Analysis of Client
This is an overview of EcomBack’s client and how Facebook ads improved their Shopify store. Our team of experts worked on marketing ads for this client, which has helped significantly with their monthly total sales, returning customer rates, number of orders, and other values.
The Data (Month-to-Month)
- In April 2021, the company started with zeros all around:
- Total Sales: £00
- Online Store Sessions: 0
- Returning Customers Rate: 0%
- Online Store Conversion Rate: 0%
- Average Order Value: £00
- Total Orders: 0
As a start-up company, it’s okay not to know the best way to advertise your merchandise. That’s why you come to the experts (EcomBack) for the expertise and immediate results.
- A month later, in May, there was a tiny spike:
- Total Sales: £62.99 ( ~ $85.67)
- Online Store Sessions: 683
- Returning Customers Rate: 0%
- Online Store Conversion Rate: 0.15%
- Average Order Value: £62.99 ( ~ $85.67)
- Total Orders: 1
However, the number of orders and no returning customer tells us that there is something missing, and the owner needs our help.
- June is when EcomBack steps in:
- Total Sales: £324.14 ( ~ $440.83), 415%
- Online Store Sessions: 2,364, 255%
- Returning Customers Rate: 0%
- Online Store Conversion Rate: 0.25%, 69%
- Average Order Value: £54.02 ( ~73.47) , ¯ 15%
- Total Orders: 6, 500%
The returning customer rate is still lacking; however, there is no need to worry yet as we are early in the process.
- In July, we saw a significant jump:
- Total Sales: £2,146.46 ( ~ $2919.19), 562%
- Online Store Sessions: 3,588, 50%
- Returning Customers Rate: 10.53%
- Online Store Conversion Rate: 0.86%, 244%
- Average Order Value: £58.01 ( ~ $78.89), 7%
- Total Orders: 38, 533%
And just like that, the store has returning customers. This is mainly due to EcomBack knowing the best way to reach a target audience with paid media and ads.
- August had a dramatic increase as well:
- Total Sales: £11,814.69 ( ~ $16,067.98), 450%
- Online Store Sessions: 8,157, 127%
- Returning Customers Rate: 13.97%, 33%
- Online Store Conversion Rate: 1.5%, 73%
- Average Order Value: £87.44 ( ~ $118.92), 51%
- Total Orders: 138, 263%
The pay-per-day this month was around £25, so a monthly total of approximately £775.
- In September, the client messed up their coupon codes and did not inform the EcomBack team; thus, there was a significant decline compared to the previous month.
- Total Sales: £6,636.49 ( ~ $9,025.63), ¯ 44%
- Online Store Sessions: 5,881, ¯ 28%
- Returning Customers Rate: 15.56% 11%
- Online Store Conversion Rate: 1.48%, ¯ 1%
- Average Order Value: £75.75 ( ~ $103.02), ¯ 13%
- Total Orders: 92, ¯ 33%
Even though the difference is not terribly shocking, clients must keep EcomBack professionals in the loop about everything so we can fix any issues and prevent further mistakes.
- October also experienced a rocky start but not too bad:
- Total Sales: £5,569.91 ( ~ $7,575.08), 67%
- Online Store Sessions: 3,158, ¯ 12%
- Returning Customers Rate: 20.63%, 55%
- Online Store Conversion Rate: 1.99% 63%
- Average Order Value: £80.72 ( ~ $109.78), 6%
- Total Orders: 69, 53%
Total Transformation
As you can see, this store experienced a revamp of a lifetime, going from a total sale value of £62.99 to £5,569.91 in a matter of six months. The price to be paid for advertisements, SEO content, testing, campaigns, and so forth is worth it when a business can experience this type of growth in such a short amount of time.
About EcomBack & Facebook Ads Services
Facebook is one of the top social media platforms globally and is used by roughly 2.91 billion monthly active users. That being said, paying for ads on this network is a no-brainer for e-commerce store owners. As you saw above, EcomBack helped this anonymous Shopify store by getting them exposure, traffic, and attention from tons of customers. But, how?
As the #1 social media marketing and SEO agency, EcomBack provides high-end social media campaigns that are aimed directly at the target audience, getting the client ROI. Our team also creates advertisements with premium content and also analyze, A/B test, and track ROI, so we can also produce measurable results.
In conclusion, EcomBack has the right tools that you need to grow a fan base across social media and improve your business. Social listening is so critical when it comes to managing your brand and will help you better resolve problems, monitor inquiries, and solve other matters.
You can trust us to deliver results! Contact us for a free quote today.
