Dr. Anita’s Journey to an ADA Compliant Website with EcomBack

The Unexpected Challenge

Dr. Anita Avedian, a respected therapist, encountered a significant setback when her website was sued for not being ADA compliant. This incident not only posed legal difficulties but also shed light on a crucial aspect of her practice’s accessibility for all.

The Emotional Impact of Non-Compliance Website

The lawsuit brought more than financial strain, it caused Dr. Anita to realize the unintentional exclusion of individuals with disabilities from her online resources. This realization led to a period of professional reflection and determination to make a change.

EcomBack to the Rescue

Seeking expertise in ADA compliance, Dr. Anita turned to EcomBack. Our team embarked on a comprehensive overhaul of her website, focusing on screen reader optimization, enhanced color contrasts, keyboard navigation, and accessible media content.

A Website Reborn

EcomBack’s efforts transformed Dr. Anita’s website into a model of digital inclusivity. The revamped site not only met ADA standards but also offered an enhanced experience for all users, embodying the principles of accessibility and empathy.

Recognition and Advocacy

Dr. Anita’s journey and the transformation of her website were highlighted in the “Modern Therapist Podcast,” where she discussed the importance of ADA compliance in the digital world. Listen to her experience here: Is Your Therapist Website ADA Compliant? – An Interview with Anita Avedian, LMFT

A New Standard for Online Inclusivity

Through her collaboration with EcomBack, Dr. Anita not only resolved her legal issues but also set a new standard in her field for online inclusivity and accessibility. Her story serves as an inspiring example for others to follow.

Our Approach: Comprehensive ADA Remediation

EcomBack’s team dove deep into the project, employing our expertise in ADA website remediation. We conducted a thorough audit of the existing website, identifying areas that were not in compliance with the ADA. Our focus was not just on technical compliance but also on enhancing the user experience for people with disabilities. This involved:

Enhancing Website Navigation for Screen Readers:

  • Screen Reader Optimization: We meticulously reviewed the website’s structure and content to ensure that screen reader users could navigate it smoothly. This involved restructuring the HTML to follow logical sequences, adding descriptive alt text to images, and ensuring that all interactive elements were clearly announced.
  • Aria Labels and Landmarks: We used ARIA (Accessible Rich Internet Applications) labels and landmarks to improve the site’s accessibility, making it easier for screen reader users to understand and interact with the content.

Adjusting Color Contrasts for Better Visibility:

  • Contrast Analysis and Adjustment: We conducted a comprehensive contrast analysis, ensuring that text and background colors met the recommended contrast ratios for readability. This was particularly crucial for users with visual impairments, such as color blindness or low vision.

Implementing Keyboard Navigation Compatibility:

  • Keyboard-Friendly Navigation: We ensured that the entire website could be navigated using a keyboard alone, a critical feature for users who cannot use a mouse. This included creating visible focus indicators and logical tab sequences.

Ensuring All Media and Content Were Fully Accessible:

  • Accessible Multimedia: We made sure that all multimedia content, including videos and audio files, were fully accessible. This involved adding captions, and transcripts where necessary.
  • Interactive Elements Accessibility: For interactive elements like forms, we ensured that they were accessible, with clear labels, error messages for incorrect inputs, and instructions on how to properly provide a required input.

Going Beyond Compliance – Enhancing User Experience

Our goal was not just to make the website ADA compliant but to ensure that it offers a superior and inclusive user experience. By focusing on these areas, we were able to transform the website into a model of digital accessibility, setting a standard for others in the same industry to follow.

The Outcome: A Fully Compliant and User-Friendly Website

The result was a seamless, user-friendly website that catered to all visitors, regardless of their physical abilities. Our client was thrilled with the transformation, noting a significant improvement in website engagement and positive feedback from users.

Why ADA Compliance Matters

ADA compliance isn’t just about adhering to legal requirements; it’s about embracing inclusivity and ensuring that everyone has equal access to online resources. As this project demonstrates, EcomBack is at the forefront of creating digital spaces that are welcoming and accessible to all.

Let’s Make Your Website Accessible!

If you are also looking to make your website ADA compliant then EcomBack is here to help. With our expertise and experience, we can transform your website into an inclusive platform that welcomes everyone. Contact us today to get started.

Crafting Inclusive and Empathetic User Experiences with Accessibility Do’s and Don’ts in Website Design

Accessibility in the digital world is more than just fulfilling legal requirements, it reflects a deep sense of empathy and a commitment to inclusiveness. This belief is at the heart of EcomBack’s philosophy. We strive to build an environment that is not only user-friendly but also accommodates the needs of individuals with disabilities. Our dedication to ensuring accessibility is steadfast. In this discussion, we will explore the fundamental principles that shape our approach to designing websites for accessibility.

For Users on the Autistic Spectrum:

Do’s for Enhancing Accessibility

Use Simple Colors and Language:

We opt for a color palette that is soothing and easy on the eyes. Bold or overly vibrant colors are avoided to prevent sensory overload. In terms of language, we use straightforward, jargon-free terms. This approach ensures that our content is easily understandable and does not cause confusion or discomfort.

Provide Clear Instructions:

Clarity is key in our communication. We ensure that all instructions, whether for navigation, form completion, or any other interaction, are concise and direct. This eliminates ambiguity and makes it easier for users on the autistic spectrum to follow and understand what is expected.

Design Straightforward Buttons and Icons:

Our interface design features simple and intuitive buttons and icons. These design elements are not only visually clear but also consistent in function, aiding in predictable and easy navigation.

Maintain Consistent Layouts:

Consistency in layout is crucial. We ensure that our website maintains a uniform structure throughout. This helps in creating a predictable environment where users can navigate with ease and confidence, knowing what to expect on each page.

Don’ts to Avoid Potential Issues

Avoid Overwhelming with Bright, Contrasting Colors: We stay away from using high-contrast or fluorescent colors that can be overwhelming and potentially distressing for users on the autistic spectrum. A calmer color scheme is adopted to provide a more comfortable visual experience.

Steer Clear of Idioms or Figures of Speech:

Our language is kept literal and straightforward. We avoid metaphors, idioms, or colloquialisms that could be misunderstood or taken literally, which can cause confusion or misinterpretation.

Refrain from Creating Complex or Cluttered Layouts:

To prevent cognitive overload, our website avoids cluttered and overly complex designs. We focus on a minimalist approach that emphasizes essential elements without unnecessary distractions. This helps in making the user experience more manageable and less stressful.

For Users of Screen Readers:

Do’s for Screen Reader Accessibility

Offer Descriptive Image Alt Texts:

Every image on our site comes with alt text that accurately describes the image’s content and function. This practice is crucial for users who rely on screen readers to understand the context and purpose of images, ensuring they have a complete understanding of the page content.

Ensure Logical Content Flow:

We meticulously organize our content to flow logically and coherently. This approach aids screen reader users in following the narrative or argument without confusion, ensuring a seamless experience as they navigate through the site.

Utilize HTML5 Structural Elements:

By leveraging HTML5 elements, we structure our website with clear semantics. This includes using tags like <header>, <footer>, <nav>, and <article> to delineate different parts of a page. These elements help screen readers interpret the page layout and navigate it with ease.

Make Your Site Keyboard-Friendly:

We ensure that all our site’s functionalities are operable via a keyboard. This feature is essential for users who may not be able to use a mouse and rely on keyboard shortcuts to navigate the web.

Use Descriptive Links and Headings:

Our links and headings are clear and descriptive, avoiding vague phrases like “click here.” This clarity helps users using screen readers to understand the context of links and the structure of the content without needing to read surrounding text.

Don’ts for Screen Reader Accessibility

Don’t Rely Solely on Images for Instructions:

We understand that conveying information only through images can exclude screen reader users. Therefore, we always provide text alternatives or descriptions for any instructional imagery.

Don’t Use Vague Link Text:

We avoid ambiguous link text like “read more” or “click here,” which doesn’t provide information about the link’s destination. Instead, our links are always descriptive, indicating clearly where they lead.

Don’t Overcomplicate Page Structures:

Complex page layouts can be confusing for screen reader users. We strive for simplicity and clarity in our design, avoiding overly intricate layouts that can disorient users.

For Users with Low Vision:

Do’s: For Users with Low Vision

Optimize Color Contrast:

We ensure that the colors used on our website have a high contrast ratio, making text and important elements stand out distinctly against their backgrounds. This not only aids readability but also enhances the overall visual experience.

Readable Font Sizes:

Our website uses fonts that are not only stylish but also easy to read. We offer flexible font size options, allowing users to adjust text sizes according to their comfort.

Effective Magnification Tools:

Understanding that low vision users often rely on screen magnifiers, we design our layouts to be magnification friendly. This means that when content is enlarged, it remains clear and legible, without losing its structure or becoming distorted.

Don’t: For Users with Low Vision

Avoiding Low Contrast Text:

We stay away from color combinations that provide low contrast, especially for critical texts like navigation menus, call-to-action buttons, and instructional content. Low contrast can make reading strenuous and sometimes impossible for low vision users.

Accessible Downloads:

When providing downloadable content, such as PDFs or documents, we ensure that these files are also accessible. This means avoiding burying important information in formats that do not support easy magnification or screen reading technologies.

Additional Measures for Enhanced Accessibility

Customizable Interfaces:

Users can personalize their viewing experience according to their needs, adjusting not only text size but also color schemes to reduce eye strain.

Clear Visual Hierarchies:

We design our pages with a clear hierarchy, making it easier for users to navigate and understand content without relying solely on text size.

Testing with Real Users:

To ensure our efforts are effective, we regularly test our website with actual low vision users, collecting feedback to continuously refine our user experience.

For Users with Physical or Motor Disabilities:

Do: For Users with Physical or Motor Disabilities

Large Clickable Areas:

We design our interfaces to feature large, easily clickable areas to reduce the need for precision and make navigation smoother.

Sufficient Form Field Space:

Our forms are designed with ample space, ensuring that users can comfortably enter information without the stress of limited area.

Clear Keyboard Navigation:

We prioritize keyboard-friendly navigation, enabling users to move through our site effectively using keyboard commands.

Shortcuts for Ease:

To simplify and expedite the user experience, we provide helpful shortcuts, reducing the need for extensive navigation.

Don’t: For Users with Physical or Motor Disabilities

Precision Clicking:

We avoid designs that require precise mouse movements or clicks, understanding the difficulty these can present.

Bunched Buttons:

Our layout ensures that buttons and clickable items are spaced out adequately to prevent accidental selections.

Complex Dynamic Content:

We refrain from using dynamic content that demands fine motor skills, ensuring our content remains accessible to all.

For Deaf or Hard of Hearing Users:

Do: For Deaf or Hard of Hearing Users

Plain language communication:

We use straightforward, plain language to make our content easily understandable.

Subtitles and transcripts:

All our videos come with subtitles or transcripts, ensuring that users who cannot hear audio content can still access the information.

Clear, Logical Layout:

We structure our website logically, making it intuitive for users to find the information they need without relying on audio cues.

Don’t: For Deaf or Hard of Hearing Users

Complex Videos as a Sole Information Source:

We avoid using videos as the only method of conveying important information, ensuring there are textual or other visual alternatives.

Complex audio without visual Aids:

To make sure that it is accessible to everyone, all audio content comes with visual aids or descriptions.

For Users with Dyslexia:

Do: For Users with Dyslexia

Left-Aligned Text:

Text on our website is aligned to the left to support easier reading and tracking.

Consistent Layout:

We maintain a consistent layout throughout our site, helping users to familiarize themselves with our navigation and content structure.

Text Alternatives:

We offer alternatives to text, such as audio or video content, providing multiple ways for users to receive information.

Don’t: For Users with Dyslexia

Large Blocks of Text:

Our content is broken into smaller, manageable sections to avoid overwhelming users.

Excessive Underlining or Italics:

We use text emphasis sparingly, as excessive underlining or italics can disrupt readability.

Complex Navigation:

Our site is designed to minimize the need for memorization in navigation, with clear and intuitive pathways.

EcomBack’s Pledge for Inclusivity

We’re dedicated to not just following these guidelines but also continuously learning and improving our platforms to support every user’s needs. We believe that an accessible website isn’t just a benefit for users with disabilities, it’s a better experience for everyone.

Remember, accessibility enhances user experience, widens your market, and is a step towards a more inclusive society. At EcomBack, we’re not just building a business, we’re building a community where everyone is welcome and empowered.

Is ADA Testing the Same as Accessibility Testing?

When it comes to making a website accessible and compliant, two terms often come up: ADA testing and accessibility testing. While these terms seem interchangeable, there are nuances that differentiate them. In this blog post, we’ll dig into these terms, explore their differences and similarities, and understand the importance of both in the context of the Website ADA Accessibility Services.

ADA Testing is a specialized form of testing intended to ensure websites and apps meet the standards established by the Americans with Disabilities Act (ADA). ADA testing goes beyond general functionality and user experience testing to examine specific features that make a website accessible to users with disabilities.

ADA Testing: Key Focus Areas

ADA testing focuses on several critical areas, including:

  1. Keyboard Accessibility: Every function on the website must be accessible via a keyboard, not just a mouse. This feature is especially important for users with motor disabilities who cannot use a mouse and rely entirely on a keyboard or a similar assistive device.
  2. Color Contrast: To cater to users with visual impairments, websites must have sufficient color contrast between the text and its background. This contrast helps in enhancing readability.
  3. Text Labels: Interactive website elements, such as buttons or links, should have descriptive text labels. These labels assist visually impaired users who rely on screen readers to navigate websites.
  4. Alternative Text for Images: For visually impaired users, providing alternative text (alt text) for images is essential. Alt text is read by screen readers, giving these users a description of the image content.
  5. Video Transcripts and Captions: For users with hearing disabilities, videos on websites should include captions and transcripts. These features enable them to understand the content without relying on audio.

An ADA Website Lawsuit can result from a failure to comply with these accessibility standards, which is why rigorous ADA testing is crucial.

Exploring the Expanse of Accessibility Testing

While ADA testing aligns a website with ADA standards, accessibility testing is a broader discipline encompassing a variety of standards, including those beyond ADA. It includes testing a website or application to ensure that its content is accessible to all people, regardless of any physical or cognitive disabilities they may have.

Key Areas of Focus in Accessibility Testing

Accessibility testing focuses on:

  1. Adherence to WCAG Guidelines: The Web Content Accessibility Guidelines (WCAG) is an internationally recognized set of recommendations for improving web accessibility. They cover a wide range of recommendations for making web content more accessible to people with various disabilities.
  2. Ease of Navigation: This involves testing the navigational structure of the website to ensure it can be easily understood and used by individuals with cognitive limitations.
  3. Assistive Technologies Compatibility: Websites should be tested for compatibility with assistive technologies like screen readers, Braille keyboards, speech recognition software, etc. This compatibility ensures that users relying on these technologies can use the website effectively.
  4. Responsive Design: The website should be responsive to cater to users with different devices and screen sizes. This ensures that users who zoom in for visibility or use smaller devices do not lose any website functionality.

The Intersection of ADA Testing and Accessibility Testing

Given their objectives, ADA testing can be seen as a subset of accessibility testing. ADA compliance is crucial to avoid an ADA Website Lawsuit and to ensure you’re providing equal opportunities for all users as per U.S. law. However, accessibility testing provides a comprehensive approach, considering not just legal requirements but also global accessibility guidelines.

If you want to go beyond mere compliance and genuinely make your website accessible to all, partnering with a professional service like EcomBack’s Website ADA Accessibility Services could be a strategic move.

EcomBack: Championing Accessible Digital Experiences

At EcomBack, we understand the complexities involved in making your website ADA compliant and globally accessible. Our Website ADA Accessibility Services are designed to identify and rectify any barriers on your website that could potentially lead to an ADA Website Lawsuit or disrupt the user experience of people with disabilities.

Our experts conduct rigorous ADA testing and accessibility testing to ensure your website is compliant and offers an inclusive digital environment for all users. This dual approach not only safeguards you from legal repercussions but also helps improve your brand reputation, customer satisfaction, and overall digital performance.

The Way Forward with EcomBack

In an increasingly digital world, ensuring your website is accessible to all is not just a legal requirement, it’s a moral obligation. With EcomBack’s Website ADA Accessibility Services, you can ensure your website is compliant with ADA and WCAG guidelines, and thus truly open to everyone.

Avoid the pitfalls of an ADA Website Lawsuit and enhance the accessibility of your digital platforms. Get in touch with us today to learn more about our comprehensive accessibility solutions.

How to Fight ADA Website Lawsuit: A Guide by EcomBack

Ensuring your website’s accessibility is not just about good business practice; it’s about adhering to the Americans with Disabilities Act (ADA). Non-compliance can lead to an ADA website lawsuit, which can be a costly and damaging experience. EcomBack is here to guide you on how to fight such a lawsuit and make your website accessible to all.

Understanding ADA Compliance

The Americans with Disabilities Act (ADA), passed in 1990, mandates that all places of public accommodation should be accessible to individuals with disabilities. Though initially referring to physical spaces, court decisions have extended the ADA to websites, considering them a ‘place of public accommodation.’

Failure to meet these requirements can lead to an ADA website lawsuit. Not only are these lawsuits expensive, but they can also tarnish your brand reputation. Understanding the requirements and implementing necessary changes can help your business avoid such legal disputes.

How to Make My Website Accessible: Comprehensive Best Practices

Creating an accessible website isn’t just about legal compliance, it’s about inclusive design that considers all users. It’s about making sure that your digital platform is usable by the broadest range of people, irrespective of their abilities or disabilities. Web Content Accessibility Guidelines (WCAG) are a great place to start, that offers a thorough framework for accessibility.

Understanding WCAG Levels

WCAG guidelines comprise three levels:

  • Level A: This is the minimum level of accessibility and is deemed essential for some users.
  • Level AA: This is the standard most organizations aim for, as it addresses significant and most common barriers for disabled users.
  • Level AAA: This level is considered the gold standard in accessibility but can be challenging to implement on all types of content.

Most businesses strive for at least Level AA compliance, which makes their websites reasonably accessible to users with disabilities.

Accessible Design Best Practices

To make your website accessible and compliant, consider the following measures:

  • Text Alternatives: Provide alternatives for non-text content such as images, videos, and graphics. This includes alt text for images, transcripts for audio, and captions for videos. This helps visually impaired users understand the content through screen readers or braille displays.
  • Adaptable Layout: Ensure your website’s layout is adaptable so that it can be presented in different ways without losing information or structure. This might involve responsive design, enabling your site to adapt to different screen sizes, or allowing users to change the font size without breaking the site layout.
  • Contrast Ratio: Adequate contrast between text and its background is essential. WCAG recommends a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Tools like WebAIM’s Color Contrast Checker can help you evaluate your site’s contrast.
  • Keyboard Accessible: Make sure every function of your website can be operated using a keyboard. This includes navigating menus, filling out forms, and activating buttons. This is crucial for users who have motor disabilities or vision impairments and rely on keyboard navigation instead of a mouse.
  • Predictability: A predictable website is easier to navigate. Consistent navigation and the identification of page language can help users find what they need. Also, notify users of any changes in content or context that may occur when interacting with the site, such as pop-ups or new windows.
  • Input Assistance: This involves helping users avoid and correct mistakes while using your site. For forms, this could mean providing clear error messages and suggestions for correction, or saving the user’s input so they don’t lose data if they need to correct an error.
  • Time and Media Control: Ensure users can control time limits on their reading or interaction and can pause, stop, or control the volume of audio or video media.
  • Content Readability: Use clear and simple language to make content more understandable. Breaking up text with headings, lists, and images can also improve readability.

Making your website accessible is a continuous process, requiring regular checks and updates. The payoff is significant a wider audience, better user experience, and compliance with the law makes your business more inclusive and accessible.

Navigating an ADA Website Lawsuit: A Step-By-Step Guide

Facing an ADA website lawsuit can be daunting. The process may seem overwhelming, but understanding your next steps and being proactive can make a significant difference. Here is a comprehensive look at what to do when faced with an ADA website lawsuit:

Step 1: Seek Legal Counsel

Finding a lawyer with expertise in ADA compliance and website accessibility should be your first step. They will be able to evaluate the claim, understand the specific issues raised, and guide you through the process. They can also help you understand your legal obligations under the ADA and the potential implications of the lawsuit. Your lawyer will likely be your most valuable resource during this time, providing advice tailored to your specific situation.

Step 2: Conduct an ADA Website Audit

Once you’ve engaged legal counsel, the next step is conducting a comprehensive ADA website audit. It’s best to involve a reputable third-party with expertise in digital accessibility to perform this audit. The objective is to evaluate your current website’s accessibility and identify areas where it may fall short of ADA standards. The audit should include testing with various assistive technologies and include users with different disabilities to provide a more accurate assessment.

Step 3: Implement Necessary Changes

Based on the findings from the audit, you’ll need to implement changes to rectify any non-compliance issues. This step may involve hiring web developers and accessibility experts. Your goal is to ensure your website aligns with WCAG guidelines. This process may involve improving text alternatives, ensuring keyboard functionality, adjusting color contrasts, among other changes. Remember, the intention isn’t just to comply with the law; it’s about creating an inclusive digital environment for all users.

Step 4: Document Everything

Thorough documentation is key during this process. Keep detailed records of your audit results, the changes implemented, and any ongoing checks or improvements. This evidence can be invaluable in demonstrating your commitment to ADA compliance. It shows the court that you have taken the lawsuit seriously and have taken proactive steps to address the issues raised.

Step 5: Settlement or Litigation

With your lawyer’s advice, consider whether it’s best to settle the lawsuit or go to court. The decision often depends on several factors, including the validity of the claim, the cost of litigation versus settlement, potential damage to your brand, and business reputation. If the claim against you is valid and you’ve made the necessary changes to your website, it might be in your best interest to settle. If you believe the claims are unfounded or frivolous, your lawyer might advise defending your position in court.

Protecting Your Business with EcomBack

At EcomBack, we understand the importance of website accessibility and the challenges of ADA compliance. We offer comprehensive services to help businesses make their websites accessible and mitigate the risk of ADA website lawsuits. Our team of accessibility and usability experts will guide you through the process, from initial auditing to implementing necessary changes, ensuring your business thrives in a digital world that is accessible to all.

ADA compliance is crucial in the digital age. By making your website accessible, you not only avoid the risk of ADA website lawsuits but also create a more inclusive online space for your users. With the right guidance from EcomBack, you can confidently navigate these complex regulations and focus on what matters most for growing your business.

How Manual Audits for Website Accessibility Contribute to ADA Compliance

The Importance of Website Accessibility

In the digital age, website accessibility is paramount. It ensures that everyone, regardless of their abilities, can access, use, and understand web content. Regulations like the Americans with Disabilities Act (ADA) mandate that all web services should be accessible to everyone. However, compliance is not always straightforward. This is where manual audits for website accessibility come into play, helping businesses navigate the complex path to ADA compliance and avoid a potential ADA Website Lawsuit.

Understanding ADA and WCAG Compliance

The ADA does not provide specific guidance on what constitutes an accessible website. However, courts and the Department of Justice (DOJ) have frequently referred to the Web Content Accessibility Guidelines (WCAG) as the benchmark for measuring website accessibility. WCAG Compliance implies that your website is accessible and usable by everyone, including people with disabilities.

Manual audits for website accessibility are crucial in ensuring WCAG compliance. Without them, your business could unintentionally exclude a significant portion of the population, leading to potential ADA Website Lawsuits. EcomBack’s Website ADA Accessibility Services are designed to ensure you meet all necessary requirements, protect your business, and provide an inclusive digital experience for all users.

Manual Audits Versus Automated Tools

Automated tools have a role to play in identifying potential accessibility issues. However, their capabilities are limited. They are excellent at flagging easily detectable issues like missing alt text or incorrect HTML, but they are not capable of contextual understanding.

For instance, an automated tool may flag a missing alt text, but it won’t be able to judge the quality or relevancy of the alt text if it is present. This is where the power of a manual audit comes into play.

The Human Touch in Manual Audits

Manual audits add a layer of human understanding to the evaluation of website accessibility. The process involves individuals who are trained in accessibility guidelines to perform a series of tasks on your website as if they were the end-user. They use different assistive technologies that your users might use, offering insights into potential issues that automated tools may miss.

Manual auditors bring an understanding of context and a perspective on usability that automated tools simply cannot replicate. They navigate the site in the same way as your users and thus can easily pinpoint areas where users may experience difficulties.

Delving Deeper into Manual Audits

A well-executed manual audit involves a thorough examination of different facets of your website to ensure universal accessibility. Let’s delve into what some of these element’s entail:

Examination of Code Structures

Auditors review the underlying code of your website to ensure it is properly structured and semantically correct. They inspect if the HTML elements are used appropriately, CSS is implemented correctly, and scripts don’t interfere with accessibility.

Navigational Review

Manual auditors simulate user interactions with the navigation elements of your website. They assess whether users can navigate the site effectively using a keyboard alone or with the use of screen readers. They also evaluate the site’s consistency in navigation, including the order of elements, link functionality, and provision of skip links where necessary.

Color Contrast Analysis

One key aspect of website accessibility is ensuring that text on your website can be easily read by everyone, including people with color blindness or visual impairments. Auditors check the contrast ratio between the text and the background to make sure it meets WCAG guidelines.

Multimedia Accessibility

If your site contains multimedia content, such as videos and audio files, it’s essential to ensure that they are accessible. Manual auditors evaluate whether video content includes captions, audio descriptions, and transcripts. They also check if audio files have corresponding transcripts or other accessible alternatives.

EcomBack’s Website ADA Accessibility Services

We are committed to helping businesses create inclusive digital experiences. Our Website ADA Accessibility Services encompass a holistic approach to web accessibility, starting with a comprehensive manual audit of your website. Our experts meticulously examine every component of your site, identifying any potential accessibility barriers and providing practical solutions for overcoming them.

In addition, EcomBack stays updated with the latest developments in ADA and WCAG regulations. As these guidelines evolve, our services evolve with them, ensuring your website remains compliant and accessible, reducing the risk of an ADA Website Lawsuit.

Ensuring WCAG Compliance with EcomBack

Beyond the manual audit, EcomBack’s Website ADA Accessibility Services also provide guidance on making necessary adjustments to ensure WCAG compliance. We assist in making the appropriate remediations, developing accessibility statements, and implementing accessibility tools that allow users to modify the site to meet their needs. Our goal is to help businesses serve all users effectively and inclusively, mitigating the risk of a potential ADA Website Lawsuit, while providing a seamless digital experience. By committing to website accessibility and WCAG compliance, businesses not only uphold their legal responsibilities but also affirm their commitment to equality and inclusivity in the digital sphere.

Conclusion: Embrace Website Accessibility with EcomBack

Manual audits for website accessibility are vital in ensuring ADA and WCAG compliance, and EcomBack is here to guide businesses through this process. Our Website ADA Accessibility Services focus on providing a comprehensive solution for web accessibility, from manual audits to remediation, ensuring your business can serve all users and avoid an ADA Website Lawsuit.

Investing in website accessibility is not just about compliance, it’s about creating an inclusive digital experience for all users. Choose EcomBack’s Website ADA Accessibility Services to ensure your website is accessible, compliant, and inclusive for everyone.

The Benefits of Accessible Web Design for People with Cognitive Disabilities

The Benefits of Accessible Web Design for People with Cognitive Disabilities

In today’s digital age, having an accessible and inclusive online presence is no longer a luxury; it’s a necessity. However, many businesses overlook an important aspect of website design: accessibility for users with cognitive disabilities. At EcomBack, we specialize in ADA website design, ensuring that every website we create or modify is ADA and WCAG compliant. We work across various platforms, including Shopify, WordPress, SquareSpace, Wix, WooCommerce, Magento, Webflow, and BigCommerce, striving for a web environment where everyone has equal access to information and functionality.

The Importance of ADA Accessible Websites

The Americans with Disabilities Act (ADA) is a federal law that prohibits discrimination against individuals with disabilities in all areas of public life. Digital spaces, including websites, are also covered by this act. Consequently, ADA website compliance services are essential for businesses to ensure their online platforms are accessible to all users.

Our web accessibility compliance team understands the importance of creating an ADA-accessible website. Not only does it bring legal safety, but it also expands your audience, enhances user experience, and promotes social inclusion.

Website Accessibility and Cognitive Disabilities

People with cognitive disabilities may face a wide range of challenges when navigating websites. They could struggle with memory, attention, problem-solving, and other cognitive functions. Therefore, an ADA-accessible website designed with these challenges in mind can significantly enhance their online experience.

From simplifying website navigation to providing clear instructions, our ADA and WCAG compliance services ensure that your website is fully accessible and user-friendly for individuals with cognitive disabilities.

The Benefits of ADA and WCAG Compliance

ADA and WCAG compliance doesn’t just make your site accessible—it also brings along numerous benefits. Websites that comply with these standards are usually more user-friendly, with a clean design and intuitive navigation. Additionally, these websites tend to have better SEO performance, as search engines favor sites with accessible content.

EcomBack’s ADA website compliance services ensure that your website benefits from increased reach, improved user experience, and enhanced SEO performance.

Our Expertise Across Various Platforms

Whether you’re using Shopify, WordPress, SquareSpace, Wix, WooCommerce, Magento, Webflow, or BigCommerce, our web accessibility compliance team has the expert skills needed to manage and fix websites on these platforms.

We understand the unique features and potential accessibility challenges associated with each platform. Our team’s experience and expertise enable us to effectively create an ADA accessible website, regardless of the platform used.

Creating A More Inclusive Digital Environment

With the rise of e-commerce and digital spaces, we’ve become more connected than ever. Yet, this interconnectedness often forgets the needs of people with cognitive disabilities. EcomBack is passionate about bridging this digital divide. By adopting ADA website design, we’re ensuring that your site is accessible to all, including those with cognitive disabilities.

We’re not just aiming for ADA and WCAG compliance; our goal is to create websites that offer a seamless user experience for all. This approach enhances the online experience of users with cognitive disabilities, thus fostering an inclusive digital environment.

Driving Business Growth with ADA Accessible Websites

Accessible websites not only meet legal requirements and ethical standards but can also be a powerful tool for business growth. By making your website ADA accessible, you’re widening your reach to include all potential customers.

Moreover, search engines tend to rank accessible websites higher. This improved SEO performance can drive more organic traffic to your site, potentially increasing conversions and sales. So, an investment in ADA website compliance services is an investment in your business’s future.

Trust EcomBack for Your ADA Website Compliance Services

At EcomBack, we believe in the power of inclusivity in the digital world. Our expert web accessibility compliance team is dedicated to ensuring that your website is ADA and WCAG compliant. We take pride in our ability to create user-friendly websites that cater to all, including those with cognitive disabilities.

Trust EcomBack for your ADA website compliance services. Together, let’s create a more accessible, inclusive, and prosperous digital space for all.

The Benefits of Accessible Web Design for Senior Citizens

Understanding Accessibility: The Concept of ADA Website Design

The digital world is evolving rapidly, creating an unprecedented need for inclusivity and accessibility. At the forefront of this movement is the Americans with Disabilities Act (ADA) Website Design – an initiative that pushes the boundaries of traditional web design. The primary goal of ADA Website Design is to ensure that online experiences are universally accessible, including to senior citizens and those with disabilities.

EcomBack, a leading provider of ADA Website Compliance Services, leverages these principles to build websites that not only comply with ADA and Web Content Accessibility Guidelines (WCAG) compliance but also offer an enhanced user experience. This commitment to inclusivity helps connect businesses with a broader audience, including the often-overlooked demographic of senior citizens.

The Power of ADA Accessible Website

With age, navigating the web can become challenging for senior citizens due to varying factors such as deteriorating eyesight, reduced mobility, or cognitive changes. An ADA accessible website, like those offered by EcomBack, can bridge this digital divide.

ADA accessibility features include adjustable text size, easily understandable content, and straightforward navigation pathways. These considerations enable senior citizens to comfortably engage with online platforms, leading to enhanced interaction and customer engagement. When websites are designed with ADA and WCAG compliance in mind, they create a more inclusive digital landscape that empowers all users.

ADA Website Compliance Services: A Key to Inclusivity

EcomBack’s ADA website compliance services ensure that websites are accessible to the widest range of users. This means meeting ADA and WCAG compliance standards by implementing features such as text alternatives for non-text content, captions for multimedia, and options to adjust colors and contrast for improved visibility.

By focusing on ADA website compliance services, EcomBack helps businesses unlock a massive and often untapped market segment. Seniors, as active consumers, bring substantial economic power to the table, and ignoring their needs could mean missing out on a significant opportunity.

How EcomBack Leads in ADA and WCAG Compliance

At EcomBack, we recognize the importance of inclusivity and accessibility. Our team is proficient in ADA and WCAG compliance, using these guidelines as a benchmark for all our website designs. With our tailored ADA website compliance services, we guarantee that your website will cater to the widest possible audience, including senior citizens.

Implementing these standards helps businesses expand their customer base, improve brand image, and reduce the risk of costly legal complications associated with non-compliance. By creating ADA compliant websites, EcomBack sets a new standard for web design, where accessibility and usability go hand in hand.

The Advantage of ADA Website Design for Senior Citizens

Senior citizens often find themselves left behind in the rapidly evolving digital age. Whether due to deteriorating eyesight or reduced mobility, the digital divide can feel almost insurmountable. With the implementation of ADA website design, however, this need not be the case. EcomBack, through its superior ADA website compliance services, ensures senior citizens can stay connected and engaged.

An ADA accessible website can help senior citizens maintain their independence, enabling them to carry out online transactions, stay in touch with loved ones, and access valuable information with ease. By ensuring ADA and WCAG compliance, businesses not only engage this demographic effectively but also demonstrate social responsibility and inclusivity.

Inclusivity and Customer Engagement through ADA Accessible Website Design

Creating an ADA accessible website means recognizing and accommodating diverse user needs, leading to higher customer engagement. The inclusivity fostered by ADA and WCAG compliance allows businesses to reach and engage a broader audience, resulting in improved brand loyalty and customer retention.

EcomBack’s proficiency in ADA website design brings forth the benefits of ADA and WCAG compliance in a compelling manner, directly translating into a higher level of customer satisfaction. By ensuring that every user can navigate and interact with your website effortlessly, EcomBack facilitates an inclusive online environment for all.

Maximizing Business Opportunities with ADA Website Compliance Services

Apart from inclusivity and social responsibility, ADA website compliance services present a significant business advantage. EcomBack, with its expertise in ADA and WCAG compliance, enables businesses to tap into the potential of the senior citizen market.

Senior citizens represent a considerable portion of the population with substantial buying power. By ensuring your website is ADA compliant, your business stands to gain a significant competitive edge, maximize customer engagement, and ultimately improve the bottom line.

The Transformative Power of ADA Website Design

In the age of digital transformation, ADA website design stands as a powerful tool in ensuring no one is left behind. EcomBack, with its focus on ADA and WCAG compliance, strives to create a digital landscape where every user, including senior citizens, feels seen, heard, and valued.

By opting for ADA website compliance services, businesses can not only broaden their customer base but also create meaningful connections with users. The future of web design is accessible and inclusive, and with EcomBack, your business can be at the forefront of this revolution.

EcomBack’s Commitment to ADA and WCAG Compliance

EcomBack is committed to setting the standard for ADA and WCAG compliance in web design. Our ADA website compliance services ensure that your website is built from the ground up with accessibility in mind. We believe in the power of an inclusive digital world and strive to make it a reality.

ADA compliant websites go beyond simply adhering to regulations – they represent a commitment to an inclusive and accessible digital future. EcomBack is proud to be part of this movement, providing businesses with the tools and services they need to create engaging, accessible online experiences for all, including senior citizens.

A Step-by-Step Guide to Creating an ADA-Compliant Website

As technology continues to advance, more and more businesses are establishing their online presence. However, creating a website that is accessible to everyone, including people with disabilities, is essential. Not only is it the right thing to do, but it is also required by law. In this blog post, we’ll provide you with a step-by-step guide to creating an ADA-compliant website and explain how EcomBack’s accessibility services can help businesses improve their online accessibility and prevent ADA lawsuits.

Step 1: Understand ADA Guidelines

The first step to creating an ADA-compliant website is to understand the guidelines set forth by the Americans with Disabilities Act (ADA). The ADA prohibits discrimination against individuals with disabilities and requires businesses to provide reasonable accommodations to ensure equal access to their goods and services. The guidelines for web accessibility cover four main areas: perceivable, operable, understandable, and robust. These guidelines provide a framework for making sure that all users can navigate and access the information on your website.

Step 2: Conduct a Website Audit

The next step is to conduct a website audit to identify any accessibility barriers. This includes checking for things like image alt text, proper heading structure, and keyboard navigation. EcomBack offers a comprehensive website ADA audit that covers all areas of web accessibility, including content, design, and functionality. We’ll provide you with a detailed report of our findings and work with you to implement the necessary changes.

Step 3: Make Necessary Changes

Once you have identified any accessibility barriers, the next step is to make the necessary changes. This can include things like adding alt text to images, improving color contrast, and ensuring that all content can be accessed with a keyboard. We can help you make these changes quickly and efficiently, ensuring that your website is accessible to everyone.

Step 4: Conduct Ongoing Testing

The final step in creating an ADA-compliant website is to conduct ongoing testing to ensure that your website remains accessible. This can include manual testing, automated testing, and user testing. EcomBack’s Web Accessibility services offer ongoing testing to ensure that your website remains compliant with ADA guidelines and that your users can access your content without any barriers.

Benefits of EcomBack’s Web Accessibility Services

By using EcomBack’s Web ADA Accessibility services, you can improve your online accessibility and prevent ADA lawsuits.

Our services include:

  • We Audit – Comprehensive website audits to identify accessibility barriers.
  • We Fix – Expert developers use WCAG guidelines to make necessary changes to your website.
  • We Certify – Ongoing testing to ensure that your website remains accessible.
  • We train – We teach you how to keep your website accessible as you make updates.
  • We monitor – Protection against ADA lawsuits.

In conclusion, creating an ADA-compliant website is not only the right thing to do but it is also required by law. By following the steps outlined in this guide and using EcomBack’s Web ADA Accessibility services, you can improve your online accessibility and prevent ADA lawsuits.

Contact us today to learn more about how we can help you create an accessible and ADA compliant website.

Ensuring Accessible Website Content: Tips and Best Practices

As digital communication continues to play an increasingly important role in our daily lives, it is crucial to ensure that the content we post is accessible to everyone. Making website blogs and other social media content accessible is not only a matter of compliance with laws and regulations but also a basic human right. By ensuring that your content is accessible, you can ensure that everyone can participate in online conversations and engage with your brand or message.

There are many benefits to creating accessible content, including increased engagement, improved SEO, and a more positive brand image. However, creating accessible content can be a daunting task, particularly if you are new to accessibility. In this article, we will explore some tips and best practices to ensure that your website content is accessible and inclusive to all users.

Tip 1: Use Alt Text for Images

Alt text provides a textual description of images, making it possible for users who are blind or visually impaired to understand the content of the image. Alt text should be descriptive and accurate and should include relevant keywords to improve SEO. When adding alt text, it’s essential to keep in mind that the text should describe the content of the image, rather than its appearance.

Most social media platforms now have some ALT Text capabilities. Check FaceBook, Instagram, LinkedIn, and Twitter’s accessibility features and options.

Tip 2: Use Captions for Videos

Captions provide a textual representation of audio content, making it accessible to users who are deaf or hard of hearing. Captions also improve engagement and comprehension for all users, particularly in noisy or distracting environments. When creating captions, it’s essential to ensure that they are accurate and synchronized with the audio content.

Tip 3: Provide Audio Descriptions for Videos

Audio descriptions provide an additional audio track that describes the visual content of a video, making it accessible to users who are blind or visually impaired. Audio descriptions can also improve engagement and comprehension for all users, particularly in situations where the video content is difficult to understand.

Tip 4: Use Descriptive Links

Descriptive links provide context and information about the destination of a link, making it easier for users with disabilities to navigate and understand the content. Use descriptive link text that clearly and accurately describes the destination page, rather than generic phrases such as “click here.” Descriptive links can also improve SEO and make your content more user-friendly.

Tip 5: Use Proper Heading Structure

Proper heading structure improves readability and navigation for all users, particularly users with disabilities. Use heading tags (H1, H2, H3, etc.) to organize content and provide a clear hierarchy of information. Proper heading structure also makes your content more accessible to screen readers.

Tip 6: Ensure Keyboard Accessibility

Keyboard accessibility is essential for users who cannot use a mouse or other pointing device. Ensure that all content on your social media platforms can be accessed and navigated using only a keyboard. Keyboard accessibility can be achieved by ensuring that all interactive elements on your platform have a visible focus indicator and can be activated using the keyboard.

Tip 7: Provide Transcripts for Audio Content

Transcripts provide a written representation of audio content, making it accessible to users who are deaf or hard of hearing. Transcripts can also improve engagement and comprehension for all users, particularly in situations where audio content is difficult to understand. When creating transcripts, it’s essential to ensure that they are accurate and synchronized with the audio content.


Creating accessible social media content is not only a legal requirement, but it is also a fundamental human right. By following these tips and best practices, you can create content that is inclusive, engaging, and compliant with accessibility laws and regulations. Remember that accessibility is a continuous process, and it is essential to regularly review and update your social media content to ensure that it remains accessible to all users. By making your content accessible, you can ensure that everyone can participate in online conversations and engage with your brand or message.

For assistance and guidance on creating accessible video and text content, visit www.20evo.com

Accessibility Audits: Identifying and Addressing ADA Compliance Issues

In recent years, with the growing trend of businesses moving online, web accessibility has become a critical issue. Websites that are not accessible to users with disabilities not only lose potential customers but also increase the risk of ADA lawsuits. This is where EcomBack’s Web Accessibility & ADA Compliance Services come into play. In this blog post, we will discuss the significance of web accessibility and how our services can help businesses ensure ADA compliance and improve their online accessibility.

The Importance of Web Accessibility

Web accessibility refers to the ability of people with disabilities to use websites, applications, and digital tools. This includes individuals with vision, hearing, mobility, and cognitive disabilities. Accessible websites not only make it easier for people with disabilities to navigate the web but also improve the user experience for everyone.

Web accessibility is not just a moral imperative but also a legal requirement. Under the Americans with Disabilities Act (ADA), businesses that operate public accommodations, including websites, must provide equal access to people with disabilities. Failure to comply with ADA regulations can result in lawsuits, with businesses facing substantial financial penalties and reputational damage.

Identifying ADA Compliance Issues

Identifying ADA compliance issues on a website can be challenging, particularly for businesses that are not familiar with accessibility guidelines. This is where an accessibility audit comes in. An accessibility audit is a comprehensive evaluation of a website’s accessibility, including its design, code, and content.

An accessibility audit can help businesses identify ADA compliance issues, such as non-descriptive links, missing alternative text for images, and non-compliant color contrast. An audit can also identify issues with website navigation, keyboard accessibility, and other usability issues hidden in the source code that can affect the user experience.

Addressing Accessibility Compliance Issues

Once website accessibility compliance issues have been identified, the next step is to address them. This can involve making changes to the website’s design, code, and content. Some common solutions include adding alternative text to images, ensuring color contrast meets accessibility standards, and improving keyboard navigation. We use WCAG 2.1 AA guidelines where feasible.

Addressing ADA compliance issues can be a complex and time-consuming process, particularly for businesses that lack experience in web accessibility.

How EcomBack Can Help?

EcomBack’s ADA Compliance Services can help businesses comply with ADA regulations and improve their online accessibility. Our services include a comprehensive accessibility audit that identifies compliance issues, followed by remediation services using WCAG 2.1 AA criteria that address those issues.

Our team of accessibility experts has extensive experience in web accessibility and can ensure that your website meets ADA compliance standards. We use a combination of manual and automated testing to ensure that all ADA compliance issues are identified and addressed. We also work closely with our clients to ensure that their website is optimized for accessibility and provides a user-friendly experience for all users.

Benefits of EcomBack Web ADA Services

  • Avoid ADA Lawsuits: By ensuring that your website meets ADA compliance standards, you can avoid the risk of ADA lawsuits.
  • Reach a Larger Audience: By improving your website’s accessibility, you can reach a larger audience, including users with disabilities who may have previously been unable to use your website.
  • Improve User Experience: An accessible website provides a better user experience for all users, not just those with disabilities.
  • Enhance Reputation: By demonstrating a commitment to accessibility, businesses can enhance their reputation and demonstrate that they value diversity and inclusion.


Web accessibility isn’t just a “nice to have,” it’s a crucial component of modern business operations. By ensuring your website meets ADA compliance standards, you not only avoid potential legal penalties but also widen your audience reach and enhance the user experience for everyone. Our specialized ADA website compliance experts can guide your business toward meeting WCAG 2.1 AA success criteria and amping up your online accessibility. With our thorough accessibility audit and remediation services, we strive to make your website universally accessible, irrespective of the abilities of your users.

Don’t delay, seize this opportunity to make your website better for everyone, while mitigating the risk of ADA lawsuits. Contact us today to avail your FREE website accessibility audit. We’re ready to help you improve your online accessibility and make your business a more inclusive space.

More Businesses Fight Back Against Onslaught of ADA Website Lawsuits: Electric Bike Technologies Opposes Dismissal of Declaratory Judgment Counterclaim

Electric Bike Technologies, Inc. (Electric Bike) has submitted a memorandum in opposition to the motion to dismiss the declaratory judgment counterclaim in the ongoing lawsuit involving Plaintiff Jose Quezada.

The central issue in the case revolves around whether the parties agreed to settle a previously filed and dismissed federal lawsuit. Electric Bike seeks a declaration from the Court that Plaintiff’s state court lawsuit, which alleges there was a federal court settlement, is without merit and frivolous. The counterclaim does not allege an independent cause of action for sanctions. However, Electric Bike argues that by filing a cursory motion to dismiss the counterclaim, Plaintiff sidesteps the requirement of responding to the specific factual allegations that make it self-evident that Plaintiff’s complaint is not only without merit, but also frivolous.

The background of the case involves Plaintiff suing Electric Bike in the Southern District of New York, claiming that Electric Bike’s website was inaccessible to blind people in violation of the Americans with Disabilities Act (ADA) and New York law. The motion alleges that the Plaintiff’s law firm Mizrahi Kroub LLP had no apparent intention of litigating the lawsuit against Electric Bike, but instead aimed to leverage the “cost of defense” to obtain a “cost-of-litigation” settlement.

In August 2022, Plaintiff’s counsel offered to settle for $4,950 plus website remediation. Electric Bike’s counsel at the time, David Stein of Stein & Nieporent LLP, responded by accepting the $4,950 payment but did not address the remediation demand or other material terms. Instead, they stated that they would draft the settlement agreement. The following day, Electric Bike’s counsel clarified that confidentiality was a material term and that they did not agree to any confidentiality provision.

Screenshot of an email between lawyers in the case as included in the motion, which states that Electric Bike Tech will not agree to a confidentiality provision of the settlement agreement.
Screenshot of an email between lawyers in the case as included in the motion, which states that Electric Bike Tech will not agree to a confidentiality provision of the settlement agreement.

They further stated that if Plaintiff’s counsel insisted on confidentiality, there would be no agreement on the $4,950 settlement amount either.

This case highlights the ongoing dispute between Electric Bike Technologies and Plaintiff Jose Quezada, with Electric Bike arguing that the motion to dismiss the declaratory judgment counterclaim allows Plaintiff to avoid addressing specific allegations.

As the case proceeds, the Court’s decision will provide further insight into the validity of the counterclaim and the outcome of the lawsuit.

Electric Bike is now represented by Richard S. Mandaro of Amster, Rothstein & Ebenstein LLP and Peter J. Brann and Hannah L. Wurgaft of Brann & Isaacson.

Download and read the full filing here.

The Best Tips for Writing Alt Text | Website ADA Experts at EcomBack

What is Alt Text?

Alt text (aka alt attributes or alt descriptions or alternative text) are descriptions for images on a website page. It is used within an HTML code to describe the appearance and function of an image.

Why is Alt Text Important?

Alt text is essential for anyone creating online content. It is helpful for users because it allows text to be read aloud using assistive technology like screen readers, speech input software, and speech-enabled websites. Also, alt text will replace an image if the file isn’t loading.

Another great reason to use alt text is that it is important for search engine optimization (SEO) and can dramatically improve a website’s rankings.

What does alt text look like in HTML?

Image Example:

A brown hare crossing the dirt road

The alt text comes before the tag: “alt=”

What the alt text looks like in an HTML code snippet:



alt=”A brown hare crossing the dirt road.”>

How to add alt text to images on WordPress, Shopify, Magento, and Wix

You’ll be happy to know you don’t need to touch HTML code when using these e-commerce platforms because it is already included in the software. This makes it easier to write alt text!

Simply hover over the image thumbnail and click “Edit.” There should be an option to write alt text. For instance, Wix calls it “Title (Alt Text).”

Screenshot of showing How to check alt text details


Writing Alt Text for Different Types of Images

  1. Basic images

Images that have little meaning to them get a basic description. Keep it short and to the point. However, don’t just write one word. Alt text is usually 125 characters or less.

The image is showing Cancun beach image and its properties

Source: fscj.edu

  1. Text in images

For a picture that has text in it, you can write that word-for-word in the alt text.

Welcome please come in an image accompanied by illustrations demonstrating how to write image alt text for individuals with visual impairments.

Source: Wix.com

  1. Decorative images

Decorative images don’t add information to a page’s content and only make it more visually attractive. Use null (empty) alt text, which tells assistive technologies to ignore the photo. It should look like this: alt=””

Image with Alt code

Source: Accessible360

  1. Functional images

Examples of functional images are interactive buttons and links. The alt text for the image should describe the action (“search,” “home,” etc.).

The image illustrates how to add Alt text to an image.

Source: ucsc.edu

  1. Complex images

Complex images are graphs, charts, maps, diagrams, and illustrations. These images are difficult to describe in one or two sentences. For the alt text, write what is the most important for users to read so they can understand the gist of the content.

The image demonstrates how to write alt text for a chart displaying the sales of November pie.

Source: Microsoft

How to Write Alt Text

There are three ways to write alt text: short description, no description, and long description.

If there’s nothing important in your image, don’t write alt text. Decorative images, visual stylings like borders, or images already described in the content body don’t need alt text. But take caution – a lot of websites get sued for lack of Alt text by ADA plaintiff lawyers. So, where possible, add Alt text.

Graphs, maps, and diagrams need longer descriptions. These can be hard to comprehend by many people, such as blind people and those with learning disabilities or low vision.

How do I write alt text for e-commerce sites?

Avoid writing alt text like this: “big clearance trucker hat buy today.” This might trigger a spam alert.

Example of a well-written alt tag for e-commerce websites:

<img =”trucker_hat.png” alt=” foam trucker hataHat for men green”>

The Best Tips for Writing Alt Text

  • Alt text is 125 characters or less
  • Clear and simple language
  • The most important information comes first
  • Don’t include ‘photo,’ ‘picture,’ or ‘icon’ as this is redundant
  • Include a keyword but don’t go overboard and write too many (known as keyword stuffing)
  • Be specific about the type of image, if it’s a painting, writing on a chalkboard, illustration, etc.

Common Mistakes

  • Not writing alt text (especially if the image is important)
  • Creating alt text for every single image on the page (above, we explain when to include alt text)
  • Descriptions that aren’t helpful
  • Failing to explain complex images

Get an Expert ADA WCAG Compliance Consultation with EcomBack

When you work with us, you can avoid ADA-related lawsuits. EcomBack designs a compliant website for your business. We have experts on our team that are well-informed in ADA compliance standards and can help your business get on the right track toward accessibility.

Get a free ADA audit and consultation today!

Why You Shouldn’t Use Accessibility Overlay Solutions

WCAG Auditing and Remediation Short-Cuts to Avoid

There are a growing number of “overlay” solution providers who claim to be able to make any website WCAG compliant simply by adding a plugin or JavaScript snippet.

Over 600 Accessibility professionals and disability rights groups have co-signed the Overlay Fact-Sheet outlining why accessibility overlays such as the following are unnecessary and may impede the intended goals. AccessiBe, Accessiblelink, Accessiway, Adally, Adapte Mon Web (Adapt my Web), Allyable, AudioEye, EqualWeb, FACIL’iti, Lisio, MaxAccess, MK-Sense, ReciteME, Sogo, TruAbilities, True Accessibility, UsableNet Assistive, User1st, UserWay, Purple Lens amongst others.

According to Attorney Richard Hunt of Hunt Huey PLLC, in 2020, there were five lawsuits filed in only two weeks regarding businesses with an inaccessible website that used an accessibility overlay or widget.

To make matters even scarier, throughout the entire year of 2020, there were a total of 250 lawsuits filed for companies that used overlay accessibility solutions.

Number of Lawsuits image

Only about 30% of problems are detected using automated solutions. The phrase “overlay” implies that these methods do not repair the underlying code. They also need to be activated by the user manually.

Overlays create a negative user experience that alienates this part of your audience and puts your company at risk of brand damage and revenue loss. By utilizing overlays, you are essentially providing people with disabilities with a different online experience that has less functionality, which is in direct opposition to the goals of digital inclusion.

Creating an inclusive web environment necessitates fixing any accessibility concerns on your primary site so that you can provide one unified brand experience for all users.

There is no alternative when it comes to making your website accessible to actual people with disabilities. WCAG 2.1 A and AA audits, which are conducted by an expert accessibility consultant who understands both WCAG and programming code, are required for true ADA compliance.

EcomBack has ADA consultants that can provide the best WCAG ADA Website Compliance services.

What Are Overlay Accessibility Solutions?

Overlay solutions are automated software solutions that essentially add a layer over the site that addresses a small fraction of accessibility complications. They basically “fix” the easy stuff but leave out a lot of necessary components, which means it is virtually impossible to claim actual WCAG compliance for ADA requirements this way.

These quick solutions are typically depicted as an “accessibility button” that a disabled visitor needs to be able to find and open (which may not even be possible for some users).

  • The button opens a toolbar with options such as text adjustments (size, spacing, alignment), color (contrast, saturation, monochrome), adjusts curser, adds focus states, magnifies, and a screen reader (sometimes provided).A couple of accessibility buttons incorporate Artificial Intelligence to interpret images and automatically add alternative tags that describe images. However, accuracy and usefulness for the actual person using a screen reader are low.

What issues are ignored by accessibility overlay tools?

Absence of headings or headings that aren’t properly coded

Missing alt text on images

Link text marked clearly

No labels on form fields

Required form fields not indicated

Lack of submit button

Web Accessibility widget image

Most of these issues are huge barriers to web users with disabilities.

Why Overlay Solutions Fail to Deliver True ADA Accessibility

Those that refer to overlays as “band-aids” are correct. In fact, they’re band-aids that fail to cover the middle of the wound. They just cover the edges.

Overlays miss 70% of WCAG issues and can only be assessed using manual testing. By default, the inaccessible underlying code is fully exposed to legal trolls. While some providers claim to provide manual testing and remediation, it is only applied to the overlay layer, not the underlying code.

Additionally, overlay tools have a negative impact on the performance of your website. Because overlays are often hosted on a third-party vendor’s server, you have no control over if the overlay script is too slow to load.

When you combine all these issues together, it’s easy to see why we don’t recommend any overlay solutions. Even custom overlay solutions lack flexibility and can break during basic site maintenance. One minor change on your site has the potential to disrupt the entire overlay.

Image of Laptop with Overlay

Any person with a disability already has their favorite set of tools and browser settings. The most significant and unfortunate truth about overlay solutions is that they force a disabled user to study, learn, and customize this new set of toolbar options for each website they visit.

So, in reality, they don’t work for the actual people with disabilities behind the screen. They only work in the interests of website owners who want to avoid the expenses associated with proper web accessibility.

Lastly, people with disabilities will have a hard time using websites on their mobile devices to browse websites unless heavy customization is applied since any out-of-the-box solution will very likely fail for mobile users.

The Website Code & Violations Are Legally Exposed with Overlays

Overlay Solutions Lack Manual Testing and Remediation

Accessibility Overlays Hinder Website Performance

Overlays Override the Users’ Existing Assistive Tools

Accessibility Overlays Don’t Work for Mobile

Overlays Open Security Holes

EcomBack Has Premium ADA Compliant Website Services

EcomBack has a 7-point plan to address the issues on your website with the aim to defend the current claim and avoid future lawsuits.

After meeting with your business and discussing the right ADA compliance strategy, our expert team of ADA consultants then begins with a comprehensive audit to review the urgent errors, alerts, color contrast, media, video captions, ARIA, page flow, and other requirements to make your website accessible for people with disabilities.

We also provide an Accessibility Statement and ADA training for your business.

Contact us for a website audit consultation today!