Don’t Rely on Paid Traffic for Online Customers
There’s never been a better time than now to start an online store. In order to stay in business, however, you must think strategically about how you advertise and promote your products. If you invest your valuable time and money into areas that bring little return, your store will not cross the finish line.
It can be difficult for e-commerce store owners to drive traffic to their websites. However, paid methods like social media ads such as Google Shopping and Facebook are a quick and easy way to get people to click on their store. But is the cost really worth it?
If you’re not in the budget for paid ads, don’t fret! In this blog, we will explain ways to drive traffic to your marketplace without spending an arm and a leg. We will also inform you about our e-commerce solutions at EcomBack—your backbone for the e-conomy.
The Pros of Buying Ads
On the bright side, paid advertisements for e-commerce sales are pretty easy to figure out. It also can be done relatively quickly, with even faster results compared to SEO. Paid searches target the audience immediately and can be used to fulfill all your goals, whether it be more awareness, subscriber growth, or increase in sales.
There’s a lot of flexibility also, as there are tons of social media sites that gain traction and are used by consumers 24/7 (especially Gen Z and Millennial shoppers).
The Cons
Last year, advertisers spent nearly $200 billion in paid search ads, whereas retail spent more than $15 billion. It’s only expected to increase more and more this year. Also, the average small business that uses Google advertising spends a monthly amount of $9,000-$10,000, which comes to over $100,000 per year. So as we said before… it can get expensive. Really expensive. Which may not be wise for small businesses or those just getting started.
An e-commerce store owner, John Murphy, details his experience with paid traffic, “I relied solely on Google and Facebook ads to get traffic and for some unknown reason… both platforms decided I had violated a policy… If your store is solely reliant on paid traffic, let’s say from Google Shopping, and Google decides you violated one of the many advertising policies, all your traffic dries up, and you’re out of business. No traffic means no sales, and no sales mean you’re out of business by the end of the month.”
It’s always a bad idea to put all your eggs in one basket. This cautionary tale is for all e-commerce store owners who prioritize paid traffic above every other sales tactic. Always make a Plan B, C, and D!
Boost Sales at Little to No Cost
There are several ways to market your online business without spending a dime. For starters, referral marketing is a sure way to get customers, especially since friends and family have a huge influence on what a person decides to purchase.
Another way is upselling. This might seem risky for small businesses or start-ups, but it’s something to consider since upselling drives an average of 4% more sales.
Other tips include improving site speed, highlighting customer reviews, optimizing your mobile site, and redesigning your website. There are plenty of other ways, but we recommend that you go to our website instead to see for yourself how we can help your online store drive more traffic!
How EcomBack Can Help!
EcomBack is an eCommerce Web Development and Digital Marketing Company specializing in providing services that directly enhance website performance and traffic. Our team of SEO experts and developers can provide tons of services such as social media optimization, business branding, data management, PPC management, mobile-friendly website design, basic page speed optimization, and so much more.
In addition, our eCommerce Solutions are guaranteed to turn your store into a profitable business. We offer cost-effective e-commerce development services for online stores like Magento, Shopify, WooCommerce, BigCommerce, OpenCart, and AMP.
We never outsource and always offer free consultations! So get started today and get ready to sit back and see the results.
