The Importance of Mobile Apps & Websites for eCommerce Businesses
Do you need a bespoke m-commerce app or website? EcomBack has extensive experience in producing mobile commerce apps & websites that produce results and boost income for our clients. Mobile accounts for more than 67.2% of all online shopping. We can help you maximize your reach and ROI on mobile devices by providing the best m-commerce app & website development services.
In the near future, the app economy is anticipated to reach $6.3 trillion in revenue. The rise of mobile e-commerce is largely responsible for this growth. Users are expected to spend $946 on mobile commerce each year. That’s more than double what they spend now.
There’s a lot of room for a profit with mobile e-commerce, and there’s also a lot of potential to set yourself apart from the competition by providing your customers with a superior app experience.
For those who aren’t familiar with it, m-commerce (also called mobile commerce) is the purchasing and selling of products and services via smartphones. It allows customers to access the internet while on the move.
What is the difference between m-commerce and e-commerce? Shopping in e-commerce means the majority of online transactions are done via desktop computers and laptops. Mobile commerce (m-commerce), on the other hand, refers to purchasing goods over the internet using a mobile phone. People can shop from anywhere with their smartphone, so it is ten times more convenient.
Get a Mobile-First Website with EcomBack – Quality M-Commerce Design & Development Services
The popularity of mobile commerce continues to rise, and it’s critical to stay ahead. The evidence is in the numbers: online store owners can’t afford to overlook mobile commerce in 2022.
M-commerce may help you increase your brand’s exposure and reach new consumers. The ability to conduct transactions in-app will have a significant influence on the user experience. Customers will be able to buy items more quickly. Thus, they will trust you more and rely on your products and services more frequently.
EcomBack is a digital marketing agency that specializes in building m-commerce sites for online retailers. EcomBack offers state-of-the-art m-commerce design and development services for e-commerce businesses like yours. Take advantage of the power of mobile commerce!
We can improve the omnichannel experience for your potential consumers by optimizing your online store for mobile. You will be able to provide an outstanding mobile shopping experience that will positively impact conversion rates.
We think the increasing popularity of mobile e-commerce is bringing about a historic transformation in market behavior. A well-designed app will create devoted consumers. All you have to do now is enlist a suitable team. EcomBack employs a variety of revenue strategies, ranging from in-app purchases to upgrades to monetize your concept.
The Future is M-Commerce – 25 Impressive M-Commerce Statistics for 2022
To give you a better sense of how rapid this shift to mobile devices is, we’ve compiled m-commerce data covering a variety of current trends and future projections.
Take a look at how mobile e-commerce has evolved in recent years, as well as where it’s going in the near future.
- By the end of 2021, m-commerce sales will total $3.56 trillion.
According to Statista, this accounts for a growth of over 22.3% of the whole revenue recorded in 2020 – $2.91 trillion. Since 2016, m-commerce has increased on average by 33.8% each year! There is no slowing down ahead.
- 79% of mobile users have made a purchase online using their smartphones. (Source: OuterBox)
That’s almost a billion individuals all around the world! In terms of m-commerce, people are utilizing their smartphones to their full potential. Close to four out of five smartphone owners have made at least one purchase in the past six months.
- Data from Statista has shown that 72.9% of all e-commerce will be m-commerce by the end of 2021.
M-commerce sales have increased dramatically in e-commerce, with revenue accounting for 52.4% of the market in 2016. M-Commerce vs. E-Commerce reports reveal that this percentage has risen to 72.9% — almost three-quarters of all e-commerce transactions.
- The mobile share of total online traffic is continually on the rise.
(Source: Merchant Savvy)
Over the years, the online share of traffic continues to drift away from the desktop. As of January 2020, mobile accounts for 52% of online traffic, with desktop making up for 45.3%. Back in February 2019, they both accounted for about 48% each.
The recent change is due to the high level of mobility provided by modern phones. Consumers can shop anywhere in the world as long as they are with their smartphones and have access to the internet. Moreover, 40% of people search only on their smartphones.
- The proportion of overall internet traffic that comes from mobile devices is continuously increasing.
Over time, the proportion of online traffic generated by computers has decreased. Mobile accounts for 52% of online traffic in January 2020, with desktop accounting for 45.3% (Source: Merchant Savvy).
The change is attributed to the smartphone’s high mobility.vConsumers may purchase anything they want while traveling anywhere in the world as long as they have their smartphones and access to the internet. Furthermore, 40% of people only search on their cell phones.
- Oberlo reports that 75% of customers carry out purchases on their mobile phones.
Customers claim that buying on their phones saves time. With the increase in mobile payment options, mobile shopping is getting more convenient. Mobile shoppers, on the other hand, still believe that the mobile e-commerce experience could be improved by 90%.
- According to a survey by Pixel Union, 67% of people window-shop online just for fun.
Based on shopping app statistics, 77% of online window-shoppers who do it for fun make impulse purchases. A store with good SEO may capitalize on these spontaneous consumers.
- Google suggests that, in terms of the number of transactions, over 40% of e-commerce is mobile.
Mobile devices are not only used for essential tasks, as the popularization of mobile technology is not limited to that. With feature-rich mobile phones available at low costs and consumers’ comfort with making purchases online, mobile transactions are becoming increasingly frequent. Consumers are buying more on the go instead of waiting until they get to their computer to make a purchase.
- Statista’s data shows that 53.9% of all US retail e-commerce is expected to be generated via m-commerce by the end of 2021.10. By 2021, 53.9% of all US retail e-commerce is expected to be generated via m-commerce.
This share was just 34.5% in 2017, reflecting the significant growth in m-commerce. This mobile commerce revenue forecast is based on trends such as faster internet connection speeds, enhanced device features, improved website functionality, and consumers’ comfort with purchasing online.
- Mobile generated growth of seven percentage points, going from 8% to 15%, while desktop’s share decreased from 78% to 63%. (Source: Invesp)
Mobile commerce revenue is expected to see faster than average growth between 2017 and 2022.
- Statista says that 51% of American mobile shoppers purchase products via apps.
In terms of consumer purchases, mobile apps appear to be slightly more effective than mobile websites. Given the easier experience and customization they provide consumers, trends suggest that the percentage of app commerce compared to mobile websites will rise.
- Shopping, the most popular mobile app genre, is growing at a rate of 54% year over year. (Source: Statista)
In contrast to entertainment, news, finance, gaming, and lifestyle, shopping is the most favorited category.
- Dynamic Yield data suggests that 76% of consumers shop on mobile devices because it saves time.
The most common reason for customers to shop on their phones is that it allows them to do it while on the move, saving time compared to shopping on desktops or laptops. Thus, online store owners must build a shopping experience that actually saves time for their consumers.
- According to Forbes, 70% of mobile searches result in action within an hour.
The majority of online consumers expect a quick shopping experience in order to get their goods faster. It takes the equal amount of time for desktop users to make a purchase decision as it does for internet shoppers. The bottom line is that if you impress your online store visitors, you’ll be successful.
- 85.65% of online shoppers abandon their mobile shopping carts, according to one study by Barilliance.
According to the research, e-commerce abandonment rates are higher among mobile users than those using a desktop or laptop computer. The average abandonment rate for tablets is 80.74 percent, whereas it is around 73% for desktops. Online sellers frequently aren’t optimized for mobile devices, with slow load speeds being all too common problems.
To add insult to injury, many stores force consumers to zoom in and out on a page in order to browse it. Other little irritations like required registrations and slow checkout processes also play their part in driving cart abandonment on desktops. These are especially important when it comes to mobile e-commerce.
A whopping 28% of lost sales are attributed to bad checkout experiences. A consumer is eager and ready to pay – don’t make him or her leave because the checkout procedure in your mobile app is too lengthy and complicated.
- The average value of global smartphone shopping orders is $79.33, according to Statista.
Smartphones are also disadvantaged in terms of average order values. Traditional devices have a typical shopping order value of $179.88. Smartphones account for just 42% of e-commerce income despite making 62% of online visits.
- Shopping on the mobile web is inconvenient for 12% of customers. (Source: Dynamic Yield)
On the other hand, online shopping on a smartphone is inconvenient. Consumers face difficulties with sites that aren’t mobile-friendly, pop-ups and other intrusive advertisements, lack of adequate information, and so on.
- Sources like Google and LinkedIn show that when consumers have a negative mobile brand experience, they are 60% less likely to buy from them in the future.
Shoppers on smartphones tend to be more finicky than other digital shoppers. You only have one opportunity to make a good first impression on your customer when you operate an online business. If you succeed, not just will you improve conversion from that particular user, but also future purchases. A negative experience, on the other hand, has been linked to nearly 50% of customers never returning to your store.
- According to Google, the probability of bounce increases by 32% if mobile page load time goes from 1 second to 3 seconds or longer.
One of the most common complaints regarding web surfing on a smartphone is slow loading, especially since consumers are increasingly using their phones to save time while shopping.
- Consumers have a lot of security concerns when purchasing products on their phones, with approximately 42% of customers being concerned about this. (Source: Dynamic Yield)
When it comes to customer security, the top concern is card details disclosure. Even if your mobile app is extremely secure, but your user interface makes consumers feel uncomfortable and insecure, customers will still be uneasy. Having trusted badges like PayPal, Visa, Mastercard, and Google can alleviate some of these worries.
- Harvard Business Review reports that customers increasingly rely on a variety of marketing channels to buy, with 73% of customers using more than one channel to purchase.
The majority of online customers do not restrict their purchases to one device. Businesses must provide a comprehensive experience across channels in order to be successful in e-commerce.
- 61% of mobile customers are more inclined to buy from websites that adapt content to their location and preferences, according to Google.
Local businesses may use mobile sites and applications to provide a more personalized experience to their customers through digital channels. Making clients feel special with local information or suggesting extra goods based on purchases is one approach to make them feel valued.
- Data from Adobe proves that personalization efforts are delivering 3x ROI for businesses.
Customization is more than just a feel-good factor. Incorporating these features increases your conversion rate by three times compared to traditional marketing methods.
- The majority of mobile consumers desire straightforward answers to their queries, with 69% looking for simple solutions. (Source: Google)
Another important metric in which online business owners can outperform the competition (or fail miserably) is whether consumers get clear and actionable information on their site or app. One of the simplest methods to take advantage of this is to make sure your items’ descriptions fully define the issue they are designed to solve.
- According to Etail Insights, there are over seven million etailers throughout the globe.
An e-tailer is an online B2C business that sells exclusively online. There are 2.1 million etailers in the US, and there are 7.9 million worldwide.
EcomBack Can Provide Top Mobile Commerce Website Design & Development Services
Our skilled m-commerce experts are experienced in developing custom solutions that will help you overcome difficulties and fulfill all your specific requirements.
EcomBack is a leading provider of mobile e-commerce software, with a focus on assisting businesses in entering the mobile market with the most effective tools to increase user engagement and income. Every app we create is tailored to our clients from start to finish.
We are enthusiastic about developing an m-commerce platform that will attract visitors to your mobile site. EcomBack may provide you with the best customer experience possible.
Let’s chat business now and see how your aspirations can become a reality! Get a free quote and consultation when you speak with an EcomBack representative today.
Website Design & Development Services for Mobile Devices:
- M-Commerce Development Consultation
- M-Commerce Design & Development
- Personalized M-Commerce Development
- Functional, SEO Friendly Website & App Development
- Mobile Responsive Design
- Custom M-Commerce Designs
- Regular Maintenance & Updates