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Title II ADA Web Accessibility Guide for State and Local Governments

  • Post author By EcomBack
  • Post date June 24, 2024

Understanding Title II ADA Website Accessibility

The internet has become an integral part of our lives, including transforming how state and local governments serve U.S. citizens by giving them easy online access to public services such as filing taxes, registering to vote, applying for a business license, getting a driver’s license renewed, and registering for classes, among other activities.

Accessing online content can be challenging at times. When websites lack accessibility features, individuals with disabilities are denied equal access. Recognizing this issue, the U.S. Department of Justice (DOJ) proposed a new rule under Title II of the Americans with Disabilities Act (ADA), which was officially signed by the Attorney General in April 2024.

EcomBack, a provider of web accessibility services, has created a comprehensive guideline to help those who may be struggling to understand Title II ADA’s new requirements for digital accessibility and public sector web compliance. In this guide, we’ll cover the importance of Title II, who it applies to, what the requirements are, and how to have an accessible website.

What is Title II ADA?

The recent update to the rule requires state and local governments to ensure their websites and mobile applications are designed in a way that is accessible and inclusive for all individuals, including those with disabilities. This means that these digital platforms should be usable by people with various disabilities, such as visual, hearing, motor, and cognitive disabilities.

Why is Title II important?

What’s most notable about the new rule is that this is the first time that the DOJ has set clear technical requirements for public entities on how to make digital platforms accessible. As both public and private businesses face legal actions surrounding the inaccessibility of web content, many are seeking guidance from the government on the meaning of ADA compliance.

The long-awaited rule represents an important step forward in fulfilling the ADA’s commitment to ensuring equal inclusion in society for individuals with disabilities.

Who is impacted by the ADA Title II rule?

State, local, and district government entities are required to comply with Title II. Meanwhile, Title I protects job seekers, whereas Title III applies to private businesses.

Examples include:

  • State and local courts
  • State and local election offices
  • Special purpose districts
  • State executive agencies
  • School districts
  • Public universities
  • Community colleges
  • Police departments
  • Public transportation
  • Park management
  • Public libraries
  • Public hospitals
  • Public healthcare clinics
  • Public museums
  • Volunteer fire departments
  • And more.

Additionally, third-party companies contracted by state or local governments to provide public service must adhere to these regulations. For example, if a government-owned website partners with a third-party app developer to leverage payment technology, it must meet accessibility standards.

What is a public entity?

A public entity is one that provides a public service and has a relationship with the government. Public entities typically operate with public funds, receive government assistance (such as property or equipment), or are governed by board members appointed by elected officials.

When are public entities mandated to comply with Title II?

  • April 24, 2026: Larger public entities with a population over 50,000.
  • April 26, 2027: Special district governments and smaller entities with fewer than 50,000 residents.

ADA Title II Requirements for Public Sector Web Compliance

When it comes to ensuring that public sector websites comply with the ADA Title II regulations, governments must abide by the internationally recognized web accessibility standards defined by the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA standards. EcomBack delves deeper into WCAG 2.1 and the specific criteria in our other blogs.

The new rule’s digital accessibility standards apply to all new and updated content, as well as frequently accessed older content. This includes digital documents such as PDFs, spreadsheets, and presentation files, along with web content like text, video, audio files, and social media posts.

There are exceptions, however.

  • Archived web content
  • Pre-existing electronic documents that aren’t frequently accessed
  • Individualized and password-protected documents
  • Pre-existing social media posts
  • Content made by third-party and independent members of the community (For example, commenting on an Instagram post, which a public entity doesn’t have control over)

In addition to digital content, all aspects of the website should be accessible, including functionality and design. Public entities need to make sure their online platforms have consistent navigation options, image and media alternatives, identifiable interactive elements, and sufficient contrast between text and background.

The official version of the rule can be found here.

How does the Department of Justice enforce ADA Title II regulations?

The DOJ is responsible for enforcing ADA Title II regulations. It may take a few enforcement actions, including filing lawsuits in federal courts or entering into settlement agreements with state and local governments.

Affordable Website Accessibility Solution with EcomBack

Public agencies that need accessibility consultants should seek assistance from EcomBack, a member of the W3C and the International Association of Accessibility Professionals.

EcomBack can provide the following Web ADA Accessibility Services:

  • Web Accessibility Audits: A comprehensive assessment to detect accessibility barriers.
  • Remediation Services: Expert developers promptly solve issues found in the audit to ensure all digital assets are ADA-compliant and WCAG-compliant.
  • Accessibility Testing & Monitoring: Perform ongoing testing to ensure the website remains accessible.

Visit EcomBack’s website for more information, and contact us if you have any questions.

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Experian Files RICO Lawsuit Against Stein Saks PLLC for Alleged Fraudulent Activities

  • Post author By EcomBack
  • Post date June 11, 2024

Experian Files Lawsuit Against Stein Saks PLLC Alleging Fraudulent Activities

Experian Information Solutions, Inc. has filed a lawsuit against the law firm Stein Saks PLLC, alleging a series of fraudulent activities aimed at extorting settlements through fabricated lawsuits. The complaint, filed in the United States District Court for the Central District of California, outlines a comprehensive scheme involving multiple actors and a range of illegal activities.

The Allegations

Experian, a leading consumer credit reporting agency, claims that Stein Saks, along with its founders Judah Stein and Yaakov Saks, operated a nationwide RICO (Racketeer Influenced and Corrupt Organizations) enterprise. This enterprise included various attorneys and accomplices from multiple states, all allegedly conspiring to recruit consumer plaintiffs and manufacture fake credit denial letters to support fraudulent claims under the Fair Credit Reporting Act (FCRA).

The lawsuit details how the defendants allegedly created sham lawsuits by producing fake evidence, including credit denial letters from Cornerstone First Mortgage and Funding Resources Mortgage Corp. These letters were purportedly used to file numerous lawsuits against Experian, resulting in significant legal fees and damage to Experian’s reputation.

Key Players and Methods

The complaint highlights the roles of various individuals and entities allegedly involved in the scheme:

Stein Saks Attorneys: Judah Stein and Yaakov Saks are accused of orchestrating the fraudulent activities, including fabricating evidence and directing other attorneys and accomplices.

Credit Repair Operators: Individuals like Chesky Monk and Yenon Argy allegedly collaborated with Stein Saks to recruit plaintiffs and create fake denial letters.

Other Law Firms: The involvement of Justin Zeig and his firm, Zeig Law, is also noted, with claims of their participation in filing and supporting the sham lawsuits.

The Impact on Experian

Experian alleges that the fraudulent scheme has caused substantial financial and reputational harm. The company claims to have been forced to settle numerous baseless lawsuits and has incurred millions of dollars in legal expenses. Moreover, the complaint asserts that the defendants’ actions have tarnished Experian’s goodwill and standing in the industry.

Legal Claims

The lawsuit brings forth several serious charges against Stein Saks and its co-conspirators, including:

Violation of the RICO Act: Allegations of engaging in wire fraud, mail fraud, extortion, obstruction of justice, witness tampering, and money laundering.

Common Law Fraud: Allegations of deceiving Experian and the courts with fabricated evidence.

Unjust Enrichment: Allegations of profiting from fraudulent activities at Experian’s expense.

Abuse of Process: Allegations of misusing the legal system to advance fraudulent claims.

Unfair Competition: Allegations of violating California’s Business and Professions Code.

Stein Saks’ Pattern of Behavior

Adding to the gravity of the allegations, the lawsuit highlights that Stein Saks has a history of leading class actions under the Americans with Disabilities Act (ADA) for several years, allegedly employing a similar modus operandi. These ADA class actions have raised suspicions of similar fraudulent tactics aimed at coercing settlements through questionable legal practices. Judge Valorie Caproni recently issued a sanction on Stein Saks attorney Mark Rozenberg.

Experian’s Response

Experian is seeking damages to recover the losses it claims to have incurred due to the fraudulent activities and to prevent future harm. The company aims to hold the defendants accountable for their actions and to safeguard the integrity of the legal process.

Conclusion

This lawsuit represents a significant step by Experian to combat what it describes as a widespread and damaging fraudulent enterprise. As the case unfolds, it will shed light on the intricate and nefarious methods allegedly used by Stein Saks and its associates, and potentially set a precedent for how such alleged fraudulent activities are addressed in the legal system.

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Enhancing Digital Accessibility: A Comprehensive Guide for State and Local Governments

  • Post author By EcomBack
  • Post date April 29, 2024

Executive Summary

The recent amendments to ADA Title II require all state and local government entities to ensure their digital platforms comply with WCAG 2.1, Level AA standards. This detailed guide explores compliance timelines, the strategic advantages of early adoption, and how EcomBack, as a member of the W3C and the International Association of Accessibility Professionals (IAAP), facilitates this crucial transition.

Introduction

In our increasingly digital world, accessibility is essential for equitable access to public services. The updated regulations under ADA Title II extend the scope of compliance to include all forms of digital communication, ensuring that every citizen, regardless of disability, has equal access to governmental information and services.

Overview of ADA Title II Updates

The Department of Justice has revised ADA Title II to set forth clear technical standards for the accessibility of web and mobile applications used by public entities. This move aims to dismantle barriers that previously prevented individuals with disabilities from accessing essential services and information online. The complete ruling and specifics can be found detailed on the Federal Register.

Who Is Affected?

This regulatory update impacts a wide array of public sectors:

  • Educational Institutions: Schools and universities must make their digital resources universally accessible to ensure that all students can benefit from online learning tools.
  • Government Offices: Services such as online tax filing, public records access, and electoral processes must be fully accessible to foster inclusive civic participation.
  • Public Safety Networks: It is critical that all emergency and safety information is accessible, allowing everyone, regardless of ability, to receive and understand emergency broadcasts and safety instructions.
  • Healthcare Services: Public health portals and online appointment systems must be accessible to guarantee that all citizens can obtain crucial health information and services independently.
  • Public Transportation: Information on public transportation options, schedules, and ticket purchasing must be accessible to ensure that all individuals can travel independently and safely.

Detailed Compliance Timelines

  • Larger public entities with a population over 50,000 must comply by April 24, 2026.
  • Smaller entities, those with fewer than 50,000 residents and special district governments, must meet the requirements by April 26, 2027.

The Importance of Early Compliance

Adopting accessibility measures ahead of schedule can offer numerous benefits:

  • Risk Management: It reduces the risk of non-compliance penalties and legal challenges.
  • Enhanced Public Engagement: Accessible services typically see higher engagement rates, as they cater to a broader audience.
  • Cost Efficiency: Proactively addressing accessibility can reduce the costs associated with retrofitting systems and rushing last-minute adjustments.

How EcomBack Can Assist

As a member of the W3C and the International Association of Accessibility Professionals, EcomBack is well-equipped to guide public agencies through the intricacies of digital accessibility:

  • Accessibility Audits: A thorough assessment to identify gaps in compliance with WCAG 2.1, Level AA guidelines.
  • Remediation Services: Custom solutions to rectify issues uncovered during audits, ensuring all digital assets are accessible.
  • Ongoing Monitoring and Testing: Regular checks to keep up with updates in accessibility standards and new technological developments.
  • Conformance Reporting: Detailed documentation that helps agencies track their progress and demonstrates compliance to oversight bodies.

Additional Resources

For agencies aiming to meet these updated standards, it is crucial to familiarize themselves with the WCAG 2.1 Level AA guidelines, which can be accessed at W3C Guidelines.

Conclusion

The updates to ADA Title II are a significant step towards inclusivity in the digital age, necessitating a proactive approach to compliance. EcomBack is dedicated to supporting public entities through this transformative process, ensuring that digital services are accessible to all citizens.

For more detailed assistance and to explore how EcomBack can help your agency lead in digital accessibility, visit EcomBack’s Website.

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Easy Steps to Enhance Email Security with SPF, DMARC, and DKIM Records

  • Post author By EcomBack
  • Post date February 1, 2024

With the February 1st, 2024 deadline here, it’s crucial for businesses to implement SPF, DMARC, and DKIM settings for email security. This guide simplifies the process, providing straightforward steps and tools to help you set up these protocols, especially for those using platforms like Shopify and Klaviyo.

Setting Up and Verifying SPF Records

SPF (Sender Policy Framework) helps prevent email spoofing. Here’s how to set it up and verify it:

  1. Create an SPF Record: Add a text record to your domain’s DNS. An example SPF record is:
    • Type: Text
    • Name: @
    • Value: v=spf1 include:google.com include:shops.shopify.com include:amazonses.com ~all
  1. Verify Your SPF Record:

Implementing and Checking DMARC Records

DMARC (Domain-based Message Authentication, Reporting & Conformance) works with SPF and DKIM. Here’s how to use it:

  1. Set Up a DMARC Record: Add a DMARC record in your DNS settings. Example:
    • Name: _dmarc
    • Value: v=DMARC1; p=none
  1. Verify Your DMARC Record:

Managing DKIM Records

DKIM (DomainKeys Identified Mail) adds a digital signature to emails. To set it up:

  1. Get DKIM Record from Your Email Provider: Each provider, like Google Workspace, has specific instructions.
  2. Add the DKIM Record to Your DNS: Follow your provider’s guidelines to implement it.

Specific Steps for Shopify and Klaviyo Users

If you’re using Shopify or Klaviyo, follow these tailored steps:

  • Shopify Users: Authenticate your email with SPF and DKIM as per Shopify’s guidelines.
  • Klaviyo Users:
    • If you purchased your domain from Shopify then read this carefully: For setting up branded domains, use “Static” and “Other” domain settings in Klaviyo to add CNAME records compatible with Shopify. More details can be found in this Klaviyo community guide
    • If you use any of the other domain providers like GoDaddy or NameCheap, then you can use the Dynamic option and follow the instructions from Klaviyo to set up the NS (name server) records and verify upon completion.

Enhancing Email Accessibility Alongside SPF, DMARC, and DKIM Records

While implementing SPF, DMARC, and DKIM records is crucial for email security and authentication, ensuring email accessibility is equally important. Accessible emails guarantee that your content is reachable and readable by all users, including those with disabilities. Here’s how to make your emails more accessible:

Importance of Email Accessibility

Accessible emails not only broaden your audience reach but also comply with various legal standards and best practices. It reflects your commitment to inclusivity, ensuring that individuals with visual, auditory, or cognitive disabilities can interact with your email content effectively.

How to Make Emails Accessible

  1. Use Alt Text for Images: Alt text (alternative text) provides a text alternative for images. It’s crucial for visually impaired users who rely on screen readers. Ensure that every image in your emails, including logos and buttons, has descriptive alt text.
  2. Readable and Clear Font: Choose fonts that are easy to read. Avoid fancy or cursive fonts. Ensure good contrast between text and background colors. A font size of at least 14px is generally recommended.
  3. Logical Structure: Use headings and subheadings to structure your content logically. This helps users with cognitive disabilities to better understand the flow of the email.
  4. Use Descriptive Links: Instead of ‘click here’, use descriptive link texts like ‘Read our full refund policy’. This helps users understand where the link will take them.
  5. Keyboard Navigation: Ensure that all parts of the email can be navigated using a keyboard. This is crucial for users who cannot use a mouse.
  6. Accessible Email Templates: Use email templates that are designed with accessibility in mind. Many email marketing platforms offer such templates.
  7. Testing for Accessibility: Regularly test your emails for accessibility. There are various tools available online that can help you with this.
  8. Include a Plain Text Version: Provide a plain text version of your email for those who cannot access HTML emails.

Conclusion

Combining email security measures like SPF, DMARC, and DKIM with accessibility practices ensures that your email communications are not only safe and authentic but also inclusive. By making your emails accessible, you cater to a wider audience, enhance user experience, and demonstrate social responsibility. Remember, effective communication is about ensuring that your message is not only received but also understood by everyone.

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Dr. Anita’s Journey to an ADA Compliant Website with EcomBack

  • Post author By EcomBack
  • Post date January 12, 2024

The Unexpected Challenge

Dr. Anita Avedian, a respected therapist, encountered a significant setback when her website was sued for not being ADA compliant. This incident not only posed legal difficulties but also shed light on a crucial aspect of her practice’s accessibility for all.

The Emotional Impact of Non-Compliance Website

The lawsuit brought more than financial strain, it caused Dr. Anita to realize the unintentional exclusion of individuals with disabilities from her online resources. This realization led to a period of professional reflection and determination to make a change.

EcomBack to the Rescue

Seeking expertise in ADA compliance, Dr. Anita turned to EcomBack. Our team embarked on a comprehensive overhaul of her website, focusing on screen reader optimization, enhanced color contrasts, keyboard navigation, and accessible media content.

A Website Reborn

EcomBack’s efforts transformed Dr. Anita’s website into a model of digital inclusivity. The revamped site not only met ADA standards but also offered an enhanced experience for all users, embodying the principles of accessibility and empathy.

Recognition and Advocacy

Dr. Anita’s journey and the transformation of her website were highlighted in the “Modern Therapist Podcast,” where she discussed the importance of ADA compliance in the digital world. Listen to her experience here: Is Your Therapist Website ADA Compliant? – An Interview with Anita Avedian, LMFT

A New Standard for Online Inclusivity

Through her collaboration with EcomBack, Dr. Anita not only resolved her legal issues but also set a new standard in her field for online inclusivity and accessibility. Her story serves as an inspiring example for others to follow.

Our Approach: Comprehensive ADA Remediation

EcomBack’s team dove deep into the project, employing our expertise in ADA website remediation. We conducted a thorough audit of the existing website, identifying areas that were not in compliance with the ADA. Our focus was not just on technical compliance but also on enhancing the user experience for people with disabilities. This involved:

Enhancing Website Navigation for Screen Readers:

  • Screen Reader Optimization: We meticulously reviewed the website’s structure and content to ensure that screen reader users could navigate it smoothly. This involved restructuring the HTML to follow logical sequences, adding descriptive alt text to images, and ensuring that all interactive elements were clearly announced.
  • Aria Labels and Landmarks: We used ARIA (Accessible Rich Internet Applications) labels and landmarks to improve the site’s accessibility, making it easier for screen reader users to understand and interact with the content.

Adjusting Color Contrasts for Better Visibility:

  • Contrast Analysis and Adjustment: We conducted a comprehensive contrast analysis, ensuring that text and background colors met the recommended contrast ratios for readability. This was particularly crucial for users with visual impairments, such as color blindness or low vision.

Implementing Keyboard Navigation Compatibility:

  • Keyboard-Friendly Navigation: We ensured that the entire website could be navigated using a keyboard alone, a critical feature for users who cannot use a mouse. This included creating visible focus indicators and logical tab sequences.

Ensuring All Media and Content Were Fully Accessible:

  • Accessible Multimedia: We made sure that all multimedia content, including videos and audio files, were fully accessible. This involved adding captions, and transcripts where necessary.
  • Interactive Elements Accessibility: For interactive elements like forms, we ensured that they were accessible, with clear labels, error messages for incorrect inputs, and instructions on how to properly provide a required input.

Going Beyond Compliance – Enhancing User Experience

Our goal was not just to make the website ADA compliant but to ensure that it offers a superior and inclusive user experience. By focusing on these areas, we were able to transform the website into a model of digital accessibility, setting a standard for others in the same industry to follow.

The Outcome: A Fully Compliant and User-Friendly Website

The result was a seamless, user-friendly website that catered to all visitors, regardless of their physical abilities. Our client was thrilled with the transformation, noting a significant improvement in website engagement and positive feedback from users.

Why ADA Compliance Matters

ADA compliance isn’t just about adhering to legal requirements; it’s about embracing inclusivity and ensuring that everyone has equal access to online resources. As this project demonstrates, EcomBack is at the forefront of creating digital spaces that are welcoming and accessible to all.

Let’s Make Your Website Accessible!

If you are also looking to make your website ADA compliant then EcomBack is here to help. With our expertise and experience, we can transform your website into an inclusive platform that welcomes everyone. Contact us today to get started.

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Crafting Inclusive and Empathetic User Experiences with Accessibility Do’s and Don’ts in Website Design

  • Post author By EcomBack
  • Post date November 24, 2023

Accessibility in the digital world is more than just fulfilling legal requirements, it reflects a deep sense of empathy and a commitment to inclusiveness. This belief is at the heart of EcomBack’s philosophy. We strive to build an environment that is not only user-friendly but also accommodates the needs of individuals with disabilities. Our dedication to ensuring accessibility is steadfast. In this discussion, we will explore the fundamental principles that shape our approach to designing websites for accessibility.

For Users on the Autistic Spectrum:

Do’s for Enhancing Accessibility

Use Simple Colors and Language:

We opt for a color palette that is soothing and easy on the eyes. Bold or overly vibrant colors are avoided to prevent sensory overload. In terms of language, we use straightforward, jargon-free terms. This approach ensures that our content is easily understandable and does not cause confusion or discomfort.

Provide Clear Instructions:

Clarity is key in our communication. We ensure that all instructions, whether for navigation, form completion, or any other interaction, are concise and direct. This eliminates ambiguity and makes it easier for users on the autistic spectrum to follow and understand what is expected.

Design Straightforward Buttons and Icons:

Our interface design features simple and intuitive buttons and icons. These design elements are not only visually clear but also consistent in function, aiding in predictable and easy navigation.

Maintain Consistent Layouts:

Consistency in layout is crucial. We ensure that our website maintains a uniform structure throughout. This helps in creating a predictable environment where users can navigate with ease and confidence, knowing what to expect on each page.

Don’ts to Avoid Potential Issues

Avoid Overwhelming with Bright, Contrasting Colors: We stay away from using high-contrast or fluorescent colors that can be overwhelming and potentially distressing for users on the autistic spectrum. A calmer color scheme is adopted to provide a more comfortable visual experience.

Steer Clear of Idioms or Figures of Speech:

Our language is kept literal and straightforward. We avoid metaphors, idioms, or colloquialisms that could be misunderstood or taken literally, which can cause confusion or misinterpretation.

Refrain from Creating Complex or Cluttered Layouts:

To prevent cognitive overload, our website avoids cluttered and overly complex designs. We focus on a minimalist approach that emphasizes essential elements without unnecessary distractions. This helps in making the user experience more manageable and less stressful.

For Users of Screen Readers:

Do’s for Screen Reader Accessibility

Offer Descriptive Image Alt Texts:

Every image on our site comes with alt text that accurately describes the image’s content and function. This practice is crucial for users who rely on screen readers to understand the context and purpose of images, ensuring they have a complete understanding of the page content.

Ensure Logical Content Flow:

We meticulously organize our content to flow logically and coherently. This approach aids screen reader users in following the narrative or argument without confusion, ensuring a seamless experience as they navigate through the site.

Utilize HTML5 Structural Elements:

By leveraging HTML5 elements, we structure our website with clear semantics. This includes using tags like <header>, <footer>, <nav>, and <article> to delineate different parts of a page. These elements help screen readers interpret the page layout and navigate it with ease.

Make Your Site Keyboard-Friendly:

We ensure that all our site’s functionalities are operable via a keyboard. This feature is essential for users who may not be able to use a mouse and rely on keyboard shortcuts to navigate the web.

Use Descriptive Links and Headings:

Our links and headings are clear and descriptive, avoiding vague phrases like “click here.” This clarity helps users using screen readers to understand the context of links and the structure of the content without needing to read surrounding text.

Don’ts for Screen Reader Accessibility

Don’t Rely Solely on Images for Instructions:

We understand that conveying information only through images can exclude screen reader users. Therefore, we always provide text alternatives or descriptions for any instructional imagery.

Don’t Use Vague Link Text:

We avoid ambiguous link text like “read more” or “click here,” which doesn’t provide information about the link’s destination. Instead, our links are always descriptive, indicating clearly where they lead.

Don’t Overcomplicate Page Structures:

Complex page layouts can be confusing for screen reader users. We strive for simplicity and clarity in our design, avoiding overly intricate layouts that can disorient users.

For Users with Low Vision:

Do’s: For Users with Low Vision

Optimize Color Contrast:

We ensure that the colors used on our website have a high contrast ratio, making text and important elements stand out distinctly against their backgrounds. This not only aids readability but also enhances the overall visual experience.

Readable Font Sizes:

Our website uses fonts that are not only stylish but also easy to read. We offer flexible font size options, allowing users to adjust text sizes according to their comfort.

Effective Magnification Tools:

Understanding that low vision users often rely on screen magnifiers, we design our layouts to be magnification friendly. This means that when content is enlarged, it remains clear and legible, without losing its structure or becoming distorted.

Don’t: For Users with Low Vision

Avoiding Low Contrast Text:

We stay away from color combinations that provide low contrast, especially for critical texts like navigation menus, call-to-action buttons, and instructional content. Low contrast can make reading strenuous and sometimes impossible for low vision users.

Accessible Downloads:

When providing downloadable content, such as PDFs or documents, we ensure that these files are also accessible. This means avoiding burying important information in formats that do not support easy magnification or screen reading technologies.

Additional Measures for Enhanced Accessibility

Customizable Interfaces:

Users can personalize their viewing experience according to their needs, adjusting not only text size but also color schemes to reduce eye strain.

Clear Visual Hierarchies:

We design our pages with a clear hierarchy, making it easier for users to navigate and understand content without relying solely on text size.

Testing with Real Users:

To ensure our efforts are effective, we regularly test our website with actual low vision users, collecting feedback to continuously refine our user experience.

For Users with Physical or Motor Disabilities:

Do: For Users with Physical or Motor Disabilities

Large Clickable Areas:

We design our interfaces to feature large, easily clickable areas to reduce the need for precision and make navigation smoother.

Sufficient Form Field Space:

Our forms are designed with ample space, ensuring that users can comfortably enter information without the stress of limited area.

Clear Keyboard Navigation:

We prioritize keyboard-friendly navigation, enabling users to move through our site effectively using keyboard commands.

Shortcuts for Ease:

To simplify and expedite the user experience, we provide helpful shortcuts, reducing the need for extensive navigation.

Don’t: For Users with Physical or Motor Disabilities

Precision Clicking:

We avoid designs that require precise mouse movements or clicks, understanding the difficulty these can present.

Bunched Buttons:

Our layout ensures that buttons and clickable items are spaced out adequately to prevent accidental selections.

Complex Dynamic Content:

We refrain from using dynamic content that demands fine motor skills, ensuring our content remains accessible to all.

For Deaf or Hard of Hearing Users:

Do: For Deaf or Hard of Hearing Users

Plain language communication:

We use straightforward, plain language to make our content easily understandable.

Subtitles and transcripts:

All our videos come with subtitles or transcripts, ensuring that users who cannot hear audio content can still access the information.

Clear, Logical Layout:

We structure our website logically, making it intuitive for users to find the information they need without relying on audio cues.

Don’t: For Deaf or Hard of Hearing Users

Complex Videos as a Sole Information Source:

We avoid using videos as the only method of conveying important information, ensuring there are textual or other visual alternatives.

Complex audio without visual Aids:

To make sure that it is accessible to everyone, all audio content comes with visual aids or descriptions.

For Users with Dyslexia:

Do: For Users with Dyslexia

Left-Aligned Text:

Text on our website is aligned to the left to support easier reading and tracking.

Consistent Layout:

We maintain a consistent layout throughout our site, helping users to familiarize themselves with our navigation and content structure.

Text Alternatives:

We offer alternatives to text, such as audio or video content, providing multiple ways for users to receive information.

Don’t: For Users with Dyslexia

Large Blocks of Text:

Our content is broken into smaller, manageable sections to avoid overwhelming users.

Excessive Underlining or Italics:

We use text emphasis sparingly, as excessive underlining or italics can disrupt readability.

Complex Navigation:

Our site is designed to minimize the need for memorization in navigation, with clear and intuitive pathways.

EcomBack’s Pledge for Inclusivity

We’re dedicated to not just following these guidelines but also continuously learning and improving our platforms to support every user’s needs. We believe that an accessible website isn’t just a benefit for users with disabilities, it’s a better experience for everyone.

Remember, accessibility enhances user experience, widens your market, and is a step towards a more inclusive society. At EcomBack, we’re not just building a business, we’re building a community where everyone is welcome and empowered.

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How to Get Alt Text of a Picture Using ChatGPT 4

  • Post author By EcomBack
  • Post date November 16, 2023

View Video Transcript

Hello everyone, welcome to EcomBack.

So today our topic is that how you can write a good alt text using ChatGPT.

Why alt text?

Because alt text is compulsory for every picture you are going to use on your website or any social media platforms.

Because people with disabilities use different kind of assistive technologies like NVDA, JAWS, and MAC, vice over to read the website.

and these tools are going to read the alt text of picture and are going to explain what that picture is and going to help understanding a disabled person because of the picture and content of the picture.

It is very compulsory as well because lots of the people and websites are getting sued because not having a proper alt text or even not having alt text at all and also it will help you in your SEO as well.

So let’s start the video and let’s see how easy that is to get an alt text from ChatGPT.

First of all we click on attach.

Attach your picture just write write an alt text for picture or image upload it press enter just wait for ChatGPT and let’s see what results we get

okay the alt text is quite long we need to make sure the alt text shouldn’t be more than 120 characters so we can say reduce to 120 characters and enter so

you can see it’s a nice and good alt text explaining the cause of the picture so that’s how you can get the alt text for your you know website pictures and picture you’re going to use on the website and hopefully that video will help you please subscribe our channel for more updates and more information, thank you.

Embracing Accessibility with ChatGPT 4

Hello everyone! Welcome to EcomBack, where we are committed to making your digital experience as accessible and user-friendly as possible. Today, we’re diving into the world of alt text, a critical component for any visual content on your website or social media platforms. Let’s explore how ChatGPT 4, the latest AI technology, can simplify this process for you.

Why is alt text important?

Before we dive into the how-to, let’s discuss the “why”. Alt text, or alternative text, is a crucial component of web design and digital content. It’s not just an SEO tool but a vital feature for making content accessible to people with disabilities. Users who rely on assistive technologies such as NVDA, JAWS, and VoiceOver on Macs depend on alt text to understand the content of images.

Moreover, the absence of proper alt text can lead to legal complications, as many businesses face lawsuits for non-compliance with web accessibility standards. Plus, well-crafted alt text boosts your SEO, making your website more discoverable.

Generating Alt Text with ChatGPT: A Step-by-Step Guide

Let’s see how ChatGPT, a cutting-edge AI by OpenAI, simplifies this task.

Step 1: Accessing ChatGPT

Start by opening ChatGPT. You’ll find a user-friendly interface ready to assist you.

Step 2: Uploading Your Image

Click on ‘attach’ to upload your image. This step is straightforward just select the image you want to use and upload it.

Step 3: Requesting Alt Text

Type in a request like “write an alt text for this picture” and hit enter. ChatGPT will process your image and generate a description.

Step 4: Refining the Alt Text

Sometimes, the generated alt text may be too lengthy. Remember, ideal alt text should be concise, typically not exceeding 120 characters. If needed, ask ChatGPT to shorten it: “reduce to 120 characters”.

Step 5: Finalizing the Alt Text

You’ll receive succinct and descriptive alt text, perfect for your website or social media images.

Explore Our Relevant Blog Posts: The Best Tips for Writing Alt Text | Website ADA Experts at EcomBack

Enhanced Best Practices for Crafting Alt Text

Crafting effective alt text transcends mere creation; it’s an art that balances clarity and context. Here are refined best practices to elevate your alt text:

Precision in Description:

Your alt text should serve as a clear and precise description of the image’s content and its intent. Aim to vividly portray the key elements of the image, ensuring that users who can’t see it still grasp its essence. Remember, every picture tells a story, and your alt text is that narrative.

Brevity with Substance:

Alt text should be succinct yet substantial. Aim to encapsulate the essence of the image within a brief span, ideally under 120 characters. This conciseness ensures the alt text is digestible and to the point, without sacrificing the richness of the description.

Relevance Over Keywords:

While SEO is important, alt text should prioritize relevance and accuracy. Avoid the temptation to overload your alt text with keywords. Instead, focus on how the image relates to your content and its value to the user. Authentic and relevant alt text can enhance user experience and SEO organically.

Contextual Harmony:

The alt text should harmonize with the surrounding content, enhancing the overall narrative. It’s not just about describing an image in isolation but integrating it seamlessly with your content’s theme and message. Tailor your alt text to reflect how the image contributes to the broader topic or discussion.

Incorporating these refined practices in your alt text creation will ensure that your images are not only accessible but also meaningful and engaging to all users, thereby enriching their experience on your website.

Conclusion

Alt text is more than a compliance requirement, it’s a step towards creating an inclusive digital world. At EcomBack, we’re dedicated to helping you navigate these aspects smoothly. Our video tutorial offers a clear, practical demonstration of using ChatGPT 4 for alt text generation.

Don’t forget to subscribe to our YouTube channel for more insights and updates. Together, let’s make the internet a space for everyone. Thank you for joining us on this journey towards a more accessible web.

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Making Videos Accessible with EcomBack

  • Post author By EcomBack
  • Post date November 13, 2023

EcomBack is at the forefront of this initiative, leading the way in making videos accessible and ensuring ADA website compliance. In this blog post, we will explore the importance of video accessibility, the role of EcomBack in this process, and practical steps you can take to make your videos accessible to all.

The Importance of Making Videos Accessible

Accessibility is not just a legal requirement, it is a moral obligation to ensure that everyone, regardless of their abilities, has equal access to information and opportunities. Videos are a powerful tool for communication, education, and entertainment, and making them accessible means breaking down barriers and creating an inclusive digital environment.

For businesses, making videos accessible also has tangible benefits. It expands your audience reach, enhances your brand reputation, and ensures compliance with the Americans with Disabilities Act (ADA), avoiding potential legal repercussions.

EcomBack: Your Partner in Accessibility

We at EcomBack are dedicated to making the digital world more accessible. We understand the challenges and complexities of making videos accessible, and we are here to guide you through the process. Our team of experts is committed to providing solutions that ensure your videos are not only compliant with accessibility standards but also deliver an exceptional user experience for all.

Practical Steps to Making Videos Accessible

Making videos accessible involves a few key steps, and EcomBack is here to help you at every stage.

Providing Clear and Accurate Transcripts

Transcripts are textual representations of the audio content in a video, and they play a crucial role in making your content accessible to individuals who are deaf or hard of hearing. EcomBack offers transcription services, ensuring that transcripts are not only accurate but also clear and easy to understand, capturing not just the spoken words but also conveying the tone and context of the message.

Include closed captions

Closed captions are text overlays that display the spoken content, sound effects, and other audio information in your videos. They are essential for making your videos accessible to individuals with hearing impairments. EcomBack provides closed captioning services that adhere to accessibility standards, ensuring that your content is inclusive.

Ensure Audio Description

Audio description provides a verbal description of the visual elements in your videos, making them accessible to individuals who are blind or have low vision. EcomBack offers audio description services, creating a comprehensive and inclusive viewing experience.

Use accessible video players

The video player you use should be accessible, with controls that are keyboard navigable and screen reader friendly. We recommend and integrate accessible video players, ensuring that your content is easily accessible to all.

Test for accessibility

Once your videos are made accessible, it is important to test them to ensure that they meet accessibility standards. We offer accessibility testing services, providing you with the peace of mind that your content is compliant and inclusive.

Including Synchronized Closed Captions

Closed captions provide a text overlay of the spoken content, sound effects, and other audio information, and they need to be synchronized with the video content. We ensure that captions are accurately timed, providing a seamless viewing experience for users who rely on them. This also helps in improving the comprehension of the video content for all viewers.

Ensuring Color Contrast and Readability

For individuals with visual impairments, the color contrast between the text (in captions or on-screen text) and the background is crucial. EcomBack ensures that all text in your videos has sufficient contrast and is of a readable size, making your content accessible to users with low vision.

Providing a Textual Alternative for Visual Information

Any important visual information conveyed in your videos should also be available in textual form. EcomBack can help create textual descriptions of visual content, ensuring that all users, regardless of their abilities, can access the information.

Regularly Updating Content for Accessibility

Digital accessibility is an ongoing commitment. EcomBack is dedicated to helping you ensure that your video content remains accessible, even as technology and standards evolve. Regular updates and checks are performed to keep up with the latest accessibility standards and practices.

Conclusion

Making videos accessible is a crucial step in creating an inclusive digital world. We are trusted partners in this journey, providing the expertise, services, and support you need to ensure your videos are accessible to all. By taking practical steps to make your videos accessible, you are not only complying with legal requirements but also enhancing the user experience for all, expanding your audience reach, and strengthening your brand reputation.

Join us in our mission to make the digital world more accessible and inclusive. Together, we can create a world where everyone has equal access to information and opportunities.

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EcomBack’s Comprehensive Guide to Smartphone Assistance for Individuals with Hearing Loss

  • Post author By EcomBack
  • Post date November 3, 2023

The world is growing increasingly digital by the day, making smartphones an indispensable part of our lives. However, not everyone can use these devices with ease, especially the 37.5 million adults in the U.S who experience some level of hearing disability. At EcomBack, we’re dedicated to bridging this gap by exploring how smartphones can be tailored to meet the needs of individuals with hearing loss or hearing-related disabilities. Our aim is to enhance digital accessibility, ensuring that everyone can navigate the digital world seamlessly, in adherence to ADA Website Design standards.

Closed Captioning – A Game Changer:

  • Understanding the Need:

Closed captions are more than just a convenience, they are a necessity for individuals with hearing impairments. They provide a visual representation of the audio content, enabling those with hearing challenges to follow along with ease. This is particularly essential in a world where video content is becoming increasingly prevalent. The availability of closed captioning on smartphones, a device that’s always at hand, is a huge step towards inclusivity.

  • The Evolution in Smartphones:

With technological advancements, smartphones have become more than just communication devices. They are now tools of accessibility. The integration of closed captioning in smartphones exemplifies this evolution. For instance, Google Pixel users can activate live captioning and have real-time transcriptions for videos and calls with just a tap. This feature is a testament to how smartphone manufacturers are incorporating accessibility features to cater to a broader spectrum of users. Although Apple is yet to standardize live captioning, its beta testing on newer models indicates a promising move towards inclusivity.

  • Third-Party Solutions:

Not all smartphones come with built-in captioning features, but that doesn’t mean individuals with hearing impairments are left in the lurch. Third-party applications like Live Transcribe fill this gap effectively. Once downloaded and set up, Live Transcribe offers real-time transcription services, ensuring that individuals with hearing loss are not left out of any conversation. The ease of downloading and setting up these applications also means that digital accessibility is not confined only to those with high-end smartphones but is extended to anyone with a basic smartphone.

  • The Impact of Real-time Transcription:

The real-time transcription provided by these features and applications is invaluable. It ensures that individuals with hearing loss can follow conversations, engage with video content, and interact with the digital world without any hindrance. This real-time accessibility also fosters a sense of independence and confidence, as individuals can navigate social and professional scenarios without feeling left out.

  • Choosing the Right Smartphone for Closed Captioning:

When considering purchasing a smartphone, individuals with hearing impairments may want to consider the availability and ease of use of closed captioning features. Exploring the accessibility features and checking the compatibility of third-party transcription applications with the smartphone could be crucial in ensuring that the device serves their needs adequately.

Sound Recognition – Your Alert Companion: Bridging the Sensory Gap

This is where the innovative sound recognition features integrated into smartphones like iPhone and Google Pixel come into play. These advanced features are meticulously engineered to bridge the sensory gap, acting as vigilant companions that ensure individuals with hearing loss are not left out of the loop.

  • Customizable Alerts: Tailored to Your Needs

One of the noteworthy aspects of sound recognition is the customizable alerts. Users can choose between visual alerts, which could be flashing lights on the screen, or vibrations. This level of customization ensures that the alerts are perceivable and effective for every individual, regardless of the degree of hearing loss. Moreover, the vibrations can be felt even when the smartphone is in the pocket, making it a reliable and discreet alert system.

  • Promoting Safety and Independence:

By providing real-time notifications of crucial sounds, this feature significantly enhances the safety and independence of individuals with hearing loss. Whether it’s being alerted about a visitor at the door or a potential safety hazard like a fire alarm, sound recognition empowers individuals to respond promptly. This, in turn, promotes a sense of independence and confidence in navigating through daily life.

  • Integration with Other Devices:

The horizon of sound recognition extends beyond just the smartphone. With the advent of smart home technology, these features can be integrated with other devices within the home. For instance, if the doorbell rings, not only will the smartphone provide an alert, but it could also trigger other smart devices to react, like flashing smart bulbs. This level of integration amplifies the effectiveness of sound recognition, making homes more accessible and safer for individuals with hearing loss.

The Best Tips for Writing Alt Text | Website ADA Experts at EcomBack

The Technology Behind Sound Filtering:

Smartphones employ advanced algorithms and digital signal processing (DSP) techniques to filter out ambient noise. This technology analyzes the sound around you, differentiates between the desired sound and background noise, and enhances the former while suppressing the latter.

Applications and Accessories Enhancing Sound Filtering:

Android’s Sound Amplifier App:

  • The Sound Amplifier app on Android is designed to augment sound and filter background noise to provide a clearer and more defined listening experience.
  • Users can customize settings to suit their preferences, ensuring they can hear what they want to hear, even in noisy environments.

Apple’s AirPods with Ambient Noise Reduction and Conversation Boost Feature:

  • Apple’s AirPods Pro offers a feature called Active Noise Cancellation that utilizes microphones to pick up external sounds and then generates sound waves that are the exact opposite to cancel them out.
  • The Conversation Boost feature focuses on the person talking in front of you, making it easier to hear and engage in conversations in a noisy setting.

Third-party Applications and Accessories:

  • Besides native applications, there are numerous third-party apps and accessories available in the market that offer sound filtering features.
  • Products like noise-cancelling headphones or apps like Krisp are designed to provide a better listening experience by reducing background noise.

Benefits for Individuals Without Hearing Aids:

Not everyone with hearing loss uses hearing aids, and for these individuals, smartphones paired with the right accessories or apps can serve as a viable alternative. The sound filtering feature:

  • Enhances clarity during phone calls, making conversations less straining and more enjoyable.
    Improves the audio quality while watching videos or listening to music, providing a richer and more immersive experience.
  • Provides a level of customization that allows individuals to tailor their audio settings based on personal preferences and the noise level in their environment.

Seamless Integration with Hearing Aids: Bridging the Auditory Gap

  • Introduction to Hearing Aid Compatibility:

The modern era has witnessed a remarkable fusion of technology and accessibility, a testament to which is the compatibility of hearing aids with smartphones. This union is not just a mere coincidence but a result of meticulous design and technological advancements. The essence of this compatibility lies in enabling individuals with hearing loss to interact with the digital world seamlessly. One of the key players in this arena is Bluetooth technology, which facilitates a wireless connection between smartphones and hearing aids, thereby eliminating the need for additional headsets.

  • The Evolution of the “Made for iPhone” (MFi) Program:

Apple, with its “Made for iPhone” (MFi) program, has been a torchbearer in fostering a harmonious relationship between hearing aids and smartphones. The MFi program is more than just a connectivity feature; it’s a commitment towards ensuring that individuals with hearing aids can effortlessly connect their devices to iPhones. This program has set a precedent in the industry, encouraging other tech giants to follow suit and prioritize hearing aid compatibility in their smartphone designs.

  • The Significance of Hearing Aid Compatibility (HAC) Rating:

In the absence of a program like MFi, the Hearing Aid Compatibility (HAC) rating serves as a beacon for individuals seeking to pair their hearing aids with smartphones. The HAC rating is a standardized measure of how well a smartphone can work with a hearing aid. By referring to the HAC rating, individuals can make informed decisions and choose smartphones that will synchronize well with their hearing aids.

  • The Process of Pairing Hearing Aids with Smartphones:

Pairing hearing aids with smartphones has been simplified over the years, thanks to Bluetooth technology. The process usually involves enabling Bluetooth on both the smartphone and the hearing aid, locating the hearing aid in the list of available devices on the smartphone, and establishing a connection. Once paired, individuals can manage calls, music, and other audio functions directly through their hearing aids, thereby creating a streamlined and accessible digital experience.

  • The Impact on Quality of Life:

The integration of hearing aids with smartphones is more than a technological feat; it’s a leap towards enhancing the quality of life for individuals with hearing loss. This integration empowers individuals, granting them the freedom to communicate, enjoy music, and stay informed without any hindrance. It’s a step towards a world where technology serves as a bridge, not a barrier, to accessibility and inclusivity.

Explore related information on Website Accessibility Standards

Conclusion:

The evolution of smartphones into remarkable accessibility tools marks a step forward towards a more inclusive digital landscape for individuals with hearing loss or hearing-related disabilities. Features like closed captioning, sound recognition, sound filtering, and seamless integration with hearing aids are narrowing the digital divide. At EcomBack, we are at the vanguard of promoting digital accessibility, adhering to WCAG 2.2 Standards, and committed to fostering a more inclusive digital realm for all.

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Is ADA Testing the Same as Accessibility Testing?

  • Post author By EcomBack
  • Post date October 12, 2023

When it comes to making a website accessible and compliant, two terms often come up: ADA testing and accessibility testing. While these terms seem interchangeable, there are nuances that differentiate them. In this blog post, we’ll dig into these terms, explore their differences and similarities, and understand the importance of both in the context of the Website ADA Accessibility Services.

ADA Testing is a specialized form of testing intended to ensure websites and apps meet the standards established by the Americans with Disabilities Act (ADA). ADA testing goes beyond general functionality and user experience testing to examine specific features that make a website accessible to users with disabilities.

ADA Testing: Key Focus Areas

ADA testing focuses on several critical areas, including:

  1. Keyboard Accessibility: Every function on the website must be accessible via a keyboard, not just a mouse. This feature is especially important for users with motor disabilities who cannot use a mouse and rely entirely on a keyboard or a similar assistive device.
  2. Color Contrast: To cater to users with visual impairments, websites must have sufficient color contrast between the text and its background. This contrast helps in enhancing readability.
  3. Text Labels: Interactive website elements, such as buttons or links, should have descriptive text labels. These labels assist visually impaired users who rely on screen readers to navigate websites.
  4. Alternative Text for Images: For visually impaired users, providing alternative text (alt text) for images is essential. Alt text is read by screen readers, giving these users a description of the image content.
  5. Video Transcripts and Captions: For users with hearing disabilities, videos on websites should include captions and transcripts. These features enable them to understand the content without relying on audio.

An ADA Website Lawsuit can result from a failure to comply with these accessibility standards, which is why rigorous ADA testing is crucial.

Exploring the Expanse of Accessibility Testing

While ADA testing aligns a website with ADA standards, accessibility testing is a broader discipline encompassing a variety of standards, including those beyond ADA. It includes testing a website or application to ensure that its content is accessible to all people, regardless of any physical or cognitive disabilities they may have.

Key Areas of Focus in Accessibility Testing

Accessibility testing focuses on:

  1. Adherence to WCAG Guidelines: The Web Content Accessibility Guidelines (WCAG) is an internationally recognized set of recommendations for improving web accessibility. They cover a wide range of recommendations for making web content more accessible to people with various disabilities.
  2. Ease of Navigation: This involves testing the navigational structure of the website to ensure it can be easily understood and used by individuals with cognitive limitations.
  3. Assistive Technologies Compatibility: Websites should be tested for compatibility with assistive technologies like screen readers, Braille keyboards, speech recognition software, etc. This compatibility ensures that users relying on these technologies can use the website effectively.
  4. Responsive Design: The website should be responsive to cater to users with different devices and screen sizes. This ensures that users who zoom in for visibility or use smaller devices do not lose any website functionality.

The Intersection of ADA Testing and Accessibility Testing

Given their objectives, ADA testing can be seen as a subset of accessibility testing. ADA compliance is crucial to avoid an ADA Website Lawsuit and to ensure you’re providing equal opportunities for all users as per U.S. law. However, accessibility testing provides a comprehensive approach, considering not just legal requirements but also global accessibility guidelines.

If you want to go beyond mere compliance and genuinely make your website accessible to all, partnering with a professional service like EcomBack’s Website ADA Accessibility Services could be a strategic move.

EcomBack: Championing Accessible Digital Experiences

At EcomBack, we understand the complexities involved in making your website ADA compliant and globally accessible. Our Website ADA Accessibility Services are designed to identify and rectify any barriers on your website that could potentially lead to an ADA Website Lawsuit or disrupt the user experience of people with disabilities.

Our experts conduct rigorous ADA testing and accessibility testing to ensure your website is compliant and offers an inclusive digital environment for all users. This dual approach not only safeguards you from legal repercussions but also helps improve your brand reputation, customer satisfaction, and overall digital performance.

The Way Forward with EcomBack

In an increasingly digital world, ensuring your website is accessible to all is not just a legal requirement, it’s a moral obligation. With EcomBack’s Website ADA Accessibility Services, you can ensure your website is compliant with ADA and WCAG guidelines, and thus truly open to everyone.

Avoid the pitfalls of an ADA Website Lawsuit and enhance the accessibility of your digital platforms. Get in touch with us today to learn more about our comprehensive accessibility solutions.

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How to Fight ADA Website Lawsuit: A Guide by EcomBack

  • Post author By EcomBack
  • Post date October 8, 2023

Ensuring your website’s accessibility is not just about good business practice; it’s about adhering to the Americans with Disabilities Act (ADA). Non-compliance can lead to an ADA website lawsuit, which can be a costly and damaging experience. EcomBack is here to guide you on how to fight such a lawsuit and make your website accessible to all.

Understanding ADA Compliance

The Americans with Disabilities Act (ADA), passed in 1990, mandates that all places of public accommodation should be accessible to individuals with disabilities. Though initially referring to physical spaces, court decisions have extended the ADA to websites, considering them a ‘place of public accommodation.’

Failure to meet these requirements can lead to an ADA website lawsuit. Not only are these lawsuits expensive, but they can also tarnish your brand reputation. Understanding the requirements and implementing necessary changes can help your business avoid such legal disputes.

How to Make My Website Accessible: Comprehensive Best Practices

Creating an accessible website isn’t just about legal compliance, it’s about inclusive design that considers all users. It’s about making sure that your digital platform is usable by the broadest range of people, irrespective of their abilities or disabilities. Web Content Accessibility Guidelines (WCAG) are a great place to start, that offers a thorough framework for accessibility.

Understanding WCAG Levels

WCAG guidelines comprise three levels:

  • Level A: This is the minimum level of accessibility and is deemed essential for some users.
  • Level AA: This is the standard most organizations aim for, as it addresses significant and most common barriers for disabled users.
  • Level AAA: This level is considered the gold standard in accessibility but can be challenging to implement on all types of content.

Most businesses strive for at least Level AA compliance, which makes their websites reasonably accessible to users with disabilities.

Accessible Design Best Practices

To make your website accessible and compliant, consider the following measures:

  • Text Alternatives: Provide alternatives for non-text content such as images, videos, and graphics. This includes alt text for images, transcripts for audio, and captions for videos. This helps visually impaired users understand the content through screen readers or braille displays.
  • Adaptable Layout: Ensure your website’s layout is adaptable so that it can be presented in different ways without losing information or structure. This might involve responsive design, enabling your site to adapt to different screen sizes, or allowing users to change the font size without breaking the site layout.
  • Contrast Ratio: Adequate contrast between text and its background is essential. WCAG recommends a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Tools like WebAIM’s Color Contrast Checker can help you evaluate your site’s contrast.
  • Keyboard Accessible: Make sure every function of your website can be operated using a keyboard. This includes navigating menus, filling out forms, and activating buttons. This is crucial for users who have motor disabilities or vision impairments and rely on keyboard navigation instead of a mouse.
  • Predictability: A predictable website is easier to navigate. Consistent navigation and the identification of page language can help users find what they need. Also, notify users of any changes in content or context that may occur when interacting with the site, such as pop-ups or new windows.
  • Input Assistance: This involves helping users avoid and correct mistakes while using your site. For forms, this could mean providing clear error messages and suggestions for correction, or saving the user’s input so they don’t lose data if they need to correct an error.
  • Time and Media Control: Ensure users can control time limits on their reading or interaction and can pause, stop, or control the volume of audio or video media.
  • Content Readability: Use clear and simple language to make content more understandable. Breaking up text with headings, lists, and images can also improve readability.

Making your website accessible is a continuous process, requiring regular checks and updates. The payoff is significant a wider audience, better user experience, and compliance with the law makes your business more inclusive and accessible.

Navigating an ADA Website Lawsuit: A Step-By-Step Guide

Facing an ADA website lawsuit can be daunting. The process may seem overwhelming, but understanding your next steps and being proactive can make a significant difference. Here is a comprehensive look at what to do when faced with an ADA website lawsuit:

Step 1: Seek Legal Counsel

Finding a lawyer with expertise in ADA compliance and website accessibility should be your first step. They will be able to evaluate the claim, understand the specific issues raised, and guide you through the process. They can also help you understand your legal obligations under the ADA and the potential implications of the lawsuit. Your lawyer will likely be your most valuable resource during this time, providing advice tailored to your specific situation.

Step 2: Conduct an ADA Website Audit

Once you’ve engaged legal counsel, the next step is conducting a comprehensive ADA website audit. It’s best to involve a reputable third-party with expertise in digital accessibility to perform this audit. The objective is to evaluate your current website’s accessibility and identify areas where it may fall short of ADA standards. The audit should include testing with various assistive technologies and include users with different disabilities to provide a more accurate assessment.

Step 3: Implement Necessary Changes

Based on the findings from the audit, you’ll need to implement changes to rectify any non-compliance issues. This step may involve hiring web developers and accessibility experts. Your goal is to ensure your website aligns with WCAG guidelines. This process may involve improving text alternatives, ensuring keyboard functionality, adjusting color contrasts, among other changes. Remember, the intention isn’t just to comply with the law; it’s about creating an inclusive digital environment for all users.

Step 4: Document Everything

Thorough documentation is key during this process. Keep detailed records of your audit results, the changes implemented, and any ongoing checks or improvements. This evidence can be invaluable in demonstrating your commitment to ADA compliance. It shows the court that you have taken the lawsuit seriously and have taken proactive steps to address the issues raised.

Step 5: Settlement or Litigation

With your lawyer’s advice, consider whether it’s best to settle the lawsuit or go to court. The decision often depends on several factors, including the validity of the claim, the cost of litigation versus settlement, potential damage to your brand, and business reputation. If the claim against you is valid and you’ve made the necessary changes to your website, it might be in your best interest to settle. If you believe the claims are unfounded or frivolous, your lawyer might advise defending your position in court.

Protecting Your Business with EcomBack

At EcomBack, we understand the importance of website accessibility and the challenges of ADA compliance. We offer comprehensive services to help businesses make their websites accessible and mitigate the risk of ADA website lawsuits. Our team of accessibility and usability experts will guide you through the process, from initial auditing to implementing necessary changes, ensuring your business thrives in a digital world that is accessible to all.

ADA compliance is crucial in the digital age. By making your website accessible, you not only avoid the risk of ADA website lawsuits but also create a more inclusive online space for your users. With the right guidance from EcomBack, you can confidently navigate these complex regulations and focus on what matters most for growing your business.

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How Manual Audits for Website Accessibility Contribute to ADA Compliance

  • Post author By EcomBack
  • Post date October 5, 2023

The Importance of Website Accessibility

In the digital age, website accessibility is paramount. It ensures that everyone, regardless of their abilities, can access, use, and understand web content. Regulations like the Americans with Disabilities Act (ADA) mandate that all web services should be accessible to everyone. However, compliance is not always straightforward. This is where manual audits for website accessibility come into play, helping businesses navigate the complex path to ADA compliance and avoid a potential ADA Website Lawsuit.

Understanding ADA and WCAG Compliance

The ADA does not provide specific guidance on what constitutes an accessible website. However, courts and the Department of Justice (DOJ) have frequently referred to the Web Content Accessibility Guidelines (WCAG) as the benchmark for measuring website accessibility. WCAG Compliance implies that your website is accessible and usable by everyone, including people with disabilities.

Manual audits for website accessibility are crucial in ensuring WCAG compliance. Without them, your business could unintentionally exclude a significant portion of the population, leading to potential ADA Website Lawsuits. EcomBack’s Website ADA Accessibility Services are designed to ensure you meet all necessary requirements, protect your business, and provide an inclusive digital experience for all users.

Manual Audits Versus Automated Tools

Automated tools have a role to play in identifying potential accessibility issues. However, their capabilities are limited. They are excellent at flagging easily detectable issues like missing alt text or incorrect HTML, but they are not capable of contextual understanding.

For instance, an automated tool may flag a missing alt text, but it won’t be able to judge the quality or relevancy of the alt text if it is present. This is where the power of a manual audit comes into play.

The Human Touch in Manual Audits

Manual audits add a layer of human understanding to the evaluation of website accessibility. The process involves individuals who are trained in accessibility guidelines to perform a series of tasks on your website as if they were the end-user. They use different assistive technologies that your users might use, offering insights into potential issues that automated tools may miss.

Manual auditors bring an understanding of context and a perspective on usability that automated tools simply cannot replicate. They navigate the site in the same way as your users and thus can easily pinpoint areas where users may experience difficulties.

Delving Deeper into Manual Audits

A well-executed manual audit involves a thorough examination of different facets of your website to ensure universal accessibility. Let’s delve into what some of these element’s entail:

Examination of Code Structures

Auditors review the underlying code of your website to ensure it is properly structured and semantically correct. They inspect if the HTML elements are used appropriately, CSS is implemented correctly, and scripts don’t interfere with accessibility.

Navigational Review

Manual auditors simulate user interactions with the navigation elements of your website. They assess whether users can navigate the site effectively using a keyboard alone or with the use of screen readers. They also evaluate the site’s consistency in navigation, including the order of elements, link functionality, and provision of skip links where necessary.

Color Contrast Analysis

One key aspect of website accessibility is ensuring that text on your website can be easily read by everyone, including people with color blindness or visual impairments. Auditors check the contrast ratio between the text and the background to make sure it meets WCAG guidelines.

Multimedia Accessibility

If your site contains multimedia content, such as videos and audio files, it’s essential to ensure that they are accessible. Manual auditors evaluate whether video content includes captions, audio descriptions, and transcripts. They also check if audio files have corresponding transcripts or other accessible alternatives.

EcomBack’s Website ADA Accessibility Services

We are committed to helping businesses create inclusive digital experiences. Our Website ADA Accessibility Services encompass a holistic approach to web accessibility, starting with a comprehensive manual audit of your website. Our experts meticulously examine every component of your site, identifying any potential accessibility barriers and providing practical solutions for overcoming them.

In addition, EcomBack stays updated with the latest developments in ADA and WCAG regulations. As these guidelines evolve, our services evolve with them, ensuring your website remains compliant and accessible, reducing the risk of an ADA Website Lawsuit.

Ensuring WCAG Compliance with EcomBack

Beyond the manual audit, EcomBack’s Website ADA Accessibility Services also provide guidance on making necessary adjustments to ensure WCAG compliance. We assist in making the appropriate remediations, developing accessibility statements, and implementing accessibility tools that allow users to modify the site to meet their needs. Our goal is to help businesses serve all users effectively and inclusively, mitigating the risk of a potential ADA Website Lawsuit, while providing a seamless digital experience. By committing to website accessibility and WCAG compliance, businesses not only uphold their legal responsibilities but also affirm their commitment to equality and inclusivity in the digital sphere.

Conclusion: Embrace Website Accessibility with EcomBack

Manual audits for website accessibility are vital in ensuring ADA and WCAG compliance, and EcomBack is here to guide businesses through this process. Our Website ADA Accessibility Services focus on providing a comprehensive solution for web accessibility, from manual audits to remediation, ensuring your business can serve all users and avoid an ADA Website Lawsuit.

Investing in website accessibility is not just about compliance, it’s about creating an inclusive digital experience for all users. Choose EcomBack’s Website ADA Accessibility Services to ensure your website is accessible, compliant, and inclusive for everyone.

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The Benefits of Accessible Web Design for People with Cognitive Disabilities

  • Post author By EcomBack
  • Post date July 16, 2023

The Benefits of Accessible Web Design for People with Cognitive Disabilities

In today’s digital age, having an accessible and inclusive online presence is no longer a luxury; it’s a necessity. However, many businesses overlook an important aspect of website design: accessibility for users with cognitive disabilities. At EcomBack, we specialize in ADA website design, ensuring that every website we create or modify is ADA and WCAG compliant. We work across various platforms, including Shopify, WordPress, SquareSpace, Wix, WooCommerce, Magento, Webflow, and BigCommerce, striving for a web environment where everyone has equal access to information and functionality.

The Importance of ADA Accessible Websites

The Americans with Disabilities Act (ADA) is a federal law that prohibits discrimination against individuals with disabilities in all areas of public life. Digital spaces, including websites, are also covered by this act. Consequently, ADA website compliance services are essential for businesses to ensure their online platforms are accessible to all users.

Our web accessibility compliance team understands the importance of creating an ADA-accessible website. Not only does it bring legal safety, but it also expands your audience, enhances user experience, and promotes social inclusion.

Website Accessibility and Cognitive Disabilities

People with cognitive disabilities may face a wide range of challenges when navigating websites. They could struggle with memory, attention, problem-solving, and other cognitive functions. Therefore, an ADA-accessible website designed with these challenges in mind can significantly enhance their online experience.

From simplifying website navigation to providing clear instructions, our ADA and WCAG compliance services ensure that your website is fully accessible and user-friendly for individuals with cognitive disabilities.

The Benefits of ADA and WCAG Compliance

ADA and WCAG compliance doesn’t just make your site accessible—it also brings along numerous benefits. Websites that comply with these standards are usually more user-friendly, with a clean design and intuitive navigation. Additionally, these websites tend to have better SEO performance, as search engines favor sites with accessible content.

EcomBack’s ADA website compliance services ensure that your website benefits from increased reach, improved user experience, and enhanced SEO performance.

Our Expertise Across Various Platforms

Whether you’re using Shopify, WordPress, SquareSpace, Wix, WooCommerce, Magento, Webflow, or BigCommerce, our web accessibility compliance team has the expert skills needed to manage and fix websites on these platforms.

We understand the unique features and potential accessibility challenges associated with each platform. Our team’s experience and expertise enable us to effectively create an ADA accessible website, regardless of the platform used.

Creating A More Inclusive Digital Environment

With the rise of e-commerce and digital spaces, we’ve become more connected than ever. Yet, this interconnectedness often forgets the needs of people with cognitive disabilities. EcomBack is passionate about bridging this digital divide. By adopting ADA website design, we’re ensuring that your site is accessible to all, including those with cognitive disabilities.

We’re not just aiming for ADA and WCAG compliance; our goal is to create websites that offer a seamless user experience for all. This approach enhances the online experience of users with cognitive disabilities, thus fostering an inclusive digital environment.

Driving Business Growth with ADA Accessible Websites

Accessible websites not only meet legal requirements and ethical standards but can also be a powerful tool for business growth. By making your website ADA accessible, you’re widening your reach to include all potential customers.

Moreover, search engines tend to rank accessible websites higher. This improved SEO performance can drive more organic traffic to your site, potentially increasing conversions and sales. So, an investment in ADA website compliance services is an investment in your business’s future.

Trust EcomBack for Your ADA Website Compliance Services

At EcomBack, we believe in the power of inclusivity in the digital world. Our expert web accessibility compliance team is dedicated to ensuring that your website is ADA and WCAG compliant. We take pride in our ability to create user-friendly websites that cater to all, including those with cognitive disabilities.

Trust EcomBack for your ADA website compliance services. Together, let’s create a more accessible, inclusive, and prosperous digital space for all.

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How to Create Accessible PDFs for Your Website

  • Post author By EcomBack
  • Post date July 10, 2023

In today’s digital age, accessibility is a crucial aspect of any website. As more businesses recognize the importance of inclusivity, ensuring that everyone can access and navigate their online content has become a top priority. When it comes to sharing information in a portable and universally compatible format, PDFs are a popular choice. However, creating accessible PDFs that comply with the Americans with Disabilities Act (ADA) can be a challenge, and many websites are being sued for having inaccessible PDFs. In this blog post, we will guide you through the process of creating accessible PDFs for your website, helping you reach a wider audience and ensure compliance with accessibility standards.

Use Clear and Descriptive File Names:

When creating a PDF, start by giving it a clear and descriptive file name. This helps individuals who use screen readers or assistive technologies to understand the content of the file before opening it. By using keywords that accurately describe the PDF’s contents, you enhance its accessibility and make it easier for users to find and comprehend.

Ensure Proper Document Structure:

To make your PDF accessible, it’s essential to establish a logical and well-structured document hierarchy. Use headings, subheadings, and paragraphs appropriately to organize your content. These structural elements enable users to navigate through the document using assistive technologies such as screen readers, providing them with a seamless reading experience.

Add Alternative Text (Alt Text) to Images:

Images play an important role in conveying information, but they can be inaccessible to people with visual impairments. By adding alternative text (alt text) to images in your PDF, you provide a textual description that can be read by screen readers. Alt text should be concise, descriptive, and convey the purpose or meaning of the image accurately.

Choose Accessible Fonts and Colors:

Font selection and color contrast are crucial aspects of PDF accessibility. Use fonts that are easy to read and understand, avoiding decorative or script fonts that may hinder legibility. Additionally, ensure that the text has sufficient contrast with the background color to enhance readability for users with visual impairments.

Include Descriptive Hyperlinks:

If your PDF contains hyperlinks, it’s essential to make them descriptive and meaningful. Instead of using generic phrases like “click here,” provide specific and informative link text that accurately describes the linked content. This enables users with screen readers to understand the purpose of the link without relying on surrounding context.

Use Proper Table Markup:

When presenting tabular information in a PDF, it’s crucial to use proper table markup to maintain accessibility. Structure your tables using table headers (th) and table data (td) elements. This allows assistive technologies to interpret the table’s content accurately and present it to users in a meaningful way.

Ensure Readability with Proper Formatting:

Consider the readability of your PDF by using appropriate formatting techniques. Utilize headings, bullet points, and numbered lists to organize information and improve scannability. These formatting elements make it easier for users to navigate and comprehend the content, especially when using assistive technologies.

Run Accessibility Checks:

After creating your PDF, it’s essential to run accessibility checks using tools like Adobe Acrobat Pro or other PDF accessibility validators. These tools can identify any accessibility issues within your document and provide suggestions for improvement. By fixing these issues, you enhance the accessibility and usability of your PDFs. Typical tests include Adobe Accessibility and PAC 2021/ PAC 3 report showing PDF/UA-1 compliance. PDFs need to be downloaded instead of using a web browser for proper text-to-speed or screen reader functionality using Adobe Acrobat Reader DC with Voiceover and Adobe Acrobat Reader DC with NVDA.

Provide Text Versions of Non-Text Content:

In some cases, your PDF may include non-text content such as charts, graphs, or diagrams. To ensure accessibility, it’s important to provide text versions or descriptions of this content. You can include a summary or a detailed explanation of the visual elements in the PDF, allowing individuals who cannot see the images to understand the information they convey.

Consider Language and Reading Order:

If your PDF contains multiple languages or complex reading orders, take extra care to maintain accessibility. Clearly indicate the language of each section and ensure that the reading order follows a logical flow. This helps individuals who use screen readers or other assistive technologies to understand and navigate the content correctly.

Include Accessible Forms:

If your PDF contains forms, make sure they are accessible to all users. Use proper form fields and labels, allowing individuals using assistive technologies to understand the purpose of each field and provide the necessary information accurately. Additionally, consider providing an accessible alternative, such as an HTML form on your website, for users who may have difficulty interacting with PDF forms.

Provide Contact Information and Support:

Even with accessible PDFs, some users may still encounter challenges or have specific accessibility requirements. It’s important to provide contact information or support options where users can reach out for assistance. This demonstrates your commitment to accessibility and helps users feel supported and valued.

It’s crucial to remember that accessibility is an ongoing process. Regularly reviewing and updating your PDFs is essential to ensure they comply with the latest accessibility standards and guidelines. Seeking feedback from users, especially those with disabilities, can provide valuable insights into their experiences and help you make further improvements.

By creating accessible PDFs for your website, you not only meet ADA regulations but also foster inclusivity and expand your audience reach. Accessible content benefits individuals with disabilities, enhances user experience, and showcases your commitment to creating an inclusive online environment.

Here at EcomBack, we fully understand the significance of accessibility in the digital world. Our expertise lies in developing websites and PDFs that adhere to ADA guidelines and prioritize accessibility. Our team of experts is ready to assist you in optimizing your PDFs for accessibility, ensuring that your valuable content reaches all users, regardless of their abilities.

If you’re seeking professional guidance in creating accessible PDFs for your website and enhancing your online presence, we invite you to contact us at EcomBack. Reach out to us today to learn more about our services and discover how we can help you create accessible PDFs that empower inclusivity and elevate your online brand.

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How to Make Your Website Accessible for Everyone

  • Post author By EcomBack
  • Post date July 8, 2023

Welcome to EcomBack, your trusted partner in creating inclusive online experiences! In today’s digital age, it’s crucial for businesses to ensure their websites are accessible to everyone, regardless of their abilities. Not only is it the right thing to do, but it also opens your business to a wider audience and improves user experience. In this article, we will explore the importance of ADA website design and development, the significance of ADA website compliance, and the role of WCAG compliance consultants in achieving web accessibility.

ADA Website Design and Development: Enhancing User Experience for All

ADA, or the Americans with Disabilities Act, was enacted to prohibit discrimination against individuals with disabilities and ensure equal access to public accommodations. In the digital realm, this includes websites. ADA website design and development focus on creating websites that are user-friendly and accessible to people with various disabilities, such as visual impairments, hearing impairments, mobility limitations, and cognitive disabilities.

By implementing ADA website design principles, you can enhance user experience and make your website more inclusive. This involves considering factors like color contrast, text alternatives for images, keyboard navigation, clear and consistent headings, and providing captions for multimedia content. By catering to these aspects, you ensure that individuals with disabilities can navigate and interact with your website effectively.

ADA Website Compliance: The Legal and Ethical Imperative

Ensuring ADA website compliance is not only a legal obligation but also an ethical responsibility. ADA website compliance refers to adhering to the accessibility guidelines outlined in the Web Content Accessibility Guidelines (WCAG) developed by the World Wide Web Consortium (W3C). These guidelines provide a comprehensive framework for making web content accessible to people with disabilities.

Failing to comply with ADA website accessibility standards can leave your business vulnerable to legal action, including lawsuits and financial penalties. Moreover, it sends a negative message to potential customers, damaging your brand reputation. By prioritizing ADA website compliance, you demonstrate your commitment to inclusivity, accessibility, and equal opportunities for all.

The Role of WCAG Compliance Consultants: Partnering for Success

Navigating the intricacies of ADA website compliance and WCAG guidelines can be challenging. That’s where WCAG compliance consultants come in. These professionals are experts in web accessibility and can provide invaluable guidance and support throughout the process of making your website ADA compliant.

A WCAG compliance consultant at EcomBack will conduct a thorough audit of your website, identify areas of non-compliance, and recommend the necessary changes to ensure accessibility. They will assist in implementing ADA website design and development best practices, making your website user-friendly for everyone. With our expertise, you can ensure your website meets the required accessibility standards and stays up-to-date with evolving guidelines.

Web Accessibility: Unlocking Opportunities and Enhancing User Engagement

Investing in web accessibility goes beyond mere compliance; it opens up a world of opportunities for your business. By making your website accessible, you tap into a significant market segment composed of individuals with disabilities who are seeking products, services, and information online. According to recent studies, the global population of people with disabilities is over a billion, representing a considerable consumer base.

Moreover, an accessible website improves user engagement and satisfaction for all visitors. Clear navigation, descriptive headings, and well-structured content benefit everyone, including those without disabilities. When your website is user-friendly and accessible, visitors are more likely to stay longer, explore your offerings, and ultimately convert into customers. By prioritizing web accessibility, you not only adhere to legal requirements but also gain a competitive advantage in the digital landscape.

The EcomBack Advantage: Empowering Your Website with Accessibility

At EcomBack, we understand the importance of web accessibility and the positive impact it can have on your business. Our team of experts specializes in ADA website design, development, and compliance, ensuring that your website meets the highest accessibility standards.

Our process begins with a comprehensive assessment of your website’s current accessibility status. We identify areas that require improvement and develop a tailored plan to address those issues. Our ADA website design and development team works closely with you to implement the necessary changes, focusing on enhancing usability and inclusivity for all users. To ensure ongoing compliance, our WCAG compliance consultants provide guidance and support, keeping your website up to date with the latest accessibility guidelines. Our testers include individuals with blindness or other visual disabilities. They test websites for routine and thorough audits. We understand that accessibility is an evolving field, and we are committed to staying at the forefront of accessibility best practices.

Make the decision to prioritize web accessibility today. Choose EcomBack as your trusted partner, and together we can make your website a beacon of inclusivity, ensuring that no one is left behind in the digital world.

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Incorporating Accessible Design Principles in Email Marketing

  • Post author By EcomBack
  • Post date July 5, 2023

Understanding the Importance of Accessible Design

Before diving into the intricacies of accessible design, it is crucial to understand its importance. In the context of digital communication, accessibility refers to the ease with which all users, including those with disabilities, can access and understand content. This factor is not just a fundamental ethical obligation; it also opens doors to wider audiences, increasing potential customer engagement.

Accessible design principles are not just about inclusivity; they are also about smart business. In applying these principles to email marketing, you may reach a broader audience, foster positive customer relationships, and potentially boost your conversion rates.

The EcomBack Approach to Accessible Email Marketing

At EcomBack, we are committed to ensuring that our email marketing initiatives reach all our customers. As such, we’ve incorporated accessible design principles into our email marketing strategy. We understand that not all our customers interact with emails the same way, so we have implemented measures to ensure everyone can access and understand our messages.

How to Incorporate Accessible Design in Email Marketing

Use Simple and Clear Language

One of the main principles of accessible design is to use language that is easy to understand. Complex language or industry jargon might exclude some readers. By using simple, clear language, your email content becomes accessible to a wider audience.

Properly Use Alt Text for Images

Images are a crucial part of email marketing, but not everyone can see or understand them. That’s where alt text comes in. Alt text, short for alternative text, is a description of an image that can be read by screen readers. This tool is incredibly helpful for those with visual impairments.

Ensure Adequate Color Contrast

Color contrast between the text and the background in an email is important for visibility. Make sure that your emails have sufficient contrast so that users with color blindness or other visual impairments can read your content easily. Use contrast checkers in your design process.

Use a Logical Structure

Just like any piece of written content, emails should have a logical structure. Use headings and subheadings to guide the reader through your content. This structure not only helps readability but also assists screen readers in navigating your email.

Optimize Email for Mobile Devices

In today’s world, a significant percentage of emails are viewed on mobile devices. It’s essential to ensure that your email design and content are mobile-friendly. This factor includes ensuring that text is readable without having to zoom in, links and buttons are easily clickable, and the email content fits within the screen width.

Use Bullet Points and Short Paragraphs

Large blocks of text can be overwhelming and difficult to read, especially for individuals with cognitive impairments. Breaking up your content into bullet points or short paragraphs can make it easier to digest and comprehend.

Utilize Accessible Fonts

Not all fonts are created equal, especially when it comes to accessibility. Some fonts are easier to read than others. As a general rule, sans serif fonts are considered more accessible because of their simplicity and clear, unadorned design.

Boosting Your Email Marketing with EcomBack

At EcomBack, we are committed to helping you create an email marketing strategy that integrates accessible design principles. We provide tools and advice to help you craft effective, accessible emails that reach a wider audience. With EcomBack, your email marketing can become an inclusive and effective tool for engaging your customers and driving conversions.

In conclusion, incorporating accessible design principles into your email marketing strategy is not only ethically sound but also beneficial for your business. By making your emails accessible to all, you expand your audience reach, foster stronger customer relationships, and potentially boost your conversions. With EcomBack’s commitment to these principles, we’re ready to guide you toward a more inclusive and successful email marketing strategy.

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Overcoming Common ADA Compliance Challenges in Web Design

  • Post author By EcomBack
  • Post date July 1, 2023

Overcoming Common ADA Compliance Challenges in Web Design

The Americans with Disabilities Act (ADA) is a civil rights law prohibiting discrimination against individuals with disabilities in all aspects of public life. In the digital era, this includes website accessibility. An ADA accessible website ensures that individuals with disabilities can access the same information and services as anyone else, embodying the spirit of inclusivity. However, ADA Website Design presents its own unique set of challenges.

Here at EcomBack, we’re committed to creating an accessible online environment for everyone. We are experts in website development that is not just visually appealing but also ADA compliant.

Understanding the Importance of an ADA Accessible Website

An ADA accessible website is more than just a requirement; it’s a commitment to inclusivity. Websites that do not comply with ADA guidelines risk potential legal implications and lose out on a significant audience who may not be able to access their site’s content. By integrating ADA Website Compliance Services into your website development process, you demonstrate your commitment to accessibility and inclusivity.

Challenges in ADA Website Design and How to Overcome Them

ADA Website Design comes with its own set of unique challenges. Let’s delve into the most common obstacles and how to effectively overcome them.

Navigational Difficulties

One of the most common challenges in ADA website design is ensuring that all site elements are easily navigable for people with disabilities. To overcome this, web developers need to create clear, simple navigation options and include descriptive tags for all visual content.

Inadequate Keyboard Functionality

For users who can’t use a mouse, keyboard functionality becomes critical. Websites should be developed in such a way that users can navigate through all sections using only the keyboard.

Compatibility with Assistive Technologies

Many individuals with disabilities rely on assistive technologies such as screen readers to browse the internet. Ensuring your website is compatible with these technologies is integral to making your site ADA compliant.

EcomBack’s ADA Website Compliance Services

At EcomBack, we offer expert ADA Website Compliance Services that ensure your website meets all ADA guidelines. Our team is skilled in developing sites that are not just compliant but also offer an engaging and seamless user experience for everyone.

Our Approach to ADA Accessible Website Design

We ensure that your site is accessible to everyone, regardless of their abilities. We do this by ensuring keyboard functionality, assistive technology compatibility, and easy navigation options in our website development process.

Using Technology to Ensure Compliance

Our team uses state-of-the-art technology and regular audits to ensure that your website remains compliant with the ever-evolving ADA guidelines.

Continuous Support and Updates

We don’t just deliver a website and leave; we provide ongoing support and updates to ensure your website stays up-to-date with the latest ADA guidelines.

The Ever-Evolving Nature of ADA Website Compliance

Just like the rapid changes in technology and design trends, ADA guidelines too, are continually evolving. EcomBack’s team stays abreast of the latest changes and ensures your website’s continued compliance. Regular audits form an integral part of our ADA Website Compliance Services, giving you peace of mind.

The Role of Artificial Intelligence (AI) in ADA Website Design

Artificial intelligence (AI) can be instrumental in making an ADA accessible website. AI can automate the accessibility testing process and identify potential issues more accurately than manual methods. At EcomBack, we use cutting-edge AI technology to evaluate your site for potential accessibility issues and fix them promptly.

Accessibility Beyond Compliance:

The Benefits of an ADA Accessible Website

An ADA-accessible website isn’t just about avoiding lawsuits; it has real, tangible benefits for your business. Here are some of the benefits of investing in ADA Website Design:

Improved Search Engine Optimization (SEO)

Accessibility and SEO often go hand in hand. For example, alt text for images, a requirement for accessibility, also benefit SEO. Likewise, clear navigation and well-structured content also improve your site’s accessibility and its SEO performance.

Increased Audience Reach

By making your website accessible, you open up your business to a larger audience. This includes not just individuals with disabilities, but also older individuals who may benefit from more accessible design features.

Enhanced Brand Perception

Companies that emphasize accessibility are often seen as more inclusive and socially responsible. This can significantly enhance your brand’s reputation and attract a wider range of customers.

EcomBack’s Commitment to Inclusive Website Development

At EcomBack, our goal is to ensure that all users can interact with your website seamlessly. We see ADA Website Design as an opportunity to bridge the digital divide and make the internet a more inclusive space. Our team combines expertise in website development with a deep understanding of ADA compliance to deliver a site that is not only visually stunning but also universally accessible.

Building a Better Web with ADA Website Design

Creating an ADA accessible website is a worthwhile investment that can enhance user experience, broaden your audience, and improve your SEO. With EcomBack’s ADA Website Compliance Services, you’ll be able to navigate the complexities of ADA compliance with ease. Remember, accessibility is more than just a box to check; it’s an opportunity to create a more inclusive digital world. Choose EcomBack, and let’s embark on this journey toward inclusivity together.

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The Benefits of Accessible Web Design for Senior Citizens

  • Post author By EcomBack
  • Post date June 27, 2023

Understanding Accessibility: The Concept of ADA Website Design

The digital world is evolving rapidly, creating an unprecedented need for inclusivity and accessibility. At the forefront of this movement is the Americans with Disabilities Act (ADA) Website Design – an initiative that pushes the boundaries of traditional web design. The primary goal of ADA Website Design is to ensure that online experiences are universally accessible, including to senior citizens and those with disabilities.

EcomBack, a leading provider of ADA Website Compliance Services, leverages these principles to build websites that not only comply with ADA and Web Content Accessibility Guidelines (WCAG) compliance but also offer an enhanced user experience. This commitment to inclusivity helps connect businesses with a broader audience, including the often-overlooked demographic of senior citizens.

The Power of ADA Accessible Website

With age, navigating the web can become challenging for senior citizens due to varying factors such as deteriorating eyesight, reduced mobility, or cognitive changes. An ADA accessible website, like those offered by EcomBack, can bridge this digital divide.

ADA accessibility features include adjustable text size, easily understandable content, and straightforward navigation pathways. These considerations enable senior citizens to comfortably engage with online platforms, leading to enhanced interaction and customer engagement. When websites are designed with ADA and WCAG compliance in mind, they create a more inclusive digital landscape that empowers all users.

ADA Website Compliance Services: A Key to Inclusivity

EcomBack’s ADA website compliance services ensure that websites are accessible to the widest range of users. This means meeting ADA and WCAG compliance standards by implementing features such as text alternatives for non-text content, captions for multimedia, and options to adjust colors and contrast for improved visibility.

By focusing on ADA website compliance services, EcomBack helps businesses unlock a massive and often untapped market segment. Seniors, as active consumers, bring substantial economic power to the table, and ignoring their needs could mean missing out on a significant opportunity.

How EcomBack Leads in ADA and WCAG Compliance

At EcomBack, we recognize the importance of inclusivity and accessibility. Our team is proficient in ADA and WCAG compliance, using these guidelines as a benchmark for all our website designs. With our tailored ADA website compliance services, we guarantee that your website will cater to the widest possible audience, including senior citizens.

Implementing these standards helps businesses expand their customer base, improve brand image, and reduce the risk of costly legal complications associated with non-compliance. By creating ADA compliant websites, EcomBack sets a new standard for web design, where accessibility and usability go hand in hand.

The Advantage of ADA Website Design for Senior Citizens

Senior citizens often find themselves left behind in the rapidly evolving digital age. Whether due to deteriorating eyesight or reduced mobility, the digital divide can feel almost insurmountable. With the implementation of ADA website design, however, this need not be the case. EcomBack, through its superior ADA website compliance services, ensures senior citizens can stay connected and engaged.

An ADA accessible website can help senior citizens maintain their independence, enabling them to carry out online transactions, stay in touch with loved ones, and access valuable information with ease. By ensuring ADA and WCAG compliance, businesses not only engage this demographic effectively but also demonstrate social responsibility and inclusivity.

Inclusivity and Customer Engagement through ADA Accessible Website Design

Creating an ADA accessible website means recognizing and accommodating diverse user needs, leading to higher customer engagement. The inclusivity fostered by ADA and WCAG compliance allows businesses to reach and engage a broader audience, resulting in improved brand loyalty and customer retention.

EcomBack’s proficiency in ADA website design brings forth the benefits of ADA and WCAG compliance in a compelling manner, directly translating into a higher level of customer satisfaction. By ensuring that every user can navigate and interact with your website effortlessly, EcomBack facilitates an inclusive online environment for all.

Maximizing Business Opportunities with ADA Website Compliance Services

Apart from inclusivity and social responsibility, ADA website compliance services present a significant business advantage. EcomBack, with its expertise in ADA and WCAG compliance, enables businesses to tap into the potential of the senior citizen market.

Senior citizens represent a considerable portion of the population with substantial buying power. By ensuring your website is ADA compliant, your business stands to gain a significant competitive edge, maximize customer engagement, and ultimately improve the bottom line.

The Transformative Power of ADA Website Design

In the age of digital transformation, ADA website design stands as a powerful tool in ensuring no one is left behind. EcomBack, with its focus on ADA and WCAG compliance, strives to create a digital landscape where every user, including senior citizens, feels seen, heard, and valued.

By opting for ADA website compliance services, businesses can not only broaden their customer base but also create meaningful connections with users. The future of web design is accessible and inclusive, and with EcomBack, your business can be at the forefront of this revolution.

EcomBack’s Commitment to ADA and WCAG Compliance

EcomBack is committed to setting the standard for ADA and WCAG compliance in web design. Our ADA website compliance services ensure that your website is built from the ground up with accessibility in mind. We believe in the power of an inclusive digital world and strive to make it a reality.

ADA compliant websites go beyond simply adhering to regulations – they represent a commitment to an inclusive and accessible digital future. EcomBack is proud to be part of this movement, providing businesses with the tools and services they need to create engaging, accessible online experiences for all, including senior citizens.

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Stop California Assembly bill AB 1757, it will get websites and developer sued

Urgent: AB 1757 Will Cause More Website ADA Lawsuits – Stop it Now

  • Post author By EcomBack
  • Post date June 26, 2023

Dear Colleagues,

The California legislative bill AB 1757, which is presently up for consideration, is poised to become a catalyst for an unprecedented increase in litigation against small businesses and tech companies. At first glance, AB 1757 appears to be a protective measure aimed at reducing litigation. However, a closer look reveals a different story, one that could drastically impact the survival of many small businesses and hinder innovation in the tech space.

AB 1757, born from a Gut & Amend of Bill AB 950, seeks to mandate that by January 1, 2024, all websites and applications must conform to Web Content Accessibility Guidelines (WCAG) 2.1 AA. While the bill’s advocates argue that it promotes digital accessibility, its actual implications are more complex and potentially damaging.

Here’s why:

  • Litigation Risk: The bill allows attorneys to sue businesses for minor technical glitches, which could cost businesses tens of thousands of dollars for issues potentially beyond their control.
  • Unfeasible Standards: It imposes the requirement for all tech companies to conform to WCAG 2.1 AA, a standard with no single, easy, or inexpensive testing criteria. This means even small missteps could lead to lawsuits, stifling innovation and creating legal liabilities for tech companies.
  • Innovation Deterrent: The bill could also hurt innovation by requiring any new technology to comply with WCAG 2.1 AA, a standard that many believe is subjective and outdated. A website that does not conform to WCAG 2.1 AA could still be accessible, and one that does conform could still be inaccessible.
  • Historical Context: The bill was initially presented as AB 950 but was halted in the appropriations committee. It was subsequently Gut & Amended, replacing the content of a different bill about judges, a practice that has received wide criticism.

The proposed legislation is set to be heard on July 11, 2023, and it is crucial that the word gets out now. If you share these concerns, there are ways to make your voice heard:

  • Contact Lawmakers Now: Use our pre-prepared template and contact list to voice your concerns about AB 1757 to your local representatives, sponsors, and the media.
  • Spread Awareness: Share this blog within your professional networks, on social media, and with industry groups. Inspire others to join the initiative to halt AB 1757.
  • Get the Templates, Contact List, and Sign Our Petition: Head to www.stopab1757.com and digitally sign our petition opposing AB 1757. Every signature strengthens our collective voice.

It’s critical that we take action now to protect small businesses and promote innovation. By standing together, we can stop AB 1757 and ensure a business environment that fosters innovation, supports small businesses, and promotes fair and realistic accessibility standards.

Act now to stop AB 1757. Visit www.stopab1757.com to learn more and make a difference. Stand up for businesses, innovation, and fairness. Your voice matters.

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A Step-by-Step Guide to Creating an ADA-Compliant Website

  • Post author By EcomBack
  • Post date June 13, 2023

As technology continues to advance, more and more businesses are establishing their online presence. However, creating a website that is accessible to everyone, including people with disabilities, is essential. Not only is it the right thing to do, but it is also required by law. In this blog post, we’ll provide you with a step-by-step guide to creating an ADA-compliant website and explain how EcomBack’s accessibility services can help businesses improve their online accessibility and prevent ADA lawsuits.

Step 1: Understand ADA Guidelines

The first step to creating an ADA-compliant website is to understand the guidelines set forth by the Americans with Disabilities Act (ADA). The ADA prohibits discrimination against individuals with disabilities and requires businesses to provide reasonable accommodations to ensure equal access to their goods and services. The guidelines for web accessibility cover four main areas: perceivable, operable, understandable, and robust. These guidelines provide a framework for making sure that all users can navigate and access the information on your website.

Step 2: Conduct a Website Audit

The next step is to conduct a website audit to identify any accessibility barriers. This includes checking for things like image alt text, proper heading structure, and keyboard navigation. EcomBack offers a comprehensive website ADA audit that covers all areas of web accessibility, including content, design, and functionality. We’ll provide you with a detailed report of our findings and work with you to implement the necessary changes.

Step 3: Make Necessary Changes

Once you have identified any accessibility barriers, the next step is to make the necessary changes. This can include things like adding alt text to images, improving color contrast, and ensuring that all content can be accessed with a keyboard. We can help you make these changes quickly and efficiently, ensuring that your website is accessible to everyone.

Step 4: Conduct Ongoing Testing

The final step in creating an ADA-compliant website is to conduct ongoing testing to ensure that your website remains accessible. This can include manual testing, automated testing, and user testing. EcomBack’s Web Accessibility services offer ongoing testing to ensure that your website remains compliant with ADA guidelines and that your users can access your content without any barriers.

Benefits of EcomBack’s Web Accessibility Services

By using EcomBack’s Web ADA Accessibility services, you can improve your online accessibility and prevent ADA lawsuits.

Our services include:

  • We Audit – Comprehensive website audits to identify accessibility barriers.
  • We Fix – Expert developers use WCAG guidelines to make necessary changes to your website.
  • We Certify – Ongoing testing to ensure that your website remains accessible.
  • We train – We teach you how to keep your website accessible as you make updates.
  • We monitor – Protection against ADA lawsuits.

In conclusion, creating an ADA-compliant website is not only the right thing to do but it is also required by law. By following the steps outlined in this guide and using EcomBack’s Web ADA Accessibility services, you can improve your online accessibility and prevent ADA lawsuits.

Contact us today to learn more about how we can help you create an accessible and ADA compliant website.

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How ADA Compliance Can Improve Your Brand’s Image and Reputation

  • Post author By EcomBack
  • Post date June 10, 2023

The Americans with Disabilities Act (ADA) is a federal law that prohibits discrimination against individuals with disabilities. One key aspect of the ADA is web accessibility, which refers to designing websites and digital content in a way that allows individuals with disabilities to access and use them. ADA compliance is not only a legal requirement, but it also has a significant impact on a brand’s image and reputation.

Why ADA Compliance is Important for Brand Reputation

ADA compliance is crucial for brands looking to improve their image and reputation. By ensuring that your website and digital content are accessible to individuals with disabilities, you are demonstrating a commitment to inclusivity and accessibility.

This commitment can significantly enhance your brand’s reputation and lead to increased loyalty and positive word-of-mouth. Additionally, non-compliance with ADA guidelines can lead to lawsuits and negative publicity, which can be costly and damaging to your brand’s reputation. By prioritizing digital accessibility and ADA compliance, you can protect your brand’s reputation and demonstrate your commitment to inclusivity and accessibility.

How to Improve Your Brand’s Image through ADA Compliance

Improving your brand’s image through ADA compliance requires a commitment to ongoing education, testing, and monitoring. Begin by understanding ADA guidelines and conducting an accessibility audit to identify areas that need improvement.

Once you have identified areas that need improvement, implement accessibility features to make your website and digital content more accessible. Examples of accessibility features include adding alt text to images, using descriptive link text, and ensuring keyboard navigation is available. Educate your team on the importance of web accessibility and how to implement accessibility features. Finally, test and monitor regularly to ensure continued compliance.

The Impact of Digital Accessibility on Brand Perception

Digital accessibility has a significant impact on brand perception. Brands that prioritize digital accessibility and ADA compliance are seen as socially responsible and caring, which can lead to increased loyalty and positive word-of-mouth. Conversely, brands that do not prioritize digital accessibility risk negative publicity and legal action. Additionally, digital accessibility can significantly improve the user experience for all users, leading to increased engagement and customer loyalty. By prioritizing digital accessibility and ADA compliance, you can improve your brand’s image and reputation while also providing a better user experience for all users.

Key Benefits of ADA Compliance for Brands

There are several key benefits of ADA compliance for brands, including:

  • Increased Customer Base

By making your website accessible to individuals with disabilities, you are opening up your customer base to a significant portion of the population. In the United States alone, there are over 61 million individuals with disabilities, representing a significant market segment that cannot be ignored.

  • Improved Brand Image and Reputation

ADA compliance demonstrates a commitment to inclusivity and accessibility, which can significantly improve a brand’s image and reputation. Brands that prioritize accessibility and inclusivity are seen as socially responsible and caring, which can lead to increased loyalty and positive word-of-mouth.

  • Legal Protection

Non-compliance with ADA guidelines can lead to lawsuits and negative publicity, which can be costly and damaging to a brand’s reputation. ADA compliance provides legal protection and reduces the risk of legal action and negative publicity.

  • Enhanced User Experience

ADA compliance ensures that individuals with disabilities can navigate and use your website, resulting in a better user experience for all users. Improved user experience can lead to increased engagement, and customer loyalty.

  • Higher Search Engine Rankings

Search engines such as Google prioritize websites that provide a good user experience, including websites that are accessible to individuals with disabilities. By improving your website’s accessibility, you can improve your search engine rankings and increase your online visibility. Check your website’s accessibility score in Google Lighthouse.

  • Ensuring Inclusivity through Web Accessibility

Ensuring inclusivity through web accessibility requires a commitment to ongoing education, testing, and monitoring. Begin by understanding ADA guidelines and the Web Content Accessibility Guidelines (WCAG). Conduct an accessibility audit to identify areas that need improvement, and then implement accessibility features to make your website and digital content more accessible.

Educate your team on the importance of web accessibility and how to implement accessibility features. Finally, test and monitor regularly to ensure continued compliance. By prioritizing web accessibility and ADA compliance, you can ensure inclusivity for all individuals, regardless of their abilities, and demonstrate your commitment to accessibility and inclusivity.

How to Ensure ADA Compliance

  • Understand ADA Guidelines

To ensure ADA compliance, it is essential to understand the guidelines set forth by the ADA and the Web Content Accessibility Guidelines (WCAG). The guidelines provide specific recommendations on how to make websites and digital content accessible to individuals with disabilities.

  • Conduct an Accessibility Audit

Conducting an accessibility audit involves testing your website and digital content for compliance with ADA guidelines. This process can be done manually and with the help of automated tools designed to detect accessibility issues. Contact us for a free audit.

  • Implement Accessibility Features

Once you have identified areas that need improvement, implement accessibility features to make your website and digital content more accessible. Examples of accessibility features include adding alt text to images, using descriptive link text, and ensuring keyboard navigation is available.

  • Educate Your Team and Stakeholders

Ensuring ADA compliance requires buy-in from all stakeholders, including web developers, content creators, and designers. Educate your team on the importance of web accessibility and how to implement accessibility features.

  • Test and Monitor Regularly

Ensuring ongoing ADA compliance requires regular testing and monitoring. Regularly check your website and digital content for accessibility issues and address them promptly to ensure continued compliance.

Conclusion

In conclusion, at EcomBack, we recognize the significance of ADA compliance for businesses, particularly those with an online presence, regardless of their size. Our Web Accessibility & ADA Compliance Services aim to assist businesses in avoiding website accessibility lawsuits and complying with ADA requirements. By partnering with us, you can enhance your brand’s image, attract more customers, and safeguard your business against legal action and negative publicity.

Our team conducts accessibility audits, implements accessibility features, educates your team and stakeholders, and regularly tests and monitors your website and digital content to ensure that they are accessible to everyone. By prioritizing digital accessibility with EcomBack, you can demonstrate your commitment to inclusivity and accessibility, improve the user experience, and increase customer loyalty.

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Ensuring Accessible Website Content: Tips and Best Practices

  • Post author By EcomBack
  • Post date June 4, 2023

As digital communication continues to play an increasingly important role in our daily lives, it is crucial to ensure that the content we post is accessible to everyone. Making website blogs and other social media content accessible is not only a matter of compliance with laws and regulations but also a basic human right. By ensuring that your content is accessible, you can ensure that everyone can participate in online conversations and engage with your brand or message.

There are many benefits to creating accessible content, including increased engagement, improved SEO, and a more positive brand image. However, creating accessible content can be a daunting task, particularly if you are new to accessibility. In this article, we will explore some tips and best practices to ensure that your website content is accessible and inclusive to all users.

Tip 1: Use Alt Text for Images

Alt text provides a textual description of images, making it possible for users who are blind or visually impaired to understand the content of the image. Alt text should be descriptive and accurate and should include relevant keywords to improve SEO. When adding alt text, it’s essential to keep in mind that the text should describe the content of the image, rather than its appearance.

Most social media platforms now have some ALT Text capabilities. Check FaceBook, Instagram, LinkedIn, and Twitter’s accessibility features and options.

Tip 2: Use Captions for Videos

Captions provide a textual representation of audio content, making it accessible to users who are deaf or hard of hearing. Captions also improve engagement and comprehension for all users, particularly in noisy or distracting environments. When creating captions, it’s essential to ensure that they are accurate and synchronized with the audio content.

Tip 3: Provide Audio Descriptions for Videos

Audio descriptions provide an additional audio track that describes the visual content of a video, making it accessible to users who are blind or visually impaired. Audio descriptions can also improve engagement and comprehension for all users, particularly in situations where the video content is difficult to understand.

Tip 4: Use Descriptive Links

Descriptive links provide context and information about the destination of a link, making it easier for users with disabilities to navigate and understand the content. Use descriptive link text that clearly and accurately describes the destination page, rather than generic phrases such as “click here.” Descriptive links can also improve SEO and make your content more user-friendly.

Tip 5: Use Proper Heading Structure

Proper heading structure improves readability and navigation for all users, particularly users with disabilities. Use heading tags (H1, H2, H3, etc.) to organize content and provide a clear hierarchy of information. Proper heading structure also makes your content more accessible to screen readers.

Tip 6: Ensure Keyboard Accessibility

Keyboard accessibility is essential for users who cannot use a mouse or other pointing device. Ensure that all content on your social media platforms can be accessed and navigated using only a keyboard. Keyboard accessibility can be achieved by ensuring that all interactive elements on your platform have a visible focus indicator and can be activated using the keyboard.

Tip 7: Provide Transcripts for Audio Content

Transcripts provide a written representation of audio content, making it accessible to users who are deaf or hard of hearing. Transcripts can also improve engagement and comprehension for all users, particularly in situations where audio content is difficult to understand. When creating transcripts, it’s essential to ensure that they are accurate and synchronized with the audio content.

Conclusion

Creating accessible social media content is not only a legal requirement, but it is also a fundamental human right. By following these tips and best practices, you can create content that is inclusive, engaging, and compliant with accessibility laws and regulations. Remember that accessibility is a continuous process, and it is essential to regularly review and update your social media content to ensure that it remains accessible to all users. By making your content accessible, you can ensure that everyone can participate in online conversations and engage with your brand or message.

For assistance and guidance on creating accessible video and text content, visit www.20evo.com

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Ensuring a Positive User Experience with ADA-Accessible Design

  • Post author By EcomBack
  • Post date May 28, 2023

At EcomBack, we believe in providing an inclusive digital experience for everyone. That’s why we offer ADA accessible design services to ensure that your website is not only aesthetically pleasing but also meets the accessibility guidelines set forth by the Americans with Disabilities Act (ADA). In this article, we’ll discuss the importance of ADA accessibility and how it can positively impact user experience.

What is ADA Accessibility?

The ADA is a civil rights law that prohibits discrimination against individuals with disabilities. It requires businesses and organizations to provide equal access to goods and services for individuals with disabilities. This includes digital content such as websites, mobile apps, and other online services.

ADA accessibility refers to designing and developing digital content that can be easily accessed and used by individuals with disabilities. This includes individuals with visual, auditory, cognitive, and physical impairments.

Why is ADA Accessibility Important for Your Website?

ADA accessibility is not only important for legal compliance but also for providing a positive user experience for all individuals. By ensuring your website is accessible, you can increase your reach and make your content available to a larger audience.

Additionally, accessible design can improve the usability and user experience of your website for all users. For example, using clear and concise language, organizing content in a logical manner, and providing alternative text for images can improve the user experience for all users, not just those with disabilities.

How Can You Ensure Your Website is ADA Accessible?

At EcomBack, we follow the Web Content Accessibility Guidelines (WCAG) to ensure your website meets ADA accessibility requirements. WCAG is a set of guidelines created by the World Wide Web Consortium (W3C) that provide recommendations for making digital content accessible to individuals with disabilities.

Some common ways we ensure your website is ADA accessible include:

Providing Alternative Text for Images

One of the most important aspects of ADA-accessible design is providing alternative text for images. Alternative text, also known as alt text, is a brief description of an image that can be read by screen readers for individuals with visual impairments. By providing alt text, you can ensure that individuals with visual impairments can access the content of your website.

Creating Clear and Concise Language

Another important aspect of ADA-accessible design is using clear and concise language. This not only helps individuals with cognitive impairments but also benefits all users. By using clear and concise language, you can ensure that your content is easily understood and accessible to all individuals.

Organizing Content in a Logical and Easy-to-Understand Manner

Organizing content in a logical and easy-to-understand manner is crucial for creating an accessible website. By organizing your content in a clear and intuitive manner, you can ensure that all users can easily navigate your website and find the information they need.

Ensuring All Form Fields Are Labeled Correctly

Correctly labeling form fields is another important aspect of ADA-accessible design. By ensuring that form fields are clearly labeled, you can ensure that all users can easily understand what information is required and how to complete the form.

Ensuring All Multimedia Content Has Captions or Transcripts

For individuals with auditory impairments, it is important to provide captions or transcripts for all multimedia content. Captions or transcripts provide a written version of the audio content and can be read by individuals with auditory impairments.

Using Contrasting Colors for Text and Background

Finally, using contrasting colors for text and background is important for individuals with visual impairments. By using high-contrast colors, you can ensure that all individuals can easily read the content on your website.

By following these guidelines, we can ensure your website is ADA-accessible and provides a positive user experience for all users.

The Benefits of ADA Accessibility

Aside from legal compliance, there are numerous benefits to having an ADA-accessible website. Some of these benefits include:

  1. Increased reach and audience
  2. Improved usability and user experience
  3. Better search engine optimization (SEO)
  4. Increased brand reputation and trust
  5. Reduced risk of legal action or discrimination claims

By investing in ADA accessibility, you can not only improve the usability of your website but also increase your reach and improve your brand reputation.

In Conclusion

At EcomBack, we believe in providing an inclusive digital experience for all users. By ensuring your website is ADA accessible, you can not only comply with legal requirements but also provide a positive user experience for all individuals. To learn more about our ADA accessible design services, please visit our Website ADA Compliance Services page.

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How ADA Website Accessibility Benefits Your Business and Customers

  • Post author By EcomBack
  • Post date May 22, 2023

EcomBack ADA website accessibility services refer to creating websites that can be used by people with disabilities. It’s a crucial aspect of website design that ensures that all individuals can access and use a website, regardless of their abilities. ADA website accessibility is not only essential for people with disabilities but also for businesses. Developing an accessible website can improve user experience, broaden your reach and audience, and enhance your SEO. At EcomBack, we specialize in providing top-notch ADA website accessibility solutions that ensure your website is inclusive, functional, and compliant with the latest standards.

Benefits of ADA Website Accessibility

  • Increased reach and audience

By creating an accessible website, you’re opening up your business to a wider audience. People with disabilities make up a significant portion of the population, and creating an accessible website ensures that they can access and use your site. By making your website accessible, you’re also showing your commitment to inclusivity, which can improve your reputation and help you stand out from your competitors.

  • Improved user experience

An accessible website is also a better website for everyone. By following accessibility guidelines, you can create a website that is easier to navigate, faster to load, and more user-friendly. Accessible websites typically have clear and concise content, descriptive headings, and alternative text for images, which can make it easier for users to find the information they need.

  • Avoiding potential legal issues

Failure to comply with ADA website accessibility guidelines can result in legal issues. The Americans with Disabilities Act (ADA) requires that businesses make their websites accessible to people with disabilities. If your website is not accessible, you could face lawsuits and legal action. By creating an accessible website, you can avoid potential legal issues and ensure that your website is compliant with ADA regulations.

  • Enhanced SEO

Creating an accessible website can also improve your search engine optimization (SEO). Accessible websites typically have better usability, which can lead to longer page views, lower bounce rates, and higher engagement.

How to Implement ADA Website Accessibility

  • Conduct an accessibility Audit

The first step in making your website accessible is to conduct an accessibility audit. This involves reviewing your website to identify any areas that may be problematic for users with disabilities. You can use online tools or hire a professional accessibility consultant like EcomBack to help with the audit.

  • Provide alternative text for images and Multimedia

Alternative text, also known as alt text, is a description of an image or multimedia element that is read by screen readers. Providing alt text is essential for users who cannot see the image or multimedia element, as it helps them understand the content of the page.

  • Ensure proper color contrast

Color contrast is an important aspect of website design, as it affects the readability of your content. Ensure that your website’s color contrast is high enough to make it easy to read for users with visual impairments.

  • Use descriptive headings and labels

Descriptive headings and labels are essential for users who use screen readers or who have cognitive disabilities. Use clear and concise headings and labels to help users understand the content and structure of your website.

  • Provide clear and concise content

Clear and concise content is essential for all users, but it’s especially important for users with cognitive disabilities. Use simple language and avoid jargon to ensure that your content is easy to understand.

  • Enable keyboard navigation

Keyboard navigation is essential for users who cannot use a mouse or who have motor impairments. Ensure that all features of your website can be accessed using the keyboard alone.

  • Offer accessible forms and documents

Forms and documents can be challenging for users with disabilities to access and fill out. Ensure that your forms and documents are accessible by including clear labels, instructions, and alternative options.

  • Test for accessibility regularly

Regularly testing your website for accessibility is essential to ensure that it remains accessible over time. Use online tools or hire a professional to test your website and identify any new areas that may need improvement.

Conclusion

In conclusion, creating an ADA-compliant website is not only the right thing to do, but it also has many benefits for your business and customers. By implementing ADA website accessibility features, you can increase your reach and audience, improve user experience, avoid legal issues, and enhance your SEO. Contact us for help or follow the steps outlined above to create an accessible website that is usable by all users. Let us help you make your website accessible today!

Book a free audit call today.

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How to Choose the Right Web Design Agency for ADA Compliance

  • Post author By EcomBack
  • Post date May 20, 2023

As the internet becomes more integral to our daily lives, it’s more important than ever to ensure that websites are accessible to all users. ADA compliance means making sure that websites are accessible to people with disabilities. For businesses, it’s not only the right thing to do but also a legal requirement.

Choosing the right web design agency for ADA compliance is crucial. Here are some important points to consider when making your decision.

Understanding ADA Compliance

The Americans with Disabilities Act (ADA) was passed in 1990 to ensure that people with disabilities have equal access to employment, transportation, and public accommodations. In 2010, the ADA was amended to include websites as public accommodations. This means that websites must be accessible to people with disabilities, including those who are blind or have low vision, those who are deaf or hard of hearing, and those with mobility impairments.

Web accessibility standards, such as the Web Content Accessibility Guidelines (WCAG), provide a framework for making websites accessible. These guidelines include things like providing alt text for images, ensuring that videos have captions or transcripts, and making sure that websites can be navigated using a keyboard.

Why ADA Compliance Matters?

There are many reasons why ADA compliance matters for businesses. First and foremost, it’s the right thing to do. People with disabilities should have the same access to information and services as everyone else. Additionally, not being ADA compliant can result in legal action. The Department of Justice has made it clear that websites are subject to ADA compliance, and businesses that fail to comply can face lawsuits.

Finally, making your website ADA compliant can actually improve your business. By making your website accessible to more people, you’re expanding your potential audience. This can lead to more customers, more revenue, and a better reputation for your business.

The Role of Web Design Agencies in ADA Compliance

Web design agencies play a crucial role in ensuring that websites are ADA compliant. While it’s possible to retrofit an existing website for accessibility, it’s much easier to design a website with accessibility in mind from the beginning. Web design agencies can help businesses achieve ADA compliance by designing websites that meet accessibility standards and providing ongoing support to ensure that the website remains accessible over time.

How to Choose the Right Web Design Agency for ADA Compliance

Choosing the right web design agency for ADA compliance is important. Here are some things to consider when making your decision.

Look for Experience and Expertise in ADA Compliance

Not all web design agencies have experience with ADA compliance. Look for agencies that have a proven track record of designing ADA compliant websites. Ask about their experience and expertise in this area.

Check Their Portfolio for ADA Compliant Websites

A web design agency’s portfolio can give you a good idea of their experience with ADA compliance. Look for examples of websites they’ve designed that are ADA compliant. Check to see if they’ve worked with businesses in your industry.

Ask About Their Process for Ensuring ADA Compliance

A good web design agency will have a process in place for ensuring that websites are ADA compliant. Ask about their process and what steps they take to ensure that websites meet accessibility standards.

Inquire About Training and Ongoing Support

Ensuring that a website is ADA compliant is an ongoing process. Ask the web design agency about their training and ongoing support for ADA compliance. Do they offer training for your team on how to maintain an accessible website? Will they provide ongoing support to ensure that your website remains ADA compliant over time?

Consider Their Communication and Availability

Communication and availability are important factors to consider when choosing a web design agency for ADA compliance. Will they be available to answer your questions and provide updates throughout the design process? Will they be responsive if you need help after the website is launched?

Check for Client Testimonials and Reviews

Client testimonials and reviews can give you insight into the web design agency’s experience and expertise in ADA compliance. Look for reviews from businesses that have worked with the agency on ADA compliant websites. Did they have a positive experience? Was the website delivered on time and within budget?

The Cost of ADA Compliance and Web Design

ADA compliance can add to the cost of web design. However, the cost of not being ADA compliant can be much higher. Legal action can result in fines, legal fees, and damage to your business’s reputation. Additionally, making your website accessible to more people can lead to increased revenue and a better reputation.

When considering the cost of ADA compliance and web design, it’s important to remember that accessibility is an investment in your business’s future.

Related FAQs

What is ADA compliance?

ADA compliance means ensuring that websites are accessible to people with disabilities, including those who are blind or have low vision, those who are deaf or hard of hearing, and those with mobility impairments.

Why is ADA compliance important?

ADA compliance is important for several reasons. First and foremost, it’s the right thing to do. Additionally, not being ADA compliant can result in legal action. Finally, making your website ADA compliant can improve your business by expanding your potential audience.

How can a web design agency help with ADA compliance?

Web design agencies can help businesses achieve ADA compliance by designing websites that meet accessibility standards and providing ongoing support to ensure that the website remains accessible over time.

What should businesses consider when choosing a web design agency for ADA compliance?

Businesses should consider experience and expertise in ADA compliance, portfolios for examples of ADA compliant websites, the agency’s process for ensuring ADA compliance, training and ongoing support, communication and availability, and client testimonials and reviews.

How much does ADA compliance and web design cost?

The cost of ADA compliance and web design varies depending on the agency and the scope of the project. However, investing in accessibility is an investment in a business’s future.

Conclusion

Selecting the appropriate web design agency that ensures ADA compliance is a critical decision for businesses. EcomBack which provides web design services with ADA compliance can be the perfect solution. To make a well-informed decision, businesses should evaluate the agency’s experience and expertise in ADA compliance, review their portfolio for examples of ADA compliant websites, inquire about their process for ensuring ADA compliance, ask about training and ongoing support, assess communication and availability, and check client testimonials and reviews. Investing in ADA compliance is vital for a business’s future success, and partnering with the right web design agency, such as EcomBack, can ensure a lucrative investment.

Book a free audit and consultation with us today.

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Accessibility Audits: Identifying and Addressing ADA Compliance Issues

  • Post author By EcomBack
  • Post date May 16, 2023

In recent years, with the growing trend of businesses moving online, web accessibility has become a critical issue. Websites that are not accessible to users with disabilities not only lose potential customers but also increase the risk of ADA lawsuits. This is where EcomBack’s Web Accessibility & ADA Compliance Services come into play. In this blog post, we will discuss the significance of web accessibility and how our services can help businesses ensure ADA compliance and improve their online accessibility.

The Importance of Web Accessibility

Web accessibility refers to the ability of people with disabilities to use websites, applications, and digital tools. This includes individuals with vision, hearing, mobility, and cognitive disabilities. Accessible websites not only make it easier for people with disabilities to navigate the web but also improve the user experience for everyone.

Web accessibility is not just a moral imperative but also a legal requirement. Under the Americans with Disabilities Act (ADA), businesses that operate public accommodations, including websites, must provide equal access to people with disabilities. Failure to comply with ADA regulations can result in lawsuits, with businesses facing substantial financial penalties and reputational damage.

Identifying ADA Compliance Issues

Identifying ADA compliance issues on a website can be challenging, particularly for businesses that are not familiar with accessibility guidelines. This is where an accessibility audit comes in. An accessibility audit is a comprehensive evaluation of a website’s accessibility, including its design, code, and content.

An accessibility audit can help businesses identify ADA compliance issues, such as non-descriptive links, missing alternative text for images, and non-compliant color contrast. An audit can also identify issues with website navigation, keyboard accessibility, and other usability issues hidden in the source code that can affect the user experience.

Addressing Accessibility Compliance Issues

Once website accessibility compliance issues have been identified, the next step is to address them. This can involve making changes to the website’s design, code, and content. Some common solutions include adding alternative text to images, ensuring color contrast meets accessibility standards, and improving keyboard navigation. We use WCAG 2.1 AA guidelines where feasible.

Addressing ADA compliance issues can be a complex and time-consuming process, particularly for businesses that lack experience in web accessibility.

How EcomBack Can Help?

EcomBack’s ADA Compliance Services can help businesses comply with ADA regulations and improve their online accessibility. Our services include a comprehensive accessibility audit that identifies compliance issues, followed by remediation services using WCAG 2.1 AA criteria that address those issues.

Our team of accessibility experts has extensive experience in web accessibility and can ensure that your website meets ADA compliance standards. We use a combination of manual and automated testing to ensure that all ADA compliance issues are identified and addressed. We also work closely with our clients to ensure that their website is optimized for accessibility and provides a user-friendly experience for all users.

Benefits of EcomBack Web ADA Services

  • Avoid ADA Lawsuits: By ensuring that your website meets ADA compliance standards, you can avoid the risk of ADA lawsuits.
  • Reach a Larger Audience: By improving your website’s accessibility, you can reach a larger audience, including users with disabilities who may have previously been unable to use your website.
  • Improve User Experience: An accessible website provides a better user experience for all users, not just those with disabilities.
  • Enhance Reputation: By demonstrating a commitment to accessibility, businesses can enhance their reputation and demonstrate that they value diversity and inclusion.

Conclusion

Web accessibility isn’t just a “nice to have,” it’s a crucial component of modern business operations. By ensuring your website meets ADA compliance standards, you not only avoid potential legal penalties but also widen your audience reach and enhance the user experience for everyone. Our specialized ADA website compliance experts can guide your business toward meeting WCAG 2.1 AA success criteria and amping up your online accessibility. With our thorough accessibility audit and remediation services, we strive to make your website universally accessible, irrespective of the abilities of your users.

Don’t delay, seize this opportunity to make your website better for everyone, while mitigating the risk of ADA lawsuits. Contact us today to avail your FREE website accessibility audit. We’re ready to help you improve your online accessibility and make your business a more inclusive space.

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Creating an Inclusive Online Shopping Experience with an Accessible E-commerce Websites

  • Post author By EcomBack
  • Post date May 14, 2023

In today’s fast-paced digital world, online shopping has become a popular and convenient way for consumers to purchase products and services. However, for people with disabilities, online shopping can present unique challenges that hinder their ability to fully enjoy the experience. That’s where EcomBack’s accessible e-commerce website comes in. By creating an inclusive online shopping experience, businesses can ensure that all customers, regardless of their abilities, can access their products and services easily and efficiently.

In this article, we will highlight the importance of making your online shopping experience inclusive and accessible to everyone. We will discuss how EcomBack’s Website ADA Compliance services can help you achieve this goal and improve customer satisfaction. Additionally, we will address common questions and concerns regarding accessibility in e-commerce, so you can make informed decisions for your business and customers.

How EcomBack Can Help You Create an Accessible E-commerce Website

At EcomBack, we understand the importance of accessibility in e-commerce. We believe that every customer should have equal access to online shopping, regardless of their abilities. That’s why we offer a range of services to help you create an accessible e-commerce website that substantially meets WCAG 2.1 standards.

Our team of experts can help you with the following:

  • Accessibility Audits: 

We can conduct an accessibility audit of your current e-commerce website to identify any barriers to accessibility. This will help you understand where your website falls short and how it can be improved.

  • Website Design: 

We can design an accessible e-commerce website that is user-friendly and meets WCAG 2.1 standards. This includes features such as clear and consistent navigation, alt text for images, and easy-to-use forms.

  • Website Development: 

Our team can develop an accessible e-commerce website that is compatible with assistive technologies such as screen readers and voice recognition software. This will ensure that all customers can access your website and make purchases easily.

  • Testing and Maintenance: 

We can regularly test your e-commerce website for accessibility and make any necessary updates or improvements. This will ensure that your website remains accessible to all customers over time.

Common Accessibility Concerns in E-commerce

Despite the importance of accessibility in e-commerce, there are still some common concerns and barriers to accessibility that businesses may face. Some of these include:

  • Lack of Awareness:

Many businesses may not be aware of the importance of accessibility or the guidelines that they need to follow to make their website accessible.

  • Cost:

Some businesses may see accessibility as an additional cost that they cannot afford, particularly if they are a small business.

  • Technical Expertise:

Creating an accessible e-commerce website requires technical expertise, which some businesses may not have in-house.

  • Compatibility:

Ensuring compatibility with different devices and assistive technologies can be a challenge, particularly for businesses with limited resources.

Frequently Asked Questions About Accessibility in E-commerce

  • What is WCAG 2.1?

WCAG 2.1 stands for Web Content Accessibility Guidelines 2.1. It is a set of guidelines developed by the World Wide Web Consortium (W3C) to help make web content more accessible to people with disabilities.

  • Why is accessibility important for e-commerce?

Accessibility is important for e-commerce because it ensures that all customers, regardless of their abilities, can access and use your website to make purchases.

  • What are some common barriers to accessibility in e-commerce?

Some common barriers to accessibility in e-commerce include lack of alt text for images, non-descriptive links, poor color contrast, and inaccessible forms.

  • How can an accessible e-commerce website benefit my business?

An accessible e-commerce website can benefit your business in several ways. It can help improve customer satisfaction and loyalty, increase your customer base by attracting customers with disabilities, and reduce the risk of legal action for non-compliance with accessibility standards.

  • How can EcomBack help me create an accessible e-commerce website?

EcomBack can help you create a substantially accessible e-commerce website by conducting an accessibility audit, designing an accessible website, developing an accessible website, and providing ongoing testing and maintenance.

Conclusion:

Creating an inclusive online shopping experience with an accessible e-commerce website with the assistance of EcomBack is not only the right thing to do, but it can also benefit your business in many ways. By making your website accessible to all customers, you can improve customer satisfaction and loyalty, increase your customer base, and reduce the risk of legal action.

At EcomBack, we are committed to helping businesses create accessible e-commerce websites that meet WCAG 2.1 standards. Our team of experts can help you identify barriers to accessibility, design and develop an accessible website, and provide ongoing testing and maintenance. Don’t let accessibility be a barrier to your business success. Contact EcomBack today to learn more about how we can help you create an inclusive online shopping experience with an accessible e-commerce website.

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More Businesses Fight Back Against Onslaught of ADA Website Lawsuits: Electric Bike Technologies Opposes Dismissal of Declaratory Judgment Counterclaim

  • Post author By EcomBack
  • Post date May 10, 2023

Electric Bike Technologies, Inc. (Electric Bike) has submitted a memorandum in opposition to the motion to dismiss the declaratory judgment counterclaim in the ongoing lawsuit involving Plaintiff Jose Quezada.

The central issue in the case revolves around whether the parties agreed to settle a previously filed and dismissed federal lawsuit. Electric Bike seeks a declaration from the Court that Plaintiff’s state court lawsuit, which alleges there was a federal court settlement, is without merit and frivolous. The counterclaim does not allege an independent cause of action for sanctions. However, Electric Bike argues that by filing a cursory motion to dismiss the counterclaim, Plaintiff sidesteps the requirement of responding to the specific factual allegations that make it self-evident that Plaintiff’s complaint is not only without merit, but also frivolous.

The background of the case involves Plaintiff suing Electric Bike in the Southern District of New York, claiming that Electric Bike’s website was inaccessible to blind people in violation of the Americans with Disabilities Act (ADA) and New York law. The motion alleges that the Plaintiff’s law firm Mizrahi Kroub LLP had no apparent intention of litigating the lawsuit against Electric Bike, but instead aimed to leverage the “cost of defense” to obtain a “cost-of-litigation” settlement.

In August 2022, Plaintiff’s counsel offered to settle for $4,950 plus website remediation. Electric Bike’s counsel at the time, David Stein of Stein & Nieporent LLP, responded by accepting the $4,950 payment but did not address the remediation demand or other material terms. Instead, they stated that they would draft the settlement agreement. The following day, Electric Bike’s counsel clarified that confidentiality was a material term and that they did not agree to any confidentiality provision.

Screenshot of an email between lawyers in the case as included in the motion, which states that Electric Bike Tech will not agree to a confidentiality provision of the settlement agreement.
Screenshot of an email between lawyers in the case as included in the motion, which states that Electric Bike Tech will not agree to a confidentiality provision of the settlement agreement.

They further stated that if Plaintiff’s counsel insisted on confidentiality, there would be no agreement on the $4,950 settlement amount either.

This case highlights the ongoing dispute between Electric Bike Technologies and Plaintiff Jose Quezada, with Electric Bike arguing that the motion to dismiss the declaratory judgment counterclaim allows Plaintiff to avoid addressing specific allegations.

As the case proceeds, the Court’s decision will provide further insight into the validity of the counterclaim and the outcome of the lawsuit.

Electric Bike is now represented by Richard S. Mandaro of Amster, Rothstein & Ebenstein LLP and Peter J. Brann and Hannah L. Wurgaft of Brann & Isaacson.

Download and read the full filing here.

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website chatbot can lead to a wire-tapping lawsuit in California Blog Banner

A website chatbot can lead to a wire-tapping lawsuit in California

  • Post author By EcomBack
  • Post date May 10, 2023

A US District Court has ruled that a lawsuit filed against Old Navy, a San Francisco-based clothing retailer, can proceed after a customer accused the company of violating California’s Invasion of Privacy Act (CIPA) through the use of a chatbot feature on its e-commerce site. In August 2022, Miguel Licea filed a lawsuit alleging that the company “eavesdropped” on his private conversations without his knowledge or consent.

Old Navy sought to have the case dismissed entirely, but Judge Sunshine Sykes of the U.S. District Court for the Central District of California has allowed Licea’s CIPA Section 632.7 claim against the retailer to move ahead. This section imposes liability on anyone who “without the consent of all parties to a communication, intercepts or receives and intentionally records … a communication transmitted between two … telephones.” Old Navy argued that Licea “cannot allege that both parties were using a qualifying telephone device to conduct the customer chats,” but Judge Sykes ruled that smartphones are included in the definition of cellular phones and thus fall under the scope of Section 632.7.

However, the court dismissed Licea’s Section 631(a) claim, which prohibits “intentional wiretapping,” including in the context of internet communications. Judge Sykes stated that Licea had sufficiently pled facts to allege that his communications with Old Navy’s chatbot “were intercepted in transit” without his knowledge and without his consent. The court determined that Old Navy “uses a third-party service to ‘covertly embed code into its chat feature that automatically records and creates transcripts of all such private conversations,’ and ‘allows at least one third party … to secretly intercept in real time, eavesdrop upon, and retain transcripts of [the Old Navy] chat communications with unsuspecting website visitors.'”

Old Navy argued that it did not “intercept” the communications in transit as required by Section 631(a), and more than that, the communications were not “intercepted” because “the third parties [that] access the messages [do so] after they are electronically stored rather than while they are in transmission.” However, the court dismissed the Section 631(a) direct liability claim on the basis that CIPA exempts from liability any individual or entity who is a “party” to the “communication.” Since Old Navy “was a party to the customer chats at issue in [the] complaint,” Licea’s claim that it is directly liable for wiretapping fails, according to the court.

This case highlights the importance of businesses understanding the legal implications of using chatbots and similar technology in a business context. While technology can be a powerful tool for improving customer engagement and support, businesses must tread carefully and deliberatively when introducing new technologies that interact with consumers to ensure that they remain in compliance with applicable privacy laws and regulations. Few of these laws will have been written with these new technologies in mind, and a failure to comply can lead to lawsuits and reputational damage.

Read the full article: Court Refuses to Toss Out Chatbot-Centric Wiretapping Lawsuit Against Old Navy

Contact your attorney or The Karlin Lawfirm for questions regarding the use of chat boxes and what you can do to protect your business in this litigious landscape.

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A stylish laptop rests beside a vibrant array of color swatches on a rich blue surface, showcasing a striking contrast of shades

Creating Accessible Designs: The Importance of Color Contrast and Readability

  • Post author By EcomBack
  • Post date May 8, 2023

EcomBack, a company that provides Web Accessibility & ADA Compliance Services to businesses of all sizes, understands the importance of creating accessible designs that comply with the Americans with Disabilities Act (ADA). Accessibility means that people with disabilities or impairments can use and interact with your website without difficulty, and EcomBack is committed to helping businesses comply with web ADA regulations and improve accessibility for all users. In this article, we’ll explore the importance of color contrast and readability as key elements of ADA-compliant design and how we can help improve your website’s accessibility.

Color Contrast and Readability: Key Elements of ADA Compliant Design

Color contrast and readability are crucial for creating accessible designs that comply with the ADA. The ADA requires that websites must be accessible to people with disabilities, including those with visual impairments. By implementing these tips and best practices, you can ensure color contrast and readability in your designs:

  • Choose high-contrast colors

High-contrast colors make it easier for people with visual impairments to read and distinguish different elements of your site. Use color contrast checkers, like the WebAIM Contrast Checker, to test the contrast ratio of your color choices. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended.

  • Use appropriate font sizes and styles

Font sizes and styles affect the readability of your content. Use a font size of at least 16px for body text and 18px or larger for headings. Avoid using fonts that are too thin or too decorative, as they can be difficult to read for some users. Also, consider using sans-serif fonts, which are easier to read on screens.

  • Avoid color alone to convey meaning

It’s important to use alternative ways to convey meaning, such as adding text labels or using patterns or symbols, as some users may not be able to distinguish colors or have color blindness.

  • Provide sufficient color contrast for links

Links should be easily distinguishable from other text on your site. Use high-contrast colors for link text and ensure that visited links are clearly different from unvisited links.

  • Consider the background color

The background color can also affect the readability of your content. Choose a plain, light-colored background that provides good contrast with the text.

EcomBack’s Web Accessibility & ADA Compliance Services

EcomBack’s Web Accessibility & ADA Compliance Services can help your business improve your website’s accessibility and avoid legal issues related to accessibility. By ensuring color contrast and readability in your designs, you can increase usability and user experience for all users. EcomBack offers a variety of services to help your business comply with web ADA regulations, including:

  • ADA Compliance Audits:

A thorough analysis of your website’s accessibility to identify areas that need improvement.

  • Accessibility Consulting:

Guidance on best practices for creating accessible designs and implementing ADA compliant features.

  • Accessibility Testing:

Testing of your website’s accessibility using assistive technologies and manual testing methods.

  • Remediation Services:

Implementation of necessary changes to improve your website’s accessibility and compliance with web ADA regulations.

Related FAQs

  • Why is color contrast important for accessibility?

Color contrast is important because it makes it easier for people with visual impairments to read and distinguish different elements of your site. It ensures that all users can perceive and understand your content.

  • How do I test the contrast ratio of my color choices?

You can use color contrast checkers, like the WebAIM Contrast Checker, to test the contrast ratio of your color choices. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended.

  • What font sizes and styles are recommended for accessibility?

For body text, use a font size of at least 16px. For headings, use a font size of 18px or larger. Avoid using fonts that are too thin or too decorative, as they can be difficult to read for some users.

  • What if I want to use color to convey meaning?

If you want to use color to convey meaning, ensure that there are alternative ways for users to understand the information. For example, you can use text labels or symbols in addition to color.

  • How can I make sure that my links are accessible?

To make sure that links are accessible, use high-contrast colors for link text and ensure that visited links are clearly different from unvisited links. You can also add underlines or bold text to links to make them more distinguishable.

  • What should I consider when choosing a background color?

When choosing a background color, consider the readability of your content. Choose a plain, light-colored background that provides good contrast with the text.

Conclusion

In summary, color contrast and readability are essential elements of accessible design and are required by the ADA. By following the tips and best practices outlined in this article, you can create designs that are easy to use and navigate for all users, regardless of their abilities.

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A laptop on table displays chat bot next to cup of coffee and pen holder

A website chatbot can lead to a wire-tapping lawsuit in California

  • Post author By EcomBack
  • Post date May 2, 2023

A US District Court has ruled that a lawsuit filed against Old Navy, a San Francisco-based clothing retailer, can proceed after a customer accused the company of violating California’s Invasion of Privacy Act (CIPA) through the use of a chatbot feature on its e-commerce site. In August 2022, Miguel Licea filed a lawsuit alleging that the company “eavesdropped” on his private conversations without his knowledge or consent.

Old Navy sought to have the case dismissed entirely, but Judge Sunshine Sykes of the U.S. District Court for the Central District of California has allowed Licea’s CIPA Section 632.7 claim against the retailer to move ahead. This section imposes liability on anyone who “without the consent of all parties to a communication, intercepts or receives and intentionally records … a communication transmitted between two … telephones.” Old Navy argued that Licea “cannot allege that both parties were using a qualifying telephone device to conduct the customer chats,” but Judge Sykes ruled that smartphones are included in the definition of cellular phones and thus fall under the scope of Section 632.7.

However, the court dismissed Licea’s Section 631(a) claim, which prohibits “intentional wiretapping,” including in the context of internet communications. Judge Sykes stated that Licea had sufficiently pled facts to allege that his communications with Old Navy’s chatbot “were intercepted in transit” without his knowledge and without his consent. The court determined that Old Navy “uses a third-party service to ‘covertly embed code into its chat feature that automatically records and creates transcripts of all such private conversations,’ and ‘allows at least one third party … to secretly intercept in real time, eavesdrop upon, and retain transcripts of [the Old Navy] chat communications with unsuspecting website visitors.'”

Old Navy argued that it did not “intercept” the communications in transit as required by Section 631(a), and more than that, the communications were not “intercepted” because “the third parties [that] access the messages [do so] after they are electronically stored rather than while they are in transmission.” However, the court dismissed the Section 631(a) direct liability claim on the basis that CIPA exempts from liability any individual or entity who is a “party” to the “communication.” Since Old Navy “was a party to the customer chats at issue in [the] complaint,” Licea’s claim that it is directly liable for wiretapping fails, according to the court.

This case highlights the importance of businesses understanding the legal implications of using chatbots and similar technology in a business context. While technology can be a powerful tool for improving customer engagement and support, businesses must tread carefully and deliberatively when introducing new technologies that interact with consumers to ensure that they remain in compliance with applicable privacy laws and regulations. Few of these laws will have been written with these new technologies in mind, and a failure to comply can lead to lawsuits and reputational damage.

Read the full article: Court Refuses to Toss Out Chatbot-Centric Wiretapping Lawsuit Against Old Navy

Contact your attorney or The Karlin Lawfirm for questions regarding the use of chat boxes and what you can do to protect your business in this litigious landscape.

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Accessibility button on a keyboard

Accessibility Standards for Websites

  • Post author By EcomBack
  • Post date May 2, 2023

Ensuring Inclusive User Experience

As the internet becomes more integrated into our daily lives, it’s essential to ensure that everyone can access the information and services available online. Unfortunately, not all websites are designed with accessibility in mind, making it difficult or impossible for people with disabilities to use them. That’s where accessibility standards come in.

In this blog post, we’ll cover the basics of web accessibility, the importance of following accessibility standards, and how to implement them on your website. We’ll also touch on some common misconceptions about accessibility and provide resources for further reading.

Understanding Web Accessibility

Web accessibility refers to the inclusive design and development of websites that enable all users, including those with disabilities, to navigate and interact with content effectively. Websites that aren’t accessible can be frustrating and limiting for people with disabilities, hindering their ability to access vital information, products, or services.

According to the World Health Organization, approximately 15% of the world’s population lives with some form of disability. These disabilities may be physical, cognitive, visual, or auditory. Web accessibility aims to address these barriers by providing an inclusive user experience for all users, regardless of their abilities.

The Importance of Following Accessibility Standards

Following accessibility standards ensures that your website is accessible to everyone, including people with disabilities. In addition to providing an inclusive user experience, there are legal requirements to consider. In many countries, including the United States, websites must comply with accessibility laws such as the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG).

Failure to comply with these standards can result in lawsuits, financial penalties, and damage to your brand’s reputation. Making your website accessible not only ensures compliance with legal requirements but also demonstrates a commitment to inclusivity and social responsibility.

Overview of WCAG 2.1 Guidelines

The Web Content Accessibility Guidelines (WCAG) is a set of guidelines developed by the World Wide Web Consortium (W3C) that outlines the best practices for making web content accessible. WCAG 2.1 is the most recent version of these guidelines, released in 2018. WCAG 2.1 is organized into four principles: Perceivable, Operable, Understandable, and Robust (POUR). Each principle includes specific guidelines and success criteria for achieving accessibility.

These guidelines cover areas such as:

  • Providing alternative text for images and non-text content
  • Make sure that all content is keyboard Accessible.
  • Ensuring that the color contrast between text and background is sufficient for people with low vision.
  • Making sure that content can be accessed with assistive technology such as screen readers.
  • Providing captions and transcripts for audio and video content

Following these guidelines can help ensure that your website is accessible to all users, including those with disabilities.

Implementing Accessibility Standards on Your Website

Ensuring that your website is accessible to all users, including those with disabilities, is crucial for creating an inclusive user experience. Implementing accessibility standards may seem daunting, but taking the necessary steps can greatly improve the usability and reach of your website. Here are some detailed tips on how to implement accessibility standards on your website:

Conduct an Accessibility Audit

The first step in implementing accessibility standards is to conduct an accessibility audit. This process will help you identify areas of your website that need improvement to meet accessibility guidelines. You can conduct an audit yourself using tools like WAVE or hire an accessibility consultant such as EcomBack to perform an audit.

During our free audit, we will examine your website for barriers that could prevent people with disabilities from using your website. These barriers can include, but are not limited to, poor color contrast, inaccessible forms, and missing alt text for images. Once we have identified areas of improvement, we can begin to implement changes to make your website more accessible.

Use an Accessible Content Management System (CMS)

When choosing a content management system (CMS) for your website, make sure that it is accessible by design. One popular CMS that offers a range of accessibility features and plugins is WordPress. WordPress includes built-in accessibility features, such as keyboard navigation, and plugins that can add features like automatic alt text for images.

By choosing an accessible CMS, you can save time and ensure that your website is accessible to a wider range of users from the start.

Ensure That All Images Have Alt Text

Alternative text (alt text) is a brief description of an image that can be read by assistive technology, such as screen readers. Providing alt text for images ensures that users with visual impairments can understand the content of the image. In addition to providing accessibility benefits, alt text can also improve the search engine optimization (SEO) of your website.

When creating alt text, make sure that it is descriptive and concise. Avoid using generic phrases like “image of” and instead provide a brief description of the image’s content and context.

Make Sure All Content is Keyboard Accessible

Not all users can use a mouse to navigate your website. Ensure that all content on your website can be accessed using only the keyboard. This means that users can use the “tab” key to navigate through links and forms, and the “enter” key to activate them.

To test keyboard accessibility, try navigating your website without using a mouse. If you find that certain elements are difficult to access or activate, consider making changes to improve keyboard accessibility.

Ensure That Color Contrast is Sufficient

For users with low vision, sufficient color contrast between text and background is essential. Ensure that the color contrast on your website meets accessibility standards, such as the Web Content Accessibility Guidelines (WCAG).

One tool that can help you test color contrast is the WebAIM Color Contrast Checker. This tool provides a pass/fail rating based on the contrast ratio of your text and background colors. If your website fails the contrast check, consider making changes to improve the readability for users with low vision.

Provide Captions and Transcripts for Audio and Video Content

Providing captions and transcripts for audio and video content ensures that users with hearing impairments can access your content. Captions are a text-based representation of spoken words and sound effects, while transcripts are a written version of the audio content.

When creating captions and transcripts, ensure that they are accurate and synchronized with the audio or video content. This will provide a seamless and accessible experience for users who rely on captions and transcripts to understand your content. For an example of video content with transcripts, see the video on our homepage and click on View Transcript under it.

Test Your Website with Assistive Technology

To ensure that your website is accessible to users with disabilities, it’s important to test it with assistive technology. Screen readers, voice recognition software, and other assistive technology can help you identify potential accessibility issues and ensure that your website is fully accessible to all users.

During testing, try to use a variety of assistive technology to simulate the experiences of users with different disabilities. This will help you identify potential issues and ensure that your website is accessible to as many users as possible.

Train Your Team

Finally, it’s important to train your team on the importance of web accessibility and how to implement accessibility standards on your website. Ensure that everyone on your team understands the importance of creating an inclusive user experience and has the knowledge to make your website accessible to all users.

You can provide training through workshops, online courses, or by hiring an accessibility consultant to provide training tailored to your website’s specific needs.

Common Misconceptions About Accessibility

Web accessibility is crucial in ensuring that all individuals can access and use websites and digital content. However, there are many misconceptions about web accessibility that may prevent website owners and designers from implementing accessibility standards. Here are some of the most common misconceptions about web accessibility and why they are inaccurate:

Accessibility is Only Necessary for Blind Users:

While accessibility is undoubtedly essential for blind users, it is not just blind individuals who benefit from accessibility. Other groups that require accessibility include users with hearing impairments, motor impairments, cognitive impairments, and more. For example, users with motor impairments may require the use of a keyboard to navigate a website, while users with cognitive impairments may benefit from clear and straightforward language.

Accessibility is Too Expensive:

While it is true that implementing accessibility standards may incur costs, the cost of not doing so can be much higher. The cost of potential fines, legal fees, and damage to a brand’s reputation can far outweigh the costs of making a website accessible. Moreover, accessibility can also help increase a website’s usability, improve customer satisfaction, and increase engagement. Contact us for a quote to remediate your website for accessibility.

Accessibility Will Ruin My Design:

Many website owners and designers believe that implementing accessibility standards will negatively impact their website’s design. However, this is not true. In fact, accessible design can enhance a website’s usability and improve the user experience for all users. Implementing accessible design principles, such as using proper contrast ratios, alt tags for images, and descriptive link text, can also improve a website’s SEO.

Accessibility is Only Necessary for Government Websites:

While some countries have laws that require government websites to be accessible, accessibility is vital for all websites, regardless of the industry or sector. All individuals, regardless of their abilities, have the right to access and use digital content. Moreover, websites that prioritize accessibility demonstrate a commitment to inclusivity and diversity, which can positively impact a brand’s reputation and customer loyalty.

Conclusion

Web accessibility is essential for creating an inclusive user experience and complying with legal requirements. Implementing accessibility standards on your website can be a complex process, but it’s a necessary one. By following best practices and educating yourself and your team, you can ensure that your website is accessible to all users, including those with disabilities.

To get a free accessibility audit for your website, book a free call with our experts.

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Stop California AB 950: The Bill That Threatens Small Business Websites Blog Banner

Stop California AB 950: The Bill That Threatens Small Business Websites

  • Post author By EcomBack
  • Post date April 29, 2023

As businesses move more and more of their operations online, website accessibility has become a critical issue for many. While the intention behind Assembly Bill 950 (AB 950) in California is to improve website accessibility, the bill could have severe consequences for small businesses with customers in the state. It doesn’t just affect businesses IN the state, but businesses that do business with residents of the state.

AB 950 seeks to place the responsibility for website accessibility on small businesses and developers, which could result in costly lawsuits that could put small businesses at risk. Many small businesses rely on their websites to generate income, so a costly lawsuit could be catastrophic. Additionally, the bill does not provide any relief from abusive or frivolous claims of inaccessibility under the Unruh Act, which has statutory fines of $4000 per infraction.

The bill is also vague in its requirements, leaving small businesses unsure of what they need to do to comply with the law. The bill solely relies on the Web Content Accessibility Guidelines (WCAG 2.1 AA) as a legal standard for website accessibility, which was never created to be a legal standard. As a result, businesses could be fined for technical glitches that are not intentional and may not be feasible to fix.

For example, one of the criteria to pass WCAG 2.1 AA is the requirement of Audio Descriptions on all videos. The vast majority of video content does not contain a separate track for audio descriptions, which can be costly to create. This would result in websites having to remove all video content for fear of a lawsuit.

AB 950 could also have significant economic consequences and a chilling effect on the tech sector of California. The bill could increase the cost of creating, maintaining, and insuring a website, which would harm entrepreneurs, especially those who are minorities, people of color, the disabled, the elderly, and those who are just starting out. Furthermore, if this bill passes, there may be an organized effort to GEO block California by many out-of-state businesses, and many California-based businesses will opt to use third-party platforms to sell their goods and services instead of hosting their own websites.

In its current form, AB 950 is an ill-conceived bill that could have unintended and harmful consequences for small businesses. However, there is hope. California residents can contact their local representatives, including San Diego Assemblyman Brian Maienschein, and ask them to vote no on AB 950. Non-California residents can also help spread the word and share the petition on Change.org.

It’s essential to improve website accessibility for all, but it’s crucial to do so in a way that is fair and reasonable to all parties involved. The current version of AB 950 does not accomplish this goal, and instead, it could put small businesses at risk. Let’s work together to find effective solutions that improve web accessibility without harming small businesses.

What can you do?

Visit our Stop AB 950 Action Page to take steps to stop the bill and spread the word.

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Celebrating Global Accessibility Awareness Day The Importance of Inclusive Design Blog Banner

Celebrating Global Accessibility Awareness Day: The Importance of Inclusive Design

  • Post author By EcomBack
  • Post date April 27, 2023

As the world becomes more connected, it’s essential to ensure that everyone can access the information they need. That’s why we’re proud to celebrate Global Accessibility Awareness Day (GAAD) on May 20th. This day serves as a reminder of the importance of inclusive design and the impact it can have on people’s lives.

Why Inclusive Design Matters

Inclusive design matters because it ensures that no one is left behind. In today’s digital age, access to information is critical. Websites, applications, and other digital products can be gatekeepers for essential services like healthcare, education, and finance. If these products are not designed with accessibility in mind, they can create barriers for people with disabilities, limiting their ability to participate fully in society.

Moreover, inclusive design is not just about accommodating people with disabilities; it’s about creating products that work for everyone. For example, a website that is easy to navigate for someone with a visual impairment is also likely to be easier to use for someone who is new to the language or has a different learning style. By designing with inclusivity in mind, we can create products that are more intuitive, efficient, and enjoyable for everyone.

How Inclusive Design Can Benefit Your Business

In addition to the ethical imperative of inclusive design, there are also many practical benefits for businesses. By designing products that are more accessible, you can expand your potential customer base significantly. According to the World Health Organization, approximately 15% of the world’s population has some form of disability. By designing products that are accessible to people with disabilities, you can tap into a vast and largely untapped market.

Moreover, inclusive design can also help you create better products. When you design with inclusivity in mind, you’re forced to think more critically about your user’s needs. This can lead to more innovative solutions, as well as a better understanding of your user’s pain points and frustrations. By creating products that are more intuitive, efficient, and enjoyable for everyone, you can build a stronger and more loyal customer base.

Best Practices for Inclusive Design

Conduct user research

Before you begin designing your product, it’s essential to understand your user’s needs. This includes not only people with disabilities but also people with different learning styles, languages, and cultural backgrounds. By conducting user research, you can gain a better understanding of your user’s pain points and frustrations, as well as their needs and desires.

Follow accessibility guidelines

There are many accessibility guidelines available to help you design products that are accessible to people with disabilities. Some of the most well-known guidelines include the Web Content Accessibility Guidelines (WCAG) and the Americans with Disabilities Act (ADA). By following these guidelines, you can ensure that your products are accessible to the broadest possible audience.

Design for flexibility

Inclusive design is all about creating products that can be used by as many people as possible. To achieve this, it’s essential to design for flexibility. This means creating products that can be customized to meet individual user’s needs.

Test and iterate

Finally, it’s crucial to test your products with real users and iterate based on their feedback. By testing your products with people with disabilities and other diverse groups, you can identify any accessibility issues and make the necessary improvements.

Consider different types of disabilities

It’s essential to design for a range of disabilities, including visual, auditory, motor, and cognitive impairments. For example, people with motor impairments may have difficulty using a mouse or keyboard, while people with cognitive impairments may have difficulty understanding complex information. By designing for a range of disabilities, you can ensure that your products are accessible to the broadest possible audience.

Provide alternative formats

In addition to designing for different types of disabilities, it’s also important to provide alternative formats. For example, providing closed captions for videos can make them accessible to people with hearing impairments. Providing alternative text descriptions for images can make them accessible to people with visual impairments. By providing alternative formats, you can ensure that your products are accessible to people with a range of disabilities.

Use plain language

Using plain language can make your products more accessible to people with cognitive impairments and people who are not native speakers of the language. Plain language is clear, concise, and easy to understand. Avoid using jargon, technical terms, and complex sentence structures.

Consider cultural differences

In addition to designing for disabilities, it’s also important to consider cultural differences. For example, different cultures may have different attitudes towards disability, and different cultural groups may have different communication styles. By designing products that are sensitive to cultural differences, you can ensure that your products are accessible to people from diverse cultural backgrounds.

Conclusion

In conclusion, inclusive design is critical for creating products that are accessible to as many people as possible. By designing with inclusivity in mind, we can create products that are more intuitive, efficient, and enjoyable for everyone. Not only is this the right thing to do from an ethical perspective, but it can also benefit your business by expanding your customer base and helping you create better products.

So let’s celebrate Global Accessibility Awareness Day and commit to designing products that work for everyone. By doing so, we can create a more inclusive and connected world.

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5 Signs Your Website Isn't ADA Compliant Blog Banner

5 Signs Your Website isn’t ADA Compliant (And How to Fix It)

  • Post author By EcomBack
  • Post date April 25, 2023

As a business owner with an online presence, it’s important to ensure that your website is accessible to everyone, including people with disabilities. Failure to do so could result in lawsuits, which can be costly and damaging to your brand reputation. In this blog post, we’ll discuss the 5 signs that your website isn’t ADA compliant and how you can fix it to prevent lawsuits.

Lack of Alternative Text for Images

Images are an essential part of any website, but they can also be a barrier for people with visual impairments. Alternative text or alt text provides a description of the image, allowing screen readers to communicate the content to users who cannot see the image. If your website is missing alt text, you’re not providing equal access to all users.

To fix this issue, you need to add alt text to all images on your website. This can be done through your website’s content management system or by editing the HTML code directly.

Explore our blog to discover the best tips for writing effective image alt text: “The Best Tips for Writing Alt Text“

Inaccessible Forms

Forms are another common barrier for people with disabilities. If your website’s forms are not accessible, it can prevent users with disabilities from completing important actions such as submitting an order or signing up for a newsletter.

To make your forms accessible, ensure that they can be completed using a keyboard only. Add labels to all form fields, and provide clear instructions on how to complete the form.

Videos Without Captions

Videos are an effective way to engage with your audience, but they can also be a challenge for people with hearing impairments. Without captions, users who are deaf or hard of hearing cannot fully access the content.

To make your videos accessible, add captions or transcripts to all videos on your website. This will ensure that everyone can access the content, regardless of their hearing ability.

Poor Color Contrast

Color contrast is a significant factor for individuals with visual impairments, as it directly influences their ability to read and navigate your website. If your website’s color contrast is suboptimal, it could pose challenges to certain users in accessing your content. To address this issue, ensure that the contrast between the background and the text is sufficiently high to facilitate easy reading. Various online tools are available to assess the color contrast ratio and allow for necessary adjustments.

Inaccessible Navigation

Navigation is a critical component of any website, but it can also be a challenge for people with disabilities. If your website’s navigation is not accessible, it can make it difficult for users to find the information they need.

To make your website’s navigation accessible, ensure that it can be navigated using a keyboard only. Use clear and descriptive labels for all links, and organize your content in a logical and easy-to-understand manner.

Conclusion

Ensuring that your website is accessible to all users, including those with disabilities, is essential for providing equal access to information and services. By addressing the 5 signs outlined in this blog post, you can make your website ADA-compliant and prevent costly lawsuits.

With an understanding that many individuals may not possess the technical expertise required to tackle the aforementioned challenges, EcomBack is dedicated to assisting you in resolving these essential matters. We are pleased to extend our services through a complimentary website accessibility audit, enabling you to identify any accessibility issues effectively.

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Building an Accessible Online Presence: Beyond Web Design with EcomBack Blog Banner

Building an Accessible Online Presence: Beyond Web Design with EcomBack

  • Post author By EcomBack
  • Post date April 13, 2023

Creating an accessible website is not only about complying with ADA regulations and avoiding lawsuits, but it is also about making sure that your website is inclusive and user-friendly for all users. At EcomBack, we understand the importance of building an accessible online presence, and we offer Web Accessibility and ADA Compliance services to help businesses achieve this goal.

Improve Your Website Accessibility Today with EcomBack

At EcomBack, we offer a range of services to help businesses improve their website accessibility and compliance with ADA regulations. Our team of experts can conduct a thorough accessibility audit of your website using WCAG success criteria to identify any barriers to access, and provide solutions to make your website more inclusive and user-friendly.

Make Your Website More Accessible to Users with Disabilities

Creating an accessible website means making sure that users with disabilities can access your content and services without barriers. At EcomBack, we can help you achieve this goal by providing solutions such as text-to-speech, keyboard navigation, and screen reader compatibility. By making your website more accessible, you can improve your user experience and reach a wider audience.

Avoid Website Accessibility Lawsuits with EcomBack’s Services

ADA lawsuits related to website accessibility have been on the rise in recent years, and businesses of all sizes can be targeted. With EcomBack’s Web Accessibility and ADA Compliance services, you can avoid costly lawsuits and ensure that your website is accessible to all users. Our team can help you identify and resolve any accessibility issues, ensuring compliance with ADA regulations and accessibility standards.

Enhance Your User Experience with Web Accessibility and ADA Compliance Services

Making your website more accessible not only benefits users with disabilities, but it can also improve your overall user experience. At EcomBack, we can help you enhance your website’s functionality and design, ensuring that all users can access your content and services without barriers. Our Web Accessibility and ADA Compliance services can help you create a more inclusive and user-friendly website.

Adhere to Web Content Accessibility Guidelines (WCAG) with EcomBack’s Help

Web Accessibility guidelines such as the Web Content Accessibility Guidelines (WCAG) provide a framework for creating accessible web content. At EcomBack, we can help you adhere to these guidelines and ensure that your website meets the necessary accessibility standards. Our team can conduct an accessibility audit, provide solutions to any barriers to access, and help you create a more inclusive website.

Ensure Your Website is Accessible with EcomBack’s Technical Accessibility Testing

Technical accessibility testing involves ensuring that users with disabilities can use assistive technologies to access your website. At EcomBack, we can conduct technical accessibility testing to identify any issues with keyboard navigation, color contrast, and multimedia content. We work with independent third-party testers with disabilities to audit your website for accessibility and usability. By ensuring technical accessibility, you can make your website more user-friendly and accessible to all users.

Stay Up-to-Date with Accessibility Standards with EcomBack’s Regular Updates and Maintenance

Creating an accessible website is an ongoing process that requires regular updates and maintenance. At EcomBack, we offer regular updates and maintenance services to ensure that your website remains accessible and compliant with ADA regulations. Our team can resolve any accessibility issues that arise and ensure that your website meets the necessary accessibility standards.

We audit, we fix, we certify, we train and we monitor. Contact us today.

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Boost Your SEO with ADA and WCAG Compliant Web Design from EcomBack Blog Banner

Boost Your SEO with ADA and WCAG Compliant Web Design from EcomBack

  • Post author By EcomBack
  • Post date April 10, 2023

In the world of search engine optimization (SEO), having a website that is accessible to all users, including those with disabilities, is becoming increasingly important. One way to achieve this is by implementing WCAG success criteria 2.1 AA. Not only is it a legal requirement for businesses operating in the United States, but it also has many benefits for SEO. In this article, we will explore how ADA compliant web design can boost your SEO and help you outrank other websites.

What is ADA Compliant Web Design?

ADA compliant web design refers to the process of designing and developing websites that are accessible to individuals with disabilities, including those with visual, auditory, physical, or cognitive impairments. This is achieved by following the guidelines recommended by the Department of Justice (DOJ) and the Americans with Disabilities Act (ADA), which is a civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including the internet.

Why is ADA Compliance Important for SEO?

One of the main reasons why ADA compliance is important for SEO is that it improves the user experience for all visitors to your website, including those with disabilities. When a website is designed to be accessible to all users, it is easier to navigate, read, and understand. This can lead to increased engagement, longer page views, and lower bounce rates, which are all important factors in search engine rankings.

In addition to improving the user experience, ADA compliance also helps search engines understand the content of your website. This is because accessibility features such as alt text, captions, and transcripts can provide additional context and information about your content, which can help search engines better understand the purpose and relevance of your website.

How to Implement ADA Compliant Web Design with EcomBack

Implementing ADA compliant web design requires a combination of design, development, and content strategies. EcomBack offers Web Accessibility & ADA Compliance Services to all types of businesses, including small businesses that sell products and services online and have an online presence. Our services can help prevent Website accessibility lawsuits under the ADA filed by lawyers, and we are committed to helping businesses comply with web ADA regulations and improve accessibility for all users.

Some of the key elements to consider include:

Navigation and Structure – Design your website to be easy to navigate with clear headings and logical structure.

Colors and Contrast – Use colors and contrast that are easy to see for those with visual impairments.

Alternative Text – Provide alternative text for images, videos, and other media to ensure that screen readers can accurately describe the content to visually impaired users.

Keyboard Accessibility – Make sure that your website can be navigated using only a keyboard, as this is essential for individuals with physical disabilities.

Audio and Video Transcripts – Provide transcripts for audio and video content to ensure that all users can access the content, even if they are unable to hear it.

Forms and Input Fields – Design forms and input fields to be accessible to all users, including those with motor impairments.

By implementing these strategies, you can ensure that your website is accessible to all users and compliant with WCAG guidelines with EcomBack’s help.

The Benefits of ADA Compliant Web Design for SEO with EcomBack

In addition to improving the user experience and helping search engines better understand your content, there are many other benefits of ADA compliant web design for SEO with EcomBack. Some of these include:

Increased Traffic – When your website is accessible to all users, including those with disabilities, you can reach a wider audience and increase your traffic.

Improved Engagement – By providing a better user experience, you can increase engagement on your website, which can lead to longer page views and lower bounce rates.

Higher Conversions – When users are able to navigate your website more easily and understand your content, they are more likely to convert into customers or take other desired actions.

Improved Reputation – By demonstrating your commitment to accessibility and inclusivity, you can improve your reputation and build trust with your audience.

Competitive Advantage – As more businesses begin to prioritize ADA compliance, having an accessible website can provide a competitive advantage in search engine rankings.

Conclusion

In conclusion, implementing ADA compliant web design with the help of EcomBack can be a powerful tool for improving your SEO and outranking other websites. By making your website accessible to all users, you can improve the user experience, help search engines better understand your content, and increase your traffic, engagement, conversions, reputation, and competitive advantage.

At the end of the day, ADA compliance is not just a legal requirement, but also a moral obligation and a business opportunity. By creating a website that is accessible to everyone with EcomBack’s Web Accessibility & ADA Compliance Services, you can help make the internet a more inclusive and welcoming place, while also improving your SEO and customer satisfaction.

By choosing EcomBack for your web accessibility and ADA compliance needs, you can rest assured that your website will be fully compliant with ADA regulations and accessible to all users. Our commitment to providing high-quality services and personalized solutions ensures that your business will receive the attention and care it deserves.

Contact us today to learn more about our services and how we can help you achieve ADA compliance and improve your SEO.

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The Best Tips for Writing Alt Text Blog Banner

The Best Tips for Writing Alt Text | Website ADA Experts at EcomBack

  • Post author By EcomBack
  • Post date October 14, 2022

What is Alt Text?

Alt text (aka alt attributes or alt descriptions or alternative text) are descriptions for images on a website page. It is used within an HTML code to describe the appearance and function of an image.

Why is Alt Text Important?

Alt text is essential for anyone creating online content. It is helpful for users because it allows text to be read aloud using assistive technology like screen readers, speech input software, and speech-enabled websites. Also, alt text will replace an image if the file isn’t loading.

Another great reason to use alt text is that it is important for search engine optimization (SEO) and can dramatically improve a website’s rankings.

What does alt text look like in HTML?

Image Example:

A brown hare crossing the dirt road

The alt text comes before the tag: “alt=”

What the alt text looks like in an HTML code snippet:

<img

src=”European-Hare.jpg”

alt=”A brown hare crossing the dirt road.”>

How to add alt text to images on WordPress, Shopify, Magento, and Wix

You’ll be happy to know you don’t need to touch HTML code when using these e-commerce platforms because it is already included in the software. This makes it easier to write alt text!

Simply hover over the image thumbnail and click “Edit.” There should be an option to write alt text. For instance, Wix calls it “Title (Alt Text).”

Screenshot of showing How to check alt text details

Source:Wix

Writing Alt Text for Different Types of Images

  1. Basic images

Images that have little meaning to them get a basic description. Keep it short and to the point. However, don’t just write one word. Alt text is usually 125 characters or less.

The image is showing Cancun beach image and its properties

Source: fscj.edu

  1. Text in images

For a picture that has text in it, you can write that word-for-word in the alt text.

Welcome please come in an image accompanied by illustrations demonstrating how to write image alt text for individuals with visual impairments.

Source: Wix.com

  1. Decorative images

Decorative images don’t add information to a page’s content and only make it more visually attractive. Use null (empty) alt text, which tells assistive technologies to ignore the photo. It should look like this: alt=””

Image with Alt code

Source: Accessible360

  1. Functional images

Examples of functional images are interactive buttons and links. The alt text for the image should describe the action (“search,” “home,” etc.).

The image illustrates how to add Alt text to an image.

Source: ucsc.edu

  1. Complex images

Complex images are graphs, charts, maps, diagrams, and illustrations. These images are difficult to describe in one or two sentences. For the alt text, write what is the most important for users to read so they can understand the gist of the content.

The image demonstrates how to write alt text for a chart displaying the sales of November pie.

Source: Microsoft

How to Write Alt Text

There are three ways to write alt text: short description, no description, and long description.

If there’s nothing important in your image, don’t write alt text. Decorative images, visual stylings like borders, or images already described in the content body don’t need alt text. But take caution – a lot of websites get sued for lack of Alt text by ADA plaintiff lawyers. So, where possible, add Alt text.

Graphs, maps, and diagrams need longer descriptions. These can be hard to comprehend by many people, such as blind people and those with learning disabilities or low vision.

How do I write alt text for e-commerce sites?

Avoid writing alt text like this: “big clearance trucker hat buy today.” This might trigger a spam alert.

Example of a well-written alt tag for e-commerce websites:

<img =”trucker_hat.png” alt=” foam trucker hataHat for men green”>

The Best Tips for Writing Alt Text

  • Alt text is 125 characters or less
  • Clear and simple language
  • The most important information comes first
  • Don’t include ‘photo,’ ‘picture,’ or ‘icon’ as this is redundant
  • Include a keyword but don’t go overboard and write too many (known as keyword stuffing)
  • Be specific about the type of image, if it’s a painting, writing on a chalkboard, illustration, etc.

Common Mistakes

  • Not writing alt text (especially if the image is important)
  • Creating alt text for every single image on the page (above, we explain when to include alt text)
  • Descriptions that aren’t helpful
  • Failing to explain complex images

Get an Expert ADA WCAG Compliance Consultation with EcomBack

When you work with us, you can avoid ADA-related lawsuits. EcomBack designs a compliant website for your business. We have experts on our team that are well-informed in ADA compliance standards and can help your business get on the right track toward accessibility.

Get a free ADA audit and consultation today!

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Website Owners Need to be Vigilant about Accessibility Blog Banner

Website Owners Need to be Vigilant about Accessibility | EcomBack

  • Post author By EcomBack
  • Post date October 14, 2022

ADA-driven Lawsuits Continue to Rise

Since we last wrote about common ADA compliance errors, lawsuits continue to increase. Businesses and their websites are being targeted for their digital accessibility errors every day. EcomBack helps business owners address common accessibility barriers and problems on their websites.

We’ve mentioned the most common ADA errors in a previous blog. This includes link errors, alt text, form labels, and more.

Today we’d like to point out more ADA errors on websites that lead to lawsuits.

What Websites Need to Look Out for

Here are more ADA errors on websites that were reported by plaintiffs in recent ADA lawsuits.

Search bar isn’t accessible

If the screen reader can’t find the magnifying glass icon and search button, then the user can’t find the search bar and look up something.

Missing audio descriptions

An audio description gives additional information on videos for blind people to hear what is happening since they are unable to see it.

Confusing product price

If there is a strikethrough on a price to tell the user it is on sale; screen readers ignore the strikethrough text. Screen readers need to be able to know the regular price and sale price. If your website has a strikethrough price on the home page, collection page, or product page, make sure users know how much they are saving.

Example: $15.99 now $10.99. You save $5.

Unable to see color options for products

If a product’s color variants are not accessible, screen readers can’t read the color swatches for products. The user needs to know what colors the product is available in.

No verbal notifications

Visually impaired users need to know when an item is added to the cart. A screen reader needs confirmation that the item was added. If the shopping cart pops up as a separate window, this needs to be verbally announced to the user as well.

Can’t access the keyboard

Keyboard accessibility is super important because many blind users and users with motor disabilities use a keyboard to browse websites. A keyboard is an alternative to a computer mouse.

Also, if only the mouse is required to complete a transaction on the website and keyboard accessibility isn’t available, this is an ADA error that can result in a lawsuit.

The shopping cart page on a website needs to be navigated with a keyboard.

Screen readers can’t interpret visual cues on the website

There should be a way for users to use a keyboard instead of a mouse to clearly see the different page elements. There should be visual cues like highlighting the element, so a user knows where they are on the page.

No navigation links or empty links that contain no text

Navigational links direct website visitors to another page. These links are necessary on a website and must have informative text describing where the link goes. For example: “Click here to register.”

Vague link text is an ADA error as well. Text like “Read more” is considered ambiguous and gives the screen reader user a bad online experience. Also, don’t use redundant links where adjacent links go to the same URL address.

Missing or inaccurate alt-text

Alt text, an alternative description for an image, must accurately describe the content of graphics.

Social media icons need alt-text descriptions.

Inaccessible dropdown menus

Dropdown menus have to be usable with a mouse, keyboard, and screen reader.

Image maps aren’t accessible

An image map (ex: Google Maps) on a website needs to be interactable for disabled users and must have alt text. An accessible image map lets people using keyboards navigate between various map markers.

Online forms can’t be filled out, and there are no form labels

Online forms need correct labels and clear instructions. If a form was filled incorrectly, the specific error needs to be explained to the user.

Other EcomBack blogs to read: 10 Most Common ADA Compliance Errors and How to Avoid Them and Why You Shouldn’t Use Accessibility Overlay Solutions.

Even after these issues are resolved, some websites have been known to be “repeat offenders” and keep being sued for inaccessibility. Even though a website accommodates those with disabilities, this does not prevent another plaintiff from filing a lawsuit claiming the same thing the plaintiff claimed before.

Get an Expert ADA WCAG Compliance Consultation with EcomBack

When you work with us, you can avoid ADA-related lawsuits. EcomBack designs a compliant website for your business. We have experts on our team that are well-informed in ADA compliance standards and can help your business get on the right track towards accessibility.

Get a free ADA audit and consultation today!

Read our other ADA Compliance blogs:

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Artificial Intelligence Does Not Solve Website Accessibility Issues Blog Banner

Artificial Intelligence Does Not Solve Website Accessibility Issues

  • Post author By EcomBack
  • Post date October 14, 2022

Why A.I. Will Not Solve Website Accessibility Issues Any Time Soon

Don’t be fooled by artificial intelligence technology solutions when it comes to web accessibility. As businesses are hit with lawsuits regarding inaccessible websites, many are pressured to find easy ways to combat the issue. However, A.I. tools and accessibility overlays are not the answer, as many disabled customers have run into site errors because of these types of quick-fix tools.

Over the past couple of years, there has been a boom in A.I. technology that claims to solve website barriers and accessibility issues. However, these supposed “solutions” fail to address accessibility issues in the source code, which means many blind or low-vision visitors are unable to navigate and access the information they need using screen reading software such as JAWS, NVDA, or Apple’s IOS VoiceOver. As a result, your business loses valuable customers and becomes vulnerable to potential lawsuits, copycat cases, or other costly repercussions.

There has been a landslide of litigation under the ADA (Americans with Disabilities Act). Last year, more than 400 companies with an accessibility overlay on their website were sued over accessibility, according to data gathered by UsableNet.

Read our related blog: Why You Shouldn’t Use Accessibility Overlay Solutions

AI-powered tools use an algorithm to crawl the site and identify accessibility errors and then overwrite them using an overlay. However, people with disabilities and experts such as EcomBack that test for web accessibility problems claim automated systems and A.I. can only go so far.

When Patrick Perdue, a radio enthusiast who is blind, went on a website to buy equipment, the page was reformatted thanks to a not-so-helpful overlay (provided by accessiBe), hiding the checkout and shopping cart buttons from his screen reader, per a New York Times article.

AccessiBe has been under fire for its overlay product and has since been banned from The National Federation of the Blind’s convention. The Board accused the company of “scornfully” dismissing “the concerns blind people have about its products and its approach to accessibility,” the NFB wrote in an official statement.

National Federation of the Blind tweet image

Picture Credits: @NFB_voice on Twitter

Disability rights advocates claim that companies that provide accessibility widgets like accessiBe, AudioEye, and UserWay have all been proven as faulty and promise way more than they deliver.

Over 700 accessibility advocates and web developers have signed an Overlay Fact-Sheet letter calling on organizations to stop using these tools as the tools themselves have accessibility problems, and the features are “largely overstated.”

Accessibility experts prefer that companies not use automated accessibility overlays but instead hire trained professionals to oversee these efforts.

EcomBack has ADA consultants that can provide top-notch WCAG ADA Website Compliance services.

The Humans at EcomBack are Your Answer

At EcomBack, our expert team of ADA consultants can provide you with a 7-point plan to address the issues on your website.

We implement the best ADA compliance strategy with a comprehensive full accessibility audit, remediation, and lawyer-drafted accessibility statement, as well as training for your employees and a team of disabled and blind website testers specially trained in accessibility, equitable use, and universal design.

Contact us for a website audit consultation today!

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Hundreds of Small Businesses Get Hit with ADA Lawsuits Blog Banner

Hundreds of Small Businesses Get Hit with ADA Lawsuits

  • Post author By EcomBack
  • Post date October 4, 2022

A Cautionary Tale for Small Businesses without ADA-Compliant websites

Fraud is just one example of what a small business could face if it has an inaccessible website. Floridian Andres Gomez has been involved in over 600 ADA-related lawsuits, accusing small businesses of being inaccessible to people with disabilities.

Under the Americans with Disabilities Act (ADA), websites must make accommodations for people with disabilities. An accessible website should include contrasting colors, alternative text, video captions, verbal notifications for pop-up windows, and form labels that are intelligible to a screen-reading device.

The hundreds of lawsuits Gomez has filed point to discrimination under the ADA.

One small business Gomez sued for inaccessibility was Fast Toys Inc., a race car company. Gomez claimed he couldn’t use screen reading software to use the website, therefore, he was denied full and equal access.

However, when Fast Toys Inc. hired Karlin Law Firm to investigate further, the firm alleged Gomez might not have the disability he claims to have.

Multiple Accessibility symbols on mobile and laptop with text, contact ecomback for ADA audit and consultantion.

On Wednesday, September 28, 2022, the Karlin Law Firm spoke to members of the press and released court filings and a video that was filed in Gomez v. Fast Toys Inc, which showed Gomez’s actions contradicted how he described his disability, according to Karlin attorneys.

This includes only using stairs with assistance and having difficulty reading. Surveillance footage provided by the firm showed Gomez walking upstairs without aid and “seemingly without difficulty” as well as “appearing to read the screen of his cell phone at arm’s length,” Karlin Law attorneys said.

The purpose of showing the video was for the business owner of Fast Toys Inc., Chris Carel, to recover his court fees and warn other business owners that Gomez may sue down the road.

Carel told the San Francisco Chronicle, “I’m happy if we can help bring this scammer down and make other companies not go through what I lived.”

The Karlin Law Firm has been able to have 17 different lawsuits brought by Gomez dismissed or withdrawn, the firm wrote in its press release.

According to the San Francisco Chronicle, Gomez’s attorney, Dennis Price of the law firm Potter Handy said the video was a “smear job.”

“It’s another form of discrimination when they’re told that their lived experiences don’t meet the standards of what people consider a disability,” Price added. Gomez has been diagnosed as legally blind by “multiple doctors,” the attorney told the publication.

Read our blog: How to Fight an ADA Website E-Commerce Lawsuit

Serial Lawsuits are Frequent in Disability Law

Boilerplate plaintiffs are common in disability law. Several law firms make their money as serial lawsuit filers, suing hundreds of companies monthly.

Potter Handy is well-known for filing serial plaintiffs and was sued in April 2022 by the district attorneys of San Francisco and Los Angeles for “unlawful business practice under California’s Unfair Competition Law,” according to the filing. The attorneys claimed Potter Handy filed fraudulent and deceitful cases under the ADA.

In 2021, Potter Handy filed 2,076 ADA lawsuits in the U.S. District Court for the Northern District of California, per a Bay City News analysis. The lawsuits represent 85% of all ADA filings in the district that year.

One of Fast Toys’ attorneys, Scott Karlin, believes 90% of ADA claims are filed by serial plaintiffs, wrote the San Francisco Chronicle.

According to UsableNet, over 4,000 ADA lawsuits were filed against inaccessible websites in 2021.

Don’t let your business become another target for law firms. Use EcomBack’s ADA compliance services and take the first step needed to prevent a digital accessibility lawsuit.

Also, please share this information with other business owners to increase awareness of the dangers of ADA non-compliance.

EcomBack Helps Business Owners Prevent Lawsuits

“Surf-by” lawsuits are increasing daily, and any website that doesn’t comply with ADA may be subject to legal penalties or class action lawsuits.

Many business owners don’t even know they are violating ADA and are shocked when they are fined or sued for having an inaccessible website. As a business owner, you have a responsibility to understand the Americans with Disabilities Act and ensure your website is accessible to everyone. This not only can prevent lawsuits but also provides a better user experience.

EcomBack can make websites ADA-compliant and WCAG-compliant with our Web Accessibility services. Our trained experts are well-versed in ADA and WCAG (Web Content Accessibility Guidelines). The team has interacted with lawyers and clients to fully understand and know how to fix issues identified in ADA-related lawsuits.

We can design and develop an accessible website for your business, train your team to understand ADA, and provide testers with disabilities and an accessibility statement template.

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How to Edit the Content of CMS Pages in Magento 2

How to Edit the Content of CMS Pages in Magento 2

  • Post author By EcomBack
  • Post date August 22, 2022

View Video Transcript

Hi everyone. Welcome to EcomBack.com Today. We are going to guide you that how you can update the content management system or CMS pages in your magento 2. So it’s very easy. You just scroll down the page and look for content and you will see Pages, blogs and widgets. It depends on how your developer coded your website. But most of the information, if you want to update any block or widget or page, you get it from here. So if you click on pages. You will see the most pages are here. Okay? Like shipping and policy, for example, click on shipping and policy select, edit. Okay, so click on content. You can see all the content there. You can see the editor over here so you can like, you know, style that. and all the information is here if you have any SEO text, you can obviously add the meta title description and stuff over here. and that’s it. You can see the page, and you just come back to the previous page automatically. If you want to update the any blocks you can click on blocks. and, for example, if it’s like, you know, corporate block you can simply click edit and you will see okay so you can change the blockes information here. and same with widgets. If your developers set up any widget over here, for example, the same aesthetic blocks or any kind of permission. So you can basically click on information and you will see t he you can select block layout and different options. Okay. Right now, we have like, featured Banner block of homepage. So that’s how you can you not basically change the things on the home page. Hopefully this video will help you. If you have any question, please feel free to email us at sales@ecomback.com Thank you.

Guide for Management of CMS Pages in Magento

Looking for an easy way to update the content on your Magento 2 website CMS Pages? EcomBack has created a step-by-step guide so you can learn how to update the content in CMS Pages in Magento 2.

Magento 2 CMS Pages are used for distributing content. Having up-to-date content on your website is not only important for SEO, but it is also important for keeping your customers engaged and making sure your site is always fresh.

How to Update the Content in CMS Pages in Magento 2

  • In the main Magento menu, go to Content -> Elements -> Pages. You will find a grid with the available CMS pages.
  • In the CMS Pages grid, find the needed page, and click Select (found in the Action column) -> Edit.
  • When you have completed your edits under the Content tab, the next section is to edit the Search Engine Optimization Make sure this field is populated with an SEO-friendly URL.
  • Do not forget to click Save after changes have been made.

Creating, editing, and managing your Magento 2 store CMS pages is one of the most basic and necessary functions a store owner needs to know. Your store’s pages give your customers the first-ever impression of your store. It’s important that every page for an e-commerce site, or any website, is appealing to your customers while also being informative and easy to understand.

Did you enjoy learning this easy skill? We hope you did! Let us know at sales@ecomback.com if you have any questions about editing CMS pages in Magento 2.

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How to Clear Cache in Magento 2: Flush, Enable and Disable Cache

How to Clear Cache in Magento 2: Flush, Enable and Disable Cache

  • Post author By EcomBack
  • Post date August 19, 2022

View Video Transcript

Hello everyone. Welcome to EcomBack.com Today. We are going to teach you that how you can flush the Magento cache. It’s very common that you have to basically flush the Magento cache regularly. and like, you know, it’s really good. If you flush that, the more it will basically, you know, save up some space for you. and it will also get you the better speed of your websit e. so let’s go to the system. and you will see cache management you can select all, and you can first refresh the cache. If there will be any error it will show over here, and you can simply flush the Magento cache as well. So submit that. And that will take some time. It depends on the server speed. So it’s fresh. and you can also flash between to cache. and that’s what you need to do. Don’t need to know flash these things, because sometimes it depends upon your coder, if they basi cally have some files in there, it will might disturb your website. so just two things, refresh cache and Flash Magento cache, and that will hopefully improve the things on your website. and sometimes, you know, you do some kind of changes on your webs ite, and they’re not showing after flushing that hopefully, that will work fine. Thank you. and if you have any questions, please feel free to email us at sales@ecomback.com. Thank you!

How to Clear Cache in Magento 2: Flush, Enable and Disable Cache

Magento 2 is a powerful platform, but it may become clogged with cache files. Even if you’re a seasoned Magento user, there are several techniques to clear the Magento 2 cache that you might not be aware of. The simplest thing you can do to improve your website’s performance is clear the Magento 2 cache.

The cache is a distinct component of your hosting server that is used to boost the loading speed of websites. When you make numerous modifications to a website, however, web browsers, in some cases, may not notice them and load the previous version. How can you fix this problem? By removing the cache and making it visible on the frontend.

What kind of information can be stored in the cache? The following file types may be stored in Magento: layout, full-page, collections, translation, integration configuration, web services configuration, and various others. Customers will not have the greatest experience browsing your online store if you have a large number of these files on the server since it slows website performance. Because of this, your conversion rate will decrease as well.

To get the most out of your Magento 2 website, read on to find out how to clear the Magento 2 cache and speed up your website. We will also show you how to enable and disable cache.

Here are the simplest methods to clear the cache.

How to Flush Cache

  • Go to System
  • First, go to the Magento Admin Cache Management section
  • Press the orange Flush Magento Cache button

Enable Magento 2 Cache

  • Go to System
  • Access Cache Management
  • Enable the required cache types

Disabling Magento 2 Cache

  • Go to System
  • Go to Cache Management
  • Select all unnecessary cache types
  • Go to the Actions drop-down menu (on the left)
  • Select the Disable option

In short, Magento 2 makes it easy to access and perform various actions on the cache. If your website isn’t performing at optimum efficiency or the conversion rate appears to be low, clear out old caches right away.

If you have any more questions, please contact us! We are EcomBack – your backbone to the e-conomy.

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How to Re-index Data in Magento 2 in Three Steps | EcomBack

How to Re-index Data in Magento 2 in Three Steps | EcomBack

  • Post author By EcomBack
  • Post date August 19, 2022

View Video Transcript

Hi everyone. Welcome to EcomBack.com Today we are going to teach you that. How you can re – index data on magento 2 it is quite basically, when you do add a new product on your website, you do any kind of you know, update on your website. You have to be indexed data. and sometime you are adding website products on your website, adding any correct categories on your website, and they are not showing on the front end. So once you re index data, it will automatically reindex data so everything will be showing on your front end. So it’s very easy. You can simply go on system config, sorry, index management and y ou can simply select all take action update on, Save and update the schedule that’s entirely on you. So we just click on a button saved, submit yep. So that’s been like the re index and if you can install the extension as well, so they will automatically basically update your index, and you don’t need to. You don’t need to do that basically all the time. So if there is any question that you want to ask you are doing the re – indexin g, please feel free to email us at sales@ecomback.com Thank you.

Re-index Your Data in Magento 2

If you’re looking for a step-by-step guide on how to re-index data in Magento 2, EcomBack has the ideal tutorial for you. We’ll show you how it’s done with straightforward instructions that will make the procedure easy and simple for you.

Magento uses indexes to rebuild data so that the store may perform more quickly. Magento is built on a complex structure that organizes merchant information such as prices, users, and catalog data in several database tables. The transformed data must be reindexed if the data changes.

With reindexing, Magento 2 shop owners can quickly and correctly alter their store data, reduce customer waiting times, and boost conversion rates. It’s also a great method to notify search engines about your new or updated information on your online business so that you can be sure that your visitors will have access to the most up-to-date information on your Magento site.

When Is Magento 2 Reindex Required?

When any changes are made, data should be reindexed.

  • Category products
  • Product categories and price
  • Product entity attribute value
  • Stock
  • Catalog rule product
  • Catalog search

Once we teach you how to re-index your data in Magento 2, you’ll be able to fix any indexing issues that may have arisen on your site. You’ll be able to get your business back up and running smoothly in no time at all.

How to Reindex Your Magento 2 Store from Admin

  1. Go to System > Index Management and check Indexers status from the drop-down menu.
  1. In the Mass Action box on the top left corner of the grid, click Select All. Then, go to the Update on Save button.

This will trigger a reindex for selected indexers.

  1. Submit and ta-da! All your store databases are now updated.

We hope this helped you learn how to reindex your Magento 2 store. Please contact us at EcomBack if you have any questions! We will be with you every step of the way to make sure the job gets done.

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Facebook Ads & SEO Case Study by EcomBack Digital Marketing Services

Facebook Ads & SEO Case Study by EcomBack Digital Marketing Services

  • Post author By EcomBack
  • Post date June 9, 2022

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Hi everyone, I’m going to share the Facebook ad and SEO we did for one of our client today is 15th October 2021 So I’m going to go back in few months back. Let’s do that from April. From April one till 30th. I’m going to show you the results and it was a 0 – 0 when we started that in May. It was 62 pounds, and we, it was the traffic, was from the direct it was from SEO. Now let’s move back to the next month in June 324 pounds. and that was a social and direct sale. We started the social work, and also the SEO on that. So that’s in June. Let’s do that in July. its 2000 pounds, again, social traffic, direct traffic and search traffic. So that’s like from the SEO. and that is from the Facebook ads you are running in August You can see 11000 pounds that’s 450% up, and that is socially 7000 pounds. and rest is from the SEO. and let’s move to the next month that’s in September. The sale went down. Basically client changed, did some changes in the campaign. So that was the reason. So we told the client not do any edits, our campaign. So anyways, it’s a good sale in this month as well and let’s move forward to the present month and its 16th today and we already passed the 5000 Pounds figure so you can see traffic and social direct and SEO. So it’s a combination of Facebook ads and also the SEO and that kind of what if we can do for you guys as well If you’re interested, please drop us an email, and we will be happy to help you. Thank you.

Analysis of Client

This is an overview of EcomBack’s client and how Facebook ads improved their Shopify store. Our team of experts worked on marketing ads for this client, which has helped significantly with their monthly total sales, returning customer rates, number of orders, and other values.

The Data (Month-to-Month)

  1. In April 2021, the company started with zeros all around:
  • Total Sales: £00
  • Online Store Sessions: 0
  • Returning Customers Rate: 0%
  • Online Store Conversion Rate: 0%
  • Average Order Value: £00
  • Total Orders: 0

As a start-up company, it’s okay not to know the best way to advertise your merchandise. That’s why you come to the experts (EcomBack) for the expertise and immediate results.

  1. A month later, in May, there was a tiny spike:
  • Total Sales: £62.99 ( ~ $85.67)
  • Online Store Sessions: 683
  • Returning Customers Rate: 0%
  • Online Store Conversion Rate: 0.15%
  • Average Order Value: £62.99 ( ~ $85.67)
  • Total Orders: 1

However, the number of orders and no returning customer tells us that there is something missing, and the owner needs our help.

  1. June is when EcomBack steps in:
  • Total Sales: £324.14 ( ~ $440.83), ­ 415%
  • Online Store Sessions: 2,364, ­ 255%
  • Returning Customers Rate: 0%
  • Online Store Conversion Rate: 0.25%, ­ 69%
  • Average Order Value: £54.02 ( ~73.47) , ¯ 15%
  • Total Orders: 6, ­ 500%

The returning customer rate is still lacking; however, there is no need to worry yet as we are early in the process.

  1. In July, we saw a significant jump:
  • Total Sales: £2,146.46 ( ~ $2919.19), ­ 562%
  • Online Store Sessions: 3,588, ­ 50%
  • Returning Customers Rate: 10.53%
  • Online Store Conversion Rate: 0.86%, ­ 244%
  • Average Order Value: £58.01 ( ~ $78.89), ­ 7%
  • Total Orders: 38, ­ 533%

And just like that, the store has returning customers. This is mainly due to EcomBack knowing the best way to reach a target audience with paid media and ads.

  1. August had a dramatic increase as well:
  • Total Sales: £11,814.69 ( ~ $16,067.98), ­ 450%
  • Online Store Sessions: 8,157, ­ 127%
  • Returning Customers Rate: 13.97%, ­ 33%
  • Online Store Conversion Rate: 1.5%, ­ 73%
  • Average Order Value: £87.44 ( ~ $118.92), ­ 51%
  • Total Orders: 138, ­ 263%

The pay-per-day this month was around £25, so a monthly total of approximately £775.

  1. In September, the client messed up their coupon codes and did not inform the EcomBack team; thus, there was a significant decline compared to the previous month.
  • Total Sales: £6,636.49 ( ~ $9,025.63), ¯ 44%
  • Online Store Sessions: 5,881, ¯ 28%
  • Returning Customers Rate: 15.56% ­ 11%
  • Online Store Conversion Rate: 1.48%, ¯ 1%
  • Average Order Value: £75.75 ( ~ $103.02), ¯ 13%
  • Total Orders: 92, ¯ 33%

Even though the difference is not terribly shocking, clients must keep EcomBack professionals in the loop about everything so we can fix any issues and prevent further mistakes.

  1. October also experienced a rocky start but not too bad:
  • Total Sales: £5,569.91 ( ~ $7,575.08), ­ 67%
  • Online Store Sessions: 3,158, ¯ 12%
  • Returning Customers Rate: 20.63%, ­ 55%
  • Online Store Conversion Rate: 1.99% ­ 63%
  • Average Order Value: £80.72 ( ~ $109.78), ­ 6%
  • Total Orders: 69, ­ 53%

Total Transformation

As you can see, this store experienced a revamp of a lifetime, going from a total sale value of £62.99 to £5,569.91 in a matter of six months. The price to be paid for advertisements, SEO content, testing, campaigns, and so forth is worth it when a business can experience this type of growth in such a short amount of time.

About EcomBack & Facebook Ads Services

Facebook is one of the top social media platforms globally and is used by roughly 2.91 billion monthly active users. That being said, paying for ads on this network is a no-brainer for e-commerce store owners. As you saw above, EcomBack helped this anonymous Shopify store by getting them exposure, traffic, and attention from tons of customers. But, how?

As the #1 social media marketing and SEO agency, EcomBack provides high-end social media campaigns that are aimed directly at the target audience, getting the client ROI. Our team also creates advertisements with premium content and also analyze, A/B test, and track ROI, so we can also produce measurable results.

In conclusion, EcomBack has the right tools that you need to grow a fan base across social media and improve your business. Social listening is so critical when it comes to managing your brand and will help you better resolve problems, monitor inquiries, and solve other matters.

You can trust us to deliver results! Contact us for a free quote today.

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Top 7 Risks of Not Having an Accessible Website Blog Banner

Top 7 Risks of Not Having an Accessible Website

  • Post author By EcomBack
  • Post date June 6, 2022

Most business owners do not take the necessary steps to make their websites accessible. 90% of websites are inaccessible to people with disabilities who rely on assistive technology, and 98.1% of home pages had detectable WCAG 2 failures.

There are several risks attached to not having an accessible website. The main risks involved are loss of revenue, legal action, and damaged reputation. Mentioned below are seven major risks of not having an accessible website.

1. Loss of Revenue

One of the main risks of having an inaccessible website is loss of revenue. This happens when people cannot access your website or are unable to purchase your products or services. In some cases, businesses have had to file for bankruptcy because they failed to recover from lost revenue.

2. Legal Action

Americans with Disabilities Act (ADA) protects people with disabilities from discrimination. If your website is not accessible to people with disabilities, you could get sued. In 2021, more than 4,000 ADA Lawsuits were filed against inaccessible websites.

3. Damaged Reputation

When people cannot access your website, they may think that you don’t care about them and their disability. Customers will then take their business elsewhere, and eventually, this can sacrifice your business’s hard-earned reputation. The damaged reputation will also make it hard to attract new customers.

4. Loss of Website Visitors & Customers

Nearly 57 million Americans are disabled. People with disabilities are more likely to do business with companies that have an accessible website. If the website is not accessible, one can lose a ton of customers.

Reduced Search Engine Ranking

Search engines like Google favor websites that are accessible to all users. If the website is not accessible, it will have a reduced search engine ranking.

5. Increased Costs

Businesses will have to spend more money to make the website accessible and compliant with the ADA. This includes the cost of hiring an ADA consultant and the cost of making changes to your website.

6. Legal Fees & Fines

Apart from fixing the website for accessibility, if a lawsuit is filed against the website, there will be costs like attorney fees, legal fees, and settlement costs which can ring between $5,000 to $150,000.

Making your website accessible is important to avoid these risks. There are a number of ways to make your website ADA-compliant, such as using alt text, providing transcripts, and using simple language.

If you want to learn more about how to make your website accessible, contact us today. Our highly skilled experts can help you avoid these risks by making your website ADA-compliant. Click this link for EcomBack’s top-notch ADA WCAG Compliance services. Get a free audit and consultation today!

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10 Most Common ADA Compliance Errors Blog Banner

10 Most Common ADA Compliance Errors and How to Avoid Them

  • Post author By EcomBack
  • Post date May 27, 2022

These Common ADA Errors Are Hurting Your Website

According to the U.S. Department of Commerce, companies without accessible sites are losing $6.9 billion a year to competitors whose sites are accessible. In addition, 71% of customers with disabilities will leave your website if it is difficult to use. These customers represent about 10% of total online spending.

ADA and WCAG Compliance is a must for online businesses, and if errors are detected on your site, it could lead to serious repercussions such as lawsuits. In 2021, there were 4,055 ADA-related cases, a 15% increase from 2020 (3,503 cases).

When accessibility tests were performed on one million of the “top” home pages by Web AIM in 2022, 50,829,406 errors were detected, with an average of 50.8 detectable errors per page.

96% of all errors detected fall into these six categories:

Image showing the percentage of the pages with common errors of ADA Compliance

Addressing these types of issues would significantly improve accessibility across the web. EcomBack provides ADA WCAG Compliance services to ensure your website complies with the ADA, Web Content Accessibility Guidelines (WCAG), Section 508, and EN 301549 standards.

Keep reading to learn the ten most common ADA errors that websites need to avoid.

What are the ADA Standards for Accessible Website Design?

Website accessibility standards can be broken down into four basic principles: Perceivable, Operable, Understandable, and Robust (POUR). This refers to the information provided on the site as well as all user interface components.

ADA Standards for Accessible Website Design image with content of Robust Content must be robust enough that it can be interpreted reliably by a wide variety of user agents, including assistive technologies. Perceivable Information and user interface components must be presentable to users in ways they can perceive. Understandable Information and the operation of user interface must be understandable. Operable User interface components and navigation must be operable.

What are the 10 Most Common ADA Errors That My Website Should Avoid?

  1. Lack of Text Alternatives

Because people who are blind will be unable to comprehend the content and meaning of images, such as photos, pictures, charts, and graphs, without accompanying text, they must be described with alt text. The screen reader informs the user that the area they are looking at is an image and alternative texts provide a picture of the image’s purpose.

Alt text should be unique and concise. For instance, if there is another image nearby, the adjacent image should not have the same alternative text. Also, it’s important to avoid redundancy for screen readers by using different text for an image than what already appears in nearby text. Additionally, if there is empty alternative text, this tells screen reading technology to ignore it since there is descriptive text around the image.

Similarly, buttons must also have descriptive text. Many times, websites will use buttons for navigational purposes or as an alternative to displaying a link through hyperlinks.

  1. Low Color Contrast

Text in low color contrast is another frequent ADA error. This might have a detrimental impact on the site’s original design since insufficient color contrast makes reading the text difficult for persons with limited vision or color blindness who can’t read text unless there’s enough contrast between the words and background (for example, light gray text on a light-colored background).

In order to be accessible, web designers must achieve a color contrast of 4.5:1 by having a solid color background.

  1. No Video Captions

People with hearing disabilities may not be able to understand information communicated in a video if the video does not have captions. Video captions are text transcripts of the audio track in a video that provide essential information that can be missed by someone who is deaf or hard of hearing.

Because adding captions requires extra effort, many web designers overlook this important step in making their site accessible.

Not only do captions make videos accessible to people with disabilities, but they also benefit individuals who are not native English speakers, are trying to watch a video in a loud environment, or are simply unable to turn up the volume on their devices.

  1. Absence of Keyboard Navigation

A keyboard will be required for users who can’t operate a mouse or trackpad but want to access online material. By default, browsers display a visible outline, such as a blue or dotted line, around a content element that has keyboard focus. This is evident when you use the tab key on a web page.

  1. Third-Party Apps

Most websites rely on plugins and third-party components to provide functionality that goes beyond the native content management system’s capabilities. WordPress, Drupal, Expression Engine, Shopify, Magento, and a variety of other CMSs all rely on external third parties to develop plugins that provide specific features such as events calendars, email capture, appointment scheduling, e-commerce, and an endless number of features.

Even if a function on your site was coded by someone else, you could be held responsible if they encounter a stumbling block. For example, screen readers have been known to get stuck in the live chat box, and only a sighted person would know how to focus the screen reader away from the live chat section.

When it comes to third-party apps and legal compliance, consider whether your product relies on this integration.

Click here to read our blog: Why You Shouldn’t Use Accessibility Overlay Solutions

  1. Pop-Up Windows Without Verbal Notification

The goal is to provide a heads-up before opening a new window or tab automatically. It might be distracting for people who have trouble viewing visual material and for individuals with cognitive difficulties if they are not alerted in advance to the opening of new windows.

If they select to leave the current window, providing a warning will assist them in returning to it. It will help them understand that the “back” button will not work and that they have to return to the last window they had opened in order to find their previous location.

When there isn’t a warning for a pop-up, disabled users can also miss opportunities like discount offers or be unaware they have a product in their checkout cart (since there was no indication that a new window is open).

There should be A) a warning spoken in assistive technology that this link opens to a new window and B) a visual warning in the text that this link opens to a new window.

  1. Form Labels

Form labels have a similar function to alternate text in which they provide a visible description of the purpose of the form. Many sites, including most law firm sites, have contact forms where clients can get in touch with the firm.

These forms must be labeled accordingly to provide context to screen readers. (such as text that reads “credit card number” where that number should be entered); Clear instructions; and Error indicators (such as alerts telling the user a form field is missing or incorrect).

  1. Link Errors

The link text must accurately describe the link and be presented in an easily readable format. Avoid using vague phrases such as “click here,” “more,” or “go on.”

When you hover and focus these links, it’s also advised that you use CSS to provide an outline. The outline is a visual sign for visitors that helps them identify which items are being accessed if they employ the tab function to browse the site.

Finally, avoid redundant inks where adjacent links lead to the same URL address on a busy website causing additional navigation and repetition for keyboard and screen-reader users.

  1. Only Using Colors to Convey Information

Color-blind individuals may not receive information if it is only conveyed through color cues because they are unable to tell one hue from another. A screen reader also does not disclose the color of text on a screen, so a blind person would be unaware that red is used to indicate which fields are required on a form.

  1. Missing Document Language

If you don’t add a language to your site, it will be inaccessible to screen readers. The document language may be specified simply by adding an attribute to the <html> tag.

For instance: “En” identifies English as the primary language of the page. Different languages have different codes.

Why It Matters

Not only is having an accessible website the right thing to do, but it’s also the law.

People rely on websites like never before for all aspects of daily living. An increasing amount of people go online to access voting information, find up-to-date health and safety resources, and look up mass transit schedules and fare information. Thus, your site should promote usability, as 1.3 billion people in the world have a disability, and 59.6% of people with a disability in the U.S. have Internet access at home.

How Do I Test My Website for ADA and WCAG Compliance?

Website owners may do a preliminary examination using free online tools that check for “flaws” in the design and code. You can install Google Chrome Extension tools such as WAVE from Web Aim and Google Lighthouse. However, these checks do not detect all possible issues. Online businesses should engage an expert website accessibility consultant or web developer to assess their site.

EcomBack is Your Expert ADA WCAG Compliance Consultant

We highly suggest making web compliance a priority because not only does it allow your website to stand out, but you can stay ahead of the accessibility game and avoid lawsuits. Plus, all websites should make accommodations for people with disabilities.

EcomBack can design a compliant website from UX and content creation all the way to development. Our experts are well-versed in ADA compliance requirements and can help your team every step of the way to ensure they are all informed.

Get a free ADA audit and consultation today!

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Why You Shouldn’t Use Accessibility Overlays

Why You Shouldn’t Use Accessibility Overlays

  • Post author By EcomBack
  • Post date May 27, 2022

View Video Transcript

Hi everyone. Today I’m going to show you that how the accessible apps are not really accessible or they are not going to make your website accessible and might get you sued. So first of all, as you can see, this is a shopify store and we have this accessibility app installed. And we are going to use this Wave Chrome extension to see if there is an issue on the website. And when we run that, as you can see, there is no erro r and no contrast error on this website. I’m going to refresh this page. Let’s go to the Best seller and let’s look at here. So there is zero error and zero contrast error. But that’s not the case if we try to check this website on the webaim.org. And let’s try that. Okay, so you see 13 contrast errors. And actually on the other way when we’re using this extension, it was showing the zero errors and zero contrast errors. Let’s try another page and see what results we get. So we go on Best seller page. As I showed you on that page, there were zero errors. So let’s try that over here. Let’s see. So let’s run the command. Okay, the page is loaded and you can see it’s the same collection page, Best seller. And you will see it’s showing the one error and five contrast error. But again, if we come on this page and sorry, we run this Wave app. So that’s the case. So basically these apps are hiding the errors and they are not basically fixing the errors. So hiding is not going to help. Because when any blind people, any law firm come on their website and they check your website, they are going to see how your website is performing. They are not going to see these apps. And that’s where you get the p roblem. And the major thing is your website should be accessible. And the tab button, the tab button is basically a button on your keyboard above the cap log button. So that tab button should be working because mostly partially like blind person or the blind person, when they use your website, they use the different software, like the different Windows software. They use the iOS accessible tools. So I’m going t o show you, that how we’re going to test that website on a tab. So I’m going to go on homepage, I’m going to use the tab key on the keyboard. So you can see. First thing is, okay, let’s try that. Okay, so first thing is coming there account wishlist and okay, it’s working, it’s working. Now what happened? Skip this, skip the whole part, skip the banner, skip all that text and it just directly come to this banner. And now from these two banners, it skipped the Best seller and directly came over here. Now it skipped all these sections. Skip all the pictures. It’s just going on this picture. But skip this text, this text. And now it’s just directly come to these pictures. Now in this box you will see directly watch our video but it skip this whole section. So, that’s the tab problem. And when somebody is coming on your website and they are not going to see all the feature, then you get lawsuit, then you get sued, then you get problem. So, we strongly recommend not to use these app because they are not going to help you. You should hire a developer and get your website accessible properly as per the guidance for WCGA and once that fixed, then you’re not going to f ace any issue and you will not need any kind of app. And tabs working should be checked twice for all the website. And see, you can personally test your website if it’s functioning properly as I showed you in this video. You can just follow the thing s and you can see if it’s working or not. And you can use the voiceover command turned on in your Mac or in your iPhone and you can even test that through voiceover as well. So hopefully that video will help you. If you have any questions, if you nee d any help, you can visit our website Ecomback.com or you can email us at sales@ecomback.com for more information. Thank you.

Overlay Accessibility Apps Aren’t Really Accessible

Overlay solutions are automated software programs that, in a nutshell, add a layer to the site to address only a tiny percentage of accessibility issues. They simply “fix” the easy stuff while omitting essential components, making it impossible to claim that your website is ADA compliant.

In this age of social media, some websites have introduced quick fixes to solve a variety of problems. These quick treatments are typically referred to as an “accessibility button,” which can only be accessed by some disabled people who have to locate and activate the app.

The button opens a toolbar that contains features such as text adjustments (size, spacing, alignment), color (contrast, saturation, monochrome), cursor adjustments, magnification, and a screen reader. Artificial Intelligence is used in a few accessibility buttons to interpret pictures and add automatically generated descriptive tags to them. However, the actual user of a screen reader seldom benefits from this technology.

Accessibility Button Is Not the Solution to ADA Compliance

When running a simple automated test using WAVE and Google Lighthouse, you can clearly see that the button is essentially a band-aid loosely covering the site and not actually solving all accessibility errors. In fact, overlays miss 70% of WCAG issues.

Aside from the legal concerns, overlays might present barriers for persons with impairments in how they experience a website. For instance, there are many ADA errors that are ignored by accessibility overlay tools. This includes the absence of headings or headings that aren’t properly coded, missing alternative text on images, no labels on form fields, lack of submit button, among others.

Overlays don’t actually address accessibility concerns in the source code, so people with impairments may still be unable to access information on the site at an equal level as everyone else. Overlays also do not take into account the needs of users who rely on assistive technology. Users that use assistive technology already have their devices and browsers set to their preferred settings. Sometimes, overlays cause these configurations to be ignored and force them to utilize the overlay instead.

Overlay tools may also have a negative impact on the performance of your site. Because overlays are frequently hosted on a third-party vendor’s server, if the overlay script is sluggish to load, you will have no control over it. Even custom overlay solutions lack flexibility and might break during routine site maintenance. One little modification on your website has the potential to affect the whole overlay.

When you combine all these issues together, it’s easy to see why we don’t recommend any overlay solutions. All in all, overlays create a negative user experience, alienate this portion of your user base, and result in negative brand perception and potential revenue loss. By utilizing overlays, you are providing persons with disabilities with a web experience that is less useful, which is directly opposed to the goals of digital inclusion.

Have an Accessible Website by using EcomBack’s ADA Compliant Website Services

EcomBack has a 7-step strategy to address the accessibility concerns on your website with the goal of avoiding future lawsuits.

After meeting with your company and discussing the best approach, our team of ADA consultants starts with a comprehensive audit to identify urgent problems, alerts, color contrast, media, video captions, ARIA, page flow, and more. We also provide an Accessibility Statement and ADA training for your employees.

Contact us for a website audit consultation today!

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How to Configure the Shipping Method in Magento 2 | EcomBack

How to Configure the Shipping Method in Magento 2 | EcomBack

  • Post author By EcomBack
  • Post date May 19, 2022

View Video Transcript

Hi everyone, welcome to EcomBack.com today We are going to teach you how you can do the shipping settings in Magento 2. So first of all, you will scroll down the page and look for the stores and configurations on that page. You must look for sales tab. So sales tab is here, and you look for shipping methods. So you will see all the methods available here. So i f you install an extension, it will come up over here. Anyway. So right now we have flat rate, so you can use the flat rate is per order or per item. What is the price you want So you can select it from here if you want to disable that, just uncheck this box Mark it no, click and save it. So, that’s how you can use the payment gateways free shipping If you want to enable, yes, the minimum order 100$ like what country you wan t to use, you will select United States. Okay and you can select multiple countries like holding the command or control key from your keyboard. So that’s you can do. and there’s another option table rates if you’re familiar for table rates You can also upload table rates over here. and if you want to use the UPS in to add UPS information in the API key and the different information from here, okay, that you get from UPS. same as USPS, FedEx, DHL. You just got the information from the account, ID meter number, and key from your provider, and you can just add information here, save it, and it will automatically connect to your Magento with your relevant payments shipping gateway. Hopefully that will help you. If you have any questions, please feel free to email us at sales@ecomback.com Thank you.

How to Configure Shipping Method in Magento 2

Are you looking for a tutorial on configuring shipping methods in Magento 2?

Look no further because we have the perfect step-by-step guide for you. Learn how to set up your shipping methods so you can process orders more efficiently and ship them out faster.

Once your customer’s order gets shipped out, what happens next is out of your control. So choose your preferred shipping method plays an important role in order fulfillment success. If you select the wrong method of Magento shipping, there’s a possibility that you and your customers will face problems.

Magento 2 has many built-in shipping methods. Don’t worry, though, EcomBack has steps highlighted below that can make the process straightforward, so you can get on with running your business.

Setting Up Magento Shipping

To configure the shipping / delivery method, you need to go to Admin > Stores > Settings > Configuration > Sales > Shipping Methods

Shipping methods available:

  • Flat Rate
  • Free Shipping
  • Table Rates
  • UPS
  • USPS
  • FedEx
  • DHL
  • M2E Pro Shipping

All these methods on Magento 2 have very similar steps that need to be completed. The step that every method requires is the first one: ENABLE by selecting “Yes.” The remaining steps will be filling out values like sizes or weights as well as other required information like Gateway URLs.

How to Configure Flat Rate Shipping Method

Flat Rate Shipping Method is a straightforward method for you to set up your shipping method at your business. It charges the same flat rate for each order, regardless of size, weight, or address.

Because it’s simple to set up and use, the flat fee shipping is popular among several carriers. It’s also an excellent option if retailers want to control the shipping costs and increase profits.

Flat Rate charge can be applied per shipment or per item. You can also use a carrier of your choice because no specific carrier is specified.

  • Enable the Flat Rate shipping method.
  • Change the Title of the shipping method from Flat Rate to your own custom title.
  • You can set a Method Name to appear next to the calculated rate in the shopping cart.
  • The Type (None, Per Order, or Per Item) can be applied per shipment or per item.
  • Enter the Price you want to charge for Flat Rate Shipping Method.

These steps are pretty much similar for Free Shipping and Table Rates.

How to Configure Free Shipping Method

Utilizing the free shipping option as a part of your customer promotion program is a great way to sell products faster. The free delivery method is determined by the cart price limit you’ve established and the minimum purchase requirement. Furthermore, you may set the shipping method for a specific product or an entire order.

Customers are put off by the cost of delivery, so this technique can help you increase sales rapidly.

How to Configure Table Rate Shipping Method

This method references a table of data to calculate shipping rates based on these three conditions.

  • Weight vs. Destination
  • Price vs. Destination
  • Number of Items vs. Destination

How toConfigure the UPS Shipping Method

  • Select Yes to Enable the UPS Shipping Method
  • For Live Account, select Yes to confirm that the account is active.
  • Fill out the remaining necessary information.

How toConfigure the DHL Shipping Method

  • Enable DHL shipping method
  • Enter the Gateway URL given by DHL
  • Make a Title for the DHL shipping method
  • Enter the DHL shipper account Access ID
  • Enter the DHL shipper account Password
  • Enter the Account Number
  • Complete the other sections as well, such as Handling Fee, Weight Unit, Size,

FedEx and the United Postal Service will usually require some sort of account, ID, or URL as well.

We hope this was helpful for you to figure out how to configure shipping methods in Magento 2. If you have additional questions about setting up shipping, send us an email (sales@ecomback.com).

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Learn How to Add a Payment Method to Magento 2 | EcomBack

Learn How to Add a Payment Method to Magento 2 | EcomBack

  • Post author By EcomBack
  • Post date May 19, 2022

View Video Transcript

Hi everyone. Welcome to EcomBack.com. Today We are going to teach you that how you can update the payment Gateway settings in Magento 2. So first of all, you will go on stores in the left menu Click on configuration scroll down and look for sales. You can see here, click on the arrow and then click on payment methods over here. You will see all the payment methods available. So if you want to use PayPal, you can use PayPal Braintree. If you want, use any other Gateway like cash on delivery, you just select uncheck this box. Make it yes. and here you can update information. Okay, if you want to disable that, just mark it, no disable it. and there’s another option as well. For example, you can do check money order you can enable and disable the options from here. Okay, and you will click if you want to do bank transfer, you can do back transfer if you, if you’re using another Gateway, or if you install any extension, you will see all the options there. If you want to set up the PayPal express, just click on configure. You need to get all this information API usernam e, API password, API signature from PayPal, add your PayPal ID over here. and just like follow the instructions. and, you know, you can basically enable that once you have all the information, you can basically enable the settings. So this display on cart page display on product page. So all the options here. So once you add this information, you can enable the solution. You can select the options you want to enable on the product page. and cart pages, just save the configura tion and your payment Gateway will start working, and it will show up on the front end. So hopefully that will help you. If you have any question, you can email us at sales@ecomback.com Thank you for watching.

Setup Payment Gateway in Magento 2

Magento 2 is a versatile e-commerce platform with a lot of potential. However, one of the platform’s most difficult features to figure out is most likely establishing payment options.

Every e-commerce company’s operation (and ultimate success) are dependent on an efficient payment method. The journey begins and ends with the payment page. A small error or a bug in the payment process can result in a loss of business.

EcomBack has created this tutorial to show you how to configure payment methods in Magento 2. We walk you through each step so that you can have your store up and running as quickly as possible.

How to Configure Payment Methods in Magento 2

First, head to STORES > Configuration > Sales > Payment Methods > OTHER PAYMENT METHODS, and you will see the following supported payment methods:

  • Check / Money Order
  • Cash On Delivery Payment
  • Zero Subtotal Checkout
  • Bank Transfer Payment
  • Purchase Order

Check / Money Order

A check or money order is like sending cash but safer. When a customer needs to you’re your business money but they don’t want to use cash or a personal check, this may be the right solution.

To configure the Check / Money Order payment method, expand the section and enable it by switching to “Yes.” Enter the relevant information.

Cash On Delivery Payment

The Cash On Delivery payment method is an option in which the client pays after receiving the goods. This payment strategy is popular and practical for customers who do not wish to use internet banking or online payments. You can also approve this payment method for customers from certain countries.

To configure this method, expand the Cash On Delivery Payment section from the Magento 2 Payment Methods page. See “Enabled” and select “Yes” to allow the payment method on your store.

Zero Subtotal Checkout

When the order has a total check-out value of zero, Zero Subtotal Checkout is necessary. This may be the case when a discount or coupon with free delivery and handling is used or when a store owner offers a promotional item.

Bank Transfer Payment

Around the world, bank transfer payment options have become a popular way to pay. A merchant can accept payment that has been directly transferred from a customer’s bank account and deposited into the merchant’s bank account. You may change your payment preferences in the admin panel of Magento 2. This payment method is also restricted to only authorized consumers from specific countries.

Purchase Order

Commercial clients can use an authorization number known as the PO number to make payments for products. This is generally used for wholesale purchases and has been authorized and issued ahead of time by the company manufacturing the purchase. The business processes the payment in its accounts payable system after receiving the invoice and pays for the goods. Before you configure this payment option, verify that your client is a legitimate business before proceeding.

Braintree Payment Method

Expand the Braintree section and select the Configure button to begin the configuration. Follow the instructions and fill out all the information.

PayPal Payment Method

This is considered one of the most convenient payment methods nowadays. It is confirmed that integrating PayPal into your store can increase conversion rate twice and raise the overall customers since it is so widely trusted and used for its fast checkout; utility when accepting debit cards, credit cards, and almost all currencies in the world; as well as absolute security.

To manage the PayPal Express Checkout Payment Method on your Magento website, first you need to configure your PayPal account. In order to do this, find out your PayPal account ID, your email address, your API username, your API password, and your API signature. Finish filling out all sections, then set Enable this Solution to “Yes.”

Now that you’re done configuring all the necessary Magento 2 Payment Methods, you can provide more convenience to your customers. We hope this how-to guide has helped you improve your Magento 2 store.

Feel free to share your opinions and ask questions by emailing sales@ecomback.com.

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How Do I Test My Website for ADA and WCAG Compliance Using Wave and Google Lighthouse?

How Do I Test My Website for ADA and WCAG Compliance Using Wave and Google Lighthouse?

  • Post author By EcomBack
  • Post date May 17, 2022

View Video Transcript

Hi everyone, welcome to EcomBack.com Today we are going to teach you that how you can check if your website is accessible or not. and we will teach you that how you can use Wave and Google Lighthouse to check your website homepage collection page and all the product pages with the CMS pages. So first of all we need to install the Wave in Google Chrome. So we will search for Wave for Google Chrome. You will see this first option, Wave Evaluation Tool. Click on that add to Chrome, add extension it’s added so we can pin that to the tab bar. Now as you know it’s installed. So let’s try that on a test store. So I will clo se this tab. I have this dummy store open so we will click on the Wave app and you’ll see there are 24 errors and nine contrast issues and you can check the details over here. Now I can close that. Let’s try Collection page and let’s run this one again, 27 hours and five contrast. So that’s how you can check the wave on any of your store. Now let’s try the Google Lighthouse. So first of all click anywhere in the page, right click on that, click on Inspect. You will see Google Lighthouse. This is Lighthouse so you need to check the Accessibility and Desktop mode. If you want to try on mobile, you can try on mobile but it’s going to be same score. So we try Desktop and accessibility and I will click on Generate r eport. So let’s wait for it. As you can see, the report is generated and that comes with 54 which is really bad. Your report has to be 85 to 90 plus. So let’s try that again for the collection page. But we recommend when you do that test every page. You can do the collection page, product page, all your CMS pages, all the pages available. So I’m going to try that for the collection page. So it’s 60% which is still bad. So that’s where you can check the accessibility score of your website using the Wave and Google Lighthouse. If you have any questions please feel free to email us at sales@ecomback.com. Thank you.

Automated tools for testing website accessibility have evolved and provide a good starting point for testing, addressing patterns of errors in code and design that humans can be aware of, and catching issues before web developers go to hit ‘publish.’

Every website owner should perform a preliminary examination using free online tools. EcomBack recommends installing Google Chrome Extension tools such as WAVE from WebAIM and Google Lighthouse.

However, these inspections do not address all potential problems. These examinations are only designed to be quick and painless rather than definitive. A website may appear to pass these checks yet still have significant accessibility barriers. To evaluate accessibly fully, a more thorough evaluation is needed.

Online businesses need to hire an expert website accessibility consultant like EcomBack to assess their site. Learn about our ADA WCAG Compliance services below.

Here is how to use either WAVE or Google Lighthouse in only four to five easy steps.

How to Use Wave:

WAVE displays errors and warnings in-line, so you may quickly identify the component of your page that’s causing the problem. It also provides such as what the error is, how it affects various sorts of users and a recommendation on how to solve it.

  1. Enter in the Google search bar: ‘Wave for Google Chrome.’
  1. The first link should be WAVE Evaluation Tool. Click on this and then select ‘Add to Chrome.’ It will then get added to the tab bar.
  1. Go to your online store and click on the WAVE icon.
  1. WAVE will summarize how many errors and contrast errors are on the site. You can click on ‘Details’ for more in-depth notes. You may do this for every page on your website.

How to Use Google Lighthouse:

The Google Lighthouse accessibility audit generates a comprehensive report that gives information on all the tests that passed in addition to the ones that failed.

  1. In Google Chrome, go to your website link.
  1. Right-click anywhere on your online store main page (or whatever page you want to check for accessibility). Click on ‘Inspect.’
  1. Click on the tab labeled ‘Lighthouse’ and select ‘Accessibility’ from the Categories section and ‘Desktop’ from the Device section.
  1. Select ‘Generate Report.’
  1. If your report result isn’t a number between 85 and 90, this is a big problem.

Hire an Expert ADA WCAG Compliance Consultant at EcomBack

Web accessibility is becoming increasingly important as more and more people use the internet. Whether you realize it or not, your website may be inaccessible to those with disabilities.

We recommend making ADA compliance a top priority because not only does it give your site an advantage over others, but it also allows you to stay ahead of the game and avoid litigation. All websites should be prepared to make adjustments for disabled users.

From UX and content creation to development, EcomBack specialists are well-versed in ADA compliance standards. Get a free ADA audit and consultation today!

Read our other ADA Compliance blogs:

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How to Add or create Simple Product in Magento 2

Magento 2 Tutorial – How to Add Simple Products

  • Post author By EcomBack
  • Post date May 16, 2022

View Video Transcript

Hi everyone. Welcome to EcomBack.com Today. We’re going to teach you that how you can add products, a simple products in magento 2. So first of all, you will click on catalog and products. You will come to this page. You click on add product simple product over here. You can see if you have any attribute sets, you can select it here. Otherwise you have default, so I just leave it blank. and if you have like a Google product cat egory, you can you know, basically, if your listing the product directly to Google, then you can select under what business you want. List that Next thing is the product name, so I will just use that is a test product name and SKU. You can use anything like test123 price. It can be any price 10 pounds. and if you have like a advanced pricing, for example, if you have special price is 8 pounds So and if you have product on sale So, for example, its 23rd February 22 till 28 F ebruary its on 8 pounds. So that’s actually prices 10 – pound and sale it down. and if you have like a tiered pricing, for example, you say price for 1 till 10, you had different groups, for example, you have the different price for wholesale, so you can simply select the wholesale group. and you can tell, okay, for 10 products, you will get 5 pounds so 5 pounds, so that will be 50 pounds for 10 products. So that option in you can do in the advanced pricing. I’m just going to leave that for now. So next thing is, if it’s product is taxable or not, you can select that and quantity. I just like one product, if it’s in stocks like in stock. and if your product is weight is basically calculating on the c heck code accordingly shipping, then you can update the weight over here. It can be in pounds. So I was just like 20 pounds and item has weight yes, it does have it because I need to calculate that on the check out the categories you can select und er what category you want to do that. So I’m just going to select in baby girl hand smocked and you can see visibility is catalog search. So I’m just catalog and search set product from if it is a new product, you can have that on the homepage. On top of the page, you can select the date. So I’ll just take 23 till 28th. and if you have any manufacturing country you can select like now, United Kingdom, if it’s any colors, these are the attributes. So we don’t need them for now. So we ju st ignore that. Now, next thing is the images and videos. So if you want to upload a picture, you simply click on browse, and you can, you know, basically upload any picture from there. So so I just selected this picture from the. and if you want to add more pictures, you can simply upload that more pictures from here. and if you can even add a video if you like, and if it’s content like, you know, the information, so we can have like information that you want to upload that over here, you can j ust type anything suppression test launch. You can have like a short description and a long description as well. and that’s how you can update the description too. Short description is basically have a description on the right. Some design. Sometimes you have description on the right side, right, Hand side of the product. And a long description is basically a detail description. You have the middle page of the products. So it’s entirely according to your design and developer. But it ‘s better to have the both information in the design. It also helped in your SEO search engine optimization. You have the product URL, meta – information keywords and all the stuff. You can add it over here for the and if, like, you know, if you have any cross sell, any related products, so you can simply add the related products from here, and you will get to know existing products using that feature. So if there is any product you want to link that you can simply select the product you want to link, I’m just going to select this one. Okay, and a connect the product Same thing with the upsell and cross – sell. You can do that customizable options. So we basically have the let’s say option name is color. So we see, drop down and say, blue price, we just leave it blank, because if the color we are not going to charge any extra price on that SKU, you can add the SKU you, whatever SKU you want? If you have more to manage stock for this product for thi s particular color, you can do that as well. and if you want to upload the picture of this color, you can upload the picture from here. and there are different options, because this is like, you know, sometimes the default options don’t have that. So you might need to buy an extension, for that so we have the major extension there for the purpose, because planned want to control the quantity. So we had this extension installed. Now you can add another option there. You can see its size and drop down menu. and you can say, Okay, I want to add like a lot size. So for example, the product price we kept is like $1 right? and sorry 5 pounds 10 pounds. So if we on to add a price, let’s say I just had a price, this two pounds difference for the last I just add to their so the product , it will automatically add the price of the product, the UPS, the extra price of the product. and then you have, like, you know, these options here so you can simply save that, and you can, you know, look at the website, and it should be working fine. So that’s how you can add a simple products in magento 2 if you have any question, please email us at sales@ecomback.com or you can leave us a comment, and we will get back to you. Thank you.

Harness the Knowledge of Magento 2 Simple Products

The most basic and fundamental Magento 2 items are simple products. There are no variations on the simple product and because it has a single SKU, it is sold individually. However, it can also be purchased as part of a configurable, bundle, or grouped product.

Here is a summary of the necessary steps to add a simple product in Magento 2.

How to Add Simple Products in Magento 2

  1. G to Catalog > Products.
  1. On the Add Product at the upper-right side and choose Simple Product.
  1. Choose the Attribute Set or the default setting. You can also choose a Google Product Category (i.e., baby girl smock).
  1. Enter the Product Name, SKU, and Price.

4a. You may also set a Special Price and Set Date. This can be found in Advanced Pricing. This also allows you to set a price for Wholesale products.

  1. The next options are to select the Tax Class (Taxable Goods), Quantity of product if the product is In Stock (Stock Status), Weight, Categories, Visibility, and Country of Manufacture.

5a. For Visibility, it is recommended to set it to Catalog and Search, so customers have double the chance of finding it.

5b. There is also the option to Set the Product as New, so the product is highlighted on the top of the page for customers to see. You can select the start and end date for when you want to showcase the new product.

  1. Upload Product Image or Video.
  1. In Content, write in the text box a short and long description for the product.
  1. Set the simple product URL key and Meta Information.
  1. Create Configurations or variations of the product. Option Titles can be Color, Size, etc., with the respective titles’ underneath (Blue, Large, etc.).
  1. Set the Enable Product option to Yes when it is ready.
  1. Click Save and publish the product.

Let us know if you have any questions. We are always here to help!

Stellar Magento eCommerce Development Services

EcomBack specializes in the use of this open-source eCommerce platform for E-Commerce Online Store Design and Development. We have a team of Magento Developers that can handle all aspects of integration such as custom themes, creating payment gateways shipping methods, as well as developing features and customization of Magento eCommerce.

We offer tailored Magento eCommerce solutions that are custom to your specific business requirements. EcomBack delivers innovative, powerful, and efficient Magento PHP Based Shopping solutions.

Our experienced Magento developers are dedicated to building an appealing online store that will substantially increase your sales.

Contact us today!

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How to Add, create and manage Categories in Magento 2

Tips from EcomBack – How to Add Categories in Magento 2

  • Post author By EcomBack
  • Post date March 31, 2022

View Video Transcript

Hi everyone. Welcome to EcomBack.com Today. We are going to teach you that how you can add categories in Magento 2. So first of all, you will click on this menu, catalog, and click on categories. You will see they’re already categories there. So if you this is a root category. So never delet this category. This is very important, otherwise, your website will be messed up. So if you want to add a new category, just click on, add subcategor y, okay? and just type test, and you can upload the picture you want. You can add the text for this category. You can change the display settings. We only have products only sometimes you have static block or sometimes we have static blocks and products. So we will select the products only search engine optimization. you can have the SEO based keyword, meta information, keywords and description there. and you can select what products you want in this c ategory. you can do that as well and design if you have different themes and different layouts. you can select that, but we only have default one. so we will stick with that. so if I just said test, okay, and I’m in n middle category and enable in the menu. So basically, if you want to category in the left navigation or in the drop – down menus, fine. And if you have a like, you know, you want to add that in main navigation, then you can enable this option. So I’m going to click on Save. so you can see some it’s a main category. ID:70 is a main category now, so if I want to add a sub category, another category under this, you know, category of just click on. I select this one, and I click on add sub cat egory. So we’ll type Test 2 – sub same thing. I just save that you will see test and Test 2. So we have two categories there, test and test 2. So basically main category and subcategory. So that’s how you can add the you know, categories in Magento 2, if you have any questions, please feel free to call us or email us at sales@ecomback.com Thank you

Learn About Magento 2 Categories with EcomBack

If you have a lot of products on your website, the greatest way to organize them is to group them into categories. That way, you can manage them easily and it also improves the website’s navigation, simplifying your customers’ product search.

Magento is a powerful open-source e-commerce platform that allows you to manage your online store design, appearance, functionality, and content effortlessly. Magento Commerce includes a variety of extensions, ready-made themes, and templates to increase the functionality of your business.

In Magento 2, the category structure of your catalog kind of resembles an upside-down tree, with the root (Default Category) at the top. Categories can be dragged and dropped and each section can be expanded and collapsed. The categories that are disabled or hidden are in gray. You can create as many additional subcategories as needed.

EcomBack is here to help you out. Learn how to add categories in Magento 2 below.

How to Add Categories in Magento 2

  1. First, go to Catalog > Categories
  1. In the “category tree,” select the parent category of the new category. The parent is one level above the new category.

2a. If you are starting from the very beginning, there might be only two categories in the list: A default Category and an Example category. Never delete the Default Category.

  1. Select Add Subcategory to create a category.
  1. Fill out the information:

4a. Make sure to Enable the Category and choose whether to include it in the Menu.

4b. Give the category a Name.

4c. Upload the Category Image.

  1. Configure the Display Settings and set the arrangement of the products in the category.
  1. In the Display Mode, you choose what to display in the category: products only, static block only or both of these combined.

6a. Available Product Listing Sort By field allows you to choose what customers will be able to sort products by.

6b. In the Default Product Listing Sort By, set the default that will be applied to the products that will be displayed to the customers.

  1. Enter the Meta Information into the Search Engine Optimization section. This includes Meta Title, Meta Keywords, and Meta Description.
  1. Select which products you want in the category by marking the checkbox next item. You can search for them by either typing the Name, SKU, Status, or Price.
  1. For Design, there are two options available. First you can Use Parent Category Setting, meaning the setting set for the Magento 2 default category.
  1. Once you’ve finished, press the Save button. Make sure you see the category appear in the list.

Also, adding a subcategory under this main category is simple. All you have to do is make sure the category is selected before pressing “Add Subcategory” once again.

If you face any challenges while creating categories in Magento 2, email us and we can work with you step-by-step!

Magento eCommerce Development Services

EcomBack specializes in E-Commerce Online Store Design and Development and the use of Magento, the open-source e-commerce platform. We have a team of Magento Developers that can take care of integration, custom themes, creating payment gateways, shipping methods, developing features, and customization. We offer completely customized Magento 2 solutions that are just what your business and website need.

Get a free consultation today!

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How to Make Your Shopify Website ADA-Compliant | EcomBack

How to Make Your Shopify Website ADA-Compliant | EcomBack

  • Post author By EcomBack
  • Post date