphone, tablet, or a pc. Nowadays consumers are using different kinds of devices to connect to the internet and to browse the internet hence companies have to make sure that the customer’s viewing experience is not compromised. This is especially true when users access your website using a device that has a screen smaller than 15 inches. If you have a static website users have to scroll and zoom constantly which might make him/her annoyed enough to leave your site.

Tablet sales have exceeded over 100 million in 2013 which means that the users are accessing the web from a handheld device more and more. This means that the businesses will have to make websites optimized for handheld devices as well as computers.

A responsive website changes length and breadth depending on the device that is being used. The font size may also increase depending on how small the screen is. Images and videos will automatically resize to fit the user’s screen size. Images of importance, such as company logos, may be centered on the user’s screen to become a focal point.

It is easy to understand that going forward; responsive web design is the future. Mobile phone, tablet, and laptop sales are constantly on the rise, and desktop PC sales are on the decline. In this scenario, the companies and businesses not using responsive websites may lose sales due to backdated viewing experience. If you do not have a responsive design you most probably have different versions of your website each for mobile, tablet, and pc. If you have such a setup you have to maintain and manage all three websites separately.

This will cause a loss of time and money. Responsive design will also improve your SEO. It is also easier to keep track of your visitors if you have only one responsive webpage, as it is possible that the user switched from mobile to pc in the middle of a session. Responsive design also helps integrate flexibility for the future as and when new devices are invented.

Thus we have to conclude that creating a responsive website is the only way to be future-proof.