Dr. Anita’s Journey to an ADA Compliant Website with EcomBack

The Unexpected Challenge

Dr. Anita Avedian, a respected therapist, encountered a significant setback when her website was sued for not being ADA compliant. This incident not only posed legal difficulties but also shed light on a crucial aspect of her practice’s accessibility for all.

The Emotional Impact of Non-Compliance Website

The lawsuit brought more than financial strain, it caused Dr. Anita to realize the unintentional exclusion of individuals with disabilities from her online resources. This realization led to a period of professional reflection and determination to make a change.

EcomBack to the Rescue

Seeking expertise in ADA compliance, Dr. Anita turned to EcomBack. Our team embarked on a comprehensive overhaul of her website, focusing on screen reader optimization, enhanced color contrasts, keyboard navigation, and accessible media content.

A Website Reborn

EcomBack’s efforts transformed Dr. Anita’s website into a model of digital inclusivity. The revamped site not only met ADA standards but also offered an enhanced experience for all users, embodying the principles of accessibility and empathy.

Recognition and Advocacy

Dr. Anita’s journey and the transformation of her website were highlighted in the “Modern Therapist Podcast,” where she discussed the importance of ADA compliance in the digital world. Listen to her experience here: Is Your Therapist Website ADA Compliant? – An Interview with Anita Avedian, LMFT

A New Standard for Online Inclusivity

Through her collaboration with EcomBack, Dr. Anita not only resolved her legal issues but also set a new standard in her field for online inclusivity and accessibility. Her story serves as an inspiring example for others to follow.

Our Approach: Comprehensive ADA Remediation

EcomBack’s team dove deep into the project, employing our expertise in ADA website remediation. We conducted a thorough audit of the existing website, identifying areas that were not in compliance with the ADA. Our focus was not just on technical compliance but also on enhancing the user experience for people with disabilities. This involved:

Enhancing Website Navigation for Screen Readers:

  • Screen Reader Optimization: We meticulously reviewed the website’s structure and content to ensure that screen reader users could navigate it smoothly. This involved restructuring the HTML to follow logical sequences, adding descriptive alt text to images, and ensuring that all interactive elements were clearly announced.
  • Aria Labels and Landmarks: We used ARIA (Accessible Rich Internet Applications) labels and landmarks to improve the site’s accessibility, making it easier for screen reader users to understand and interact with the content.

Adjusting Color Contrasts for Better Visibility:

  • Contrast Analysis and Adjustment: We conducted a comprehensive contrast analysis, ensuring that text and background colors met the recommended contrast ratios for readability. This was particularly crucial for users with visual impairments, such as color blindness or low vision.

Implementing Keyboard Navigation Compatibility:

  • Keyboard-Friendly Navigation: We ensured that the entire website could be navigated using a keyboard alone, a critical feature for users who cannot use a mouse. This included creating visible focus indicators and logical tab sequences.

Ensuring All Media and Content Were Fully Accessible:

  • Accessible Multimedia: We made sure that all multimedia content, including videos and audio files, were fully accessible. This involved adding captions, and transcripts where necessary.
  • Interactive Elements Accessibility: For interactive elements like forms, we ensured that they were accessible, with clear labels, error messages for incorrect inputs, and instructions on how to properly provide a required input.

Going Beyond Compliance – Enhancing User Experience

Our goal was not just to make the website ADA compliant but to ensure that it offers a superior and inclusive user experience. By focusing on these areas, we were able to transform the website into a model of digital accessibility, setting a standard for others in the same industry to follow.

The Outcome: A Fully Compliant and User-Friendly Website

The result was a seamless, user-friendly website that catered to all visitors, regardless of their physical abilities. Our client was thrilled with the transformation, noting a significant improvement in website engagement and positive feedback from users.

Why ADA Compliance Matters

ADA compliance isn’t just about adhering to legal requirements; it’s about embracing inclusivity and ensuring that everyone has equal access to online resources. As this project demonstrates, EcomBack is at the forefront of creating digital spaces that are welcoming and accessible to all.

Let’s Make Your Website Accessible!

If you are also looking to make your website ADA compliant then EcomBack is here to help. With our expertise and experience, we can transform your website into an inclusive platform that welcomes everyone. Contact us today to get started.

Crafting Inclusive and Empathetic User Experiences with Accessibility Do’s and Don’ts in Website Design

Accessibility in the digital world is more than just fulfilling legal requirements, it reflects a deep sense of empathy and a commitment to inclusiveness. This belief is at the heart of EcomBack’s philosophy. We strive to build an environment that is not only user-friendly but also accommodates the needs of individuals with disabilities. Our dedication to ensuring accessibility is steadfast. In this discussion, we will explore the fundamental principles that shape our approach to designing websites for accessibility.

For Users on the Autistic Spectrum:

Do’s for Enhancing Accessibility

Use Simple Colors and Language:

We opt for a color palette that is soothing and easy on the eyes. Bold or overly vibrant colors are avoided to prevent sensory overload. In terms of language, we use straightforward, jargon-free terms. This approach ensures that our content is easily understandable and does not cause confusion or discomfort.

Provide Clear Instructions:

Clarity is key in our communication. We ensure that all instructions, whether for navigation, form completion, or any other interaction, are concise and direct. This eliminates ambiguity and makes it easier for users on the autistic spectrum to follow and understand what is expected.

Design Straightforward Buttons and Icons:

Our interface design features simple and intuitive buttons and icons. These design elements are not only visually clear but also consistent in function, aiding in predictable and easy navigation.

Maintain Consistent Layouts:

Consistency in layout is crucial. We ensure that our website maintains a uniform structure throughout. This helps in creating a predictable environment where users can navigate with ease and confidence, knowing what to expect on each page.

Don’ts to Avoid Potential Issues

Avoid Overwhelming with Bright, Contrasting Colors: We stay away from using high-contrast or fluorescent colors that can be overwhelming and potentially distressing for users on the autistic spectrum. A calmer color scheme is adopted to provide a more comfortable visual experience.

Steer Clear of Idioms or Figures of Speech:

Our language is kept literal and straightforward. We avoid metaphors, idioms, or colloquialisms that could be misunderstood or taken literally, which can cause confusion or misinterpretation.

Refrain from Creating Complex or Cluttered Layouts:

To prevent cognitive overload, our website avoids cluttered and overly complex designs. We focus on a minimalist approach that emphasizes essential elements without unnecessary distractions. This helps in making the user experience more manageable and less stressful.

For Users of Screen Readers:

Do’s for Screen Reader Accessibility

Offer Descriptive Image Alt Texts:

Every image on our site comes with alt text that accurately describes the image’s content and function. This practice is crucial for users who rely on screen readers to understand the context and purpose of images, ensuring they have a complete understanding of the page content.

Ensure Logical Content Flow:

We meticulously organize our content to flow logically and coherently. This approach aids screen reader users in following the narrative or argument without confusion, ensuring a seamless experience as they navigate through the site.

Utilize HTML5 Structural Elements:

By leveraging HTML5 elements, we structure our website with clear semantics. This includes using tags like <header>, <footer>, <nav>, and <article> to delineate different parts of a page. These elements help screen readers interpret the page layout and navigate it with ease.

Make Your Site Keyboard-Friendly:

We ensure that all our site’s functionalities are operable via a keyboard. This feature is essential for users who may not be able to use a mouse and rely on keyboard shortcuts to navigate the web.

Use Descriptive Links and Headings:

Our links and headings are clear and descriptive, avoiding vague phrases like “click here.” This clarity helps users using screen readers to understand the context of links and the structure of the content without needing to read surrounding text.

Don’ts for Screen Reader Accessibility

Don’t Rely Solely on Images for Instructions:

We understand that conveying information only through images can exclude screen reader users. Therefore, we always provide text alternatives or descriptions for any instructional imagery.

Don’t Use Vague Link Text:

We avoid ambiguous link text like “read more” or “click here,” which doesn’t provide information about the link’s destination. Instead, our links are always descriptive, indicating clearly where they lead.

Don’t Overcomplicate Page Structures:

Complex page layouts can be confusing for screen reader users. We strive for simplicity and clarity in our design, avoiding overly intricate layouts that can disorient users.

For Users with Low Vision:

Do’s: For Users with Low Vision

Optimize Color Contrast:

We ensure that the colors used on our website have a high contrast ratio, making text and important elements stand out distinctly against their backgrounds. This not only aids readability but also enhances the overall visual experience.

Readable Font Sizes:

Our website uses fonts that are not only stylish but also easy to read. We offer flexible font size options, allowing users to adjust text sizes according to their comfort.

Effective Magnification Tools:

Understanding that low vision users often rely on screen magnifiers, we design our layouts to be magnification friendly. This means that when content is enlarged, it remains clear and legible, without losing its structure or becoming distorted.

Don’t: For Users with Low Vision

Avoiding Low Contrast Text:

We stay away from color combinations that provide low contrast, especially for critical texts like navigation menus, call-to-action buttons, and instructional content. Low contrast can make reading strenuous and sometimes impossible for low vision users.

Accessible Downloads:

When providing downloadable content, such as PDFs or documents, we ensure that these files are also accessible. This means avoiding burying important information in formats that do not support easy magnification or screen reading technologies.

Additional Measures for Enhanced Accessibility

Customizable Interfaces:

Users can personalize their viewing experience according to their needs, adjusting not only text size but also color schemes to reduce eye strain.

Clear Visual Hierarchies:

We design our pages with a clear hierarchy, making it easier for users to navigate and understand content without relying solely on text size.

Testing with Real Users:

To ensure our efforts are effective, we regularly test our website with actual low vision users, collecting feedback to continuously refine our user experience.

For Users with Physical or Motor Disabilities:

Do: For Users with Physical or Motor Disabilities

Large Clickable Areas:

We design our interfaces to feature large, easily clickable areas to reduce the need for precision and make navigation smoother.

Sufficient Form Field Space:

Our forms are designed with ample space, ensuring that users can comfortably enter information without the stress of limited area.

Clear Keyboard Navigation:

We prioritize keyboard-friendly navigation, enabling users to move through our site effectively using keyboard commands.

Shortcuts for Ease:

To simplify and expedite the user experience, we provide helpful shortcuts, reducing the need for extensive navigation.

Don’t: For Users with Physical or Motor Disabilities

Precision Clicking:

We avoid designs that require precise mouse movements or clicks, understanding the difficulty these can present.

Bunched Buttons:

Our layout ensures that buttons and clickable items are spaced out adequately to prevent accidental selections.

Complex Dynamic Content:

We refrain from using dynamic content that demands fine motor skills, ensuring our content remains accessible to all.

For Deaf or Hard of Hearing Users:

Do: For Deaf or Hard of Hearing Users

Plain language communication:

We use straightforward, plain language to make our content easily understandable.

Subtitles and transcripts:

All our videos come with subtitles or transcripts, ensuring that users who cannot hear audio content can still access the information.

Clear, Logical Layout:

We structure our website logically, making it intuitive for users to find the information they need without relying on audio cues.

Don’t: For Deaf or Hard of Hearing Users

Complex Videos as a Sole Information Source:

We avoid using videos as the only method of conveying important information, ensuring there are textual or other visual alternatives.

Complex audio without visual Aids:

To make sure that it is accessible to everyone, all audio content comes with visual aids or descriptions.

For Users with Dyslexia:

Do: For Users with Dyslexia

Left-Aligned Text:

Text on our website is aligned to the left to support easier reading and tracking.

Consistent Layout:

We maintain a consistent layout throughout our site, helping users to familiarize themselves with our navigation and content structure.

Text Alternatives:

We offer alternatives to text, such as audio or video content, providing multiple ways for users to receive information.

Don’t: For Users with Dyslexia

Large Blocks of Text:

Our content is broken into smaller, manageable sections to avoid overwhelming users.

Excessive Underlining or Italics:

We use text emphasis sparingly, as excessive underlining or italics can disrupt readability.

Complex Navigation:

Our site is designed to minimize the need for memorization in navigation, with clear and intuitive pathways.

EcomBack’s Pledge for Inclusivity

We’re dedicated to not just following these guidelines but also continuously learning and improving our platforms to support every user’s needs. We believe that an accessible website isn’t just a benefit for users with disabilities, it’s a better experience for everyone.

Remember, accessibility enhances user experience, widens your market, and is a step towards a more inclusive society. At EcomBack, we’re not just building a business, we’re building a community where everyone is welcome and empowered.

How to Get Alt Text of a Picture Using ChatGPT 4

View Video Transcript

Hello everyone, welcome to EcomBack.

So today our topic is that how you can write a good alt text using ChatGPT.

Why alt text?

Because alt text is compulsory for every picture you are going to use on your website or any social media platforms.

Because people with disabilities use different kind of assistive technologies like NVDA, JAWS, and MAC, vice over to read the website.

and these tools are going to read the alt text of picture and are going to explain what that picture is and going to help understanding a disabled person because of the picture and content of the picture.

It is very compulsory as well because lots of the people and websites are getting sued because not having a proper alt text or even not having alt text at all and also it will help you in your SEO as well.

So let’s start the video and let’s see how easy that is to get an alt text from ChatGPT.

First of all we click on attach.

Attach your picture just write write an alt text for picture or image upload it press enter just wait for ChatGPT and let’s see what results we get

okay the alt text is quite long we need to make sure the alt text shouldn’t be more than 120 characters so we can say reduce to 120 characters and enter so

you can see it’s a nice and good alt text explaining the cause of the picture so that’s how you can get the alt text for your you know website pictures and picture you’re going to use on the website and hopefully that video will help you please subscribe our channel for more updates and more information, thank you.

Embracing Accessibility with ChatGPT 4

Hello everyone! Welcome to EcomBack, where we are committed to making your digital experience as accessible and user-friendly as possible. Today, we’re diving into the world of alt text, a critical component for any visual content on your website or social media platforms. Let’s explore how ChatGPT 4, the latest AI technology, can simplify this process for you.

Why is alt text important?

Before we dive into the how-to, let’s discuss the “why”. Alt text, or alternative text, is a crucial component of web design and digital content. It’s not just an SEO tool but a vital feature for making content accessible to people with disabilities. Users who rely on assistive technologies such as NVDA, JAWS, and VoiceOver on Macs depend on alt text to understand the content of images.

Moreover, the absence of proper alt text can lead to legal complications, as many businesses face lawsuits for non-compliance with web accessibility standards. Plus, well-crafted alt text boosts your SEO, making your website more discoverable.

Generating Alt Text with ChatGPT: A Step-by-Step Guide

Let’s see how ChatGPT, a cutting-edge AI by OpenAI, simplifies this task.

Step 1: Accessing ChatGPT

Start by opening ChatGPT. You’ll find a user-friendly interface ready to assist you.

Step 2: Uploading Your Image

Click on ‘attach’ to upload your image. This step is straightforward just select the image you want to use and upload it.

Step 3: Requesting Alt Text

Type in a request like “write an alt text for this picture” and hit enter. ChatGPT will process your image and generate a description.

Step 4: Refining the Alt Text

Sometimes, the generated alt text may be too lengthy. Remember, ideal alt text should be concise, typically not exceeding 120 characters. If needed, ask ChatGPT to shorten it: “reduce to 120 characters”.

Step 5: Finalizing the Alt Text

You’ll receive succinct and descriptive alt text, perfect for your website or social media images.

Explore Our Relevant Blog Posts: The Best Tips for Writing Alt Text | Website ADA Experts at EcomBack

Enhanced Best Practices for Crafting Alt Text

Crafting effective alt text transcends mere creation; it’s an art that balances clarity and context. Here are refined best practices to elevate your alt text:

Precision in Description:

Your alt text should serve as a clear and precise description of the image’s content and its intent. Aim to vividly portray the key elements of the image, ensuring that users who can’t see it still grasp its essence. Remember, every picture tells a story, and your alt text is that narrative.

Brevity with Substance:

Alt text should be succinct yet substantial. Aim to encapsulate the essence of the image within a brief span, ideally under 120 characters. This conciseness ensures the alt text is digestible and to the point, without sacrificing the richness of the description.

Relevance Over Keywords:

While SEO is important, alt text should prioritize relevance and accuracy. Avoid the temptation to overload your alt text with keywords. Instead, focus on how the image relates to your content and its value to the user. Authentic and relevant alt text can enhance user experience and SEO organically.

Contextual Harmony:

The alt text should harmonize with the surrounding content, enhancing the overall narrative. It’s not just about describing an image in isolation but integrating it seamlessly with your content’s theme and message. Tailor your alt text to reflect how the image contributes to the broader topic or discussion.

Incorporating these refined practices in your alt text creation will ensure that your images are not only accessible but also meaningful and engaging to all users, thereby enriching their experience on your website.


Alt text is more than a compliance requirement, it’s a step towards creating an inclusive digital world. At EcomBack, we’re dedicated to helping you navigate these aspects smoothly. Our video tutorial offers a clear, practical demonstration of using ChatGPT 4 for alt text generation.

Don’t forget to subscribe to our YouTube channel for more insights and updates. Together, let’s make the internet a space for everyone. Thank you for joining us on this journey towards a more accessible web.

Artificial Intelligence Does Not Solve Website Accessibility Issues

Why A.I. Will Not Solve Website Accessibility Issues Any Time Soon

Don’t be fooled by artificial intelligence technology solutions when it comes to web accessibility. As businesses are hit with lawsuits regarding inaccessible websites, many are pressured to find easy ways to combat the issue. However, A.I. tools and accessibility overlays are not the answer, as many disabled customers have run into site errors because of these types of quick-fix tools.

Over the past couple of years, there has been a boom in A.I. technology that claims to solve website barriers and accessibility issues. However, these supposed “solutions” fail to address accessibility issues in the source code, which means many blind or low-vision visitors are unable to navigate and access the information they need using screen reading software such as JAWS, NVDA, or Apple’s IOS VoiceOver. As a result, your business loses valuable customers and becomes vulnerable to potential lawsuits, copycat cases, or other costly repercussions.

There has been a landslide of litigation under the ADA (Americans with Disabilities Act). Last year, more than 400 companies with an accessibility overlay on their website were sued over accessibility, according to data gathered by UsableNet.

Read our related blog: Why You Shouldn’t Use Accessibility Overlay Solutions

AI-powered tools use an algorithm to crawl the site and identify accessibility errors and then overwrite them using an overlay. However, people with disabilities and experts such as EcomBack that test for web accessibility problems claim automated systems and A.I. can only go so far.

When Patrick Perdue, a radio enthusiast who is blind, went on a website to buy equipment, the page was reformatted thanks to a not-so-helpful overlay (provided by accessiBe), hiding the checkout and shopping cart buttons from his screen reader, per a New York Times article.

AccessiBe has been under fire for its overlay product and has since been banned from The National Federation of the Blind’s convention. The Board accused the company of “scornfully” dismissing “the concerns blind people have about its products and its approach to accessibility,” the NFB wrote in an official statement.

National Federation of the Blind tweet image

Picture Credits: @NFB_voice on Twitter

Disability rights advocates claim that companies that provide accessibility widgets like accessiBe, AudioEye, and UserWay have all been proven as faulty and promise way more than they deliver.

Over 700 accessibility advocates and web developers have signed an Overlay Fact-Sheet letter calling on organizations to stop using these tools as the tools themselves have accessibility problems, and the features are “largely overstated.”

Accessibility experts prefer that companies not use automated accessibility overlays but instead hire trained professionals to oversee these efforts.

EcomBack has ADA consultants that can provide top-notch WCAG ADA Website Compliance services.

The Humans at EcomBack are Your Answer

At EcomBack, our expert team of ADA consultants can provide you with a 7-point plan to address the issues on your website.

We implement the best ADA compliance strategy with a comprehensive full accessibility audit, remediation, and lawyer-drafted accessibility statement, as well as training for your employees and a team of disabled and blind website testers specially trained in accessibility, equitable use, and universal design.

Contact us for a website audit consultation today!