Understanding Accessibility: The Concept of ADA Website Design

The digital world is evolving rapidly, creating an unprecedented need for inclusivity and accessibility. At the forefront of this movement is the Americans with Disabilities Act (ADA) Website Design – an initiative that pushes the boundaries of traditional web design. The primary goal of ADA Website Design is to ensure that online experiences are universally accessible, including to senior citizens and those with disabilities.

EcomBack, a leading provider of ADA Website Compliance Services, leverages these principles to build websites that not only comply with ADA and Web Content Accessibility Guidelines (WCAG) compliance but also offer an enhanced user experience. This commitment to inclusivity helps connect businesses with a broader audience, including the often-overlooked demographic of senior citizens.

The Power of ADA Accessible Website

With age, navigating the web can become challenging for senior citizens due to varying factors such as deteriorating eyesight, reduced mobility, or cognitive changes. An ADA accessible website, like those offered by EcomBack, can bridge this digital divide.

ADA accessibility features include adjustable text size, easily understandable content, and straightforward navigation pathways. These considerations enable senior citizens to comfortably engage with online platforms, leading to enhanced interaction and customer engagement. When websites are designed with ADA and WCAG compliance in mind, they create a more inclusive digital landscape that empowers all users.

ADA Website Compliance Services: A Key to Inclusivity

EcomBack’s ADA website compliance services ensure that websites are accessible to the widest range of users. This means meeting ADA and WCAG compliance standards by implementing features such as text alternatives for non-text content, captions for multimedia, and options to adjust colors and contrast for improved visibility.

By focusing on ADA website compliance services, EcomBack helps businesses unlock a massive and often untapped market segment. Seniors, as active consumers, bring substantial economic power to the table, and ignoring their needs could mean missing out on a significant opportunity.

How EcomBack Leads in ADA and WCAG Compliance

At EcomBack, we recognize the importance of inclusivity and accessibility. Our team is proficient in ADA and WCAG compliance, using these guidelines as a benchmark for all our website designs. With our tailored ADA website compliance services, we guarantee that your website will cater to the widest possible audience, including senior citizens.

Implementing these standards helps businesses expand their customer base, improve brand image, and reduce the risk of costly legal complications associated with non-compliance. By creating ADA compliant websites, EcomBack sets a new standard for web design, where accessibility and usability go hand in hand.

The Advantage of ADA Website Design for Senior Citizens

Senior citizens often find themselves left behind in the rapidly evolving digital age. Whether due to deteriorating eyesight or reduced mobility, the digital divide can feel almost insurmountable. With the implementation of ADA website design, however, this need not be the case. EcomBack, through its superior ADA website compliance services, ensures senior citizens can stay connected and engaged.

An ADA accessible website can help senior citizens maintain their independence, enabling them to carry out online transactions, stay in touch with loved ones, and access valuable information with ease. By ensuring ADA and WCAG compliance, businesses not only engage this demographic effectively but also demonstrate social responsibility and inclusivity.

Inclusivity and Customer Engagement through ADA Accessible Website Design

Creating an ADA accessible website means recognizing and accommodating diverse user needs, leading to higher customer engagement. The inclusivity fostered by ADA and WCAG compliance allows businesses to reach and engage a broader audience, resulting in improved brand loyalty and customer retention.

EcomBack’s proficiency in ADA website design brings forth the benefits of ADA and WCAG compliance in a compelling manner, directly translating into a higher level of customer satisfaction. By ensuring that every user can navigate and interact with your website effortlessly, EcomBack facilitates an inclusive online environment for all.

Maximizing Business Opportunities with ADA Website Compliance Services

Apart from inclusivity and social responsibility, ADA website compliance services present a significant business advantage. EcomBack, with its expertise in ADA and WCAG compliance, enables businesses to tap into the potential of the senior citizen market.

Senior citizens represent a considerable portion of the population with substantial buying power. By ensuring your website is ADA compliant, your business stands to gain a significant competitive edge, maximize customer engagement, and ultimately improve the bottom line.

The Transformative Power of ADA Website Design

In the age of digital transformation, ADA website design stands as a powerful tool in ensuring no one is left behind. EcomBack, with its focus on ADA and WCAG compliance, strives to create a digital landscape where every user, including senior citizens, feels seen, heard, and valued.

By opting for ADA website compliance services, businesses can not only broaden their customer base but also create meaningful connections with users. The future of web design is accessible and inclusive, and with EcomBack, your business can be at the forefront of this revolution.

EcomBack’s Commitment to ADA and WCAG Compliance

EcomBack is committed to setting the standard for ADA and WCAG compliance in web design. Our ADA website compliance services ensure that your website is built from the ground up with accessibility in mind. We believe in the power of an inclusive digital world and strive to make it a reality.

ADA compliant websites go beyond simply adhering to regulations – they represent a commitment to an inclusive and accessible digital future. EcomBack is proud to be part of this movement, providing businesses with the tools and services they need to create engaging, accessible online experiences for all, including senior citizens.

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Hi everyone. Welcome to EcomBack.com Today. We are going to guide you that how you can update the content management system or CMS pages in your magento 2. So it’s very easy. You just scroll down the page and look for content and you will see Pages, blogs and widgets. It depends on how your developer coded your website. But most of the information, if you want to update any block or widget or page, you get it from here. So if you click on pages. You will see the most pages are here. Okay? Like shipping and policy, for example, click on shipping and policy select, edit. Okay, so click on content. You can see all the content there. You can see the editor over here so you can like, you know, style that. and all the information is here if you have any SEO text, you can obviously add the meta title description and stuff over here. and that’s it. You can see the page, and you just come back to the previous page automatically. If you want to update the any blocks you can click on blocks. and, for example, if it’s like, you know, corporate block you can simply click edit and you will see okay so you can change the blockes information here. and same with widgets. If your developers set up any widget over here, for example, the same aesthetic blocks or any kind of permission. So you can basically click on information and you will see t he you can select block layout and different options. Okay. Right now, we have like, featured Banner block of homepage. So that’s how you can you not basically change the things on the home page. Hopefully this video will help you. If you have any question, please feel free to email us at sales@ecomback.com Thank you.

Guide for Management of CMS Pages in Magento

Looking for an easy way to update the content on your Magento 2 website CMS Pages? EcomBack has created a step-by-step guide so you can learn how to update the content in CMS Pages in Magento 2.

Magento 2 CMS Pages are used for distributing content. Having up-to-date content on your website is not only important for SEO, but it is also important for keeping your customers engaged and making sure your site is always fresh.

How to Update the Content in CMS Pages in Magento 2

  • In the main Magento menu, go to Content -> Elements -> Pages. You will find a grid with the available CMS pages.
  • In the CMS Pages grid, find the needed page, and click Select (found in the Action column) -> Edit.
  • When you have completed your edits under the Content tab, the next section is to edit the Search Engine Optimization Make sure this field is populated with an SEO-friendly URL.
  • Do not forget to click Save after changes have been made.

Creating, editing, and managing your Magento 2 store CMS pages is one of the most basic and necessary functions a store owner needs to know. Your store’s pages give your customers the first-ever impression of your store. It’s important that every page for an e-commerce site, or any website, is appealing to your customers while also being informative and easy to understand.

Did you enjoy learning this easy skill? We hope you did! Let us know at sales@ecomback.com if you have any questions about editing CMS pages in Magento 2.

View Video Transcript

Hello everyone. Welcome to EcomBack.com Today. We are going to teach you that how you can flush the Magento cache. It’s very common that you have to basically flush the Magento cache regularly. and like, you know, it’s really good. If you flush that, the more it will basically, you know, save up some space for you. and it will also get you the better speed of your websit e. so let’s go to the system. and you will see cache management you can select all, and you can first refresh the cache. If there will be any error it will show over here, and you can simply flush the Magento cache as well. So submit that. And that will take some time. It depends on the server speed. So it’s fresh. and you can also flash between to cache. and that’s what you need to do. Don’t need to know flash these things, because sometimes it depends upon your coder, if they basi cally have some files in there, it will might disturb your website. so just two things, refresh cache and Flash Magento cache, and that will hopefully improve the things on your website. and sometimes, you know, you do some kind of changes on your webs ite, and they’re not showing after flushing that hopefully, that will work fine. Thank you. and if you have any questions, please feel free to email us at sales@ecomback.com. Thank you!

How to Clear Cache in Magento 2: Flush, Enable and Disable Cache

Magento 2 is a powerful platform, but it may become clogged with cache files. Even if you’re a seasoned Magento user, there are several techniques to clear the Magento 2 cache that you might not be aware of. The simplest thing you can do to improve your website’s performance is clear the Magento 2 cache.

The cache is a distinct component of your hosting server that is used to boost the loading speed of websites. When you make numerous modifications to a website, however, web browsers, in some cases, may not notice them and load the previous version. How can you fix this problem? By removing the cache and making it visible on the frontend.

What kind of information can be stored in the cache? The following file types may be stored in Magento: layout, full-page, collections, translation, integration configuration, web services configuration, and various others. Customers will not have the greatest experience browsing your online store if you have a large number of these files on the server since it slows website performance. Because of this, your conversion rate will decrease as well.

To get the most out of your Magento 2 website, read on to find out how to clear the Magento 2 cache and speed up your website. We will also show you how to enable and disable cache.

Here are the simplest methods to clear the cache.

How to Flush Cache

  • Go to System
  • First, go to the Magento Admin Cache Management section
  • Press the orange Flush Magento Cache button

Enable Magento 2 Cache

  • Go to System
  • Access Cache Management
  • Enable the required cache types

Disabling Magento 2 Cache

  • Go to System
  • Go to Cache Management
  • Select all unnecessary cache types
  • Go to the Actions drop-down menu (on the left)
  • Select the Disable option

In short, Magento 2 makes it easy to access and perform various actions on the cache. If your website isn’t performing at optimum efficiency or the conversion rate appears to be low, clear out old caches right away.

If you have any more questions, please contact us! We are EcomBack – your backbone to the e-conomy.

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Hi everyone. Welcome to EcomBack.com Today we are going to teach you that. How you can re – index data on magento 2 it is quite basically, when you do add a new product on your website, you do any kind of you know, update on your website. You have to be indexed data. and sometime you are adding website products on your website, adding any correct categories on your website, and they are not showing on the front end. So once you re index data, it will automatically reindex data so everything will be showing on your front end. So it’s very easy. You can simply go on system config, sorry, index management and y ou can simply select all take action update on, Save and update the schedule that’s entirely on you. So we just click on a button saved, submit yep. So that’s been like the re index and if you can install the extension as well, so they will automatically basically update your index, and you don’t need to. You don’t need to do that basically all the time. So if there is any question that you want to ask you are doing the re – indexin g, please feel free to email us at sales@ecomback.com Thank you.

Re-index Your Data in Magento 2

If you’re looking for a step-by-step guide on how to re-index data in Magento 2, EcomBack has the ideal tutorial for you. We’ll show you how it’s done with straightforward instructions that will make the procedure easy and simple for you.

Magento uses indexes to rebuild data so that the store may perform more quickly. Magento is built on a complex structure that organizes merchant information such as prices, users, and catalog data in several database tables. The transformed data must be reindexed if the data changes.

With reindexing, Magento 2 shop owners can quickly and correctly alter their store data, reduce customer waiting times, and boost conversion rates. It’s also a great method to notify search engines about your new or updated information on your online business so that you can be sure that your visitors will have access to the most up-to-date information on your Magento site.

When Is Magento 2 Reindex Required?

When any changes are made, data should be reindexed.

  • Category products
  • Product categories and price
  • Product entity attribute value
  • Stock
  • Catalog rule product
  • Catalog search

Once we teach you how to re-index your data in Magento 2, you’ll be able to fix any indexing issues that may have arisen on your site. You’ll be able to get your business back up and running smoothly in no time at all.

How to Reindex Your Magento 2 Store from Admin

  1. Go to System > Index Management and check Indexers status from the drop-down menu.
  1. In the Mass Action box on the top left corner of the grid, click Select All. Then, go to the Update on Save button.

This will trigger a reindex for selected indexers.

  1. Submit and ta-da! All your store databases are now updated.

We hope this helped you learn how to reindex your Magento 2 store. Please contact us at EcomBack if you have any questions! We will be with you every step of the way to make sure the job gets done.

View Video Transcript

Hi everyone, welcome to EcomBack.com today We are going to teach you how you can do the shipping settings in Magento 2. So first of all, you will scroll down the page and look for the stores and configurations on that page. You must look for sales tab. So sales tab is here, and you look for shipping methods. So you will see all the methods available here. So i f you install an extension, it will come up over here. Anyway. So right now we have flat rate, so you can use the flat rate is per order or per item. What is the price you want So you can select it from here if you want to disable that, just uncheck this box Mark it no, click and save it. So, that’s how you can use the payment gateways free shipping If you want to enable, yes, the minimum order 100$ like what country you wan t to use, you will select United States. Okay and you can select multiple countries like holding the command or control key from your keyboard. So that’s you can do. and there’s another option table rates if you’re familiar for table rates You can also upload table rates over here. and if you want to use the UPS in to add UPS information in the API key and the different information from here, okay, that you get from UPS. same as USPS, FedEx, DHL. You just got the information from the account, ID meter number, and key from your provider, and you can just add information here, save it, and it will automatically connect to your Magento with your relevant payments shipping gateway. Hopefully that will help you. If you have any questions, please feel free to email us at sales@ecomback.com Thank you.

How to Configure Shipping Method in Magento 2

Are you looking for a tutorial on configuring shipping methods in Magento 2?

Look no further because we have the perfect step-by-step guide for you. Learn how to set up your shipping methods so you can process orders more efficiently and ship them out faster.

Once your customer’s order gets shipped out, what happens next is out of your control. So choose your preferred shipping method plays an important role in order fulfillment success. If you select the wrong method of Magento shipping, there’s a possibility that you and your customers will face problems.

Magento 2 has many built-in shipping methods. Don’t worry, though, EcomBack has steps highlighted below that can make the process straightforward, so you can get on with running your business.

Setting Up Magento Shipping

To configure the shipping / delivery method, you need to go to Admin > Stores > Settings > Configuration > Sales > Shipping Methods

Shipping methods available:

  • Flat Rate
  • Free Shipping
  • Table Rates
  • UPS
  • USPS
  • FedEx
  • DHL
  • M2E Pro Shipping

All these methods on Magento 2 have very similar steps that need to be completed. The step that every method requires is the first one: ENABLE by selecting “Yes.” The remaining steps will be filling out values like sizes or weights as well as other required information like Gateway URLs.

How to Configure Flat Rate Shipping Method

Flat Rate Shipping Method is a straightforward method for you to set up your shipping method at your business. It charges the same flat rate for each order, regardless of size, weight, or address.

Because it’s simple to set up and use, the flat fee shipping is popular among several carriers. It’s also an excellent option if retailers want to control the shipping costs and increase profits.

Flat Rate charge can be applied per shipment or per item. You can also use a carrier of your choice because no specific carrier is specified.

  • Enable the Flat Rate shipping method.
  • Change the Title of the shipping method from Flat Rate to your own custom title.
  • You can set a Method Name to appear next to the calculated rate in the shopping cart.
  • The Type (None, Per Order, or Per Item) can be applied per shipment or per item.
  • Enter the Price you want to charge for Flat Rate Shipping Method.

These steps are pretty much similar for Free Shipping and Table Rates.

How to Configure Free Shipping Method

Utilizing the free shipping option as a part of your customer promotion program is a great way to sell products faster. The free delivery method is determined by the cart price limit you’ve established and the minimum purchase requirement. Furthermore, you may set the shipping method for a specific product or an entire order.

Customers are put off by the cost of delivery, so this technique can help you increase sales rapidly.

How to Configure Table Rate Shipping Method

This method references a table of data to calculate shipping rates based on these three conditions.

  • Weight vs. Destination
  • Price vs. Destination
  • Number of Items vs. Destination

How toConfigure the UPS Shipping Method

  • Select Yes to Enable the UPS Shipping Method
  • For Live Account, select Yes to confirm that the account is active.
  • Fill out the remaining necessary information.

How toConfigure the DHL Shipping Method

  • Enable DHL shipping method
  • Enter the Gateway URL given by DHL
  • Make a Title for the DHL shipping method
  • Enter the DHL shipper account Access ID
  • Enter the DHL shipper account Password
  • Enter the Account Number
  • Complete the other sections as well, such as Handling Fee, Weight Unit, Size,

FedEx and the United Postal Service will usually require some sort of account, ID, or URL as well.

We hope this was helpful for you to figure out how to configure shipping methods in Magento 2. If you have additional questions about setting up shipping, send us an email (sales@ecomback.com).

View Video Transcript

Hi everyone. Welcome to EcomBack.com. Today We are going to teach you that how you can update the payment Gateway settings in Magento 2. So first of all, you will go on stores in the left menu Click on configuration scroll down and look for sales. You can see here, click on the arrow and then click on payment methods over here. You will see all the payment methods available. So if you want to use PayPal, you can use PayPal Braintree. If you want, use any other Gateway like cash on delivery, you just select uncheck this box. Make it yes. and here you can update information. Okay, if you want to disable that, just mark it, no disable it. and there’s another option as well. For example, you can do check money order you can enable and disable the options from here. Okay, and you will click if you want to do bank transfer, you can do back transfer if you, if you’re using another Gateway, or if you install any extension, you will see all the options there. If you want to set up the PayPal express, just click on configure. You need to get all this information API usernam e, API password, API signature from PayPal, add your PayPal ID over here. and just like follow the instructions. and, you know, you can basically enable that once you have all the information, you can basically enable the settings. So this display on cart page display on product page. So all the options here. So once you add this information, you can enable the solution. You can select the options you want to enable on the product page. and cart pages, just save the configura tion and your payment Gateway will start working, and it will show up on the front end. So hopefully that will help you. If you have any question, you can email us at sales@ecomback.com Thank you for watching.

Setup Payment Gateway in Magento 2

Magento 2 is a versatile e-commerce platform with a lot of potential. However, one of the platform’s most difficult features to figure out is most likely establishing payment options.

Every e-commerce company’s operation (and ultimate success) are dependent on an efficient payment method. The journey begins and ends with the payment page. A small error or a bug in the payment process can result in a loss of business.

EcomBack has created this tutorial to show you how to configure payment methods in Magento 2. We walk you through each step so that you can have your store up and running as quickly as possible.

How to Configure Payment Methods in Magento 2

First, head to STORES > Configuration > Sales > Payment Methods > OTHER PAYMENT METHODS, and you will see the following supported payment methods:

  • Check / Money Order
  • Cash On Delivery Payment
  • Zero Subtotal Checkout
  • Bank Transfer Payment
  • Purchase Order

Check / Money Order

A check or money order is like sending cash but safer. When a customer needs to you’re your business money but they don’t want to use cash or a personal check, this may be the right solution.

To configure the Check / Money Order payment method, expand the section and enable it by switching to “Yes.” Enter the relevant information.

Cash On Delivery Payment

The Cash On Delivery payment method is an option in which the client pays after receiving the goods. This payment strategy is popular and practical for customers who do not wish to use internet banking or online payments. You can also approve this payment method for customers from certain countries.

To configure this method, expand the Cash On Delivery Payment section from the Magento 2 Payment Methods page. See “Enabled” and select “Yes” to allow the payment method on your store.

Zero Subtotal Checkout

When the order has a total check-out value of zero, Zero Subtotal Checkout is necessary. This may be the case when a discount or coupon with free delivery and handling is used or when a store owner offers a promotional item.

Bank Transfer Payment

Around the world, bank transfer payment options have become a popular way to pay. A merchant can accept payment that has been directly transferred from a customer’s bank account and deposited into the merchant’s bank account. You may change your payment preferences in the admin panel of Magento 2. This payment method is also restricted to only authorized consumers from specific countries.

Purchase Order

Commercial clients can use an authorization number known as the PO number to make payments for products. This is generally used for wholesale purchases and has been authorized and issued ahead of time by the company manufacturing the purchase. The business processes the payment in its accounts payable system after receiving the invoice and pays for the goods. Before you configure this payment option, verify that your client is a legitimate business before proceeding.

Braintree Payment Method

Expand the Braintree section and select the Configure button to begin the configuration. Follow the instructions and fill out all the information.

PayPal Payment Method

This is considered one of the most convenient payment methods nowadays. It is confirmed that integrating PayPal into your store can increase conversion rate twice and raise the overall customers since it is so widely trusted and used for its fast checkout; utility when accepting debit cards, credit cards, and almost all currencies in the world; as well as absolute security.

To manage the PayPal Express Checkout Payment Method on your Magento website, first you need to configure your PayPal account. In order to do this, find out your PayPal account ID, your email address, your API username, your API password, and your API signature. Finish filling out all sections, then set Enable this Solution to “Yes.”

Now that you’re done configuring all the necessary Magento 2 Payment Methods, you can provide more convenience to your customers. We hope this how-to guide has helped you improve your Magento 2 store.

Feel free to share your opinions and ask questions by emailing sales@ecomback.com.

Don’t Rely on Paid Traffic for Online Customers

There’s never been a better time than now to start an online store. In order to stay in business, however, you must think strategically about how you advertise and promote your products. If you invest your valuable time and money into areas that bring little return, your store will not cross the finish line.

It can be difficult for e-commerce store owners to drive traffic to their websites. However, paid methods like social media ads such as Google Shopping and Facebook are a quick and easy way to get people to click on their store. But is the cost really worth it?

If you’re not in the budget for paid ads, don’t fret! In this blog, we will explain ways to drive traffic to your marketplace without spending an arm and a leg. We will also inform you about our e-commerce solutions at EcomBack—your backbone for the e-conomy.

The Pros of Buying Ads

On the bright side, paid advertisements for e-commerce sales are pretty easy to figure out. It also can be done relatively quickly, with even faster results compared to SEO. Paid searches target the audience immediately and can be used to fulfill all your goals, whether it be more awareness, subscriber growth, or increase in sales.

There’s a lot of flexibility also, as there are tons of social media sites that gain traction and are used by consumers 24/7 (especially Gen Z and Millennial shoppers).

The Cons

Last year, advertisers spent nearly $200 billion in paid search ads, whereas retail spent more than $15 billion. It’s only expected to increase more and more this year. Also, the average small business that uses Google advertising spends a monthly amount of $9,000-$10,000, which comes to over $100,000 per year. So as we said before… it can get expensive. Really expensive. Which may not be wise for small businesses or those just getting started.

An e-commerce store owner, John Murphy, details his experience with paid traffic, “I relied solely on Google and Facebook ads to get traffic and for some unknown reason… both platforms decided I had violated a policy… If your store is solely reliant on paid traffic, let’s say from Google Shopping, and Google decides you violated one of the many advertising policies, all your traffic dries up, and you’re out of business. No traffic means no sales, and no sales mean you’re out of business by the end of the month.”

It’s always a bad idea to put all your eggs in one basket. This cautionary tale is for all e-commerce store owners who prioritize paid traffic above every other sales tactic. Always make a Plan B, C, and D!

Boost Sales at Little to No Cost

There are several ways to market your online business without spending a dime. For starters, referral marketing is a sure way to get customers, especially since friends and family have a huge influence on what a person decides to purchase.

Another way is upselling. This might seem risky for small businesses or start-ups, but it’s something to consider since upselling drives an average of 4% more sales.

Other tips include improving site speed, highlighting customer reviews, optimizing your mobile site, and redesigning your website. There are plenty of other ways, but we recommend that you go to our website instead to see for yourself how we can help your online store drive more traffic!

How EcomBack Can Help!

EcomBack is an eCommerce Web Development and Digital Marketing Company specializing in providing services that directly enhance website performance and traffic. Our team of SEO experts and developers can provide tons of services such as social media optimization, business branding, data management, PPC management, mobile-friendly website design, basic page speed optimization, and so much more.

In addition, our eCommerce Solutions are guaranteed to turn your store into a profitable business. We offer cost-effective e-commerce development services for online stores like Magento, Shopify, WooCommerce, BigCommerce, OpenCart, and AMP.

We never outsource and always offer free consultations! So get started today and get ready to sit back and see the results.



Clicks and taps have slowly started to take over the world. Some of those clicks and taps determine your business’ ability to survive and are labeled as conversion rate. Here’s our take on conversion rates and their effect on its UI and UX.


It may sound complicated and a little too much like one of the weird math formulas you had to study back in school, but it is not. Conversion rate refers to a method that calculates the rate of your website’s marketing campaign’s success. In simple words, it defines the percentage of visitors that landed on your website and were “converted” by your advertisements and marketing strategies into doing what you wanted them to do, pretty valuable, right?

Such Conversion activities refer to purchasing an item, clicking on a third-party advert, answering a quiz, contacting the business, signing up for newsletters, OR on-page engagement, etc.

A healthy conversion rate of above 10% on average is significant for any business. The greater a business’s conversion rate, the lower its average customer acquisition costs will be. Increasing marginal revenue and decreasing marginal costs automatically mean your revenue will start rising, allowing your business to grow and accomplish more. That is precisely why increasing conversion rates is vital for any business. The question is, how? Let us guide you through two elements of a website that play a significant role in any website’s conversion rates; the UI and UX.


UX and UI are the two pillars of web design, short for User Experience and User Interface.

User Interface generally refers to connecting a user and software or device, whereby the user can control the software or hardware involved. However, in Web design, a UI refers to developing a design that connects the user to the website, allowing them to navigate around. Website UI points to the visual appearance, i.e., any tabs, pages, screens, icons, and buttons you may find that allow you to move around and engage with the website.

A website with a well-designed UI is pleasing to look at and uses easily readable fonts. The color scheme is pleasant; there is enough blank space on the website and not too much clutter.

But that alone cannot be all. That’s where UX comes in. User Experience refers to the collective visitor experience on a website while interacting with the listed products and services. UX web design means focusing on enhancing the visitor experience, designing the interfaces keeping the website’s traffic in mind, making it as easy to use as possible. For businesses that generate a significant part of their revenue through their websites, the UX design needs to be given top priority to increase revenue and conversion rates.

Read on to know exactly how to achieve conversion rate optimization through UI and UX.


Conversion rates and UI and UX web design share a powerful link, whereby both parties strongly affect each other. An attractive user interface paired with an easy-to-use UX design results in increasing conversion rates. In contrast, a bland, inconvenient website makes the visitor lose interest on the very first page. Here are some strategies to achieve Conversion Rate Optimization with the help of UI and UX:


We live in a busy world where time is money, and no one is rich enough. That’s why it is essential to use as few words as possible so your customers get the point in the first few seconds of reading and move towards a conversion action. One way to achieve that is by using visual cues like videos, photos, and animations explaining your website’s content and listed products and services.


According to research carried out by Google, 97% of traffic leaves a website within the first three seconds if the website tends to crash, freeze or load too slow. That is why you need to make sure your website doesn’t lag, so the user is motivated to stay and explore. One way to achieve a low bounce rate is by using images only when necessary and not too frequently. It is because photos tend to take up extra space and end up slowing down the website. Another solution would be to reduce HTML & CSS scripts and empty caches. For that, EcomBack offers AMP Website themes for Shopify e-commerce sites and soon for WordPress WooCommerce which load near instantly and offer a fast and efficient UI/UX to website visitors. AMP sites can increase conversion rates by 200-400 percent in our experience. To read more about our AMP Services, click here.


You may get to revive your reputation after a bad first experience with someone, but it doesn’t work the same way with websites. If you lose a visitor due to lousy UI once, you will probably never get them back. That is why it is essential to work on your UI’s visual appearance and make sure to have an attractive color scheme, appropriate spacing, readable font, videos, and animations on the landing page. Make sure to grab the visitors’ attention in the first seconds, so they are a step closer to “converting.”


It is perhaps the most effective way to increase your conversion rate by explicitly asking your client to act. Place a call-to-action button stating your business-specific conversion goal like sign up today, call us now, add to cart, etc. make sure it is noticeable and prominent, possibly by using a separately colored dialog box.


Make sure to choose a balanced color palette that is a mix of lit and bold colors, so you can put the spotlight on essential parts of the website using bold colors and balance it using light yet contrasting colors for the rest of the website.

UI and UX play an extremely vital role in attracting and maintaining traffic on your website. Use both wisely to increase conversion rates and grow your business.

EcomBack offers expert services to help improve the Ul and UX for your website.Contact us today.

To be simple responsive designs are websites that change and adapt according to the user’s viewing experience. From user point of view basically what will happen is the appearance of the website will change depending upon which device you are using to see the website.

The most common devices to visit a website are a smartphone, tablet, or a pc. Nowadays consumers are using different kinds of devices to connect to the internet and to browse the internet hence companies have to make sure that the customer’s viewing experience is not compromised. This is especially true when users access your website using a device that has a screen smaller than 15 inches. If you have a static website users have to scroll and zoom constantly which might make him/her annoyed enough to leave your site.

Tablet sales have exceeded over 100 million in 2013 which means that the users are accessing the web from a handheld device more and more. This means that the businesses will have to make websites optimized for handheld devices as well as computers.

A responsive website changes length and breadth depending on the device that is being used. The font size may also increase depending on how small the screen is. Images and videos will automatically resize to fit the user’s screen size. Images of importance, such as company logos, may be centered on the user’s screen to become a focal point.

It is easy to understand that going forward; responsive web design is the future. Mobile phone, tablet, and laptop sales are constantly on the rise, and desktop PC sales are on the decline. In this scenario, the companies and businesses not using responsive websites may lose sales due to backdated viewing experience. If you do not have a responsive design you most probably have different versions of your website each for mobile, tablet, and pc. If you have such a setup you have to maintain and manage all three websites separately.

This will cause a loss of time and money. Responsive design will also improve your SEO. It is also easier to keep track of your visitors if you have only one responsive webpage, as it is possible that the user switched from mobile to pc in the middle of a session. Responsive design also helps integrate flexibility for the future as and when new devices are invented.

Thus we have to conclude that creating a responsive website is the only way to be future-proof.