The Importance of Mobile Apps & Websites for eCommerce Businesses

Do you need a bespoke m-commerce app or website? EcomBack has extensive experience in producing mobile commerce apps & websites that produce results and boost income for our clients. Mobile accounts for more than 67.2% of all online shopping. We can help you maximize your reach and ROI on mobile devices by providing the best m-commerce app & website development services.

In the near future, the app economy is anticipated to reach $6.3 trillion in revenue. The rise of mobile e-commerce is largely responsible for this growth. Users are expected to spend $946 on mobile commerce each year. That’s more than double what they spend now.

There’s a lot of room for a profit with mobile e-commerce, and there’s also a lot of potential to set yourself apart from the competition by providing your customers with a superior app experience.

For those who aren’t familiar with it, m-commerce (also called mobile commerce) is the purchasing and selling of products and services via smartphones. It allows customers to access the internet while on the move.

What is the difference between m-commerce and e-commerce? Shopping in e-commerce means the majority of online transactions are done via desktop computers and laptops. Mobile commerce (m-commerce), on the other hand, refers to purchasing goods over the internet using a mobile phone. People can shop from anywhere with their smartphone, so it is ten times more convenient.

Get a Mobile-First Website with EcomBack – Quality M-Commerce Design & Development Services

The popularity of mobile commerce continues to rise, and it’s critical to stay ahead. The evidence is in the numbers: online store owners can’t afford to overlook mobile commerce in 2022.

M-commerce may help you increase your brand’s exposure and reach new consumers. The ability to conduct transactions in-app will have a significant influence on the user experience. Customers will be able to buy items more quickly. Thus, they will trust you more and rely on your products and services more frequently.

EcomBack is a digital marketing agency that specializes in building m-commerce sites for online retailers. EcomBack offers state-of-the-art m-commerce design and development services for e-commerce businesses like yours. Take advantage of the power of mobile commerce!

We can improve the omnichannel experience for your potential consumers by optimizing your online store for mobile. You will be able to provide an outstanding mobile shopping experience that will positively impact conversion rates.

We think the increasing popularity of mobile e-commerce is bringing about a historic transformation in market behavior. A well-designed app will create devoted consumers. All you have to do now is enlist a suitable team. EcomBack employs a variety of revenue strategies, ranging from in-app purchases to upgrades to monetize your concept.

The Future is M-Commerce – 25 Impressive M-Commerce Statistics for 2022

To give you a better sense of how rapid this shift to mobile devices is, we’ve compiled m-commerce data covering a variety of current trends and future projections.

Take a look at how mobile e-commerce has evolved in recent years, as well as where it’s going in the near future.

  1. By the end of 2021, m-commerce sales will total $3.56 trillion.

According to Statista, this accounts for a growth of over 22.3% of the whole revenue recorded in 2020 – $2.91 trillion. Since 2016, m-commerce has increased on average by 33.8% each year! There is no slowing down ahead.

  1. 79% of mobile users have made a purchase online using their smartphones. (Source: OuterBox)

That’s almost a billion individuals all around the world! In terms of m-commerce, people are utilizing their smartphones to their full potential. Close to four out of five smartphone owners have made at least one purchase in the past six months.

  1. Data from Statista has shown that 72.9% of all e-commerce will be m-commerce by the end of 2021.

M-commerce sales have increased dramatically in e-commerce, with revenue accounting for 52.4% of the market in 2016. M-Commerce vs. E-Commerce reports reveal that this percentage has risen to 72.9% — almost three-quarters of all e-commerce transactions.

  1. The mobile share of total online traffic is continually on the rise.

(Source: Merchant Savvy)

Over the years, the online share of traffic continues to drift away from the desktop. As of January 2020, mobile accounts for 52% of online traffic, with desktop making up for 45.3%. Back in February 2019, they both accounted for about 48% each.

The recent change is due to the high level of mobility provided by modern phones. Consumers can shop anywhere in the world as long as they are with their smartphones and have access to the internet. Moreover, 40% of people search only on their smartphones.

  1. The proportion of overall internet traffic that comes from mobile devices is continuously increasing.

Over time, the proportion of online traffic generated by computers has decreased. Mobile accounts for 52% of online traffic in January 2020, with desktop accounting for 45.3% (Source: Merchant Savvy).

The change is attributed to the smartphone’s high mobility.vConsumers may purchase anything they want while traveling anywhere in the world as long as they have their smartphones and access to the internet. Furthermore, 40% of people only search on their cell phones.

  1. Oberlo reports that 75% of customers carry out purchases on their mobile phones.

Customers claim that buying on their phones saves time. With the increase in mobile payment options, mobile shopping is getting more convenient. Mobile shoppers, on the other hand, still believe that the mobile e-commerce experience could be improved by 90%.

  1. According to a survey by Pixel Union, 67% of people window-shop online just for fun.

Based on shopping app statistics, 77% of online window-shoppers who do it for fun make impulse purchases. A store with good SEO may capitalize on these spontaneous consumers.

  1. Google suggests that, in terms of the number of transactions, over 40% of e-commerce is mobile.

Mobile devices are not only used for essential tasks, as the popularization of mobile technology is not limited to that. With feature-rich mobile phones available at low costs and consumers’ comfort with making purchases online, mobile transactions are becoming increasingly frequent. Consumers are buying more on the go instead of waiting until they get to their computer to make a purchase.

  1. Statista’s data shows that 53.9% of all US retail e-commerce is expected to be generated via m-commerce by the end of 2021.10. By 2021, 53.9% of all US retail e-commerce is expected to be generated via m-commerce.

This share was just 34.5% in 2017, reflecting the significant growth in m-commerce. This mobile commerce revenue forecast is based on trends such as faster internet connection speeds, enhanced device features, improved website functionality, and consumers’ comfort with purchasing online.

  1. Mobile generated growth of seven percentage points, going from 8% to 15%, while desktop’s share decreased from 78% to 63%. (Source: Invesp)

Mobile commerce revenue is expected to see faster than average growth between 2017 and 2022.

  1. Statista says that 51% of American mobile shoppers purchase products via apps.

In terms of consumer purchases, mobile apps appear to be slightly more effective than mobile websites. Given the easier experience and customization they provide consumers, trends suggest that the percentage of app commerce compared to mobile websites will rise.

  1. Shopping, the most popular mobile app genre, is growing at a rate of 54% year over year. (Source: Statista)

In contrast to entertainment, news, finance, gaming, and lifestyle, shopping is the most favorited category.

  1. Dynamic Yield data suggests that 76% of consumers shop on mobile devices because it saves time.

The most common reason for customers to shop on their phones is that it allows them to do it while on the move, saving time compared to shopping on desktops or laptops. Thus, online store owners must build a shopping experience that actually saves time for their consumers.

  1. According to Forbes, 70% of mobile searches result in action within an hour.

The majority of online consumers expect a quick shopping experience in order to get their goods faster. It takes the equal amount of time for desktop users to make a purchase decision as it does for internet shoppers. The bottom line is that if you impress your online store visitors, you’ll be successful.

  1. 85.65% of online shoppers abandon their mobile shopping carts, according to one study by Barilliance.

According to the research, e-commerce abandonment rates are higher among mobile users than those using a desktop or laptop computer. The average abandonment rate for tablets is 80.74 percent, whereas it is around 73% for desktops. Online sellers frequently aren’t optimized for mobile devices, with slow load speeds being all too common problems.

To add insult to injury, many stores force consumers to zoom in and out on a page in order to browse it. Other little irritations like required registrations and slow checkout processes also play their part in driving cart abandonment on desktops. These are especially important when it comes to mobile e-commerce.

A whopping 28% of lost sales are attributed to bad checkout experiences. A consumer is eager and ready to pay – don’t make him or her leave because the checkout procedure in your mobile app is too lengthy and complicated.

  1. The average value of global smartphone shopping orders is $79.33, according to Statista.

Smartphones are also disadvantaged in terms of average order values. Traditional devices have a typical shopping order value of $179.88. Smartphones account for just 42% of e-commerce income despite making 62% of online visits.

  1. Shopping on the mobile web is inconvenient for 12% of customers. (Source: Dynamic Yield)

On the other hand, online shopping on a smartphone is inconvenient. Consumers face difficulties with sites that aren’t mobile-friendly, pop-ups and other intrusive advertisements, lack of adequate information, and so on.

  1. Sources like Google and LinkedIn show that when consumers have a negative mobile brand experience, they are 60% less likely to buy from them in the future.

Shoppers on smartphones tend to be more finicky than other digital shoppers. You only have one opportunity to make a good first impression on your customer when you operate an online business. If you succeed, not just will you improve conversion from that particular user, but also future purchases. A negative experience, on the other hand, has been linked to nearly 50% of customers never returning to your store.

  1. According to Google, the probability of bounce increases by 32% if mobile page load time goes from 1 second to 3 seconds or longer.

One of the most common complaints regarding web surfing on a smartphone is slow loading, especially since consumers are increasingly using their phones to save time while shopping.

  1. Consumers have a lot of security concerns when purchasing products on their phones, with approximately 42% of customers being concerned about this. (Source: Dynamic Yield)

When it comes to customer security, the top concern is card details disclosure. Even if your mobile app is extremely secure, but your user interface makes consumers feel uncomfortable and insecure, customers will still be uneasy. Having trusted badges like PayPal, Visa, Mastercard, and Google can alleviate some of these worries.

  1. Harvard Business Review reports that customers increasingly rely on a variety of marketing channels to buy, with 73% of customers using more than one channel to purchase.

The majority of online customers do not restrict their purchases to one device. Businesses must provide a comprehensive experience across channels in order to be successful in e-commerce.

  1. 61% of mobile customers are more inclined to buy from websites that adapt content to their location and preferences, according to Google.

Local businesses may use mobile sites and applications to provide a more personalized experience to their customers through digital channels. Making clients feel special with local information or suggesting extra goods based on purchases is one approach to make them feel valued.

  1. Data from Adobe proves that personalization efforts are delivering 3x ROI for businesses.

Customization is more than just a feel-good factor. Incorporating these features increases your conversion rate by three times compared to traditional marketing methods.

  1. The majority of mobile consumers desire straightforward answers to their queries, with 69% looking for simple solutions. (Source: Google)

Another important metric in which online business owners can outperform the competition (or fail miserably) is whether consumers get clear and actionable information on their site or app. One of the simplest methods to take advantage of this is to make sure your items’ descriptions fully define the issue they are designed to solve.

  1. According to Etail Insights, there are over seven million etailers throughout the globe.

An e-tailer is an online B2C business that sells exclusively online. There are 2.1 million etailers in the US, and there are 7.9 million worldwide.

EcomBack Can Provide Top Mobile Commerce Website Design & Development Services

Our skilled m-commerce experts are experienced in developing custom solutions that will help you overcome difficulties and fulfill all your specific requirements.

EcomBack is a leading provider of mobile e-commerce software, with a focus on assisting businesses in entering the mobile market with the most effective tools to increase user engagement and income. Every app we create is tailored to our clients from start to finish.

We are enthusiastic about developing an m-commerce platform that will attract visitors to your mobile site. EcomBack may provide you with the best customer experience possible.

Let’s chat business now and see how your aspirations can become a reality! Get a free quote and consultation when you speak with an EcomBack representative today.

Website Design & Development Services for Mobile Devices:

  • M-Commerce Development Consultation
  • M-Commerce Design & Development
  • Personalized M-Commerce Development
  • Functional, SEO Friendly Website & App Development
  • Mobile Responsive Design
  • Custom M-Commerce Designs
  • Regular Maintenance & Updates


In real estate they say location, location, location. On the web, it’s speed, speed, speed. That’s especially true for browsing the internet on a mobile device.

What is Mobile AMP and why is it gaining so much popularity these days? If you have a look at the count of internet users these days, there is a rapid rise with more people using online services like e-shopping, bill payments, and execution of business procedures. And with the pandemic, use of the web for almost purpose has exponentially increased.

However, some websites do not have the user experience in mind. Coupled with bad UI/UX ( What You Need to Know About Website UI / UX Affecting Conversion Rates ), they are quite heavy and mobile users can wait an eternity (anything over 3 seconds in web time) to view the home page or the most crucial page of all – the product page of an e-commerce site. This is where your (slow) website starts losing traffic and eventually ends up with reduced business.

Mobile AMP was introduced by Google and as a “code-lite” platform to increase results in improving page loading performance for mobile users. It requires using restricted forms of HTML and CSS, and no JAVA. This means that you cannot use certain tags which helps in improving the mobile user experience.

Some of the best news-publishers use AMP sites for mobile delivery of their content. You can see that in the AMP lightning bolt symbol in search results.

You do not need to be a giant business to afford or implement AMP. For less than $500 in set-up costs, you can get your Shopify website to be “AMPed” with ShopSheriff’s app coupled with our custom integration service, and watch your organic SEO traffic, shopping results, sales and conversions grow.


First, let us tell you about the numerous advantages of using Mobile AMP including the following.

1. Load time is reduced

It is important to understand that user experience is critical for generating good business results. An online brand cannot operate successfully if its website has performance problems. Users do not have patience when they browse websites, especially if they are in the mode to make an impulse purchase. They want pages to load quickly (in less than3  seconds) and do not have glitches.

  • Since AMP was developed by Google, the Google Algorithm gives preference to AMP pages of a website in both search and shopping ads because Google knows that the visitor will not have a delayed experience. AMP pages are pre-cached in Google once they are indexed so that is one of the reasons AMP sites load so quickly.
  • Why do web pages load at a slow pace? One of the key reasons is the programming practices used. The web page structure majorly comprises HTML and CSS. The structure of the page is created using HTML while CSS is used to make it dynamic. In the case of AMP, some tags are not used, and this has a positive impact on the loading speed. As a result, web pages load faster, and users do not have to wait. In a nutshell, the website performance improves by leaps and bounds.
  • Is the load time a major factor impacting user count? The answer to this question is yes. These days, users have multiple options for everything. For instance, if someone is browsing an online clothing brand and the website is slow on the mobile, he or she will immediately seek better options and the brand will start losing users.

2. AMP sites increase conversion

The proof is in the pudding as they say. Here is just one of our recent AMP site projects. Within just the first two months, AMP conversions are almost at 20%.
AMP blog image3. The bounce rate does not increase

There is a big difference between bounce rate and user traffic. The bounce rate defines the number of users who visited the website but did not spend enough time (less than a second – “they bounced off”. This usually happens when the website has technical issues or takes too much time to load. The use of AMP is a great method to reduce bounce rates and improve online business results.

  • Bounce rate affects the site’s overall performance in advertising spend, SEO, and loss of valuable traffic. For even the best brands, survival becomes quite hard if the bounce rate is high. Brands generate revenue when the user count is consistent. If a user returns, he potentially makes an online purchase, and this is when the brand earns. On the other hand, high bounce rates show users exiting the website in quick time which shows that the probability of returning is not high.
  • The bounce rate decreases when websites use mobile AMP. Because most internet users prefer smartphones these days, a high bounce rate seriously impacts sales figures. The use of AMP improves loading speed and has a positive impact on overall website performance. This leads to more users as well.

4. SEO Ranks are improved

Why do some websites generate high business profits while others struggle to make an impact? A lot depends on the SEO rank a website has. If it is rated on the first page, there would be many clicks and the chances of getting more leads would be high – for FREE. It’s the best kind of traffic – Organic. How do you get better SERP placement? AMP is one way.

However, the flip side is that if the SEO rank is low, the website would be ranked beyond the first page and a lot of users would never even see the site. It’s like having your business in the forest. No visitors, except the occasional crawler.

  • The SEO rank of a website depends on the page loading speed amongst many other factors. Slow websites have less traffic coming their way which eventually results in reduced SEO rank. When a website is not listed among the top results, the count of users clicking the link decreases as well. This leads to reduced profits and in the long run, online brands that have low SEO ranks are forced to close. Need SEO help? Talk to our experts.
  • The use of mobile AMP is a key factor for getting websites to the top page. User experience is very important, and a slow website fails to provide it. In a nutshell, the use of mobile AMP improves user experience which eventually leads to better SEO ranking.

5. AMP Sites are Native for Mobile-friendly Experience

A lot of people have queries about whether the use of mobile AMP generates any compatibility problem or not. It does not create any such issue.

  • AMPs work perfectly with all smartphone platforms so users can rest assured about the overall experience getting hampered. In addition to that, no additional software, apps, plugins, or gimmick tools must be installed to improve the experience.

Summing it Up

There is absolutely no doubt that Mobile AMP is a must have for a website’s performance on mobile devices. For website owners, this is a blessing since they do not have to worry about losing traffic. This does happen when the website has a slow loading speed. It is important to understand that most users are not patient enough to wait. More importantly, if they end up with slow loading pages, they prefer not to visit the website again.

Mobile AMP will improve overall website performance, increase  SEO ranking, reduce bounce rate, and increase conversion. We have the facts and figures to show how our clients have gone from 2% conversion to over 20% using AMP.

Get in touch with us so we can help you build a fully customized Mobile AMP theme to match your desktop and mobile site.

Google launched AMP in 2016 and grabbed lots of attention from publishers and news sites. AMP is a technology introduced to make website speed mobile friendly and incredibly fast. AMP optimizes the load speed on mobile to help eCommerce sellers get better conversion and ROI. Studies and our client sales metrics show AMP drives more revenue, better SEO, and positive ROI.

More than 60% of global website traffic is generated through Mobile devices, so using AMP can make a difference to your business. AMP is an open-source HTML framework that is being used by popular platforms like Google, Bing, and Twitter. By using the AMP framework for a mobile site, you are “ensuring users from all these surfaces get an unparalleled, often instantaneous and native-feeling experience by defaulting to AMP pages when available.”

There are hundreds of examples and case studies available for how websites are succeeding with AMP. According to Google and SOSATA average loading time for mobile pages is 22 seconds. 53% of people leave the page if the loading time is more than 3 seconds. As the loading time increase, so does the number of people abandoned cart/page.

You will need to hire a professional agency that helps you build an AMP website to grow your conversion and ROI. Ecomback offers e-commerce sellers on Shopify and Woo-commerce a fast and easy service to convert their existing stores and pages into AMP enabled mobile websites.

For Shopify, we use ShopSheirff AMP technology to convert your website into a better mobile user experience. Lots of Shopify users learning that the best way to optimize speed for mobile and in some cases for desktop is to use AMP based mobile theme, for more organic traffic and better conversion.

For WordPress/Woo-Commerce, we use AMP for the WordPress plugin. On WordPress it is more complex to work on AMP theme but the results will speak for themselves.


  • With AMP, CSS implementation has to be streamlined.
  • You need to follow the JavaScript library that AMP provides – As you’re not in control on that, so you may experience lazy loading, which defers loading of non-critical resources on the page until the point at which they are needed.
  • For AMP sites to work every time, they must be properly validated in Google Search Console and Google Merchant Center.
  • To avoid quirky-looking images, height and width must be declared.
  • You need to use AMP-approved extensions if you want to have videos on your page.

We recommend using AMP for every blog, portfolio, e-commerce, or any kind of web. Contact us for your free demo and to get started.

We know that everyone wants to be successful in their respective business. But finding the best way to accomplish your dreams is the hardest part. That’s why we are here for you. EcomBack provides you the ultimate option of being a success in e-commerce by offering AMP integration. But wait, what you need to know about AMP?

AMP is all about optimizing Mobile Web Browsing!

Accelerated mobile pages, commonly known as AMP, are a framework that provides optimized mobile web browsing. In simple words, you can make your website speed run faster by using AMP! The development of the AMP framework is originally by Google. The primary purpose of an AMP is to boost the speed of loading web pages.

What enables AMP pages to accelerate web page loading is their ability to be cached by Content Distribution Network, such as Google search engine.

In addition to mobile devices, AMP can also be used for desktop browsing for a superfast experience.

In short, when using AMP, there are high chances of the publisher’s content appearing in the top carousel of the mobile/desktop search. Thus, experts believe that AMP is crucial for websites, and there is no better alternative to it!

Do we need AMP for Ecommerce?

People surfing on the internet are impatient and bounce and close the tab rather than waiting for a web page to load, especially on mobile.

You are likely to lose potential customers even before they land on your web page because of the website taking longer than usual to load. The statistics indicate that 70% of mobile users experience slow web browsing, which consequently causes 40% of the customers to abandon the website. Think of all that wasted ad-spend on Facebook and other social media and the effort to get potential customers to your website, only to have them leave before they even enter your website.

And, if you are in a challenging quest to reduce load time for your mobile web page, AMP is the best tool for this job, and guess what? We, at EcomBack, are integration partners for ShopSheriff’s AMP APP for Shopify Stores.

AMP for e-commerce Stores:

The run-through of recent surveys and studies, specifically the one conducted by Google, shows that AMP can boost E-commerce sites by 20-30%.

In addition to this, research also indicates that there is a chance of a 10% increase in your website’s traffic, and page session duration could be doubled when equipped with AMP!

Our clients have noticed increased add-to-cart sessions and anywhere from 7% to 25% conversion rates for more significant ROAS due to reduced abandoned carts.

Our Expertise is AMP

Our AMP experts will strive to match the look and feel of your regular website’s UI and navigation with the AMP site for a seamless customer experience.

Plus, you also have options for other built-in integrations provided by ShopSheriff and enterprise-level customizations while implementing the AMP framework on your web page.

We have hands-on experience in implementing AMP protocols for functionality, organization, and structuring of the content. Furthermore, our AMP implementation technique is adaptable to W3C coding protocols and other AMP standards.

Last but not least, our AMP team will help you set up your Google Merchant Center rules for AMPing your product pages, thus creating free Google Shopping links for your AMP pages and better SEO results. Once Google caches your pages, they will display the AMP lightning bolt symbol in mobile search.

Our Shopify AMP experience:

Check out our FAQs for common and frequently asked questions for AMP integration.


We analyze your website and do a full site audit for integration and functionality.

Then, our designers and developers work in tandem to reproduce it with an AMP version.

We are currently offering AMP services for the homepage, blogs, collections, portfolios, or any other page linked to the website.

Contact us with any questions or implementation requests.


  • Superfast mobile website
  • Customizable AMP design
  • Traffic is likely to increase
  • Google rewards AMP with better SEO and Shopping results – lightning bolt badge
  • Reduction in bounce rate
  • Attract and engage customers
  • Higher conversion rate
  • Higher ROAS


Once you are satisfied with our free consultation and demo and decide to proceed further, choosing a setup plan that fits your requirements is the next step. Currently, we are offering three sets of the project as mentioned below.

The Basic Plan:

  • Available for $199only
  • Inclusive of necessary AMP installation and default debut theme.
  • The plan also provides 30 days of customer support after installation.

The Professional Plan:

  • The all-inclusive cost for this setup is just $399!
  • The Pro setup plan comes with a fully functional AMP site, navigation bar, headers, and Google Merchant Center.
  • In addition to this, the plan also adds matching creative assets for the website.
  • Last but not least, the plan also promises to provide 30 days of customer support.

The Enterprise Plan:

  • The enterprise includes all features mentioned in Basic and Pro plans with additional video set up, banner, and customer CSS requirements.
  • This plan also comes with 30 days of support.
  • The price for this plan is just $499!

The primary purpose of providing multiple setup plans is to make it easy for the customer to the fullest. So, with EcomBack, you can choose any program of your choice as per your requirements and budget.

In case you have any confusion or questions, feel free to contact us. EcomBack is always ready to serve you with its highly professional customer support team. And you are just one step away from putting your AMP development plan into reality.

So what are you waiting for? If you want your Shopify store to offer a speed-optimized mobile experience, get AMPed up now and let us help you harness the power of this fantastic technology.

What are AMP (Accelerated Mobile Page) websites and pages?

AMP is rocket fuel that takes slow to moderately fast websites and supercharges them for near-instant load speed on mobile devices (and even on desktop if you use its structure). Your customers will get a website that functions much faster than the desktop version, and that is food for Google. Google engineers helped to create AMP so it is rewarded with better results in the top carousel of mobile search.

Studies show, “For publishers, AMP is not optional; without AMP, a publisher’s articles will be extremely unlikely to appear in the Top Stories carousel on mobile search in Google.”

Customers are impatient. They don’t have time to wait and wait for a website or page to load. If you can’t imagine your life without using your mobile-phone, then you can imagine how slow website loading can affect your customer experience and drop sales? 70% of mobile user encounter a slow loading website issue and 40% abandon a website if it takes 3 sec to load.

In order to avoid decrease in sales and engage potential clients to browse your website, AMP is best and most affordable available option for you.

In recent Google study AMP helps an E-Commerce to increase 20-30% of sales, the research also found that AMP leads to a 10% increase in website traffic with a 2x increase in time spent on page.