How AMP can increase your Conversion


Google launched AMP in 2016 and grabbed lots of attention from publishers and news sites. AMP is a technology introduced to make website speed mobile friendly and incredibly fast. AMP optimizes the load speed on mobile to help eCommerce sellers get better conversion and ROI. Studies and our client sales metrics show AMP drives more revenue, better SEO, and positive ROI.

More than 60% of global website traffic is generated through Mobile devices, so using AMP can make a difference to your business. AMP is an open-source HTML framework that is being used by popular platforms like Google, Bing, and Twitter. By using the AMP framework for a mobile site, you are “ensuring users from all these surfaces get an unparalleled, often instantaneous and native-feeling experience by defaulting to AMP pages when available.”

There are hundreds of examples and case studies available for how websites are succeeding with AMP. According to Google and SOSATA average loading time for mobile pages is 22 seconds. 53% of people leave the page if the loading time is more than 3 seconds. As the loading time increase, so does the number of people abandoned cart/page.

You will need to hire a professional agency that helps you build an AMP website to grow your conversion and ROI. Ecomback offers e-commerce sellers on Shopify and Woo-commerce a fast and easy service to convert their existing stores and pages into AMP enabled mobile websites.

For Shopify, we use ShopSheirff AMP technology to convert your website into a better mobile user experience. Lots of Shopify users learning that the best way to optimize speed for mobile and in some cases for desktop is to use AMP based mobile theme, for more organic traffic and better conversion.

For WordPress/Woo-Commerce, we use AMP for the WordPress plugin. On WordPress it is more complex to work on AMP theme but the results will speak for themselves.

TECHNICAL CONSIDERATIONS:

  • With AMP, CSS implementation has to be streamlined.
  • You need to follow the JavaScript library that AMP provides – As you’re not in control on that, so you may experience lazy loading, which defers loading of non-critical resources on the page until the point at which they are needed.
  • For AMP sites to work every time, they must be properly validated in Google Search Console and Google Merchant Center.
  • To avoid quirky-looking images, height and width must be declared.
  • You need to use AMP-approved extensions if you want to have videos on your page.

We recommend using AMP for every blog, portfolio, e-commerce, or any kind of web. Contact us for your free demo and to get started.