Marketing & Promoting Your Shopify Store
We get that you want to market your Shopify store. You’re a business owner, after all, and you want what’s best for your brand. However, if you are doing any of these things below, we’re here to tell you that this is probably ruining your traffic, thus not bringing as many customers as you could be to your online Shopify store.
The majority of people don’t even know that they are making these mistakes, and that’s okay! That’s why we’re here.
At EcomBack, we help Shopify store owners improve their website performance, traffic, sales, and SEO by optimizing their online stores for best results. Our team can give you solutions to fix your Shopify site and bring the right customers to your store to produce more revenue.
These are just 10 reasons as to why you may not be getting enough traffic on both your online store and e-commerce website. However, there are many other ways to optimize your Shopify store for SEO. The tips down below should just help get your website off to the right start, even if you don’t know anything about marketing, error codes, redirect links, or SEO.
10 Reasons Why You Aren’t Getting Enough Traffic to Your Shopify Website
- Forgotten Noindex Tag
Many Shopify store owners don’t realize that by not having a noindex set up on their product pages, Google is indexing them, and thus you are losing ranking opportunities. This can be quite bad for your SEO, so always double-check your top sites to be sure.
A lot of the e-commerce platforms allow you to noindex pages simply by pressing a button. There is even a Shopify app that helps you with this called Sitemap & NoIndex Manager.
- Not Enough Content
We understand that most business owners aren’t writers by trade, but you would be amazed at the number of websites we see with blog posts that are under 300 words. Thin content isn’t going to rank well.
Your content is your shop’s value, so always ensure to write detailed and helpful content that your customers will actually read and won’t waste their time on a bunch of nonsense. Just make sure you’re covering every single aspect of your article’s topic and write at least 500-2,000 words.
- Excessive Anchor Text-Rich Internal Links
Don’t put the same anchor link for a single term in every blog post. Plus, the words need to sound natural. “Click here,” “Learn more,” or “Shop our collection” are great examples. The same thing applies to the number of links as it does for the quality. You should link within your posts, but you should also know that Google tracks how many times a word appears on an entire page.
For example, if the word ‘bracelet’ is linked four times, this is way too much and can kill SEO for this site. Show other collections on the website, so visitors know there are many options. Also, including other relevant keywords makes sense – e.g., silver bracelets.
- High Resolution, Non-Compressed Images
In some cases, Shopify merchants are using large high-resolution images without compressing them. High resolution is excellent, but non-compressed images won’t do well from Google Image search. For instance, these images result in bandwidth overload and the slower page load times that Google hates to see!
Also, having too many products with different sizes of an image on one product page slows down the loading time so keep this under control as well. Try not to have more than three or four images for a single product page if possible.
- Irrelevant and Intrusive Pop-Up Ads
If you have pop-ups throughout the whole page that ruins the user experience, your Shopify store is not going to do as well as it could be. The pop-ups should provide value to the site visitor and not just be there to generate ad revenue.
For instance, adding pop-ups that announce holiday sales for your Shopify store is a great way to promote your products without being intrusive or annoying. Also, keep the pop-ups where they won’t be in the way as much.
- Pages with Error Codes
A 400 bad request response status code means that the server cannot or will not process the request due to something that a client has done wrong.
The opposite would be a 500 internal server error response code, which indicates that it is the server’s fault as it encountered an unforeseen condition that prevented it from fulfilling the request.
You need to fix both these errors.
- Redirect Loops
Check your redirects, especially for any category or landing pages that could have been moved. This is a common problem that we see after migrations and right before launch when we’re testing everything out.
Many times, you’ll remove old pages or combine content and employ 301 redirects. However, when you do these 301 redirects, something odd happens: if you move one page to another and then that page is subsequently deleted, the resulting URL should be redirected back to the original page.
You don’t want a 301 redirect loop, and you don’t want your visitors to go directly from one URL to another via 301 redirects; make sure they go straight to the final URL of your redirection scheme before updating them.
The easiest way to check this is to find a random product and enter its URL into a service tool, go through any redirects that might come up, and then try searching for it in Google. If it comes up with no results, then there may be something wrong with either your shop or that product.
- Orphaned Pages
Don’t get linked to anything internally. You may have the most magnificent piece of content in the world, but if no one knows about it, it’s worth nothing; you won’t obtain any rankings from it. As a result, make sure your relevant links connect to your great material.
Make sure that you don’t spend all this time creating content just for nobody to read it. It’s a good rule of thumb to interlink three distinct pieces of content in order to avoid wasting money on something that will be useless.
- Links to Redirected Pages
You should repair any broken internal connections and redirect if you have them. Change or delete the old internal links and replace them with the appropriate ending location. So, whenever you add 301 or 302 redirects, alter your internal links.
- Internal Broken Links
As your business becomes more established, you’re going to have broken links; it’s only natural for people with older sites. So make sure they’re cleared out once a quarter. This will not only clean up any mistakes you might have from the past, but it will also help to boost your rankings.
EcomBack Can Improve Your Shopify Store!
As a digital marketing and web development company, we provide many different services that will help you as an e-commerce business owner. Contact us today and discover how we can transform your website into a money-making machine.
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