How to Make Your Shopify Website ADA-Compliant | EcomBack

How Do You Make Your Shopify Website ADA-Compliant?

Web accessibility is a term you should be acquainted with if you operate a Shopify business. It refers to modifications, tools, and technology that aid disabled people in accessing and engaging with websites and other online content. In a nutshell, these changes make it far simpler for someone to understand, comprehend, and interact with anything on the internet.

Let’s dive in.

What Do WCAG and ADA Mean?

Unfortunately, the truth is that a majority of Shopify websites are not fully accessible or compliant.

EcomBack can guide you through everything you need to know about being ADA compliance and digital web accessibility.

What Are the Risks Associated with Non-Compliance? What Could Happen if Your Shopify Store is Not ADA Compliant?

It’s your obligation as a Shopify website owner to make sure that all visitors, including those with disabilities, can access your site, goods, and any digital content you produce.

Now that the importance of web accessibility is growing, a few law firms have entered the market and are raking in cash by suing website owners. This is known as a “surf-by” lawsuit akin to the “drive-by” ADA lawsuits that have exploited the law in a nefarious way against businesses and organizations for three decades.

ADA compliance is critical for any Shopify website, as failure to do so might result in costly demand letters, which start from about $5,000. Most of these lawsuits are boilerplate copy-paste filings seeking class-action status. Your non-compliant Shopify website could face settlement fees (that go to the plaintiff’s lawyers) that can range from $20,000 to $50,000 to settle and hundreds of thousands of dollars to defend at trial!

Why is it Important to Have an Accessible Shopify Store?

  1. Shopify is one of the largest e-commerce platforms.

Shopify’s digital presence has had a significant impact on the e-commerce industry. Shopify websites must comply with ADA standards for both legal and commercial reasons, as well as to preserve their good reputation.

  1. Lawyers are specifically targeting e-commerce websites.

Image of man holding pencil with Shopify

Law firms are trolling for a win, which is why physical and online-based businesses with a presence in the United States are so appealing. Here is a must read-article for any Shopify website owner or manager detailing how these law firms are finding success in the Southern District of New York (SDNY) (their preferred venue) –

Forum Shopping for a Website Lawsuit Over the Holidays

So even if you only have an online presence in the United States and do not actually sell to US clients (meaning they can only see your website, not buy from it), you can still be at risk. Overall, ADA compliance is a requirement no matter where your site is or where you are based.

  1. ADA compliance is a social responsibility.

There is no debate from a moral standpoint. It is the correct thing to do to prioritize a website’s accessibility. Accessibility entails providing an eCommerce or information website that is accessible to everyone, regardless of their disability. It’s something most businesses overlook, but it has a significant impact on individuals’ daily lives.

You’ll have a bigger influence by becoming ADA compliant now that many individuals rely on a company’s online platform more than they ever have before.

What Are the Benefits of Having a WCAG ADA-Compliant Shopify Site?

The good news is that taking the time to make your website accessible is beneficial to both you and your customers. You’re ensuring that everyone has the best possible online purchasing and viewing experience by making your Shopify site accessible.

One of the primary aims of accessibility is to create platforms, services, and online environments that are more accessible, useable, and comprehendible for disabled users. If a website isn’t ADA compliant, disabled customers may not be able to access it in the same way as anybody else can, which is an unpleasant experience. We all have the right to access the internet and all it has to offer, including persons with impairments.

The number of ADA lawsuits is on the rise, making you a likely target if your Shopify website isn’t up to snuff. Taking a few easy actions to enhance your website may make the distinction between more sales and expensive legal expenses, as well as a damaged brand reputation.

In today’s market, a brand’s reputation is everything! Customers want to do business with companies that are inclusive and provide them the sense that they are part of something.

You are automatically growing your target audience and increasing your bottom line by placing a strong emphasis on web accessibility and ADA compliance. Why give up potential sales to something that’s so important to fix?

 

Graphic of laptop and website ADA compliance

 

Google is Blind!

We all know how crucial SEO is. The cleaner your website code is (i.e., accessible), the easier it is for Google to read the content you have. This results in higher rankings and more sales you’ll be able to get. Many people, however, are unaware that accessibility and SEO are intimately linked.

By making your Shopify site accessible, you are providing shoppers and browsers with a better user experience, and search engines love an easy-to-use and accessible website. It signals to the search engine that your site is valuable and worth ranking higher. This means that people who are looking for the products and services you offer will be more likely to find you in the search engine results pages (SERPs).

This, in turn, will result in an increase in traffic to your website, and as we know, more traffic usually means more sales. So not only are you doing the right thing by becoming ADA compliant, but you’re also increasing your chances of making more money.

There’s no reason not to make your Shopify site accessible! It’s beneficial for everyone involved- customers, employees, and businesses alike. By enhancing your website according to WCAG 2.1 regulations, you are helping to break down barriers and make the internet a friendlier place for all.

The Main Benefits:

  • Enhanced User Experience
  • Reduced Legal Risks
  • Improved Market Reach
  • Improved SEO

How Do You Make Your Shopify Store Accessible?

The Department of Justice recently released their guidance for accessibility, which is twenty years overdue and very basic. But it is worth reading. Click here to read

Color and Text Accessibility

Customers who have visual impairments may appreciate your store more if you use the proper text formatting. WCAG has some guidelines, including using the appropriate color contrast, headers, text size, and alignment. Text links should also be distinguished by an underline or a visible differentiator.

Alternative Text

It’s critical to ensure that images are available to everyone, regardless of their skill or handicap. You must use ALT text with your website’s photos to make them more accessible and readable by screen-reading software, and Google’s crawlers. ALT text works with screen readers to guarantee that visitors know and understand what they’re seeing on your site.

Video Accessibility

It’s also critical to understand your customers’ needs when it comes to accessibility, as this will ensure that your videos are accessible to everyone. Text-to-speech is important for some people, while others are deaf or have hearing difficulties and need closed captioning.

Forms

Forms on your website must be labeled correctly for screen readers to convey to their users the information they need to enter such as “credit card number”, along with clear instructions on what to fill out, and errors that are caused when some form field is not filled in.

Navigation

A critical and time-consuming aspect of website remediation for accessibility is to ensure that the website can be navigated using only a keyboard, specifically the TAB key. People with impaired vision navigate the website without the use of a mouse.

How to Test Your Shopify Website for Accessibility Errors

The most common and free way to run an automated test, which only captures about thirty to forty percent of the errors is a free Google Chrome Extension called WAVE by WebAim. Click here to read more about WAVE.

Shopify Store ADA Accessibility Consulting, Auditing, Remediation, & Training Services

EcomBack has a devoted team of trained experts and ADA consultants who can fix your Shopify store according to the ADA and WCAG 2.1 guidelines. You can avoid expensive ADA federal lawsuits with our expert Shopify ADA Compliance services.

We can assist you in lowering your legal liability and making your website accessible to persons with disabilities by employing our team of experienced web accessibility specialists.

Shopify Store ADA Accessibility Consulting, Auditing, Remediation, & Training Services

ADA consultants at EcomBack can audit your Shopify site, set up policies and procedures, create training manuals, and test your website for WCAG 2.1 compliance. We can also help you to understand how to make your website more accessible for all users.

We do things the right way at EcomBack. To ensure Shopify website accessibility compliance, we use the highest standards and tools. Our experience in web development and digital marketing, as well as our practicality, make us the ideal ADA consultancy for your company.

The good news is that making your Shopify website ADA-compliant doesn’t need to be complicated. With the help of EcomBack, it can be easy and straightforward- so you can focus on what you do best: running your business!

Contact us today! Speak to an ADA consultant today and get an accessible Shopify store.

How to Edit Shopify Theme Settings Tutorial | Customize Theme Settings in Shopify – Part 2

View Video Transcript

Hi everyone, welcome to EcomBack.com This is the video 2 of the last my video that you, how you can, you know, basically update the banners and content on the home page. So there is one thing that I want to share with you. The theme settings, this, which is, as you can see over there. So this is theme settings. Basically, you will get these options in your theme that you can, you know, change the styling of the pages if you want to show more products on the collection Pages. If you want to have like, you know any kind of edits you want on the product pages, you can mostly control that from here. So if you first opportunity General, okay, this is basically the site width the Box colors, and, you know, the color scheme that we are using in your in your theme right now. And this is the fav icon. So, as you can see, this is we use or this client. And this is a loading one. So when some, when you change the page this loading effect, you will see that this is a font it’s using on the website. The font size and different areas of the website is being used and different colors. So you can have pretty much all the informati on there that your team is using. and from here you can basically change the color scheme, change the font style of your website. second thing is newsletter. So if you want to enable newsletter pop up, so you can have the enable pop, but and you can upload the picture that you want there. So you can have like a Mailchimp pop – up as well. But it’s entirely up to you what text you want, what information you want you can control that from here. Next is the header header is basically the logo area. Okay, so background – color we use is white. And the logo is this size. We have the basic information. As you can see the phone number and stuff. You can see all the information is there, apart from navigation menu and the footer menu, basically they are being towards from the navigation menu. And I have a separate video for that. You can see on our Channel. If you want footer, you will see the contact us. And all the information is there. Okay? And you have copyright and all information, you want their Facebook pages link YouTube links and whatever link you have, you can basically had that in this area and collection Pages. These are, again, these are the standing issue on s tyle. One Style to Style three. You can choose the style you one on the collection pages. And this is for the sidebar. So if you have filters by group or by tag, and if you have any picture you want to upload their, these are the option you will ge t from here. Product page is same thing, what information you want to show on the product pages? You can basically select it from here. And if you go on the blog page, so blog page have all the options that you know, how many articles you want number of comments you can get per page. It’s going to be left side, right side or none. So all the settings you can say for blog here, cart pag es are pretty much you know have less options, so you can only click, you know, few things for the cart pages from the admin, because in Shopify cart is being controlled by the Shopify itself about us page. The same thing you can have like basic informat ion and all. You know, you can add it here and contact page and extension is like same thing. But you know it depends. Basically, these are the headings over here for the pages, but the itself content can be controlled from the pages in the navigatio n. We already shared a video video that how you can update the content on the CMS Pages, like shipping an FAQ so you can watch over the video for that. Hopefully this video will help you to understand the theme settings, and if you have any and you can leave us a comment, or you can email us at sales@ecomback.com for more information. Thank you for watching.

Editing Your Shopify Theme

When you’re bored with the current layout of your Shopify online store, theme settings allow you to redesign it with new content, font, color choices, and more. The best part is each theme has sections and settings that allow you to change the appearance of your store without editing any code.

EcomBack breaks down each section in your Shopify’s theme settings. Customize the appearance and feel of your shop on Shopify today.

How to Edit Shopify Theme Settings

  1. Select the Theme settings tab to tweak your store’s colors, typography, social media, and the checkout experience. You can choose to show more products on your theme, tweak any styles you want, and more.
  1. General
  • This is where you can set the maximum width that your online store.
  • Also, edit the color pallet of your theme. The Colors options will show the colors for your theme’s default background, headings, body text, lines, button, and other core sections. Click the color to either enter a color hex code or choose a color from the palette.
  • You can add a favicon and a loading gif.
  • Change the font for headings, accents, and body text, along with options for font size, thickness, and more. Select from dozens of typefaces from Google Fonts.
  1. The Popup Newsletter allows you to customize the newsletter popup, mainly to edit are the general copy and the background image.
  1. The Header displays on all pages in your online store. Choose the background color of your store header and logo image.
  1. The Footer section allows you to add Contact Information, social media links, and your Footer Menu.
  1. For Collection pages, you can choose the style, which usually varies between No Sidebar, Left Sidebar, or Right Sidebar. Meanwhile, the Sidebar Collection page section allows you to enable filters either by Tag or by Group. Images can also be added.
  1. Product Page has a variety of settings to choose from, such as Adding Color Swatches, Size Swatches, Product Type, SKU, Vendor, and Categories.
  1. For Blog pages, you can set the limit of articles (maximum: 4 posts) and the number of comments per page.
  1. For the Checkout page, you can add the shipping calculator default country selection and enable UpSell Products.
  1. About Us page has settings like Enable Banner, Heading, Caption, Enable 3 Columns, and more.
  1. Contact Page has the ability to change styles, add a page for content, and contact form with a title.

EcomBack Has the Shopify Store Services Your eCommerce Business Needs

EcomBack has extensive experience in offering top-quality quality Shopify store design and development services. Our team of specialists has worked on a variety of e-commerce sites, as well as developed Shopify shops with amazing themes, features, and designs.

If you have any questions about your Shopify site, please contact us at sales@ecomback.com!

How to Add, Create, and Manage Shopify Discount/Coupon/Promo Codes on Shopify Store

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Hi everyone. Welcome to Ecomback.com. Today we are going to teach you that how you can add discount codes in shopify. It’s very easy, and I think most of you already know that. But you know it’s for people that who need to understand that are new users. So let’s click on discounts. And when you click on discounts, you come to this page. There are two kind of disco unts, automatic discounts and you can manually basically create discounts. So let’s create the normal discount, okay, so we’ll say that discount code or automatic discounts, let’s say discount code. Here you will get four options. First, you can type any discount like free20. And if you want to give the percentage, you can say 20% off on all other products or collections. So that’s your option that I’m going to do that on all products. And you can say, okay, minimum spending should be $100 if they want to get 20% discount. Or you can select, okay, you have to apply to three products minimum to get a discount. So that’s entirely your choice. So we say like $100 on that. And if it’ s eligible for every customer, specific customers or specific group of customers, that’s your choice. Also you can use like limit the usage as well. So, we will do that limit to one user per customer. So we can use that. So that’s how you can set up the percentage discount. There is a fixed discount. We click that, we say, okay, the value should be $100 and it has to be like discount is like $10 discount, for example. So if somebody buy the $100 product, it will get $10 discount that will be 1 0% for that. So same things, you can enable the date, like what date? You enable that or you want to set end date. So that’s entirely on you. That how you want to set that up. The third discount is free shipping. So you can have this discount name like free shipping, free S, and you can select to what country you want to select. I just want to use that in United States of US. And you can do the shipping rates, exclude and minimum requirements selling you $100. If you spend $100, you’re going to get free shipping on that. So that’s how you can set up the free shipping. And the fourth one is buy X and get Y free. So that’s a good one. Basically most people like that and want to use that. So it can be use d on quantity, it can be used on purchase amount. So for example, if it’s on quantity, for example, I say, okay, you buy two specific collection and specific products. You need to choose the products from here, okay? And you’re going to get one of these products free. For example, if you’re buying a shirt and a hat, you’re going to get like Trouser free or you’re going to like pants, jeans and shirt. You’re going to get like cap free. So that’s what you can do, okay? And it can be free, it can be percentage. So that’s entirely on you, that how you want to select that. And again usage limit eligibility criteria, that’s entirely upon you. Then other one is minimum purchase amount. For example if you spend $100 on specific products, right you can get like one product free so that’s again on percentage and that’s on free as well. So that’s how you can set up the manual discounts. Now let’s go to the automatic discounts. So click on automatic discounts and clic k on create automatic discount. That discount will apply that customer don’t need to add any kind of coupon code. Once they reach to a certain level they will automatically get a discount. For example the percentage discount is like 10% discount ap plies on all products if the customer shopping cart reaches $200 and same thing applies with the fixed discount and buy x get y free discount. So pretty much the system is same but in the first option customer need to basically add a coupon code. So you can use that for your email marketing, for your campaigns, for your Facebook ads, for your Google ads, you can use the coupon code and you can get this discount but this discount is both discounts are good but most people go for the manual discou nt because you have more chance to sell your products. So hopefully that video will help you guys and if you have any questions you can feel free to email us at sales@ecomback.com or you visit our website ecomback.com and call our support as well. Hope . Thank you very much.

Discount Codes for Your Shopify Store

A great marketing strategy for your Shopify store is offering discounts to your customers.

EcomBack will teach you how to add discount codes to your Shopify store.

How to Create a Discount Manually

  1. On the left-hand side, under “Marketing,” you will see “Discounts.” Click on this to get started.
  1. There are two options: Automatic discounts and creating one manually. Manually create a discount count by clicking on “Create Discount Code” in the “Discount codes” section.
  1. First, enter a code that customers can enter at checkout. For instance: “Free20.”
  1. There are four types of discount codes to choose from. Percentage, Fixed amount, Free shipping, and Buy X get Y.
  1. The “Countries” section allows you to limit the discount to either all countries or selected countries. You can also exclude shipping rates over a certain amount.
  1. For the percentage option, you can type in “Value” a percentage to give shoppers 20% off (or however much you want), a fixed amount lets you discount an item to a specific price you want, and buy x get y allows for a discount such as “Buy 1 Shirt Get 1 Hat Free” or “Buy 2 Shirts Get 1 Free,” and so forth.
  1. If you want this discount to apply to all products, then you will select “All products” in the “Applies to” section. You can also apply it to specific collections or specific products.
  1. For “Minimum requirements,” you can set a minimum purchase amount (For example: customers can only get a discount if they spend a minimum of $100), or a minimum quantity of items. You can also select “None.
  1. There is also a “Customer eligibility” section to target a specific group of customers, specific customers or allow everyone to use the discount.
  1. The “Usage limits” section allows you to limit the number of times a customer can use the discount or limit the number of times the discount can be used in total.
  1. Lastly, set a start date and start time as well as an end date as well. If you set an expiration date for a discount, then it will deactivate at 11:59:59 PM on that day.

How to Create Automatic Discounts

The steps are the same as above.

Shopify store owners can offer customers discounts that apply automatically at checkout. Just like for the manual discounts, you can create percentage, fixed amount, or buy X get Y automatic discounts.

For an automatic discount to apply the right way, your customers need to add all eligible products to their cart, including the items that they need to buy to qualify for the discount and items that they get as part of the promotion.

You can have only one active automatic discount at a time. Plus, automatic discounts take precedence over discount codes, which means customers cannot apply several different discounts to one order. If the customer has an automatic discount applied to their checkout, then they can’t use any other discount code.

Important Things You Should Know About Discount Codes for Shopify

  • You can duplicate a discount on a mobile device (in the Shopify mobile app)
  • A discount code can apply to a maximum of 100 specific products and variants.
  • There is a limit of 20,000,000 unique discount codes for each Shopify store.
  • Discount codes can’t be activated when an automatic discount is in use.
  • Try not to use special characters in the name of the discount code.
  • If you add a product variant to a discounted collection, then the discount applies to every version of the product.
  • The majority of discounts cannot be applied to gift cards. However, a product-specific discount can work if the product is a gift card.

EcomBack Has Stellar Shopify Store Services for Your eCommerce Business

EcomBack is a Shopify Partner with a ton of experience providing top-notch Shopify store design and development services. Our team has worked with a wide range of e-commerce sites to build Shopify stores with custom themes and out-of-this-world features and designs.

Don’t be afraid to reach out to us if you have any more queries regarding your online Shopify store or if you need other ways to improve your e-commerce bu

EcomBack Helps to Bring More Traffic to Your Shopify Website

Marketing & Promoting Your Shopify Store

We get that you want to market your Shopify store. You’re a business owner, after all, and you want what’s best for your brand. However, if you are doing any of these things below, we’re here to tell you that this is probably ruining your traffic, thus not bringing as many customers as you could be to your online Shopify store.

The majority of people don’t even know that they are making these mistakes, and that’s okay! That’s why we’re here.

At EcomBack, we help Shopify store owners improve their website performance, traffic, sales, and SEO by optimizing their online stores for best results. Our team can give you solutions to fix your Shopify site and bring the right customers to your store to produce more revenue.

These are just 10 reasons as to why you may not be getting enough traffic on both your online store and e-commerce website. However, there are many other ways to optimize your Shopify store for SEO. The tips down below should just help get your website off to the right start, even if you don’t know anything about marketing, error codes, redirect links, or SEO.

10 Reasons Why You Aren’t Getting Enough Traffic to Your Shopify Website

  1. Forgotten Noindex Tag

Many Shopify store owners don’t realize that by not having a noindex set up on their product pages, Google is indexing them, and thus you are losing ranking opportunities. This can be quite bad for your SEO, so always double-check your top sites to be sure.

A lot of the e-commerce platforms allow you to noindex pages simply by pressing a button. There is even a Shopify app that helps you with this called Sitemap & NoIndex Manager.

  1. Not Enough Content

We understand that most business owners aren’t writers by trade, but you would be amazed at the number of websites we see with blog posts that are under 300 words. Thin content isn’t going to rank well.

Your content is your shop’s value, so always ensure to write detailed and helpful content that your customers will actually read and won’t waste their time on a bunch of nonsense. Just make sure you’re covering every single aspect of your article’s topic and write at least 500-2,000 words.

  1. Excessive Anchor Text-Rich Internal Links

Don’t put the same anchor link for a single term in every blog post. Plus, the words need to sound natural. “Click here,” “Learn more,” or “Shop our collection” are great examples. The same thing applies to the number of links as it does for the quality. You should link within your posts, but you should also know that Google tracks how many times a word appears on an entire page.

For example, if the word ‘bracelet’ is linked four times, this is way too much and can kill SEO for this site. Show other collections on the website, so visitors know there are many options. Also, including other relevant keywords makes sense – e.g., silver bracelets.

  1. High Resolution, Non-Compressed Images

In some cases, Shopify merchants are using large high-resolution images without compressing them. High resolution is excellent, but non-compressed images won’t do well from Google Image search. For instance, these images result in bandwidth overload and the slower page load times that Google hates to see!

Also, having too many products with different sizes of an image on one product page slows down the loading time so keep this under control as well. Try not to have more than three or four images for a single product page if possible.

  1. Irrelevant and Intrusive Pop-Up Ads

If you have pop-ups throughout the whole page that ruins the user experience, your Shopify store is not going to do as well as it could be. The pop-ups should provide value to the site visitor and not just be there to generate ad revenue.

For instance, adding pop-ups that announce holiday sales for your Shopify store is a great way to promote your products without being intrusive or annoying. Also, keep the pop-ups where they won’t be in the way as much.

  1. Pages with Error Codes

A 400 bad request response status code means that the server cannot or will not process the request due to something that a client has done wrong.

The opposite would be a 500 internal server error response code, which indicates that it is the server’s fault as it encountered an unforeseen condition that prevented it from fulfilling the request.

You need to fix both these errors.

  1. Redirect Loops

Check your redirects, especially for any category or landing pages that could have been moved. This is a common problem that we see after migrations and right before launch when we’re testing everything out.

Many times, you’ll remove old pages or combine content and employ 301 redirects. However, when you do these 301 redirects, something odd happens: if you move one page to another and then that page is subsequently deleted, the resulting URL should be redirected back to the original page.

You don’t want a 301 redirect loop, and you don’t want your visitors to go directly from one URL to another via 301 redirects; make sure they go straight to the final URL of your redirection scheme before updating them.

The easiest way to check this is to find a random product and enter its URL into a service tool, go through any redirects that might come up, and then try searching for it in Google. If it comes up with no results, then there may be something wrong with either your shop or that product.

  1. Orphaned Pages

Don’t get linked to anything internally. You may have the most magnificent piece of content in the world, but if no one knows about it, it’s worth nothing; you won’t obtain any rankings from it. As a result, make sure your relevant links connect to your great material.

Make sure that you don’t spend all this time creating content just for nobody to read it. It’s a good rule of thumb to interlink three distinct pieces of content in order to avoid wasting money on something that will be useless.

  1. Links to Redirected Pages

You should repair any broken internal connections and redirect if you have them. Change or delete the old internal links and replace them with the appropriate ending location. So, whenever you add 301 or 302 redirects, alter your internal links.

  1. Internal Broken Links

As your business becomes more established, you’re going to have broken links; it’s only natural for people with older sites. So make sure they’re cleared out once a quarter. This will not only clean up any mistakes you might have from the past, but it will also help to boost your rankings.

EcomBack Can Improve Your Shopify Store!

As a digital marketing and web development company, we provide many different services that will help you as an e-commerce business owner. Contact us today and discover how we can transform your website into a money-making machine.

To check out more articles from us, please visit our site here!

Optimize Your Shopify Speed – How to Improve Performance | EcomBack

Improve Website Performance

Page speed is crucial for e-commerce stores. There’s a possibility that your business is losing sales due to a poor user experience caused by lengthy load times. Shopify stores with slow loading times can cause an increase in bounce rate, dissatisfied customers, damaged reputation, lower SERP ranking, lost conversions, and shopping cart abandonment. The faster the website gets for the user, the greater the user experience. It’s that simple.

Dozens of factors can impact your site’s speed – from sluggish servers, errors, page weight, image sizes to obsolete code. Most of these are easy to fix, especially with the EcomBack team on your side.

Learn more about shopify store speed optimization and the services we provide below.

What Are the Advantages of a Fast-Responding Shopify Store?

  • Customers will be loyal to your e-commerce business if the site is easy to buy products from.
  • Conversion rates will improve significantly, mainly since slower load times result in higher abandonment rates.
  • Mobile traffic performance is ten times better, and visitors get the rapid results they want.
  • Google PageSpeed Index rewards faster online stores by ranking them higher in search results.
  • This is self-explanatory, but a fast-responding Shopify store will bring a better user experience overall. The site needs to be fast to get customers to stay.

Issues That May Be Slowing Your Website:

  • Large image sizes can slow your loading time due to the heavy “page weight,” which refers to not only the size of the picture but also how many images are on a page. In addition, the formatting, resolution, dimension, and quality can all be factors that are hindering your website’s performance.
  • Page weight refers to page size as well as the style sheets, documents, and images used. If there is an excessive amount of content on the web page, customers will have a terrible user experience waiting for it to finish loading. A heavy page weight can also mean that there are unnecessary plugins or a high number of requests from your browser.
  • There should be as few HTTP requests as possible from the server to the browser in order for your page to load at an optimal speed. This means you may need to reduce image sizes, optimize JavaScript and CSS files, merge JS files, and use a CDN (Content Distribution Network).
  • Too many redirects can rank your site lower as well. This can be solved by simply implementing a 301 permanent redirect, adding canonical tags to manage duplicate content, checking for broken links, or even removing old redirects.
  • Other issues include render-blocking, unclean code, excessive Flash content, and more

How We Can Help Speed Up Your Shopify Site

If you didn’t know already, an average of 70% of users would leave an e-commerce website if it takes longer than 3 seconds to load. Impatience is typical nowadays, especially with consumers who are used to buying things in seconds just by using their fingertips on a keyboard or touch screen.

At EcomBack, we guarantee that we can get your page ranking among the top Search Engine Result Page. This is done by solving your slow site problems, like getting a higher score in Google PageSpeed Insights, fixing Core Web Vitals issues, optimizing Shopify theme speed, fixing troubleshoot issues, and more. Better yet, we’ll help you maintain your site speed even after we are done.

Contact us today and see how fast your Shopify store can be!

The Shopify Store Speed Optimization Process

Evaluation

EcomBack’s team of Shopify experts will evaluate your website and find ways to improve the speed as well as fix any other issues.

Analyzing

We devise speed optimization plans and share with you our report and recommendations.

Optimization

The team will then begin the optimization process according to the report.

Reporting

Once Shopify site speed optimization is complete, we’ll share the website reports following Google Page speed guidelines and GT Metrix.

The Benefits of Shopify Store Development Services | EcomBack

The Look of Your Shopify Store Matters

Even the most minute details of your online store’s design matter. A unique, SEO-friendly theme can ensure shoppers that your business is worth buying from. Maximize your conversions with sophisticated wireframing, prototyping, as well as browser and device compatibility optimization, and others. These improvements will increase your ROI and business revenue.

There are many steps that will lead you to provide a positive shopping experience for customers. However, design is the top priority in making sure that visitors are satisfied enough to stay on the Shopify store and purchase products from your e-commerce business.

In this blog, EcomBack can help you design a custom Shopify theme that is one-of-a-kind and captivates an entire crowd of customers.

Highlight Your Brand Personality

The most important asset as an e-commerce business is your brand. An essential aspect, branding your store’s personality can play a critical role.

For instance, a brand that is:

  • Sophisticated
  • Fun
  • Calm
  • Honest
  • Friendly
  • Trustworthy
  • Authentic
  • Knowledgeable
  • Attractive

Whatever it may be, your Shopify store’s brand will attract customers that share a similar personality or one that they love.

What is the Point of a Shopify Theme?

A theme is a framework that controls an online store’s appearance, feel, and operation. This is critical for businesses to communicate their brand’s personality to consumers in a creative and visually appealing manner. For a company’s success, good theme creation that meets high standards and entices people to visit the site may be crucial.

The Shopify platform is one of the most popular e-commerce solutions on the market. It has a variety of visual templates and developer designs for designers, as well as a slew of other features that allow you to sell physical and digital products.

Shopify Store Theme Development Services:

Analyzing

EcomBack will manually examine a Shopify custom theme design against technical criteria.

Designing

The designers pick out custom blocks, sections, and settings that showcase your company’s distinctiveness. Then, we bring the idea to reality by creating a Shopify theme that represents your brand.

Integrating

You may modify your site by customizing it with apps that are tailored to your unique requirements and offer useful functions for a better user experience.

Implementing

This is the Shopify theme in action. It will give you a sense of how the Shopify theme will look.

Testing

We’ll conduct a number of tests to ensure that your unique Shopify theme is free of errors and meets all technical requirements for your company’s website, such as site speed and device compatibility with iOS, Android, and browser versions.

Final Product

Your Shopify online store is now complete, and it’s ready to go live. EcomBack’s Shopify theme specialists convert your site and publish it for you. You may now check out your lovely new website.

Work with Us

EcomBack, as a Shopify Partner, is one of the most experienced Shopify store design and development agencies, having created custom themes for a wide range of e-commerce businesses.

Our Shopify theme designers may assist you in improving customer retention, conversions, and revenue. We can enhance every aspect of your Shopify store and create an excellent theme that corresponds to your digital brand identity using the greatest standards.

Also, don’t hesitate to contact us if you have any questions regarding your Shopify store and other ways we can help your e-commerce business.

EcomBack Shows You How to Add Products to Your Shopify Store

View Video Transcript

In this video we are going to teach you how you can add a product in a shopify. So when you open up Shopify store, click on Products, all Products and then click on Add Product. Over here you will see this is a product item and this is a description. So you can type anything over here in description. You got multiple options. You can embed a picture over here. You can simply use a picture that you already uploaded. You can get pictures that you already have in the gallery, or you can even copy and paste the URL from any third source. For example, I have this picture o ver here. I’m just going to copy the image link and I just paste that over here. And when I click Insert Image, it will automatically insert the picture inside the shopify. You can click in Insert Picture, Insert Image and that will insert the picture over here. I’m going to delete that because the picture size is quite big. There’s another option. If you want to embed a video, you can click Insert Video. You can embe d a YouTube video over here. So you can simply go on YouTube, click on Share Embed code and just copy this code, okay. And you’ll go back to your screen again. Just paste that over here and insert you will see the videos copied over here. So that’s how you can add the pictures and add the videos inside the description. If you want to add like a gallery picture, this is the description. These are the gallery pictures, the actual pictures of your product. You can either upload from your PC, from your computer, from your Mac, or you can also embed it from a third party URL like we did earlier. You can simply go on the third party link, copy image link. You can paste that over here, add image. It will automatically add the picture. You can add multiple pictures as well. For example, I’m going to add a picture again. I’m just going to add image. So I have two pictures over here. You can drag and drop the pictures. You can make the master picture. You can delete the picture s. There’s multiple options over here. If you want to add, this is the product pricing. For example, the product price is $80 and it is sorry $8 and it’s comparable price. Compare price is the actual price. So for example, if you want to put a pr oduct on a sale, you can say compare price is $10 and actual price is $8. So it will show you the product as $2 on sale. And this is for the cost per item. So that’s for your personal use only inventory. You can have a school number, SKU number. You can have one barcode GTIN. This is for Google and for the ebay listings. So you can add any number there that you have for your stock. If you want to track the quantity, you can mark that as tick. And if you want to selling when out of stock, you can mark that tick as well. Right now we are going to make as a single product. This is a physical product that’s in store product. Product weight is going to be pounds or kilos. We say for example, it ‘s one kilo. And then you can select the country. I’m going to select United States. And HS is Harmonized systems code that can be used for Canadian users. This product have yes, it does have size and colors. For example, you can say size, I’m going to write small, medium, large. And if you have a different option, for example, color I can say black, red. Okay, and it’s done it. And after that you can come over here. You can select if you want to have a different price for different colors, you can update over here. If you have a different quantity, you can update over here. SKU will automatically be generated over here. But you can update that. And barcode you can add over here. And after that, on the right hand side, if you look at that, you can see vendor is Nike. Okay, I’m going to add that product type. It can be any product. I have different product type. You can do. So there are lots of products. I can say shoes. Shoes, okay. And then collection. So as you can see earlier in part one of the video, we added a test collection. So you can select a collection over here. I’m going to select test collection. Okay? And then it’s a tag. For example, tag is pric e. Price. These tags are used for the filters. Price, you can say between price 1 to $1,000. Okay, so they have different tags. It means every programmer, it depends upon your programmer, the way he coded it. Some programmer code like that, 1 to 1000, right? Whatever tag they added for you, you can use the same formula over here and over templates, we’re going to use the default template because some people have different templates for different theme, if you have shoes theme, you have shirts theme. So you c an ask the developer to have a different kind of templates over here. And you can select what template you want to sign to this product. So I’m going to save this product for now. Okay, over here we scroll down. You can see we can have the image op tions if you want to upload a different pictures or if you want to assign a different picture to different products. For example, if you have black shoes, red shoes, and you can upload the pictures over here, you can assign the relevant variant picture t o a product. So this is a flexibility in this shopify variant. And another thing is if you click on edit SEO website SEO, you can simply edit the this is for the SEO purpose. You can have your own product title. You can have your own meta description, your own URL. This is for the SEO purpose. You can also control that. And I’m going to mark this product as an active. Okay, now the product is saved. Now we are going to see that on the front end of Shopif y, some products are already added there. I have just added this product. So you can see product title, the actual price, and this price we have on sale. So you can see over here. So you can see we have like small, medium, large. So small, medi um and large. I have small in stock. Medium is not large is not in stock because I haven’t added any inventory in that products. So this is the product large page. You can see description video. I embedded over there. And I have video over here as well. Okay, so you can see the sizes available. The not available ones are already strike out. And these are the variants and colors. So it’s very simple that way. You can add the products in Shopify. If you have a ny question, you can email us and we will be happy to help you. You can contact us at sales@ecomback.com. Thank you.

View Video Transcript

Adding products to a Shopify store can be a daunting task for any merchant, no matter how experienced they may be. EcomBack will walk you through everything from choosing a product to creating listings and setting up shipping profiles. We can help your workload more manageable by making selling a simple process with the best tips and tricks.

Follow the Step-by-Step Guide:

  1. First, select “Products” and then click the tab underneath “All products.”
  2. Select the “Add product” button located in the top right corner.
  3. You will then insert your Product Title and Description.

The description section has the option to embed an image or video as well.

  1. Once that is complete, you may also include a gallery or master photo in the “Media” section. Play around with multiple images and videos until you are satisfied with how it looks.
  2. The next step is adding the price. In “Pricing,” you can enter the price as well as the “Compare at a price,” which is useful for when you want to have discounts or sales.
  3. In the “Inventory” section, you can enter the SKU code and the Barcode (ISBN, UPC, GTIN, etc.), which can be used for eBay listings, Google, etc. There is also the option to select either “Track quantity” or “Continue selling when out of stock.” Lastly, choose the number of products available.
  4. In “Shipping,” provide the weight and “Customs Information,” such as the “Country/Region of origin” and the “HS (Harmonized System) code” for Canadian users.
  5. The “Options” section allows you to include Sizes, Colors, Materials, and Styles.
  6. There is then the “Variants” portion of the page where you are able to change the price and quantity of each product variant.

There is also the option to add images to each one.

  1. Once you are done, scroll up to the top right of the page, where there will be a section titled “Organization.” You will then enter the Vendor name, Product Type, Collection, and any Tags you want.
  2. And you’re almost done! Just select your Theme Template, and don’t forget to SAVE once you have finished with everything.
  3. Another feature with Shopify is the ability to include your own SEO title and Meta description, which can be found under “Search engine listing preview.”
  4. Last but not least, change the “Product Status” to Active, and your new product page is live!

If you’re still unsure what to do, let an EcomBack representative know by contacting us today. We are your reliable Shopify partners and have many services and solutions in our pockets that will enhance your Shopify store.

For more information, visit our Shopify Store Development services main page.

How to Add Collections in Your Shopify Store in 8 Easy Steps

View Video Transcript

Hi everyone. Today we are going to learn how to add collections in shopify. When you log into Shopify you will come to this dashboard. You might see different information but it’s a demo store so we are seeing the basic information over here. First of all you will go into the products then you go on collection. Over here you can create new collections. There are two kind of collec tions that you can create in Shopify. For example, I’m going to create a test collection here and this is the description that is going to show on the collection page on top of the page. It can be used for the SEO purpose or any information purpose y ou want to show that on top of the page. So I’ll just like write description testing by Ecom over here you will see two options manual collections and automated collections. Manual collection is suitable if you are going to manually select the assign the products a different collection. Personally, I use the manual collection but you can also use the automatic collection. If you want to select the automatic collection you can simply come over here. You can select the condition that you want to apply. For example, normally what I do is I just do product title contains and you can say if you’re using like Nike if you’re selling Nike products you can simply type Nike. So if any product has a name Nike in title it will automatically assign to this collection. So this is the automated collection and I’m going to make that as a manual collection for now and you can click here and you can save that. Okay, so this is the c ollection that collection is added in Shopify. In next video I will teach you that how you can add products in shopify and how you can assign a collection to a product. Thanks for watching the video.

Adding collections in your Shopify store is the best way to boost sales. However, some store owners may have trouble figuring out how to use the platform, or they simply don’t have the time or resources. So start increasing your Shopify store’s revenue and begin creating collections with products that your customers love.

By following this step-by-step guide, EcomBack can turn you into a pro. Once our clients read this how-to blog, adding collections will become second nature to them, plus they will easily be able to make more money with just a few clicks!

And if you’re still not sure what to do, contact an EcomBack representative today. We are your Shopify partners and can provide many services to enhance your Shopify store. Don’t hesitate to ask for help! We are the leading Shopify development agency that has all the solutions your e-commerce business needs.

Follow These Steps:

  1. When you log in to Shopify, you will come across the dashboard/Home page.
  2. Click on the tab “Products” located on the left-hand side of the page.
  3. There will then be a tab below it titled “Collections.” Clicking on this will send you to your list of collections and products.
  4. On the top right, there is a green button labeled “Create Collection.” By clicking this, you will be brought to the drafting stage of the collection creation process.
  5. There are two types of collections: Manual and Automated.

You can either manually select which products you want in the collection, or the automatic function will add whatever product that matches the set conditions that you have provided.

You can also add as many conditions as you want!

  1. To set conditions, the first step is to choose from the product’s title, type, vendor, price, tag, weight, comparison price, inventory stock, or the variant product title.
  2. The next step is selecting from the options like “is equal to,” “is not equal to,” “is greater than,” “is less than,” “starts with,” “ends with,” “contains,” “does not contain,” “is not empty,” or “is empty.”
  3. The next box allows you to write whatever condition you want.

For example, we wrote, “Product title contains Nike,” which tells the automated feature only to include products with “Nike” in the title.

And there you have it! Wasn’t that easy? We have lots of other tutorials for you to learn all about Shopify’s awesome features.

For more information, visit our Shopify Store Development services main page.

Why You Absolutely Need a Mobile AMP for Your Shopify Website

AMP WEBSITE FOR SHOPIFY

In real estate they say location, location, location. On the web, it’s speed, speed, speed. That’s especially true for browsing the internet on a mobile device.

What is Mobile AMP and why is it gaining so much popularity these days? If you have a look at the count of internet users these days, there is a rapid rise with more people using online services like e-shopping, bill payments, and execution of business procedures. And with the pandemic, use of the web for almost purpose has exponentially increased.

However, some websites do not have the user experience in mind. Coupled with bad UI/UX ( What You Need to Know About Website UI / UX Affecting Conversion Rates ), they are quite heavy and mobile users can wait an eternity (anything over 3 seconds in web time) to view the home page or the most crucial page of all – the product page of an e-commerce site. This is where your (slow) website starts losing traffic and eventually ends up with reduced business.

Mobile AMP was introduced by Google and as a “code-lite” platform to increase results in improving page loading performance for mobile users. It requires using restricted forms of HTML and CSS, and no JAVA. This means that you cannot use certain tags which helps in improving the mobile user experience.

Some of the best news-publishers use AMP sites for mobile delivery of their content. You can see that in the AMP lightning bolt symbol in search results.

You do not need to be a giant business to afford or implement AMP. For less than $500 in set-up costs, you can get your Shopify website to be “AMPed” with ShopSheriff’s app coupled with our custom integration service, and watch your organic SEO traffic, shopping results, sales and conversions grow.

amp

First, let us tell you about the numerous advantages of using Mobile AMP including the following.

1. Load time is reduced

It is important to understand that user experience is critical for generating good business results. An online brand cannot operate successfully if its website has performance problems. Users do not have patience when they browse websites, especially if they are in the mode to make an impulse purchase. They want pages to load quickly (in less than3  seconds) and do not have glitches.

  • Since AMP was developed by Google, the Google Algorithm gives preference to AMP pages of a website in both search and shopping ads because Google knows that the visitor will not have a delayed experience. AMP pages are pre-cached in Google once they are indexed so that is one of the reasons AMP sites load so quickly.
  • Why do web pages load at a slow pace? One of the key reasons is the programming practices used. The web page structure majorly comprises HTML and CSS. The structure of the page is created using HTML while CSS is used to make it dynamic. In the case of AMP, some tags are not used, and this has a positive impact on the loading speed. As a result, web pages load faster, and users do not have to wait. In a nutshell, the website performance improves by leaps and bounds.
  • Is the load time a major factor impacting user count? The answer to this question is yes. These days, users have multiple options for everything. For instance, if someone is browsing an online clothing brand and the website is slow on the mobile, he or she will immediately seek better options and the brand will start losing users.

2. AMP sites increase conversion

The proof is in the pudding as they say. Here is just one of our recent AMP site projects. Within just the first two months, AMP conversions are almost at 20%.
AMP blog image3. The bounce rate does not increase

There is a big difference between bounce rate and user traffic. The bounce rate defines the number of users who visited the website but did not spend enough time (less than a second – “they bounced off”. This usually happens when the website has technical issues or takes too much time to load. The use of AMP is a great method to reduce bounce rates and improve online business results.

  • Bounce rate affects the site’s overall performance in advertising spend, SEO, and loss of valuable traffic. For even the best brands, survival becomes quite hard if the bounce rate is high. Brands generate revenue when the user count is consistent. If a user returns, he potentially makes an online purchase, and this is when the brand earns. On the other hand, high bounce rates show users exiting the website in quick time which shows that the probability of returning is not high.
  • The bounce rate decreases when websites use mobile AMP. Because most internet users prefer smartphones these days, a high bounce rate seriously impacts sales figures. The use of AMP improves loading speed and has a positive impact on overall website performance. This leads to more users as well.

4. SEO Ranks are improved

Why do some websites generate high business profits while others struggle to make an impact? A lot depends on the SEO rank a website has. If it is rated on the first page, there would be many clicks and the chances of getting more leads would be high – for FREE. It’s the best kind of traffic – Organic. How do you get better SERP placement? AMP is one way.

However, the flip side is that if the SEO rank is low, the website would be ranked beyond the first page and a lot of users would never even see the site. It’s like having your business in the forest. No visitors, except the occasional crawler.

  • The SEO rank of a website depends on the page loading speed amongst many other factors. Slow websites have less traffic coming their way which eventually results in reduced SEO rank. When a website is not listed among the top results, the count of users clicking the link decreases as well. This leads to reduced profits and in the long run, online brands that have low SEO ranks are forced to close. Need SEO help? Talk to our experts.
  • The use of mobile AMP is a key factor for getting websites to the top page. User experience is very important, and a slow website fails to provide it. In a nutshell, the use of mobile AMP improves user experience which eventually leads to better SEO ranking.

5. AMP Sites are Native for Mobile-friendly Experience

A lot of people have queries about whether the use of mobile AMP generates any compatibility problem or not. It does not create any such issue.

  • AMPs work perfectly with all smartphone platforms so users can rest assured about the overall experience getting hampered. In addition to that, no additional software, apps, plugins, or gimmick tools must be installed to improve the experience.

Summing it Up

There is absolutely no doubt that Mobile AMP is a must have for a website’s performance on mobile devices. For website owners, this is a blessing since they do not have to worry about losing traffic. This does happen when the website has a slow loading speed. It is important to understand that most users are not patient enough to wait. More importantly, if they end up with slow loading pages, they prefer not to visit the website again.

Mobile AMP will improve overall website performance, increase  SEO ranking, reduce bounce rate, and increase conversion. We have the facts and figures to show how our clients have gone from 2% conversion to over 20% using AMP.

Get in touch with us so we can help you build a fully customized Mobile AMP theme to match your desktop and mobile site.