Don’t Rely on Paid Traffic for Online Customers

There’s never been a better time than now to start an online store. In order to stay in business, however, you must think strategically about how you advertise and promote your products. If you invest your valuable time and money into areas that bring little return, your store will not cross the finish line.

It can be difficult for e-commerce store owners to drive traffic to their websites. However, paid methods like social media ads such as Google Shopping and Facebook are a quick and easy way to get people to click on their store. But is the cost really worth it?

If you’re not in the budget for paid ads, don’t fret! In this blog, we will explain ways to drive traffic to your marketplace without spending an arm and a leg. We will also inform you about our e-commerce solutions at EcomBack—your backbone for the e-conomy.

The Pros of Buying Ads

On the bright side, paid advertisements for e-commerce sales are pretty easy to figure out. It also can be done relatively quickly, with even faster results compared to SEO. Paid searches target the audience immediately and can be used to fulfill all your goals, whether it be more awareness, subscriber growth, or increase in sales.

There’s a lot of flexibility also, as there are tons of social media sites that gain traction and are used by consumers 24/7 (especially Gen Z and Millennial shoppers).

The Cons

Last year, advertisers spent nearly $200 billion in paid search ads, whereas retail spent more than $15 billion. It’s only expected to increase more and more this year. Also, the average small business that uses Google advertising spends a monthly amount of $9,000-$10,000, which comes to over $100,000 per year. So as we said before… it can get expensive. Really expensive. Which may not be wise for small businesses or those just getting started.

An e-commerce store owner, John Murphy, details his experience with paid traffic, “I relied solely on Google and Facebook ads to get traffic and for some unknown reason… both platforms decided I had violated a policy… If your store is solely reliant on paid traffic, let’s say from Google Shopping, and Google decides you violated one of the many advertising policies, all your traffic dries up, and you’re out of business. No traffic means no sales, and no sales mean you’re out of business by the end of the month.”

It’s always a bad idea to put all your eggs in one basket. This cautionary tale is for all e-commerce store owners who prioritize paid traffic above every other sales tactic. Always make a Plan B, C, and D!

Boost Sales at Little to No Cost

There are several ways to market your online business without spending a dime. For starters, referral marketing is a sure way to get customers, especially since friends and family have a huge influence on what a person decides to purchase.

Another way is upselling. This might seem risky for small businesses or start-ups, but it’s something to consider since upselling drives an average of 4% more sales.

Other tips include improving site speed, highlighting customer reviews, optimizing your mobile site, and redesigning your website. There are plenty of other ways, but we recommend that you go to our website instead to see for yourself how we can help your online store drive more traffic!

How EcomBack Can Help!

EcomBack is an eCommerce Web Development and Digital Marketing Company specializing in providing services that directly enhance website performance and traffic. Our team of SEO experts and developers can provide tons of services such as social media optimization, business branding, data management, PPC management, mobile-friendly website design, basic page speed optimization, and so much more.

In addition, our eCommerce Solutions are guaranteed to turn your store into a profitable business. We offer cost-effective e-commerce development services for online stores like Magento, Shopify, WooCommerce, BigCommerce, OpenCart, and AMP.

We never outsource and always offer free consultations! So get started today and get ready to sit back and see the results.

We know that everyone wants to be successful in their respective business. But finding the best way to accomplish your dreams is the hardest part. That’s why we are here for you. EcomBack provides you the ultimate option of being a success in e-commerce by offering AMP integration. But wait, what you need to know about AMP?

AMP is all about optimizing Mobile Web Browsing!

Accelerated mobile pages, commonly known as AMP, are a framework that provides optimized mobile web browsing. In simple words, you can make your website speed run faster by using AMP! The development of the AMP framework is originally by Google. The primary purpose of an AMP is to boost the speed of loading web pages.

What enables AMP pages to accelerate web page loading is their ability to be cached by Content Distribution Network, such as Google search engine.

In addition to mobile devices, AMP can also be used for desktop browsing for a superfast experience.

In short, when using AMP, there are high chances of the publisher’s content appearing in the top carousel of the mobile/desktop search. Thus, experts believe that AMP is crucial for websites, and there is no better alternative to it!

Do we need AMP for Ecommerce?

People surfing on the internet are impatient and bounce and close the tab rather than waiting for a web page to load, especially on mobile.

You are likely to lose potential customers even before they land on your web page because of the website taking longer than usual to load. The statistics indicate that 70% of mobile users experience slow web browsing, which consequently causes 40% of the customers to abandon the website. Think of all that wasted ad-spend on Facebook and other social media and the effort to get potential customers to your website, only to have them leave before they even enter your website.

And, if you are in a challenging quest to reduce load time for your mobile web page, AMP is the best tool for this job, and guess what? We, at EcomBack, are integration partners for ShopSheriff’s AMP APP for Shopify Stores.

AMP for e-commerce Stores:

The run-through of recent surveys and studies, specifically the one conducted by Google, shows that AMP can boost E-commerce sites by 20-30%.

In addition to this, research also indicates that there is a chance of a 10% increase in your website’s traffic, and page session duration could be doubled when equipped with AMP!

Our clients have noticed increased add-to-cart sessions and anywhere from 7% to 25% conversion rates for more significant ROAS due to reduced abandoned carts.

Our Expertise is AMP

Our AMP experts will strive to match the look and feel of your regular website’s UI and navigation with the AMP site for a seamless customer experience.

Plus, you also have options for other built-in integrations provided by ShopSheriff and enterprise-level customizations while implementing the AMP framework on your web page.

We have hands-on experience in implementing AMP protocols for functionality, organization, and structuring of the content. Furthermore, our AMP implementation technique is adaptable to W3C coding protocols and other AMP standards.

Last but not least, our AMP team will help you set up your Google Merchant Center rules for AMPing your product pages, thus creating free Google Shopping links for your AMP pages and better SEO results. Once Google caches your pages, they will display the AMP lightning bolt symbol in mobile search.

Our Shopify AMP experience:

Check out our FAQs for common and frequently asked questions for AMP integration.


We analyze your website and do a full site audit for integration and functionality.

Then, our designers and developers work in tandem to reproduce it with an AMP version.

We are currently offering AMP services for the homepage, blogs, collections, portfolios, or any other page linked to the website.

Contact us with any questions or implementation requests.


  • Superfast mobile website
  • Customizable AMP design
  • Traffic is likely to increase
  • Google rewards AMP with better SEO and Shopping results – lightning bolt badge
  • Reduction in bounce rate
  • Attract and engage customers
  • Higher conversion rate
  • Higher ROAS


Once you are satisfied with our free consultation and demo and decide to proceed further, choosing a setup plan that fits your requirements is the next step. Currently, we are offering three sets of the project as mentioned below.

The Basic Plan:

  • Available for $199only
  • Inclusive of necessary AMP installation and default debut theme.
  • The plan also provides 30 days of customer support after installation.

The Professional Plan:

  • The all-inclusive cost for this setup is just $399!
  • The Pro setup plan comes with a fully functional AMP site, navigation bar, headers, and Google Merchant Center.
  • In addition to this, the plan also adds matching creative assets for the website.
  • Last but not least, the plan also promises to provide 30 days of customer support.

The Enterprise Plan:

  • The enterprise includes all features mentioned in Basic and Pro plans with additional video set up, banner, and customer CSS requirements.
  • This plan also comes with 30 days of support.
  • The price for this plan is just $499!

The primary purpose of providing multiple setup plans is to make it easy for the customer to the fullest. So, with EcomBack, you can choose any program of your choice as per your requirements and budget.

In case you have any confusion or questions, feel free to contact us. EcomBack is always ready to serve you with its highly professional customer support team. And you are just one step away from putting your AMP development plan into reality.

So what are you waiting for? If you want your Shopify store to offer a speed-optimized mobile experience, get AMPed up now and let us help you harness the power of this fantastic technology.