HOW DOES UI AND UX AFFECT A WEBSITE AND ITS CONVERSION RATE?
Clicks and taps have slowly started to take over the world. Some of those clicks and taps determine your business’ ability to survive and are labeled as conversion rate. Here’s our take on conversion rates and their effect on its UI and UX.
WHAT ARE CONVERSION RATES AND WHY ARE THEY SO IMPORTANT?
It may sound complicated and a little too much like one of the weird math formulas you had to study back in school, but it is not. Conversion rate refers to a method that calculates the rate of your website’s marketing campaign’s success. In simple words, it defines the percentage of visitors that landed on your website and were “converted” by your advertisements and marketing strategies into doing what you wanted them to do, pretty valuable, right?
Such Conversion activities refer to purchasing an item, clicking on a third-party advert, answering a quiz, contacting the business, signing up for newsletters, OR on-page engagement, etc.
A healthy conversion rate of above 10% on average is significant for any business. The greater a business’s conversion rate, the lower its average customer acquisition costs will be. Increasing marginal revenue and decreasing marginal costs automatically mean your revenue will start rising, allowing your business to grow and accomplish more. That is precisely why increasing conversion rates is vital for any business. The question is, how? Let us guide you through two elements of a website that play a significant role in any website’s conversion rates; the UI and UX.
WHAT DO UI AND UX REFER TO?
UX and UI are the two pillars of web design, short for User Experience and User Interface.
User Interface generally refers to connecting a user and software or device, whereby the user can control the software or hardware involved. However, in Web design, a UI refers to developing a design that connects the user to the website, allowing them to navigate around. Website UI points to the visual appearance, i.e., any tabs, pages, screens, icons, and buttons you may find that allow you to move around and engage with the website.
A website with a well-designed UI is pleasing to look at and uses easily readable fonts. The color scheme is pleasant; there is enough blank space on the website and not too much clutter.
But that alone cannot be all. That’s where UX comes in. User Experience refers to the collective visitor experience on a website while interacting with the listed products and services. UX web design means focusing on enhancing the visitor experience, designing the interfaces keeping the website’s traffic in mind, making it as easy to use as possible. For businesses that generate a significant part of their revenue through their websites, the UX design needs to be given top priority to increase revenue and conversion rates.
Read on to know exactly how to achieve conversion rate optimization through UI and UX.
HOW TO ACHIEVE CONVERSION RATE OPTIMISATION THROUGH UI AND UX DESIGN
Conversion rates and UI and UX web design share a powerful link, whereby both parties strongly affect each other. An attractive user interface paired with an easy-to-use UX design results in increasing conversion rates. In contrast, a bland, inconvenient website makes the visitor lose interest on the very first page. Here are some strategies to achieve Conversion Rate Optimization with the help of UI and UX:
- ADOPT A TO-THE-POINT APPROACH
We live in a busy world where time is money, and no one is rich enough. That’s why it is essential to use as few words as possible so your customers get the point in the first few seconds of reading and move towards a conversion action. One way to achieve that is by using visual cues like videos, photos, and animations explaining your website’s content and listed products and services.
- IMPROVE BROWSING SPEED
According to research carried out by Google, 97% of traffic leaves a website within the first three seconds if the website tends to crash, freeze or load too slow. That is why you need to make sure your website doesn’t lag, so the user is motivated to stay and explore. One way to achieve a low bounce rate is by using images only when necessary and not too frequently. It is because photos tend to take up extra space and end up slowing down the website. Another solution would be to reduce HTML & CSS scripts and empty caches. For that, EcomBack offers AMP Website themes for Shopify e-commerce sites and soon for WordPress WooCommerce which load near instantly and offer a fast and efficient UI/UX to website visitors. AMP sites can increase conversion rates by 200-400 percent in our experience. To read more about our AMP Services, click here.
- FOCUS ON FIRST IMPRESSIONS:
You may get to revive your reputation after a bad first experience with someone, but it doesn’t work the same way with websites. If you lose a visitor due to lousy UI once, you will probably never get them back. That is why it is essential to work on your UI’s visual appearance and make sure to have an attractive color scheme, appropriate spacing, readable font, videos, and animations on the landing page. Make sure to grab the visitors’ attention in the first seconds, so they are a step closer to “converting.”
- INTEGRATE A CTA (CALL-TO-ACTION) BUTTON
It is perhaps the most effective way to increase your conversion rate by explicitly asking your client to act. Place a call-to-action button stating your business-specific conversion goal like sign up today, call us now, add to cart, etc. make sure it is noticeable and prominent, possibly by using a separately colored dialog box.
- CHOOSE YOUR COLOR SCHEME WISELY
Make sure to choose a balanced color palette that is a mix of lit and bold colors, so you can put the spotlight on essential parts of the website using bold colors and balance it using light yet contrasting colors for the rest of the website.
UI and UX play an extremely vital role in attracting and maintaining traffic on your website. Use both wisely to increase conversion rates and grow your business.
EcomBack offers expert services to help improve the Ul and UX for your website.Contact us today.
