AMP is rocket fuel that takes slow to moderately fast websites and supercharges them for near-instant load speed on mobile devices (and even on desktop if you use its structure). Your customers will get a website that functions much faster than the desktop version, and that is food for Google. Google engineers helped to create AMP so it is rewarded with better results in the top carousel of mobile search.
Studies show, “For publishers, AMP is not optional; without AMP, a publisher’s articles will be extremely unlikely to appear in the Top Stories carousel on mobile search in Google.”
Customers are impatient. They don’t have time to wait and wait for a website or page to load. If you can’t imagine your life without using your mobile-phone, then you can imagine how slow website loading can affect your customer experience and drop sales? 70% of mobile user encounter a slow loading website issue and 40% abandon a website if it takes 3 sec to load.
In order to avoid decrease in sales and engage potential clients to browse your website, AMP is best and most affordable available option for you.
In recent Google study AMP helps an E-Commerce to increase 20-30% of sales, the research also found that AMP leads to a 10% increase in website traffic with a 2x increase in time spent on page.
