Expert Website Accessibility Services for ADA Compliance
Prevent and defend against accessibility website lawsuits. Let EcomBack audit, fix, and certify your website with our ADA and WCAG compliance and certification program today.
This video explains why website accessibility is essential and how Ecomback helps make websites fully accessible. Watch to learn why we are the #1 choice for web accessibility solutions.
Accessibility for major platforms
Our web accessibility compliance team has the expert skills to manage and fix websites built on platforms such as Shopify, WordPress, SquareSpace, Wix, WooCommerce, Magento, Webflow, and BigCommerce.
What is the ADA, and how does it apply to websites?
The ADA is the acronym for the Americans with Disabilities Act of 1990, a civil rights law that prohibits discrimination against people with disabilities in all areas of public life, including employment, transportation, and education.
The ADA does not specifically mention the internet or websites; however, some courts have applied the ADA to websites. Per the Department of Justice’s (DOJ) interpretation of the ADA, all websites open to the public must be accessible to people with disabilities. As a result, website owners must make sure that people with hearing, vision, and other impairments can use their sites.
Most website owners don’t know that their websites have to be accessible to people with disabilities. They think that the platforms they use, like Shopify, WordPress, Magento, Wix, Square, and others, already meet this legal requirement. But the reality is that no platform is fully or even partially accessible without manual effort by the website owner. Every business owner we have spoken to concurs that digital accessibility is good and can help increase reach and appeal to a wider audience.
Business websites must be accessible to people with disabilities.
Digital accessibility is the process of making digital products, such as websites, mobile apps, and other online tools, accessible to everyone. It is about ensuring all users can access the same information, regardless of the impairments they may have.
WCAG guidelines are used by our compliance experts to help businesses audit and fix their websites so that they are in line with the Americans with Disabilities Act (ADA).
Different types of disabilities that need to be Considered while making a website
Accessibility means the ability to access. It’s all about universal design because a universal design benefits everyone, not just people with disabilities.
It is estimated that one out of every five Americans lives with some sort of disability that affects their day-to-day lives, and technology is a major part of their lives. Thus, a website must be designed for everyone, regardless of impairment.
Suppose visitors to your website are blind or low vision users, people with learning difficulties, hearing impairments, dexterity issues, are unable to read, or have cognitive impairments such as Down’s syndrome. In that case, they must be able to access your content.
To be considered accessible, you must remove any barriers that prevent these groups from interacting correctly on the page by using assistive technologies like screen readers, which read aloud what’s written into a web page.
AI-assisted technologies and screen reader software help people with different kinds of disabilities get to digital information and content. Most importantly, websites need to be able to work on different devices and in a structured way, even for people with slow internet speeds. A website needs to be designed in such a way that there are no complicated steps involved to understand, process, or complete a transaction online.
Your website needs to be accessible for users with disabilities, including but not limited to:
- Deafness
- Blindness
- Photosensitivity
- Hearing loss
- Low vision
- Learning Disabilities
- Cognitive limitations
- Speech Disabilities
- Dexterity
Risks of not having an accessible website
Many businesses have yet to make their websites compliant with the ADA as per the WCAG guidelines, which can lead to several potential risks and costly litigation.
- Damage to brand reputation
- Loss of potential clients
- Rebuilding your website with accessibility guidelines
- Heavy attorney fees and legal fines
- Defending a lawsuit in Federal or State courts
If a website is not accessible, business owners could face significant penalties, particularly in California due to the state’s specific regulations known as the Unruh Civil Rights Act. This law applies even if the business is not physically located in California. Recent decisions by the California courts have greatly increased the number of lawsuits against small businesses with physical locations and websites, like restaurants, shops, therapists, real estate agencies, and almost every category of brick-and-mortar business and service providers.
In addition, there is also the potential for negative publicity, as news of a non-compliant website can quickly spread online. This can damage a business’s reputation and make it difficult to attract new customers. Lastly, a website that doesn’t follow the rules could make it so that some people can’t use the company’s products or services.
Learn How We Make Your Website Accessible
How can I check my website for ADA accessibility errors?
There are plenty of free tools, such as the WAVE Accessibility Evaluation Tool by Web Aim and Google Chrome’s Lighthouse tool.
The errors you will see using automated tests cover only 30% to 40% of the accessibility barriers. Other errors, such as tab navigation, pop-ups, and captioning, require an in-depth audit and manual review. EcomBack provides a free audit to businesses.
As a business owner or website operator, these errors must be addressed immediately. They could be critical for your company and could be used against you as a basis for the lawsuit.
Benefits of accessible websites and digital content
Inclusive user experience is good for business
Accessible websites, apps, and digital content give your visitors a great experience, and those who need it can use assistive technology.
Better search results and conversion
Fixing structural issues in the website’s theme and code will help improve your web page’s search engine results when Google bots crawl and index the website with structured information for the best page experience for users and visitors.
Up to $5000 ADA tax credit
The government gives small to midsize businesses up to $5000 back via the ADA tax credit and deduction in a taxable year. This is a no-brainer. Take advantage of this tax benefit if you want access for everyone.
It’s the law and best business practice.
Website owners, developers, and designers must understand accessibility and follow steps to be ADA-compliant when building their themes, documents, PDFs, videos, apps, and other content.
Avoid lawsuits
The best way to avoid or reduce the possibility of ADA accessibility lawsuits is to make your website WCAG 2.0 Level II compliant.
3,188 ADA website accessibility lawsuits were filed in 2024.
New York, Florida, and California were the most litigated states, with lawsuits peaking during certain months.
State Wise ADA Website Lawsuits:
For state-wise ADA website lawsuits, New York had the highest number of lawsuits filed with 1,600 lawsuits, followed by Florida with 629 lawsuits, California with 485 lawsuits, Pennsylvania with 121 lawsuits, and 353 lawsuits filed in other states.
ADA Demand Letters and Shift to State Court Filings
It’s important to note that the numbers above do not include the private demand letters sent by plaintiff firms to businesses, which are estimated to be in the thousands.
In 2023, many lawsuits were tracked through federal courts. However, in 2024, there was a noticeable shift, with several law firms transitioning from filing in federal courts to state courts, which are harder to track due to fragmented reporting systems. This shift has contributed to the apparent decline in reported ADA website lawsuits and an increase in demand letter settlements, which often remain undocumented.
Demand letters are frequently sent to companies before lawsuits are officially filed, giving businesses an opportunity to address accessibility issues on their websites. Many businesses choose to settle to avoid the costs and negative publicity associated with formal litigation. This strategy has further reduced the visibility of ADA litigation trends while still posing significant risks to businesses.
132 lawsuits in 2016, 814 lawsuits in 2017, 2,314 lawsuits in 2018, 2,890 lawsuits in 2019, 3,503 lawsuits in 2020, 4,055 lawsuits in 2021, 4,334 lawsuits in 2022, 3,862 lawsuits in 2023, and 3,188 ADA lawsuits in 2024.
ADA lawsuits related to website non-compliance remain a significant concern.
Over 3,100 ADA Lawsuit
were filed in 2024 against inaccessible websites. That’s more than eight lawsuits per day!
A handful of law firms continue to dominate filings, suing hundreds of companies monthly with standardized, copy-and-paste claims. This strategy forms the core of their “cost of litigation settlement” business model.
If you get sued
- You will have to fix your website anyway
- Pay your attorney’s fees
- Defend your case – if you lose, you owe their attorney’s fees plus fines
- Or make a settlement if advisable – five to six figures
- Follow the ongoing process for compliance
- Periodic audits as per judgment or settlement
- Avoid copy-cat lawsuits
ADA lawsuits are a painful experience that distracts you from your business. Talk to anyone who has been sued out of the blue, and you will realize how painful and frustrating it can be when you get the court notice.
Simply put, if your website is not fully compliant with the guidelines of the ADA, the DOJ, and WCAG, you need to fix it as of yesterday. Prevention is better than cure, and certainly less costly than lawyers and courts!
The wrong way to make a website accessible
Install widgets and overlays
Websites “that use AudioEye, accessiBe and UserWay are facing legal action. Last year, more than 400 companies with an accessibility widget or overlay on their website were sued..”
Many well-meaning website owners want the quickest and cheapest way to fix their website for accessibility. They search “how to make a website accessible and ADA compliant” and see ads for AI-assisted tools. These ads make bold promises to make websites ADA and WCAG compliant by installing one line of code (the little wheelchair icons you see on the bottom of many websites). Sounds too good to be true, right?
The reality is that these widgets do not fix the critical and structural issues on their own. What they do is create a skin or overlay that gives the impression of a compliant website by adding accessibility functionality that is already in-built on most operating systems. Adding an overlay to a website is like applying a band-aid without treating the infected wound.
Also, disability rights groups, people with disabilities, and experts on web accessibility do not recommend widgets and overlays. Read The New York Times article: “For Blind Internet Users, the Fix Can Be Worse Than the Flaws”
The Federal Trade Commission (FTC) has proposed an order that would fine AccessiBe, which provides businesses with AI-powered web accessibility tools, for making deceptive claims about its product. The FTC determined that accessiBe deceived its customers into believing that the tool could make websites fully compliant with accessibility guidelines. As a result, the company has been ordered to pay a $1 million fine.
The right way to make a website accessible
Our compliance program
EcomBack has a dedicated team of trained experts who can fix your website’s accessibility barriers according to WCAG 2.1 and 2.2 guidelines, as applicable. We have an in-house team of expert auditors, developers, designers, and usability testers. We monitor the latest developments in the accessibility space and work with ADA attorneys and defense lawyers to stay updated on legal requirements and adapt to any new developments since there always seem to be new demands and challenges.
We will not only fix your website but also train you and your team on maintaining its compliance for a flat one-time fee. This will help you keep an eye on your website’s compliance, allowing you to identify and fix the errors before it’s too late.
Why choose EcomBack for your ADA website compliance?
Accessibility is achieved by using the proper code and the right way to display your content.
We are a dedicated group of auditors, developers, content experts, usability testers, and people with disabilities who work together to fix your website’s accessibility problems.
We help you achieve WCAG compliance, increase brand awareness, reduce the risk of ADA lawsuits, and open your business to a wider audience.
We help you make your website ADA-compliant quickly and smoothly so that you can focus more on growing your business.
We have the required skills and experience to save you weeks of your time coding and tons of money otherwise spent on training to make your website accessible.
We give you and your team the required training on how to maintain your website’s accessibility and audit your website on your own as you make updates.
Blind Sighted - a documentary on web accessibility supported by EcomBack
When an unexpected lawsuit hit our company’s founder, it showed him a shocking truth: many e-commerce websites, including his own, weren’t fully accessible.
This was the beginning of a journey to tell an exploratory story about how access to digital accessibility is still such a challenge for those of us with disabilities and a great risk for unaware businesses, who are easy targets for exploitation by plaintiff lawyers.
Our research team has gathered research going back years to study the devastating impact of murky laws, a lack of regulations, conflicting court rulings, the cost of litigation, and confidentiality agreements on the real cause of accessibility.
If you have a story you would like to share about accessibility or the challenges you have faced, please contact us.
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