Facebook Ads & SEO Case Study by EcomBack Digital Marketing Services

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Hi everyone, I’m going to share the Facebook ad and SEO we did for one of our client today is 15th October 2021 So I’m going to go back in few months back. Let’s do that from April. From April one till 30th. I’m going to show you the results and it was a 0 – 0 when we started that in May. It was 62 pounds, and we, it was the traffic, was from the direct it was from SEO. Now let’s move back to the next month in June 324 pounds. and that was a social and direct sale. We started the social work, and also the SEO on that. So that’s in June. Let’s do that in July. its 2000 pounds, again, social traffic, direct traffic and search traffic. So that’s like from the SEO. and that is from the Facebook ads you are running in August You can see 11000 pounds that’s 450% up, and that is socially 7000 pounds. and rest is from the SEO. and let’s move to the next month that’s in September. The sale went down. Basically client changed, did some changes in the campaign. So that was the reason. So we told the client not do any edits, our campaign. So anyways, it’s a good sale in this month as well and let’s move forward to the present month and its 16th today and we already passed the 5000 Pounds figure so you can see traffic and social direct and SEO. So it’s a combination of Facebook ads and also the SEO and that kind of what if we can do for you guys as well If you’re interested, please drop us an email, and we will be happy to help you. Thank you.

Analysis of Client

This is an overview of EcomBack’s client and how Facebook ads improved their Shopify store. Our team of experts worked on marketing ads for this client, which has helped significantly with their monthly total sales, returning customer rates, number of orders, and other values.

The Data (Month-to-Month)

  1. In April 2021, the company started with zeros all around:
  • Total Sales: £00
  • Online Store Sessions: 0
  • Returning Customers Rate: 0%
  • Online Store Conversion Rate: 0%
  • Average Order Value: £00
  • Total Orders: 0

As a start-up company, it’s okay not to know the best way to advertise your merchandise. That’s why you come to the experts (EcomBack) for the expertise and immediate results.

  1. A month later, in May, there was a tiny spike:
  • Total Sales: £62.99 ( ~ $85.67)
  • Online Store Sessions: 683
  • Returning Customers Rate: 0%
  • Online Store Conversion Rate: 0.15%
  • Average Order Value: £62.99 ( ~ $85.67)
  • Total Orders: 1

However, the number of orders and no returning customer tells us that there is something missing, and the owner needs our help.

  1. June is when EcomBack steps in:
  • Total Sales: £324.14 ( ~ $440.83), ­ 415%
  • Online Store Sessions: 2,364, ­ 255%
  • Returning Customers Rate: 0%
  • Online Store Conversion Rate: 0.25%, ­ 69%
  • Average Order Value: £54.02 ( ~73.47) , ¯ 15%
  • Total Orders: 6, ­ 500%

The returning customer rate is still lacking; however, there is no need to worry yet as we are early in the process.

  1. In July, we saw a significant jump:
  • Total Sales: £2,146.46 ( ~ $2919.19), ­ 562%
  • Online Store Sessions: 3,588, ­ 50%
  • Returning Customers Rate: 10.53%
  • Online Store Conversion Rate: 0.86%, ­ 244%
  • Average Order Value: £58.01 ( ~ $78.89), ­ 7%
  • Total Orders: 38, ­ 533%

And just like that, the store has returning customers. This is mainly due to EcomBack knowing the best way to reach a target audience with paid media and ads.

  1. August had a dramatic increase as well:
  • Total Sales: £11,814.69 ( ~ $16,067.98), ­ 450%
  • Online Store Sessions: 8,157, ­ 127%
  • Returning Customers Rate: 13.97%, ­ 33%
  • Online Store Conversion Rate: 1.5%, ­ 73%
  • Average Order Value: £87.44 ( ~ $118.92), ­ 51%
  • Total Orders: 138, ­ 263%

The pay-per-day this month was around £25, so a monthly total of approximately £775.

  1. In September, the client messed up their coupon codes and did not inform the EcomBack team; thus, there was a significant decline compared to the previous month.
  • Total Sales: £6,636.49 ( ~ $9,025.63), ¯ 44%
  • Online Store Sessions: 5,881, ¯ 28%
  • Returning Customers Rate: 15.56% ­ 11%
  • Online Store Conversion Rate: 1.48%, ¯ 1%
  • Average Order Value: £75.75 ( ~ $103.02), ¯ 13%
  • Total Orders: 92, ¯ 33%

Even though the difference is not terribly shocking, clients must keep EcomBack professionals in the loop about everything so we can fix any issues and prevent further mistakes.

  1. October also experienced a rocky start but not too bad:
  • Total Sales: £5,569.91 ( ~ $7,575.08), ­ 67%
  • Online Store Sessions: 3,158, ¯ 12%
  • Returning Customers Rate: 20.63%, ­ 55%
  • Online Store Conversion Rate: 1.99% ­ 63%
  • Average Order Value: £80.72 ( ~ $109.78), ­ 6%
  • Total Orders: 69, ­ 53%

Total Transformation

As you can see, this store experienced a revamp of a lifetime, going from a total sale value of £62.99 to £5,569.91 in a matter of six months. The price to be paid for advertisements, SEO content, testing, campaigns, and so forth is worth it when a business can experience this type of growth in such a short amount of time.

About EcomBack & Facebook Ads Services

Facebook is one of the top social media platforms globally and is used by roughly 2.91 billion monthly active users. That being said, paying for ads on this network is a no-brainer for e-commerce store owners. As you saw above, EcomBack helped this anonymous Shopify store by getting them exposure, traffic, and attention from tons of customers. But, how?

As the #1 social media marketing and SEO agency, EcomBack provides high-end social media campaigns that are aimed directly at the target audience, getting the client ROI. Our team also creates advertisements with premium content and also analyze, A/B test, and track ROI, so we can also produce measurable results.

In conclusion, EcomBack has the right tools that you need to grow a fan base across social media and improve your business. Social listening is so critical when it comes to managing your brand and will help you better resolve problems, monitor inquiries, and solve other matters.

You can trust us to deliver results! Contact us for a free quote today.